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Private Labels Become a Battleground, with Manufacturers and Products as the Real Weapons
As consumerism shifts toward extreme value for money, the retail industry is undergoing a new round of reshuffling. Hema has launched a bold 'discount transformation,' Yonghui Superstores has added 'authentic discount stores,' and Dingdong Maicai has opened 'Dingdong Outlets'... Retailers are extending their reach into discount models, trying to seize the low-price high ground. As a representative means of hard discount, private labels are a must-fight battleground. Retail giants Costco and Sam's Club have private label SKU ratios exceeding 30%, while Aldi, which is increasing its presence in China, has a private label SKU ratio of...
New DistributionZhang Jixue of Xinchao Media in Dialogue with Chen Siting, CEO of New Distribution: Brand Survival Rules in the Era of Shrinking Volume
On May 14, Chen Siting, CEO of New Distribution, and Zhang Jixue, founder and chairman of Xinchao Media, discussed brand survival strategies in the era of shrinking volume. In 2024, the consensus of a shrinking market has formed, and FMCG brands are exploring ways to navigate this new reality.
New DistributionNongfu Spring Releases List of Twenty Online Rumors
On the evening of May 20, Nongfu Spring's official Weibo account published a summary of rumors spread since February 25 against the company and its founder Zhong Shanshan, including those about its relationship with Wahaha, product packaging materials, water source standards, and tax evasion. The company clarified the twenty rumors, emphasizing that truth and factual judgment matter more than traffic.
New DistributionLai Yifen Chairman Shi Yonglei: In a Shrinking Market, Be Solid in Business and Meticulous in Control
NielsenIQ data for 2023 shows significant channel growth: warehouse club store count up 37.8%, content e-commerce sales up 55.7%, and snack discount store industry scale up 75.8%. The FMCG market is undergoing major channel transformation. At Foodaily FBIC2024, Lai Yifen's chairman Shi Yonglei emphasized the 'fresh snack' positioning, focusing on user experience and product innovation, and advocated for long-term value creation over short-term profits.
New DistributionReturning to the FMCG Track, Former Alibaba Executive Lin Xiaohai Takes Over as CEO of Shanghai Jahwa
Shanghai Jahwa United Co., Ltd. recently announced that Pan Qiusheng resigned as chairman and CEO for personal reasons, and Lin Xiaohai was appointed as CEO and general manager, effective June 1, 2024. The century-old company faces declining revenue and increased competition, and Lin's appointment is expected to accelerate its digital transformation.
New DistributionBlue Moon's Product and Knowledge-Marketing Foundation
Blue Moon sustained category leadership through technology-led product upgrades, solutions for narrower cleaning occasions, and long-term consumer education built around the role of a cleaning expert.
New DistributionCan Pangdonglai's Assistance Help Yonghui Break the Deadlock?
According to Lianshang.com, following Jiabaile and Bubugao, Pangdonglai will launch a support and adjustment plan for Chinese supermarket giant Yonghui Superstores in June. On May 5-6, Yonghui's chairman Zhang Xuansong and CEO Li Songfeng led a team of over ten executives to Xuchang to visit Pangdonglai's chairman Yu Donglai, and also toured Pangdonglai's Angel City, logistics center, central kitchen, and employee home. During the visit, they conducted in-depth research and analysis on Yonghui's problems and discussed future development strategies. The next day, Yu Donglai, Zhang Xuansong, Pang Xiaowei, and the management team went to Zhengzhou to visit four stores, and after the visit, Yu Donglai made a major decision: to initiate a support and adjustment plan for Yonghui Superstores.
New DistributionWhy Big Brands Struggle to Innovate
Large brands rarely lack R&D, insight, or distribution. Their real innovation barriers are path-dependent marketing systems, limited channel capacity, rigid processes, and organizations that cannot give new businesses enough autonomy.
New DistributionPanpan's New Swirl Toast Sells Over 10 Million in 2 Months, New Favorite in Bread Industry!
