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B2b In-depth Study Tour | Visit 'Luoyang Shendu Yigou' to Learn How to Build a Regional B2b from Scratch
According to the '2023-2024 China FMCG Distributor Business Condition Survey Report' released by New Distribution, only 55.0% of distributors achieved their Top1 brand sales target, and 63.2% saw profit declines. In response, the 'TOP500 China Distributor Supply Chain Alliance' (Tower Alliance) launched the 'B2b Platform Distributor In-depth Study Tour', with the first session visiting 'Luoyang Shendu Yigou' on October 16-17 to explore how regional distributors can transform into B2b platforms.
New DistributionNing Gaoning and Other Luminaries Gather in Chengdu to Ask: What Kind of Spirit Does Chinese-Style Modernization Require?
The 'Better Life, Bookish China' city tour, held consecutively in recent months, has been well received across various locations. Its eighth stop, the Chengdu event, was successfully held at Sichuan University's National Demonstration Base for Innovation and Entrepreneurship and was incorporated into the university's 128th anniversary celebrations. Themed 'What Kind of Spirit Does Chinese-Style Modernization Require?', the event aimed to promote nationwide reading and contribute to the vision of a bookish China and a better life through fostering bookish enterprises and cities. The 'CEO Book Club' was a highlight of the tour.
New DistributionCan Hard-Discount Supply Chains Bypass Distributors?
Direct factory purchasing grows as discount chains scale, but most retailers still need distributors for category expertise, assortment building, flexible supply, returns, and local service. The distributor's role changes from product middleman to supply-chain service provider.
New Distribution2024 'Jinsha Red' IP Event Successfully Held, Innovating Development through 'Wine-Tourism Integration'
On September 7, the '2024 Guizhou Wine-Tourism Integration Development Summit Forum and Golden Fans Carnival' was held at Jinsha Distillery. The event, themed 'Jinsha Red - Wine-Tourism Integration, Moving Forward with Innovation,' attracted over 400 guests. New Distribution, as a professional FMCG media platform in China, was invited to participate throughout the 'Jinsha Red' brand IP series activities.
New DistributionPrice Competition Has No Future—Product Differentiation Does
Retailers and manufacturers can escape homogeneous price competition only by co-creating differentiated assortments, specifications, functions, experiences, and private-label products around real channel and consumer needs.
New DistributionHow FMCG Distributors Can Enter Retail Without Losing Their Way
A county-market operator that combines distribution, supermarkets, B2B, and snack discount stores explains why retail requires customer-first thinking, disciplined sequencing, and a professional operating system.
New DistributionFrom Online to Offline: How Three Squirrels Reinvents New Distribution with E-commerce Thinking?
At the 6th China FMCG Conference on August 21, Three Squirrels' employee No. 007 and General Manager of Offline Distribution, Shu Xiaoqi, delivered a speech titled 'From Online to Offline, Recreating 10 Billion in Snacks,' unveiling a new distribution model based on trust and win-win cooperation. The model leverages brand momentum, supply chain strength, and e-commerce thinking to empower distributors, aiming to transform seasonal business into year-round growth.
New DistributionChina Resources Beer: Profit Hits New High, Net Profit Attributable to Parent Reaches RMB 4.705 Billion in H1
On August 19, China Resources Beer (HK00291) released its 2024 interim results. Benefiting from the continued premiumization strategy in both beer and baijiu businesses, the company achieved consolidated turnover of RMB 23.744 billion. Net profit attributable to the parent for the first half rose 1.2% year-on-year to RMB 4.705 billion, indicating improving operations and profitability. Beer continued to premiumize, while baijiu grew rapidly.
New DistributionExclusive Report | 36% of Community Retailers Plan to Transform into Discount Supermarkets, Accelerating FMCG Industry Chain Changes
In 2023, the bulk snack industry developed rapidly. While everyone was discussing this format around 'low prices,' New Distribution conducted extensive research and in-depth analysis, releasing the 'China Snack Hard Discount White Paper (FMCG Industry Insights 2023)' in October 2023, systematically explaining the underlying logic behind industry changes. In the past nearly a year, discount retail has become the focus of retail transformation, and hard discount has become an important force disrupting the order of the FMCG industry chain, involving not only snacks but also more FMCG categories.
