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3234 articles · Page 60 of 135

Brand Marketing

National Brands Rise Again! Jianlibao, Robust, Golden Monkey Lead the Revival of Nostalgic Flavors

This article revisits iconic Chinese brands like Jianlibao, Robust, Arctic Ocean, and Golden Monkey that defined childhoods for the post-70s and post-80s generations. It explores their decline after foreign acquisitions, their recent returns to Chinese ownership, and the challenges they face in reviving their former glory.

New Distribution
Retail Formats

"Mom-and-Pop Stores" vs. Convenience Stores: The Result Is Surprisingly Unexpected...

The internet has provided convenience stores and supermarkets with a platform for profit, enabling fast payment and delivery while eliminating many hassles. But store owners shouldn't worry too much—residents living nearby are your most stable customer base! Convenience stores can't beat your mom-and-pop stores.

New Distribution
Brand Marketing

New Products & News: Oreo and Luzhou Laojiao Launch New Products; Dali's H1 Harvest; Walmart Fined 60,000 Yuan; Lai Yifen Rat Incident; Junlebao Gets 12 Formula Registrations; Shengmu Issues Profit Warning

This issue covers new product launches by Oreo and Luzhou Laojiao, Dali's strong first-half results, Walmart's fine for substandard frozen zongzi, a rat found at a Lai Yifen store, Junlebao's formula registrations, and Shengmu's profit warning.

New Distribution
Brand Marketing

New Products & News: Evergrande Spring, Deyun She; China Resources, Tenuo Report Earnings; Three Squirrels Opens Another Store; JD Supermarket Targets Third- and Fourth-Tier Cities; Nestle Water Accused of Fraud

This issue covers new product launches, including Evergrande Spring's Hong Kong version mineral water and Deyun She's food products, as well as financial reports from China Resources Beer and Tenuo International. It also includes news about Three Squirrels' new store, JD Supermarket's expansion into lower-tier cities, and a lawsuit against Nestle's Poland Spring water.

New Distribution
Brand Marketing

Want Want's Performance Slips: Revenue and Profit Both Decline in H1 2017, Brand Aging Cited as a Serious Issue

On August 22, China Want Want released its H1 2017 report, showing revenue of RMB 9.347 billion, down 3.7% year-on-year, and operating profit of RMB 2.054 billion, down 13.5%. The company attributed the decline to an earlier Chinese New Year and rising raw material costs, while facing challenges from brand aging and changing consumer preferences.

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Brand Marketing

New Products & News: Mars, Tea π Updates; FMCG Companies' Half-Year Reports; Huabin First Responds to 'Red Bull Trademark' Dispute; Yatang Xiaochao Opens Direct Stores; Wahaha's Tech Path

This issue covers new product launches like Mars' spicy Snickers and Tea π's QQ-AR packaging, half-year financial reports from major FMCG companies, Huabin Group's response to the Red Bull trademark dispute, Yatang Xiaochao's direct store openings, and Wahaha's recognition as a national technology innovation demonstration enterprise.

New Distribution
Retail Formats

New Products & News: Junlebao and Starbucks Launch New Products; Thai Red Bull Publicly Accuses Yan Bin; Swire Coca-Cola Sees Strong Performance; Walmart Net Income Declines; Suning Plans Convenience Stores in Nanjing...

This issue covers new product launches by Junlebao and Starbucks, a Malaysian honey soda entering the market, and a new brand strategy by Hai'ao. It also reports on Thai Red Bull's legal action against Yan Bin, Swire Coca-Cola's strong first-half results, Walmart's Q2 earnings decline, Orion's sales drop in China, Reckitt Benckiser's sale of its food business, and Suning's upcoming unmanned convenience store in Nanjing.

New Distribution
Capital, Earnings & M&A

25 Years of Covert Warfare! As 2017 Interim Reports Roll In, Master Kong Wins a Pyrrhic Victory, Uni-President Bows Out

On August 21, Master Kong celebrated its 25th anniversary with a surprisingly strong 2017 interim report, showing revenue of 28.568 billion yuan and a 54.59% surge in net profit to 700 million yuan, far exceeding Uni-President's full-year profit of 607.3 million yuan last year. Meanwhile, Uni-President's chairman announced a gradual exit from the instant noodle market, though the company later denied this as a media misinterpretation.