New Distribution has long observed that while hundreds of thousands of FMCG products launch annually, few withstand market tests. Panpan Food's 2024 strategic product, Swirl Toast, sold over 10 million units in 2 months, boosting mid-shelf bread sales by 45%, showcasing rapid growth and strong momentum.
New DistributionHow Established Distributors Can Adapt to a New Generation of Competition
Younger distributors are using data, digital platforms, standardized management, and shared incentives to compete without the market and brand dividends that built the previous generation.
New DistributionSell-Through Is the Real Test for China's Unsweetened Tea Brands
In a crowded unsweetened tea market, a new brand needs a defensible price tier, repeatable taste, reliable supply, channel margin, local execution, and reorders—not just traffic, listings, or first shipments.
New DistributionTwo Growth Paths for FMCG Distributors: Product and Supply-Chain Innovation
In a saturated market, distributors can build new growth by turning logistics into a professional supply-chain business and by selecting or developing innovative products in the right categories.
New Distribution"Jinsha Huisha Wine" Trademark Remains Valid and Legally Protected
Recently, the Supreme People's Court ruled in a retrial case that the use of "Jinsha Gusha" by Guizhou Jinsha Andi Doujiu Co., Ltd. and Guizhou Jinsha Gujiu Co., Ltd. constituted infringement of the "Jinsha Huisha Wine" trademark owned by Jinsha Distillery. The court affirmed that the trademark remains valid and should be protected by law. In response, Jinsha Distillery stated it will further focus on brand protection and intensify rights enforcement.
New DistributionA Practical POSM Framework for China's Snack Category
Research across more than 2,000 outlets organizes point-of-sale materials around four jobs—attract, inform, improve efficiency, and prompt action—and compares ten common retail formats.
New Distribution"2+3+1" Spring Sugar Extravaganza: Jinsha Distillery Accelerates High-Quality Development
The 110th National Sugar and Wine Fair was upgraded to the "Spring Sugar Festival," opening in March across 14 districts in Chengdu. With comprehensive empowerment from China Resources Beer, Jinsha Distillery showcased its new product matrix through "one city, two exhibitions" and three major forums, unveiling its high-quality development strategy.
New Distribution"Growth is the First Strategy": China Resources Beer's 2023 Net Profit Surges 18.6%
On March 18, China Resources Beer (HK 00291) released its 2023 financial results, with revenue of RMB 38.932 billion, up 10.4% year-on-year, and net profit of RMB 5.153 billion, up 18.6% year-on-year. At the media briefing held that afternoon, Chairman Hou Xiaohai stated that the company's premium beer sales exceeded 2.5 million tons and Heineken® beer surpassed 600,000 tons, strongly answering historical questions about the company's ability to build international brands and succeed in the premium segment.
New DistributionFewer Handoffs, Lower Costs: How Supply-Chain Innovation Supports Growth
In a mature FMCG market, unified inventory and shorter fulfillment chains can reduce logistics cost, improve distributor capability, and create new growth for both brands and channel partners.
New DistributionMajor Release | 2023-2024 China FMCG Distributor Warehouse and Distribution Logistics Survey Report
From March 14-16, 2024, the 9th China FMCG Innovation Conference, the 2nd China FMCG Hard Discount Conference, and the 2nd China FMCG Distributor Conference were grandly held in Chengdu. At the 2nd Distributor Conference, Li Wenjun, partner of New Distribution Research and Consulting, provided an in-depth interpretation of the "2023 China FMCG Distributor Warehouse and Distribution Logistics Survey Report." This report, which took three months to compile, is a joint industry-exclusive study by New Distribution and Best Supply Chain, and serves as the essence of the "2023 China FMCG Distributor Warehouse and Distribution Logistics Cost Reduction and Efficiency Improvement White Paper."
New DistributionHow Meijian Moved From Niche Plum Wine to Scaled Growth
Meijian built scale through category focus, restaurant occasions, product standards, agricultural and production investment, disciplined expansion, and growth measured by repeat demand rather than channel inventory.