New DistributionChina's No.1 Organic Oat Brand: How Distributors Can Choose the Right Track and Seize the Opportunity in a Billion-Yuan Market?
As food safety becomes a global focus, organic food is gaining popularity. The organic oat market in China is growing rapidly, presenting a promising opportunity for distributors. Yinshan Youmai, as China's leading organic oat brand, offers advantages in golden production areas, full industry chain, domestic naked oats, fresh harvest, and omnichannel distribution, making it an ideal choice for distributors.
New DistributionWalnut Brain Health Backed by Seven Scientific Evidences, Six Walnuts Empowers Further Upgrading of Walnut Industry
For thousands of years, Chinese people have valued dietary therapy, such as eating black sesame for hair, red dates for blood, and walnuts for brain health. The claim that walnuts can improve memory has now been scientifically validated, with the first Chinese book "Walnuts and Brain Health Science" revealing seven evidence-based mechanisms. Leading plant-based protein beverage company Six Walnuts is driving industry transformation through scientific research and product innovation.
New DistributionCCTV 'Dialogue' In-depth Interview with Zhong Shanshan: An Idealistic Madman
In a rare one-hour interview on CCTV's 'Dialogue' program aired on the evening of August 10, Nongfu Spring founder Zhong Shanshan discussed topics such as being the richest man, online violence, and his idealistic vision. He described himself as an 'idealist' and elaborated on his efforts in agriculture, water sources, and tea, emphasizing his commitment to helping farmers and promoting Chinese tea globally.
New DistributionExclusive Report | Only 55% of Distributors Met Brand Sales Targets in H1, 63.2% Saw Profit Decline
In the past two years, business models, channel structures, and consumer demands have been changing, placing China's commercial distribution business in a state of continuous transformation. The industry has entered a knockout stage, requiring distributors to enhance their capabilities. More brand owners are shifting their approach to collaborate with local distributors to co-manage markets. However, a gap exists between distributors' operational goals and brand owners' expected value. Against this backdrop, New Distribution conducted an exclusive survey and released the "2023-2024 China FMCG Distributor Business Condition Survey Report," based on in-depth research of 302 medium and large distributors across various categories, aiming to present the true state of distributors in a complex market environment.
New Distribution12 Days to Go! Yihai Kerry, Yili, Hsu Fu Chi, Weilong, Luhua, Tsingtao Beer, C&S, Bright Dairy, Genki Forest and More Gather in Shanghai for a Grand Event!
From August 20-22, 2024, the 6th China FMCG Conference and the 3rd China FMCG Hard Discount Conference & the 3rd China FMCG Distributor Conference, themed 'Navigating the Era of Shrinking Volume', will be held in Shanghai. Hosted by New Distribution and co-hosted by Heyin Network, with Lemeng co-hosting the Hard Discount Conference, Zhoupu Data as a co-organizer, and sponsorship from Chunguang Food and Abstract, the event will feature over 100 industry leaders across three days of forums and seminars.
New Distribution2 Closed-Door Salons for Brand and Channel Matchmaking; 4 In-Depth Research Reports on Hard Discount, Distributors, B2b, and O2O — All Here!
The 'Brainstorming Feast' and grand gathering of a thousand attendees will be held from August 20 to 22. The 2024 6th China FMCG Conference, along with the 3rd China FMCG Hard Discount Conference and the 3rd China FMCG Distributor Conference, will grandly open in Shanghai, China. The conference will bring together all roles in the FMCG industry chain, including brand executives, top national distributors, traditional retail representatives, discount retail founders, and industry research experts, to engage in in-depth discussions and exchanges on topics such as the essence, direction, and solutions of transformation, and to efficiently connect cooperation opportunities.
New DistributionDiscount Retail Trends, Distributor Transformation, O2O Practical Implementation and Other In-depth Research Reports, All Here!
A 'brain-burning feast' for a thousand attendees. From August 20-22, the 'Crossing the Shrinking Volume Era' 2024 6th China FMCG Conference, the 3rd China FMCG Hard Discount Conference, and the 3rd China FMCG Distributor Conference will grandly open in Shanghai. Standing at the tail end of a consumption cycle, we urgently need to know what the future holds and what to do next. This conference will bring together all roles in the FMCG industry chain, including brand executives, top national distributors, traditional retail representatives, discount retail founders, and industry research experts.
