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7 Days to Go! Mondelez, Hsu Fu Chi, China Resources Snow, Yili, Jiangxiaobai, Feihe, Fulinmen, Tsingtao Beer, C&S, Kimberly-Clark, Haoxiangni and More Gather in Chengdu for a Grand Event!
The 9th China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, will be held in Chengdu from March 14-16, 2024. With the theme 'Supply Chain Revolution', the event will feature over 80 industry experts, release three major reports, and bring together leading FMCG brands and distributors to explore new trends and opportunities.
New DistributionCountdown: 10 Days! Mondelez, Hsu Fu Chi, China Resources Snow, Yili, Jiangxiaobai, Feihe, Fulinmen, Tsingtao, C&S, Kimberly-Clark, Haoxiangni and More Gather in Chengdu for a Grand Event!
The annual China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, enters its 10-day countdown. From March 14-16, 2024, the 9th China FMCG Innovation Conference and the 2nd China FMCG Hard Discount Conference & the 2nd China FMCG Distributor Conference, hosted by New Distribution and co-hosted by Anneng Zhilian and Yonyou Digitalization, will be grandly held in Chengdu. The 2nd China FMCG Distributor Conference is hosted by New Distribution and co-hosted by Zhoupu Data; the 2024 Supply Chain Digital Intelligence Innovation Summit is hosted by New Distribution and co-hosted by Yonyou Group.
New DistributionWill Next Year's Market Be Even Harder? Six Company Founders and Executives from Jiangxiaobai, Kimberly-Clark, and Kotler Consulting Share Their Insights!
At year-end visits to distributors, most reported that breaking even was considered good. While 2023 was tough, 2024 is expected to be even harder. As the market shifts from growth to stock, the future for distributors looks bleak. Cao Hu, Global Partner of Kotler Consulting Group and CEO of Greater China and Singapore, notes that the past era of rapid growth across all industries is over; the next three years will see differentiation by industry, region, price band, and brand. The strong will get stronger, the weak weaker, making 'differentiation' the theme. With demographic imbalances, consumption structure shifts, and rational demand, the domestic market of 1.4 billion is not driving consumption, leaving distributors confused and anxious. Founders and senior executives from six companies—Jiangxiaobai, Kimberly-Clark, Kotler Consulting, Xuanwu Cloud Technology, Heyin Network, and Qince—offer their insights from an industry-wide perspective.
New DistributionWhy Are Young People No Longer Willing to Enter the FMCG Industry?
A notable phenomenon has been observed: frontline sales in the FMCG industry have not attracted high-quality talent for a long time. Even companies like P&G find it very difficult to recruit graduates from Tsinghua or Peking University, let alone frontline staff for Coca-Cola or Master Kong. A brand owner friend complained about massive turnover among their salespeople. I said, 'Your products are harder to sell than insurance, and they earn less than food delivery or courier services, so how can you retain salespeople?' Many frontline brand managers and supervisors earn only 4,000-5,000 yuan upon joining, while food delivery and courier incomes have reached 10,000 yuan in the current market. The FMCG industry cannot retain people under these conditions. The lack of excellent talent entering is a surface phenomenon; on one hand, the field is not cool or leading enough, but more importantly, it cannot pay higher wages to excellent talent!
New DistributionA Decade of Dramatic Change! FMCG Companies Are Fighting a Hard Battle with Supply Chain as Their Lever!
China's business environment is undergoing unprecedented changes, with a 'supply chain revolution' initiated by the retail sector unfolding. Consumer habits are visibly shifting, with the popularity of 'pingti' (affordable alternatives) implying a demand for both quality and low prices. Undoubtedly, supply chain competitiveness is becoming increasingly irreplaceable, and major companies are leveraging supply chains to fight a hard battle. Economist Martin Christopher said, 'The real competition is not between companies, but between supply chains.' Therefore, a revolution based on supply chains is essential to promote the synergy of supply, industrial, and value chains, leading the industry through long cycles and achieving high-quality development! The 9th China FMCG Innovation Conference is the first to champion this cause, themed 'Supply Chain Revolution', sounding the clarion call to the industry!