New Distribution6 Days to Go! Mondelez, Hsu Fu Chi, China Resources Snow, Yili, Jiangxiaobai, Feihe, Fulinmen, Tsingtao Beer, C&S, Kimberly-Clark, Haoxiangni and More Gather in Chengdu for a Grand Event!
The annual China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, is now 6 days away. From March 14-16, 2024, the 9th China FMCG Innovation Conference and the 2nd China FMCG Hard Discount Conference & the 2nd China FMCG Distributor Conference, hosted by New Distribution and co-hosted by Anneng Zhilian and Yonyou Digitalization, will be grandly held in Chengdu. The 2nd China FMCG Distributor Conference is hosted by New Distribution and co-hosted by Zhoupu Data; the 2024 Supply Chain Digitalization Innovation Summit is hosted by New Distribution and co-hosted by Yonyou Group.
New Distribution7 Days to Go! Mondelez, Hsu Fu Chi, China Resources Snow, Yili, Jiangxiaobai, Feihe, Fulinmen, Tsingtao Beer, C&S, Kimberly-Clark, Haoxiangni and More Gather in Chengdu for a Grand Event!
The 9th China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, will be held in Chengdu from March 14-16, 2024. With the theme 'Supply Chain Revolution', the event will feature over 80 industry experts, release three major reports, and bring together leading FMCG brands and distributors to explore new trends and opportunities.
New DistributionCountdown: 10 Days! Mondelez, Hsu Fu Chi, China Resources Snow, Yili, Jiangxiaobai, Feihe, Fulinmen, Tsingtao, C&S, Kimberly-Clark, Haoxiangni and More Gather in Chengdu for a Grand Event!
The annual China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, enters its 10-day countdown. From March 14-16, 2024, the 9th China FMCG Innovation Conference and the 2nd China FMCG Hard Discount Conference & the 2nd China FMCG Distributor Conference, hosted by New Distribution and co-hosted by Anneng Zhilian and Yonyou Digitalization, will be grandly held in Chengdu. The 2nd China FMCG Distributor Conference is hosted by New Distribution and co-hosted by Zhoupu Data; the 2024 Supply Chain Digital Intelligence Innovation Summit is hosted by New Distribution and co-hosted by Yonyou Group.
New DistributionWill Next Year's Market Be Even Harder? Six Company Founders and Executives from Jiangxiaobai, Kimberly-Clark, and Kotler Consulting Share Their Insights!
At year-end visits to distributors, most reported that breaking even was considered good. While 2023 was tough, 2024 is expected to be even harder. As the market shifts from growth to stock, the future for distributors looks bleak. Cao Hu, Global Partner of Kotler Consulting Group and CEO of Greater China and Singapore, notes that the past era of rapid growth across all industries is over; the next three years will see differentiation by industry, region, price band, and brand. The strong will get stronger, the weak weaker, making 'differentiation' the theme. With demographic imbalances, consumption structure shifts, and rational demand, the domestic market of 1.4 billion is not driving consumption, leaving distributors confused and anxious. Founders and senior executives from six companies—Jiangxiaobai, Kimberly-Clark, Kotler Consulting, Xuanwu Cloud Technology, Heyin Network, and Qince—offer their insights from an industry-wide perspective.
New DistributionWhy Are Young People No Longer Willing to Enter the FMCG Industry?
A notable phenomenon has been observed: frontline sales in the FMCG industry have not attracted high-quality talent for a long time. Even companies like P&G find it very difficult to recruit graduates from Tsinghua or Peking University, let alone frontline staff for Coca-Cola or Master Kong. A brand owner friend complained about massive turnover among their salespeople. I said, 'Your products are harder to sell than insurance, and they earn less than food delivery or courier services, so how can you retain salespeople?' Many frontline brand managers and supervisors earn only 4,000-5,000 yuan upon joining, while food delivery and courier incomes have reached 10,000 yuan in the current market. The FMCG industry cannot retain people under these conditions. The lack of excellent talent entering is a surface phenomenon; on one hand, the field is not cool or leading enough, but more importantly, it cannot pay higher wages to excellent talent!
New Distribution