New DistributionForeign Retailers Are Returning to China With New Formats
Foreign retailers did not simply retreat from China. They shed declining hypermarket models and returned through warehouse clubs, convenience stores, and consumer-centered formats that continue to influence local retail.
New DistributionAiming at the Sports Snack Track, Hsu Fu Chi Unveils Its First Sports Superstar Spokesperson
On June 29, Hsu Fu Chi officially announced sports superstar Yi Jianlian as the brand ambassador for its Milo brand, following its earlier announcement of introducing Milo Sports Power Biscuits into the Chinese market. This move has again stirred strong reactions in the industry, marking a new breakthrough for Hsu Fu Chi in the snack food sector and showcasing its ambition to make a big push in the biscuit segment.
New DistributionA Brain-Burning Feast, A Gathering of a Thousand: Telling You What to Do Next!
The 2024 6th China FMCG Conference, along with the 3rd China FMCG Hard Discount Conference and the 3rd China FMCG Distributor Conference, will be held in Shanghai from August 20-22. The event will bring together all roles in the FMCG industry chain to discuss transformation and future directions, offering opportunities for learning and networking.
New DistributionFirst-Tier Brand Founders/Executives, Leading Hard Discount Retail Platforms, and Top National Distributors with Over 100 Million in Sales Gather in Shanghai for a Grand Event!
From August 20-22, the 2024 6th China FMCG Conference, co-located with the 3rd China FMCG Hard Discount Conference and the 3rd China FMCG Distributor Conference, themed 'Navigating the Era of Shrinking Volume,' will grandly open in Shanghai, China. As a decade comes full circle, standing at the tail end of a consumption cycle, we urgently need to know what the future holds and how to proceed. As of 2024, New Distribution has consecutively hosted the '9th China FMCG Innovation Conference' and the '5th China FMCG Conference,' serving as a benchmark for industry trends and innovation.
New DistributionEarly Bird Tickets: Only 5 Days Left! 2 Industry Reports and a 200,000-Word Dealer Case Collection—All in One Ticket!
From August 20 to 22, the 2024 6th China FMCG Conference, the 3rd China FMCG Hard Discount Conference, and the 3rd China FMCG Dealer Conference will grandly open in Shanghai, China. In a shrinking market, challenges and opportunities coexist. China's consumer market is vast, deep, and diverse; as long as you find the path to segment the market by population, channel, and product, you can discover incremental opportunities. As a decade-long cycle comes to an end, we urgently need to know what the future holds and what to do next.
New DistributionWahaha, Dayao, Wanglaoji... All Focusing on This Track in 2024!
In 2024, the niche juice category of double pomelo juice is gaining momentum, with brands like Youxianggu, Wahaha, Dayao, Wanglaoji, and Pukou entering the market. Youxianggu's Song You Zhi sold nearly 1.1 billion yuan in two years by developing distribution channels in Zhejiang, and the company aims to make it a 10 billion yuan product by 2027.
New DistributionEarly Bird Tickets Now Available! Four Exclusive Benefits, First Come, First Served!
From August 20-22, the 2024 6th China FMCG Conference, the 3rd China FMCG Hard Discount Conference, and the 3rd China FMCG Distributor Conference, themed 'Navigating the Shrinking Market Era,' will grandly open in Shanghai, China. The shrinking market presents both challenges and opportunities. China's consumer market is vast, deep, and diverse; as long as we find ways to segment the market by population, channel, and product, we can discover opportunities for growth. Every decade marks a cycle, and standing at the tail end of a consumption cycle, we urgently need to know what the future holds and what steps to take next.
New DistributionNavigating the Era of Shrinking Volume: Finding the Only Way to a New World
History always moves in a zigzag, never in a straight line, and so does our market. The FMCG market has been growing for nearly forty years, a long enough spring. But the grim situation reminds us that we must face a cruel reality. According to a headline article published by New Distribution on May 5, among 78 listed FMCG companies that have released their 2023 annual reports, 26 saw revenue declines and 29 saw net profit declines, accounting for more than one-third. It is worth noting that these 78 listed companies are all leading brands in their respective categories, and based on the latest market conditions in the first quarter, the trend of market capacity stagnation continues.
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