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Management & Methods

Field Service 365 AI: A New Gateway to Sales Efficiency

As we step into the era of artificial intelligence, Field Service 365 is pioneering the application of AI in enterprise sales management, starting with photo recognition to detect fraudulent photos in offline sales, thereby enhancing efficiency and market control.

New Distribution
Consumer & Categories

20 Years of Functional Drinks in China! A Look at the Major Brands—Which One Is Your Favorite?

Facing a seemingly saturated energy drink market, brands and distributors are gearing up for a major battle. Since the 1980s, when Jianlibao founder Li Jingwei pioneered special-purpose beverages in China, the market has evolved through the rise of Red Bull, the emergence of domestic challengers like Dongshen and Lehu, and the entry of international players like Monster. With the market projected to reach 163.5 billion yuan by 2020, both old and new brands are vying for a share.

New Distribution
Dealer Operations

Distributor Management | Don't Say No One Taught You Excel Tricks – After This Clear Tutorial, You'll Never Talk About Tricks Again!

This article presents a collection of the fastest and most powerful Excel tips for common work tasks, such as extracting names and phone numbers, comparing data, converting formats, and using formulas. It also includes detailed formula examples for employee information, attendance, data analysis, and other business scenarios, along with a section on using pivot tables for data analysis.

New Distribution
Industry Trends

China's 303 Prefecture-Level Cities Economic Report: GDP Showdown, Where Does Your Hometown Rank?

For local economic and fiscal conditions, we selected Gross Domestic Product (GDP) and general budget revenue as indicators, with data sources including but not limited to provincial and municipal Government Work Reports, Statistical Bulletins on National Economic and Social Development, Reports on 2016 Budget Execution and 2017 Draft Budget, Economic Operation Bulletins, and publicly released information from finance and statistics departments. As of April 2017, there were 303 prefecture-level cities nationwide, which we categorized into six regions: North China, Northeast, East China, Central-South, Southwest, and Northwest.

New Distribution
Dealer Operations

Profits Are Falling, Costs Are Rising—Distributors Must Remove These Three Mountains to Make Money!

As market competition intensifies, the FMCG industry has entered an era of razor-thin margins, while downstream costs for distribution, labor, and warehousing are rising faster than GDP growth. To survive, distributors must control costs by addressing three major burdens: inventory, fuel, and personnel, using modern management systems to optimize operations.

New Distribution
General Commentary

The 6 Biggest Bottlenecks for 30-Year-Old Professionals

At 30, many professionals face a mid-career crisis due to mindset instability, overemphasis on task execution, and other bottlenecks. This article outlines six common bottlenecks and suggests that a shift in thinking can lead to clarity and success.

New Distribution
Brand Marketing

【今日快讯】伊利每益添推金装小瓶新品;旺旺推40余新品;卖了35亿的金丝猴或以3~4亿回购;沃尔玛要用人脸识别改善服务...

FMCG news: Yili's Each Yitian launches new gold small bottle; Want Want launches over 40 new products; Golden Monkey, sold for 3.5 billion, may be bought back for 300-400 million; Walmart to use facial recognition to improve service.

New Distribution
Management & Methods

Three Squirrels Ventures into Apparel: A Diversion or Strategic Shift?

At its fifth anniversary celebration, Three Squirrels unveiled a new brand, 'Squirrel World' trendy apparel, and founder Zhang Liaoyuan hinted at plans for an amusement park and other products. The company's foray into fashion marks another cross-industry move, following previous ventures like toothpaste and a failed fresh orange business, as it aims to build a comprehensive IP-driven ecosystem.

New Distribution
Capital, Earnings & M&A

The Most Effective Techniques for Mom-and-Pop Stores: Do These Two Things and Boost Performance by Over 40% - Try It!

As store owners, everyone hopes for booming business and daily profits, but often things don't go as planned. Many stores have weak profitability and poor sales, leaving owners anxious and unsure how to improve. Some try to adjust but see little effect due to lack of know-how. So what's an easy yet effective approach? Let 'Small Store Helper' tell you. It's simple: first, focus on store cleanliness and product display, which are the foundation of store operations. Doing these two well will gradually improve business.

