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69 Management Rules of RT-Mart Supermarket
This article lists 69 management rules of RT-Mart supermarket, covering its mission, positioning, service attitude, team spirit, and operational guidelines. It also includes a registration notice for the 2016 China FMCG + Internet Summit.
New DistributionHow Can Early-Stage FMCG Distributors Stay Steady and Successful?
This article offers practical advice for early-stage FMCG distributors, covering sources of distributors, initial operational strategies, consumer engagement, mental preparation, and family considerations, concluding with five key recommendations for entrepreneurial distributors.
New DistributionHow to Speak in Sales? Tips for Improving Eloquence, Must-Read!
Long press the QR code or click 'Read Original' to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends gather in Fuzhou to discuss the internet transformation of the FMCG industry. Key tips include speaking gracefully, listening patiently, and being confident when communicating with the opposite sex.
New DistributionAnnual Sales of 5 Billion Yuan: What Management Tricks Does 'King of Noodles' Jinshahe Have?
With daily output of 2,000 tons of dried noodles and annual capacity of 600,000 tons, Jinshahe ranks first in the industry, holding one-tenth of the national market. Over 20 years, this 'humble' private enterprise has achieved revenue of 5 billion yuan, becoming the undisputed 'King of Noodles'.
New DistributionRed Bull China Sales 21.6 Billion, Lehu Up 71.4%, Dongsheng Biggest Dark Horse, Wahaha Qili Stumbles... This Is the Big Picture of China's Functional Drinks!
Functional drinks, including energy drinks and sports drinks, saw strong global growth in 2015, with China leading energy drink sales growth at 25%. Red Bull dominates the Chinese market with a 75% share, while competitors like Dongsheng and Lehu are gaining ground, and new entrants like Monster are poised to enter.
New DistributionSun Yiping Departs, Lu Minfang Takes Over: Can Mengniu Challenge Yili Again?
After Sun Yiping left Mengniu, Lu Minfang was appointed as the new president. With Mengniu lagging behind Yili in financial performance and market share, questions arise about the impact of COFCO's leadership change and whether Lu can turn things around.
New DistributionFactory Shutdowns, Covert Layoffs, and Executive Turmoil? JDB Responds: 'Pure Nonsense'
During the peak sales season for herbal tea, a report citing former employees claimed that JDB Group's factories in Fujian, Zhejiang, and Beijing had halted production, with output halved at the Fujian plant and severe inventory buildup. JDB denied all allegations, stating that no factories had stopped and that demand still outstripped supply even with full production.
New DistributionAmazing! The Production Line of Red Bull's "Little Gold Can" Is Like This!
Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. What was the best-selling beverage product in China in 2015? Not Coca-Cola or JDB, but Red Bull, with annual sales exceeding 23 billion yuan, surpassing Coca-Cola's 21.1 billion yuan. Data shows that Red Bull's sales in China grew about 15-fold from 2006 to 2015, and the demand for cans increased accordingly, with procurement spending rising from 830 million yuan in 2009 to 4.72 billion yuan in 2015, a 5.6-fold increase with a compound annual growth rate of 33%.
New DistributionNielsen Mid-Autumn Gift Pack! The Intercity Development Landscape of China's FMCG Retail Formats You Don't Know
Nielsen has released the China FMCG Development Intercity Index, based on extensive research and data from nearly 2,000 cities, providing a detailed ranking of urban potential for FMCG sales. The index reveals that county-level cities and counties often outperform prefecture-level cities, offering guidance for suppliers and retailers in market expansion.
New DistributionThe Magical BCG Matrix
30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends gathered in Fuzhou to discuss the internet transformation of the FMCG industry. The BCG Matrix is a qualitative analysis method that classifies products into four categories based on market share and growth potential.
New DistributionCollection Techniques: A Salesperson Must Know How to Sell and Collect Payments!
30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. The article emphasizes the importance of payment collection, correct mindsets, and six key principles for effective debt collection.
New Distribution5-Year Vending Machine Placements Surge 15-Fold, Wahaha Invests 2 Billion Yuan: Why Are Vending Machines So Hot?
With the rise of the internet and higher consumer demand for convenience, China's retail landscape is changing profoundly. For FMCG, vending machines offer convenience and 24-hour service, opening a new channel. According to Kantar Consumer Index, when per capita GDP reaches $10,000, demand for vending machines will surge. By 2015, areas covering 390 million people had reached this level, and in the next five years, vending machines will become a major emerging retail channel for FMCG.
New DistributionTen Laws and Principles in Marketing: How Many Do You Master?
Over 30 industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends gathered in Fuzhou to discuss the internet transformation of the FMCG industry. This article outlines ten key laws and principles for team management, marketing skills, and service concepts, including the Pygmalion Effect, Mushroom Law, and the 250 Law, among others.
