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International Olympic Committee Suspected of 'Double-Dealing', Sponsor Yili's 'Exclusivity' Substantially Damaged
On August 20, 2017, Yili Group signed a sponsorship agreement with the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games, becoming the official dairy partner. On June 20, 2019, Yili publicly accused Mengniu Dairy, a subsidiary of COFCO, of colluding with an American company to undermine the Winter Olympics, leading to a dispute over sponsorship exclusivity.
New DistributionA 100-Billion-Yuan Market Battle Triggered by an Ice Cream
As summer approaches, a new round of cold-chain logistics competition has begun among retail and logistics giants. JD Logistics has partnered with Mengniu Dairy to provide an integrated cold-chain solution for ice cream, while Alibaba's Xunlu Cold Chain has also entered the fray, highlighting the vast market potential and persistent challenges in China's cold-chain industry.
New DistributionImpressive 618 Results: JD New Channel is Becoming the 'Central Nervous System' for Partners' Channels!
At 24:00 on June 18, JD.com's 16th 618 Grand Promotion concluded successfully. JD New Channel officially released its fourth 618 results. With its newly upgraded B2B2C full-chain service capabilities and advantages in both online and offline main battlefields, JD New Channel once again set new sales records, with strong growth across super categories and multiple business models. Zheng Hongyan, Vice President of JD Group and President of JD Retail Group's New Channel Business Unit, stated: 'JD New Channel is an open, intelligent, and efficient B2B2C platform. The fourth 618 report card proves that upstream and downstream partners can find more suitable business models on this platform and continue to achieve high growth.'
New DistributionWant Want 2018 Revenue 20.7 Billion Yuan, Net Profit 3.48 Billion! Ending Weakness, Net Profit Up 11.6%
On June 18, China Want Want released its 2018 financial report, showing double growth in annual revenue and net profit, marking the first double-digit net profit growth since 2014. In the industry's view, after three consecutive years of revenue decline due to brand and product aging, Want Want initiated a series of product and channel reforms, and the effects are gradually showing.
New DistributionDistributors: Want to Stock Viral Products but Fear They'll Die Out Quickly—How to Break the Deadlock?
Viral products tempt distributors with huge profits, but many die out as fast as they rise. The key is to choose products with lasting brand strength, quality, market foundation, and professional support, like Meiji biscuits, which achieved 200 million views and a 290% sales surge.
New DistributionCoca-Cola Joins Forces with Costa to Battle Nestlé and Starbucks in China's Ready-to-Drink Coffee Market
Coca-Cola has launched its first ready-to-drink coffee product under the Costa brand, acquired for $34.7 billion, featuring three low-sugar variants. The company aims to leverage Costa's expertise and expand in China, where it plans to triple Costa's stores to 1,200, intensifying competition with Starbucks.
New DistributionMiaokelanduo Teams Up with Focus Media for a Remarkable Comeback: May Sales Surpass Foreign Brands for the First Time
Despite the global economic slowdown, China's consumer market is delivering good news. In the niche cheese FMCG market, Chinese brands like Miaokelanduo have for the first time surpassed century-old foreign brands such as Anchor and Breguet. According to JD.com's May cheese category data, Miaokelanduo's transaction value and volume both increased, with volume up 11.23% month-on-month, while Anchor and Breguet saw significant declines.
New DistributionDeclining? Not Anymore, Wahaha Grew Again in 2018!
According to the 2019 Zhejiang Business Top 500 list, Wahaha's 2018 revenue reached 46.89 billion yuan, a slight increase of 430 million yuan from the previous year, ending years of decline. The article discusses how Wahaha, under the leadership of Zong Qinghou and his daughter Zong Fuli, has been striving to reverse its fortunes through product innovation, brand rejuvenation, and a focus on health products, with a renewed emphasis on potential stock market listing.
New DistributionWhat Is It Like to Be a Slow Company in the Fast-Moving Consumer Goods Industry?
They are slow, rarely seen in the FMCG industry. But interestingly, many things were achieved by them first. Yangshengtang Group is not a household name, but Nongfu Spring is, despite most people not knowing it is a subsidiary. Since 1993, Yangshengtang has built a complex system spanning beverages, pharmaceuticals, food, cosmetics, agriculture, and biomedicine. But interestingly, both Nongfu Spring and the entire Yangshengtang system seem very 'slow'.
New DistributionThe Vicious Cycle of Inventory Pressure That Distributors Can't Escape
Distributors are trapped in a vicious cycle of inventory pressure, forced to stock up by manufacturers, leading to financial strain and operational challenges. The article urges distributors to say no to excessive stocking and credit sales to break free from this cycle.