New Distribution
Management & Methods

Salt Industry Competition Intensifies, Salt Enterprises Trapped in 'Revenue Growth Without Profit Growth' Dilemma

Recently, Yuntianhua Holdings revised its H1 2017 earnings forecast, expecting a profit of RMB 71.748 million to RMB 87.973 million, a decline of 20% to 35% compared to RMB 110 million in H1 2016. This is not just a single company's profit decline but reflects the broader impact of salt industry reform. Since the full implementation of salt industry reform on January 1, 2017, salt enterprises and consumers have experienced different outcomes: for salt enterprises, the business has become increasingly difficult; for consumers, it has become more affordable and diverse.

New Distribution
General Commentary

This Set of Illustrations Made This Product Win Countless Fans!

Summer is just one word: hot. Besides air conditioning, WiFi, and watermelon, there are beautiful illustrations to keep you cool all summer. After seeing them, don't you want a bottle of Han Shui Xi Gu Zhen Xi Water to cool you from head to toe? Yes, it's this set of illustrations that made Han Shui Xi Gu Zhen Xi Water win countless fans this summer. If the illustrations only made fans' eyes light up, its rare quality is absolutely second to none. On the selenium-rich belt of the Qinling Mountains, there lies a precious selenium-rich water source, naturally pure and unpolluted, a rare world-class selenium-rich mineral spring formed through billions of years of natural cycles.

New Distribution
Brand Marketing

Amazing! A 270-Degree 'Super Big Screen' Makes Ads Better Than Movies

As one of the most popular art forms today, movies have a broad audience base and are one of the main entertainment and leisure lifestyles for the post-80s, post-90s, and post-00s generations. Cinema viewing is essentially a high-level experiential consumption, so the film industry has long been making efforts to continuously improve people's viewing experience. As technology advances and iterates rapidly, besides artistic excellence, various scientific and technological means bring audiences cool and stunning audio-visual experiences.

New Distribution
Capital, Earnings & M&A

Shocking! Yili Received Over 1 Billion Yuan in Government Subsidies in One Year; Sanyuan's 2016 Subsidies Exceeded Its Profits!

It is often said that 'there is no such thing as a free lunch,' but for enterprises, government subsidies seem to be a kind of 'free lunch.' Data for 2016 shows that many Chinese dairy companies suffer from 'government subsidy dependence,' and many seemingly profitable companies would actually be in serious losses without these subsidies. Below, we look at the government subsidies received by 24 dairy upstream and downstream enterprises in 2016.

New Distribution
Dealer Operations

Distributors Want to Successfully Transform to Amoeba Model? These Issues You Must Know!

Traditional distributors face challenges such as lack of capital, market, talent, products, models, and transformation methods. At the Meidelin Phase III Chengdu Conference, Mr. Mo of Chongqing Mingwang Trading summarized these difficulties and introduced how the deep application of the Amoeba model in distributors can solve them. This article analyzes how distributors can successfully transform using the Amoeba model based on Meidelin's big data analysis and Mingwang Trading's successful implementation.

New Distribution
Brand Marketing

Feng Jie, Founder & CEO of Yidinghuo: The Path of Omnichannel Transformation for Brand Owners in the New Retail Era

On July 15, Feng Jie, founder & CEO of Yidinghuo, the leading mobile ordering platform in China, was invited to speak at the 2nd China 'Internet + FMCG' Summit Forum. As the only SaaS mobile ordering enterprise representative, he elaborated on the omnichannel transformation for brand owners in the new retail era, emphasizing that the essence of changes in marketing, retail, consumer interaction, and supply chain collaboration lies in new channel models.

New Distribution
Capital, Earnings & M&A

Nongfu Spring Invests Heavily in Gannan Navel Orange Industrial Park; Nestle Two Formulas on CFDA Blacklist; Yili and JD Sign Strategic Cooperation; JD's First Unmanned Convenience Store Appears in Zhijiang...