New DistributionSanquan Food's 70 Million Yuan Trial and Error: Chen Nan's Choice Between Money and Survival
Sanquan Food's O2O project Sanquan Fresh Food has incurred losses of 74 million yuan, prompting a strategic reassessment. Chairman Chen Nan emphasizes the necessity of investing in innovation despite short-term profit declines, aiming to secure future market position.
New DistributionNo Complaining: The First Virtue of a Salesperson! Shut Your Mouth and Get to Work!
Over 30 industry experts, 100 B2B platform founders, and 800 manufacturer and distributor friends gathered in Fuzhou to discuss the internet transformation of the FMCG industry. Sales training gurus say the more you complain, the worse your luck gets! To excel in sales, stop complaining—it's the first virtue of the profession. So, how can we avoid complaining in sales? This article explores the pervasive complaining culture at work, its negative impacts, and offers practical strategies to become a proactive, non-complaining action-taker.
New DistributionTownship Supermarkets Will Be the Next Opportunity Point: Here's Why and How!
With 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends gathering in Fuzhou to discuss the internet transformation of the FMCG industry, township supermarkets are identified as the next opportunity. Key reasons include lower investment thresholds, weaker competition, simpler public relations, stable operations, and low-cost replicability, with practical suggestions for entering this market.
New DistributionData | Market Value Inventory of Listed FMCG Food Companies, with Industry and Leading Enterprise Analysis
This article provides a comprehensive overview of the market values of international and domestic listed FMCG food companies, highlighting top performers like Nestlé and Yili, and analyzes industry trends and leading companies in the food and beverage sector.
New DistributionWhat Is Sales? A Bottle of Wine in One Hand, Your Life in the Other!
The article is narrated by JACK, a regional supervisor at a branch of a domestic home appliance group's China sales company, written by Ziye. Yidu Jun hopes more readers will share their workplace stories, not necessarily profound, but with a light humor and interesting spirit. I remember on June 20, 2013, bidding farewell to classmates at the gate of Shanghai University of Science and Technology, and on July 1, arriving at the group headquarters in Huizhou, where I joined over 1,000 new colleagues for a month of 'closed training' at a vocational college, starting my sales career in appliances.
New DistributionCoca-Cola's Performance Hits a Dead End: Should Brands Stick to Principles or Break Through with Innovation?
Coca-Cola's second-quarter earnings report showed a 5.1% decline in revenue, with the Chinese market singled out for poor performance, dragging down the entire Asian market. The company is shifting its strategy towards healthier beverages, as evidenced by recent acquisitions and product launches in non-soda categories.
New DistributionSuning.com Issues a Wine Lovers' Challenge, Plans a Big Cross-Industry Move Before Mid-Autumn Festival
Every September seems to be full of events. This year, besides the G20, a whirlwind has swept through the wine and e-commerce industries. Suning.com Supermarket has issued a wine lovers' challenge by hosting the 'Suning.com Wuliangye Super Brand Day' with great deals and a grand scale, featuring many big names.
New DistributionHeavyweight | Cut Non-Value-Adding Distributors, Rectify Substandard Markets, Jing Brand's 18th Distributor Conference Issues Tough Measures
On September 6, Jing Brand Co., Ltd. held its 18th distributor symposium with the theme "Stick to, Transform, Breakthrough," attended by 714 liquor merchants from home and abroad. Chairman Wu Shaoxun spoke at the meeting. Notably, the company's operating revenue for 2015-2016 was 8.722 billion yuan, a 2.6% increase from the previous year, marking the first single-digit growth after a decade of double-digit growth.
New DistributionDistributing Like This Will Surely Lead to Failure!
The effectiveness of the initial distribution when introducing a product to a regional market is often one of the most critical factors determining its success or failure. Therefore, it is essential to study how to execute distribution most efficiently, including the techniques and key points, and to educate both planners and execution teams to achieve effective and beneficial results. This article first shares the criteria for evaluating successful or failed distribution, outlining eight common manifestations of failure and six ideal outcomes.
New DistributionHow to Determine the Location of a Display Stack and Use It to Boost Sales?
When creating a display stack, first consider six factors: brand strength, price range, location, target consumers' buying habits, category attributes, and promotional intensity. After evaluating these, choose a high-traffic location, avoid competitor stacks with strong promotions, and follow principles for setting up the stack to highlight the promotion theme, ensure convenience, keep products simple, ensure safety, and create a sales atmosphere. Decide whether to combine multiple stacks or separate them based on competitive conditions.
New DistributionMaster Kong's Profits Plummeted This Year—How Are Other Instant Noodle Brands Faring?
Master Kong, the instant noodle giant, recently reported a staggering 87% year-on-year drop in second-quarter net profit to $18 million, driven by declining beverage and instant noodle sales and higher distribution costs from increased advertising. This article reviews the performance of other major brands, including Uni-President, Baixiang, Jinmailang, Nissin, and Nongshim, amid a shrinking Chinese instant noodle market.
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