New DistributionJinsha Distillery Launches Nine New Products Simultaneously, Initiates New Positioning with Dual-Brand Strategy
On January 11, Jinsha Distillery held its 2024 Brand Strategy Launch Conference in Guangzhou under the theme 'Renewal, Empowerment, and New Journey.' Approximately 600 attendees, including leaders from China Resources Beer and Jinsha Distillery, industry associations, experts, distributors, and media, gathered to mark the first anniversary of China Resources' acquisition. The company unveiled a refreshed dual-brand strategy and launched nine new products, including the third-generation Zhaiyao Premium Edition.
New Distribution15th Tiger Roar Award Call for Entries Begins — Rebuilding the Future, Empowering Chinese Brands' Digital Development
The Tiger Roar Award, a highly influential comprehensive award in China's brand marketing digitalization sector, has officially launched its new competition cycle. Submissions are accepted via case.hooxiao.com from November 28, 2023, to March 22, 2024. Now in its 15th edition under the theme "Rebuilding the Future" and the core philosophy of "embracing simplicity, empowering others, and building the industry," the award aims to drive continuous upgrades in China's brand marketing digitalization and empower the industry.
New DistributionHard Discount: Is Low Price a Tactic or a Strategy?
Low price alone is not a durable strategy. Successful hard-discount retail depends on supply-chain strength, differentiated products, operating efficiency, and a clear value structure for brands, distributors, retailers, and consumers.
New Distribution重磅｜TOP500中国经销商供应链联盟年度会议暨相信年轻人集采交流会圆满成功！
On December 19, 2023, the Top500 China Distributor Supply Chain Alliance (referred to as "Tower Alliance") successfully held its "2024 Tower Alliance Annual Work Conference and Believe in Young People Collective Procurement Exchange" in Beijing. The event brought together the five founding units, over 50 member units, and the core team of "Believe in Young People" invested by Challenger Capital. The morning session focused on the annual work review and 2024 planning, while the afternoon featured the alliance's first collective procurement exchange.
New DistributionWhy Community Discount Supermarkets May Be the Next Retail Opportunity
China's snack-discount sector still has room to grow, but copying the current format is no longer enough. The next opportunity may be full-category community discount supermarkets built on stronger assortment, supply-chain, and organizational capabilities.
New DistributionExclusive Release | 2023 China Discount Chain Brand TOP List
The curtain has risen on China's retail discount transformation. By the end of 2023, the number of snack discount stores nationwide is expected to reach 22,000-25,000, with sales scale of 70-80 billion yuan, a more than tenfold increase in three years. Meanwhile, hard discount stores in various categories and forms are accelerating growth, and traditional retailers are also seeking discount transformation.
New DistributionThe Wave of Discount Transformation in Physical Retail Begins: What Impact on the FMCG Industry Chain?
In October this year, Hema announced the launch of a 'discount-oriented' transformation. Meanwhile, traditional supermarkets are also following suit, with trials such as Yonghui setting up discount sections in its stores and Jining's Aikedo converting over 30 stores into discount outlets. The wave of discount transformation in physical retail has begun. This transformation is not simply about lowering retail prices but achieving sustainable and significant reductions in distribution costs.
New DistributionIndustry Turning Point: The Dealer Supply Chain Revolution Officially Begins!
This year, dealers are struggling. Small brands are risky, big brands are hard to get; new channels are inaccessible, old channels are being cut; offline business is shrinking, online business is tough; transformation seems daunting. In this new environment, what role should dealers play, and how can they change to survive? The focus of the industry is on 'cost-effectiveness' and 'disintermediation.'
New DistributionJiang Nanchun's Core Principles for Building a Brand
Brand growth depends on a concrete occasion, one meaningful difference, credible evidence, narrow positioning, consistent memory structures, and repeated communication that makes the brand an easy default choice.
New DistributionDesign and Technology Extravaganza in Retail: China in-store 2023 Exhibition Opens Soon!
As the official satellite show of EuroShop, the world's leading retail trade fair, China in-store Shanghai International Retail Design and Equipment Exhibition has been dedicated to presenting design-oriented store solutions and providing a larger platform for high-quality solution providers since its debut in China in 2015. The exhibition has successfully held six editions so far.
New DistributionNew Distribution Exclusively Releases 'China Snack Hard Discount White Paper (FMCG Industry Insights 2023)'
Since 2021, capital injection and franchisee support have fueled explosive growth in bulk snack stores, seizing business from traditional retail formats. Wherever snack stores open, two roles are inevitably affected: traditional retailers, whose related category sales drop at least 30-40%, and distributors, with over half of surveyed distributors reporting declining sales. Additionally, brand owners are also impacted, with many now entering snack store systems despite risks to traditional channel pricing.