New Distribution
Brand Marketing

New Products & News: Wandashan, Weilong, Oreo Launch New Items; Five Public Accounts Formally Apologize to Mengniu; Baorun Revenue Soars, Turns Profit; COFCO Great Wall Speaks Again After 'Carcinogenic Pigment Incident'

This issue covers new product launches by Wandashan, Weilong, and Oreo, along with industry news including five WeChat public accounts apologizing to Mengniu for spreading rumors, Baorun's strong half-year results, and COFCO Great Wall's response to a counterfeit product incident.

New Distribution
Dealer Operations

Key Factors Restricting Distributor Development and Seven Steps for Distributors to Control Channels

Objective reasons include changes in the business environment and retail formats, intense brand competition, high terminal entry and maintenance costs, and inadequate market protection. Subjective reasons include limited capabilities, complacency, family management, over-optimism, and poor negotiation with manufacturers. To control channels, distributors should follow seven steps: customer screening, relationship cultivation, personnel training, off-season maintenance, model reference, promotion planning, and inventory management.

New Distribution
Brand Marketing

The King of Ready-to-Drink Soy Milk Returns! Monthly Sales Exceed 20,000 Cases in County-Level Markets!

In 2017, soy milk became one of the hottest beverage categories, with major players like Vitasoy and Dali entering the market. Heiniu Food, with 21 years of expertise in soy milk R&D and production, launched its new ready-to-drink soy milk product, quickly achieving remarkable sales, including over 20,000 cases per month in some county-level markets.

New Distribution
Brand Marketing

New Products & News: Wandashan, Jinluo, Nongshim Launch New Products; JD.com Releases Earnings; Coca-Cola Reportedly Eyes Danone; AB InBev Challenges Carlsberg; Moutai Shortage Boosts High-End Baijiu...

Wandashan Dairy launches a premium concentrated yogurt in North China; Jinluo enters the hot pot base market with two new products; Nongshim introduces four snack items; JD.com reports Q2 net profit of 976.5 million yuan; Coca-Cola is reportedly considering acquiring Danone; AB InBev and Efes merge Russian and Ukrainian operations to challenge Carlsberg; Moutai shortage boosts high-end baijiu brands.

New Distribution
Dealer Operations

Government Warns: Platforms Like Maidianshangcheng and Yunlianhui Involving Capital Pools and Rebate Models May Be Illegal!

Focus Interview exposes the tricks of 'full consumption rebate' schemes. In 2017, government departments issued warnings against prevalent consumption rebate and capital pool schemes. A county magistrate commented on the rampant situation, and risk alerts were issued to educate the public about the dangers of such models.

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Consumer & Categories

Meng Fei's Craft Beer Accused of Infringement? Craft Beer Under Consumption Upgrade Again Sparks Heated Debate!

Gao Yan, known as the first person of Chinese craft beer, and Meng Fei, a celebrity host with 30 million followers, are embroiled in a controversy. After terminating their cooperation, Meng Fei allegedly continued to use Gao's proprietary 'Baby Fat' craft beer recipe to produce 'Meng Fei Xiao Niang', leading to accusations of infringement and outcry from rock music circles. The incident is still unfolding.

New Distribution
Dealer Operations

Distributors: Master the "Combination Punch" of Tier 1, 2, and 3 Products to Potentially Double Profits!

Products in a distributor's hands can all be profitable, but it's not always the case and depends on many factors. Therefore, mastering product portfolio is a key concern for every distributor. With numerous brands, how to position, select, combine, and execute? This article analyzes the characteristics of three tiers of brands and proposes an optimal product portfolio model.

New Distribution
Industry Trends

Embracing the Retail Revolution, JD.com Announces 300 3C Retail Experience Stores Within the Year

JD.com Group CEO Liu Qiangdong recently wrote that in the next 10 to 20 years, driven by big data and AI, the retail industry will usher in the fourth retail revolution after department stores, chain stores, and supermarkets. The essence of this revolution will be 'boundaryless retail,' breaking the traditional retail organization in space, category, and supply chain, and reconstructing retail costs, efficiency, and user experience. In the past six months, from Amazon Go to unmanned supermarkets and convenience stores, from Xiaomi Home to JD's million convenience stores, technology and experience innovation have increasingly demonstrated this trend.

