A Brain-Burning Feast, A Gathering of a Thousand From August 20-22, the 2024 6th China FMCG Conference, themed 'Navigating the Shrinking Era,' along with the 3rd China FMCG Hard Discount Conference and the 3rd China FMCG Distributor Conference, will grandly open in Shanghai, China! A decade marks a cycle. Standing at the tail end of a consumption cycle, we urgently need to know what the future holds and what to do next. This conference will bring together all roles in the FMCG industry chain, including brand executives, top national distributors, traditional retail representatives, discount retail founders, and industry research experts. They will gather to conduct in-depth discussions and exchanges on topics such as the essence of change, direction, and solutions, and efficiently connect cooperation opportunities. It will also allow you to gain a comprehensive view of industry trends, understand hot track indicators, penetrate industry resources, and precisely connect with the first-tier brand manufacturers, leading retail platforms, and national top distributors with over 100 million in sales you desire. Learn exclusive methodologies from FMCG giants on-site! With keynote speeches, roundtable dialogues, report interpretations, closed-door salons, and networking dinners, this thousand-person event is sure to have something for you! The 3rd China FMCG Hard Discount Conference On August 21, the 3rd China FMCG Hard Discount Conference will be held. Why continue for a third time? In fact, since 2023, all roles in the upstream and downstream of the industry chain, including manufacturers/brands and retailers, have felt increasing difficulty. Why? Essentially, the Chinese commercial circulation system initiated by the retail end is undergoing a profound transformation. The so-called transformation means that the old order cannot be maintained, and the new order has not yet been established; we are now in a state of chaos. In 2024, the trend of retail discounting in China will continue and strengthen, as shown by:
Traditional small and medium-sized retailers face operational difficulties and seek discount transformation.
Retail chains accelerate the removal of distributors and build vertical supply chains.
Large distributors transform into local supply chain platforms and enter the retail sector.
The commodity circulation order is unsustainable. At this hard discount conference, we will create opportunities for experience sharing, in-depth dialogue, and precise connection for different roles in the industry chain. Additionally, a deep salon seminar will be held: [Dialogue on Entering Hard Discount Supermarkets: Cargo Organization and Product Management]. The 3rd China FMCG Distributor Conference On August 22, the 3rd China FMCG Distributor Conference will be held. Why continue for a third time? Over the past decade or so, FMCG distributors have grown continuously due to demographic and economic dividends, store expansion dividends, and product demand dividends. With people, vehicles, and products, one could make money. But now, with the diversification and decentralization of retail formats, there are more and more players, and competition is intensifying. This is causing the value that distributors deliver locally to be continuously diluted, or even replaced. Low-price impacts, direct manufacturer control, and business diversion are becoming increasingly common. With the differentiation of retail channels and competition for existing demand, the distributor business has entered an era of meager profits. In daily operations, if you are not careful, you won't make money and may end up doing fake business. Can the business still be done, and where should it be done? This is a question all distributors must consider. We believe that given the current environment, in 2024 and for some time to come, the focus for distributors should be: Survive and eliminate peers; go out and expand your survival radius. When facing business confusion, seeking answers internally often fails to find solutions and instead leads to more involution; seeking externally, looking at the thoughts and practices of more excellent large distributors, will definitely bring you different inspiration and thinking. This conference will be an unmissable feast of ideas! The 3rd China FMCG Distributor Conference will gather 500+ outstanding distributor owners from across the country, comprehensively interpreting the distributor business and helping distributors navigate the shrinking era. 2024 9th China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference & the 2nd China FMCG Distributor Conference 2023 8th China FMCG Conference and the 1st China FMCG Distributor Conference (Conference Area) 2023 8th China FMCG Conference and the 1st China FMCG Distributor Conference (Exhibition Area) 2022 7th China FMCG Channel Innovation Conference