30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends gathered in Fuzhou to jointly explore the path of internet transformation for the FMCG industry. Township supermarkets will be the next opportunity point, do you know?

1. Township supermarkets have lower investment thresholds and relatively weaker competitors. Local retail supermarkets, in the absence of external competition, often perform lukewarmly, like flowers in a greenhouse monopolizing the market. They have weak risk resistance, weak competitive awareness, and weak marketing thinking. Therefore, many external retail chains target this weakness, using strong hardware investment and large-scale self-purchasing or even negative-margin promotions to attack the market and win it. Additionally, townships, especially underdeveloped ones, harbor abundant purchasing power, but rents are relatively low, especially for the vacant courtyards behind storefronts. Low rent and low labor costs make investing in township supermarkets relatively simple. 2. Public relations in township supermarkets are relatively simple. Investors in township supermarkets often rely on the landlord's local advantages to coordinate with administrative departments such as industry and commerce, taxation, fire protection, and food and drug administration. Moreover, administrative supervision in townships is relatively weaker than in counties and cities, making various public relations clearer and simpler, requiring less time and money. This is one of the main reasons external small investors choose to invest in township supermarkets. 3. Township supermarkets are a traditional yet stable business channel. Many industries, especially manufacturing and energy, are undergoing reshuffling and filtering. Many shareholders who previously invested in these areas now see the stability of supermarkets. Although investment funds may not yield as much as stocks, the volatility's impact on one's heart is also different. Thus, many people abandon high-investment, high-risk, high-return industries and instead invest in the supermarket industry, which has lower risk and relatively lower investment but is stable. 4. Township supermarkets have strong replicability and low replication costs. The replicability of township supermarkets is not only reflected in management and operation models but also in channel and marketing models. The so-called channel replication is reflected in the special nature of township channels, which lie between the supermarket model and the wholesale model. How to deviate depends on the experience of supermarket planning and the soft power of investors. Once the channel is replicated, the main problems of opening stores are easily solved. Additionally, consumption habits and purchasing power in townships are basically similar, so marketing models can be simply replicated. Of course, this replication must be based on slight regional differences and innovation, but once the spear and shield are ready, business warfare becomes much simpler. Of course, the inherent characteristics of supermarkets and their large daily turnover are also major reasons for their popularity! If you want to enter township supermarkets, how should you do it? Here are a few suggestions:

  1. Precise site selection to ensure sufficient customer flow; customer flow is the lifeline for profitability.
  2. Standardize management and establish township model stores to facilitate future chain replication.
  3. Strict product selection to ensure product quality and safety; quality is always the lifeblood.
  4. Emphasize environmental protection, energy saving, green food, and pay attention to fresh food self-operation.
  5. Service management: enhance service awareness and pay attention to detail management.
  6. Plan e-commerce in advance, pay attention to the integration of modern tools and payment methods, and emphasize micro-marketing. Source: Xiaonong Express (www.dizhuw.com) New Food Era · New Distribution —— 2016 China "FMCG + Internet" Summit Forum —— This is a grand event focused on how the FMCG industry channels will transform under the trend of Internet+ Agenda 09:00-09:30 Registration 09:30-09:35 Host opening 09:35-10:05 2016 China FMCG Industry Trend Analysis Report - Zhao Bo 10:05-10:25 Transformation Strategy and Path for FMCG Enterprises - Liu Chunxiong 10:25-10:45 Opportunities and Challenges Brought by FMCG Channel Reform - Liu Zhao, CEO of Waiqin 365 10:45-11:25 Alibaba Retail Link Full Empowerment - Guo Kunkun, Alibaba Retail Link 11:25-12:00 Roundtable Forum - Brand Transformation: Improvement vs. Reconstruction? (Guests TBD) 12:00-13:30 Lunch 13:30-14:00 Dealer Transformation: Trends in City Distribution - Wang Qi, CEO of Weijie City Distribution 14:00-14:30 Roundtable Forum - Why Should Dealers Transform into Logistics? 14:30-15:00 Detailed Explanation of Zhongshang Huimin's One Machine, Two Wings Strategy - Su Xiaoxin, Vice President of Zhongshang Huimin 15:00-15:30 Detailed Explanation of Zhanghe Cloud Factory Strategy - Yang Lixiang, Zhanghe Tianxia (Speech content TBD) 15:30-16:00 Supply Chain Finance: The Lubricant for B2B to Drive Traditional Business - Chen Xian, CEO of 51 Order 16:00-16:30 Principles and Approaches for 2B Investment - Xu Xiaoping, Founder of ZhenFund (Guest TBD) 16:30-17:00 Small Retail, Big Business Opportunities: Transformation and Upgrading of China's Retail - Wang Jianfeng, General Manager of E-commerce Division, Yurun Group 17:00-17:30 Roundtable Forum - Who is the King of FMCG B2B Models? (Guests TBD) 18:00-20:00 Dinner For manufacturer friends who want to transform, this grand event is not to be missed. Interested friends can long-press the QR code below or click "Read Original" to register. Registration: Long-press the QR code below or click "Read Original" ↓↓↓ Click "Read Original" [Register]