New Distribution
Brand Marketing

New Products & News: Rio and Lay's Launch New Products; AB InBev Sued; Wens Invests in COFCO Capital; Moutai Plans Financial Holding Company; Sun Art Retail Reports Earnings; Huishan Debt Restructuring Plan Unveiled

This issue covers new product launches by RIO, Lay's, Qingyilong, and Zhenwei, as well as industry news including a lawsuit against AB InBev, Wens Investment's participation in COFCO Capital's capital increase, Moutai's plan to establish a financial holding company, COFCO Wine's half-year results, China becoming the world's largest dark beer market, Sun Art Retail's interim results, and Huishan Dairy's debt restructuring plan.

New Distribution
Brand Marketing

New Products & News: Junlebao and Orion Launch New Products; Uni-President Releases Financial Report; Coca-Cola Offers $1 Million for Sweetener Innovation; Jinluo Sued by Shuanghui; Moutai Price Cap in Beijing...

This issue covers new product launches by Junlebao, Orion, Shaanxi Sebao Technology, and Ma Dajie, along with industry news including Uni-President's interim results, Coca-Cola's sweetener innovation prize, a lawsuit between Shuanghui and Jinluo, Moutai's price cap in Beijing, BrewDog's expansion plans, the second batch of formula registrations, and JD Daojia's partnership with 7-Eleven in Chengdu.

New Distribution
Dealer Operations

Thai Red Bull Presses Hard, Now Suing Chinese Red Bull Distributors: Where Should Dealers Turn?

Following the lawsuit against ORG Packaging, Thai Red Bull has now taken legal action against Chinese Red Bull's production and sales entities, escalating the trademark dispute. This article reviews the conflict's evolution and discusses the uncertain future for distributors amid Thai Red Bull's aggressive expansion plans.

New Distribution
Management & Methods

Do You Really Know How to Run Promotions? If Not, Check This Out! (With Operational Tips)

Why do your store's promotions seem to become less effective over time? This article introduces 13 types of promotional activities, analyzing their pros and cons to help you choose the right ones for your needs.

New Distribution
Brand Marketing

New Products & News: COFCO and Bright Dairy Launch New Products; Yum!, Jiajia, and Guanshengyuan Release Financial Reports; Lotte China Nearly Paralyzed; Youyou Food Plans IPO; Walmart and Unilever Slim Down...

This issue covers new product launches by COFCO and Bright Dairy, financial results from Yum!, Jiajia, and Guanshengyuan, Lotte's struggles in China, Youyou Food's IPO plans, and cost-cutting moves by Walmart and Unilever.

New Distribution
Brand Marketing

New Products & News: "Milaotou", "Bright", "Qifeng", "Suka" Launch New Products...; Suning and Shengmu Join Forces; Wine Imports Slow; New Rules to Combat Food Rumors...

This issue covers new product launches including the return of Kadina Pea Crisps after 10 years, Milaotou's six new products, Celsius energy drink entering China with Li Ka-shing's investment, Suka Coffee's seven new products, and Bright Dairy's new lactic acid bacteria drink. Industry news includes Yanjing Beer's mid-to-high-end growth, Suning's strategic partnership with Shengmu for an exclusive dairy farm, a slowdown in China's wine imports, and new government regulations to combat food rumors.

New Distribution
Brand Marketing

Ten Small Trends in the Communication Industry That Will Change the Future in 2017

CTR Media Research believes that the current media ecosystem is basically a three-way standoff: traditional media represented by CCTV has the advantages of high coverage and high credibility, Internet media represented by BAT has the attributes of high connectivity and strong interaction, and new life-scene media represented by Focus Media has the quality of high reach and high matching. Small Trend 1: New media grows against the trend. CTR data shows that in 2016, China's traditional media market declined by 6% year-on-year, and only new media grew against the trend. Driven by mobile Internet, Internet advertising grew by 18.5%, and life-scene media continued the growth of 2015, with elevator TV advertising increasing by 22.4%, elevator poster advertising by 24.1%, and cinema video advertising by 44.8%.

New Distribution
Brand Marketing

Tianwo Enters Soy Milk Market; Holiland's NFC Juice Sales Promising; 'Small Size' Becomes Baking Industry's Killer Move; Cooking Oil Found with Carcinogens; 7-11 Upgrades with New Store Format...

Tianwo launches 'Youyou' soy milk drink; Holiland introduces NFC juice with promising sales; Mondelēz unveils healthy snack brand Véa; Hong Kong consumer council finds contaminants in cooking oils; 7-11 opens new-generation store in Tokyo.

New Distribution