New DistributionFive Channel Truths to Understand Before You Try to Sell
Channels include every participant that sells or delivers an offer; they can determine survival, reshape the product, create conflict, limit brand power, and must be managed as an efficiency system.
New DistributionNew Distribution Exclusive Release | 2022-2023 China FMCG Distributor Business Survey Report
Over the past two years, China's commercial distribution business has continued to evolve. Traditional business models are changing, with digitalization and local supply chain integration becoming the direction for more distributors. New retail formats such as hard discount snack stores and front warehouses are rising, forcing distributors to expand into more channels. Distributors' capabilities are strengthening, and more brand owners are co-managing markets with local distributors. However, there is a gap between distributors' business goals and brand owners' expectations. Based on this, New Distribution, together with Zhoupu Data, conducted a survey of 279 medium and large FMCG distributors across China to release this report, providing insights into distributor operations, management, efficiency, and trends.
New DistributionMajor Release | 2022-2023 China FMCG Distributor Business Condition Survey Report
At the 5th China FMCG Conference and the 1st China FMCG Distributor Conference held in Shenzhen from October 9-11, 2023, New Distribution's Chief Content Officer Yuan Lai and Research & Consulting Partner Wendy Li released the "2022-2023 China FMCG Distributor Business Condition Survey Report" (hereinafter referred to as the Report), jointly produced by New Distribution and Zhoupu Data. Based on a survey of 279 FMCG distributors across China, the report provides insights into distributor operations, management, efficiency, and development trends, revealing challenges and opportunities in market operations and upstream/downstream cooperation.
New DistributionHighlights First Look! CCTV and Hunan TV Mid-Autumn Galas Exclusively Sponsored by Blue Moon Air Tomorrow Night
As the Mid-Autumn Festival approaches, the 2023 CCTV Mid-Autumn Gala and Hunan TV Mango TV Mid-Autumn Night, exclusively sponsored by Blue Moon, will return as promised, offering audiences a splendid audio-visual feast on the night of 'Sharing the Moonlight from Afar'. This marks the tenth year Blue Moon has partnered with CCTV and Hunan TV to accompany Chinese people worldwide in celebrating the festival. The 2023 CCTV Mid-Autumn Gala will air on September 29, 2023, at 20:00 on CCTV-1, CCTV-3, CCTV-4, CCTV-15, and various radio and new media platforms, with a first-ever vertical screen viewing option. The 2023 Hunan TV Mid-Autumn Night will be live-streamed on September 29 at 19:30 on Hunan TV and Mango TV.
New DistributionGolden Seed Liquor: A Pit-Opening Festival Stirs a City
On September 16, the 4th Golden Seed Fuhexiang Handcrafted Pit-Opening Festival and Distillery Open Week kicked off at Shuangqingwan Park in Fuyang, attracting nearly a thousand participants. General Manager He Xiuxia invited Fuyang citizens to explore the 70-year-old state-owned enterprise's new look, chat about daily life, and taste the newly brewed 'first-row fine liquor.'
New DistributionHow Partnership Models Help Distributors Scale
A distributor partnership model can align managers, employees, and owners around long-term profit—but only when the business is profitable, transparent, and willing to share real upside.
New DistributionNational Benchmark Distributor Study Tour Phase 4 - Visiting Jiangxi Bajie Trading, Successfully Held!
On September 8-9, the fourth phase of the New Distribution National Benchmark Distributor Study Tour visited Jiangxi Bajie Trading and concluded successfully. The tour focused on practical sharing and in-depth discussions on how to capture seasoning category share by focusing on BC-class stores, how to design internal organizational structure and compensation performance for 80+ seasoning brands, and how seasoning distributors can grow their local business. Following the popularity of previous sessions, the event was well-attended, with more distributor owners registering on the day.
New DistributionThree Types of Distributor Growth—and Why Only One Builds Durable Profit
Distributor growth can come from a temporary market dividend, additional labor across more brands, or a structural efficiency advantage. Only the third creates a reinforcing system of profit, service, scale, and lower cost.
New Distribution