FMCG News: 1. Nestle in trouble! Two special formula milk powders were put on the CFDA blacklist. The CFDA announced the list of unqualified foods for special medical purposes. According to the announcement (No. 111 of 2017), 157 samples passed, 3 failed. Nestle's two special medical purpose infant formulas were on the list...

New Distribution
Dealer Operations

Enhancing Traditional Distributor Efficiency and Arming Retail Stores to the Teeth: Alibaba Retail Link Decodes Its Business Model for the First Time

At the second China 'Internet + FMCG' Summit Forum on July 15, Alibaba Retail Link publicly explained its business model for the first time, emphasizing its commitment to empowering distributors and small retailers through data-driven solutions, including the 'Super Member' project to transform product assortments and boost sales.

New Distribution
Dealer Operations

The Ideal State for Distributors: Customers Proactively Contact, Order, and Sell...

The ideal state for distributors is when customers actively praise their products, leading to more customers proactively contacting, ordering, and selling. While this is achievable, it requires exceeding terminal expectations, having standout highlights, and maintaining smooth communication channels to build strong customer relationships and word-of-mouth.

New Distribution
Dealer Operations

A Practical and Down-to-Earth Daily Management Handbook for Small and Medium Distributors

This article offers a practical guide for small and medium distributors, covering key management topics such as retaining key employees, delegation, cost-saving, diversification, recruitment, and policy-making. It emphasizes the importance of clear systems, transparent communication, and aligning employee interests with company goals.

New Distribution
Dealer Operations

Can't Move Products? Distributors, Check Your Salespeople for These Five Misconceptions

The channel is the customer, and the terminal is the market. However, many terminal marketing personnel fail in their business due to misconceptions in their concepts. This article outlines five common misconceptions and provides strategies to correct them.

New Distribution
Retail Formats

The Key to Running a Successful Mom-and-Pop Store Lies Here, but 99% of People Overlook It!

The success of a mom-and-pop store is influenced by many factors, but people often focus on external elements such as location, price, display, and supply channels, while ignoring the most crucial internal factor—the harmony between the couple and their own character and work attitude. This is the key to success or failure. So, what qualities should successful mom-and-pop store owners possess? First, harmony between husband and wife, with mutual support; second, being honest and not greedy for small gains; third, diligence in learning, thinking, acting, and moving around.

New Distribution
Dealer Operations

[Recommended for Collection] Live Broadcast Transcript: What Impact Does Retail Link's POS Integration Have on Small Stores? How Should Distributors Transform in the Future?

On July 5, Retail Link quietly launched a system called 'Super Member' and announced it on its official WeChat account on July 11. After New Distribution reported this, it sparked widespread discussion in the industry, with many distributors realizing that having no stores to supply might become a reality. To explore this, New Distribution invited Chen Qinghong, Deputy General Manager of Hd; Bao Yuezhong, a renowned retail expert; Lu Dexing, CEO of Yunduan Xinlian; and Shen Xin, Chief Strategy Officer of Wanyuan Yigou, to discuss the impact of Retail Link's POS integration on small stores and how distributors should transform in the future.

New Distribution
Consumer & Categories

How Will China Resources C'estbon Expand Its Beverage Territory?

China Resources C'estbon, a co-initiator and drafter of China's national standard for bottled purified water, became the leader in China's bottled water industry with a 20.4% market share in December 2015 (according to Nielsen public data). Currently, C'estbon's ambitions extend beyond bottled water leadership. In 2015, China's functional beverage market reached 60.6 billion yuan, a year-on-year increase of 15.16%. According to authoritative data, by 2020, retail sales of functional beverages in China are projected to reach 163.528 billion yuan, indicating significant room for growth.

New Distribution
Dealer Operations

Five Major Culprits Said to Damage Manufacturer-Dealer Relations: Any Additions?

In the baijiu industry, manufacturers have long dominated, controlling prices and policies, leaving dealers dependent. This article identifies five common practices that harm dealer relations: blindly replacing sales staff, frequently changing products, volatile promotions, poor channel control leading to price chaos, and breaking promises. It suggests solutions like scientific performance assessments, stable product strategies, consistent promotions, strict price management, and honoring commitments to foster loyalty.

New Distribution