New Distribution“No Middleman to Earn the Difference” Is Indeed a Lie, but the Good Old Days for Distributors Are Gone Forever!
The transformation of traditional distributors is not a new topic, having been explored for over a decade. With the rise of B2B platforms since 2014, the internet has injected new vitality into this old issue. The article analyzes the characteristics of FMCG distribution channels, what disintermediation removes and retains, and proposes strategies for traditional distributors to adapt.
New DistributionHema Fresh closes its first store nationwide today!
Hema Fresh, Alibaba's new retail supermarket chain, has closed its first store in three years, located in Kunshan New City, after only eight months of operation. The closure highlights the challenges facing fresh food e-commerce, including high costs and the difficulty of scaling due to the localized nature of fresh produce.
New DistributionZong Fuli of Wahaha: The capital market is so big, I'll go and take a look for my dad
On May 27, Zong Fuli, head of the brand and public relations department of Wahaha Group, said in response to media questions about Wahaha's listing that "Wahaha's listing is a very normal move, because for the entire enterprise, listing can achieve upstream and downstream integration." From never listing to considering listing, Wahaha's performance has declined in recent years, and Zong Fuli is now pushing for innovation and capital market integration.
New DistributionWhat Is the Logic for FMCG Manufacturers to Leverage a Trillion-Yuan Market in the Next Decade?
In 2019, many mainstream FMCG companies seem to have encountered a common but unavoidable issue: the boundary of growth. This is manifested in sluggish performance, unpopular new products, out-of-control channel management, and ineffective massive marketing expenditures. New Distribution believes that behind these problems lie three major contradictions that all FMCG manufacturers must face, and to return to growth, companies must re-evaluate their strategies from a ten-year perspective.
New DistributionWant Want, Bright, RIO, Oreo... 19 FMCG Companies' New Strategies!
What is 'trendy'? Tmall gives a good answer: 'Trendy means getting better with the times.' Tmall aims to bring consumers not just traditional bestsellers, but healthy, fresh, fun, and unique experiences. A wave of 'national trend' is sweeping the youth market, with products like White Rabbit perfume selling out in minutes.
New DistributionChina Resources Vanguard Completely Exits Shandong!
On May 20, all equity of Shandong China Resources Vanguard Life Supermarket Co., Ltd. was listed for transfer on the Shanghai United Assets and Equity Exchange, marking the complete exit of China Resources Vanguard from the Shandong market. This follows the formal takeover of seven stores in Shandong by Jiajiayue in March.
New DistributionYuan Renguo Expelled from Party and Public Office: Is He Really the Sinner of Moutai?
According to the Guizhou Provincial Commission for Discipline Inspection and Supervision, Yuan Renguo, former deputy secretary of the Party Committee and chairman of China Kweichow Moutai Distillery (Group) Co., Ltd., and former chairman of Kweichow Moutai Co., Ltd., has been investigated for serious disciplinary and legal violations. The Central Commission for Discipline Inspection and National Supervisory Commission stated that Yuan seriously violated political discipline and rules, using Moutai's distribution rights as a tool for personal gain and political advancement, and engaged in power-for-money deals, severely damaging Moutai's marketing environment.
New DistributionFresh E-commerce in Dire Straits! Whose Fault is Hema's 'Death'?
Due to rapid store expansion, management and human resources have failed to keep pace with the pace of store openings, and the Hema team received the 'Rotten Strawberry Award' at Alibaba's Organizational Department conference last year, which also indicated Alibaba CEO Zhang Yong's dissatisfaction with Hema at this stage. As a sample of new retail, Hema has encountered bottlenecks, reflecting the difficulties of the entire industry. Recently, fresh e-commerce companies have been closing down in droves. The store at Kunshan Wuyue Plaza in Suzhou will close on May 31, and Hema officially confirmed the news. It is reported that this is the first store closure in the three years since Hema Fresh opened. On April 16 this year, Meituan's new retail format Xiaoxiang Fresh announced the closure of stores in Wuxi and Changzhou. Earlier, SF Preferred, a new retail brand under SF Express, also closed stores in Wuhan, Qingdao, Chengdu, and Shanghai. In addition, JD 7FRESH's expansion pace has repeatedly slowed...
New DistributionWhy Did RIO Cocktail's Crossover Marketing Become a Phenomenal Case?
In May, during Tmall's 'China Chic' campaign, a wave of crossover co-branded products appeared, but what caught New Distribution's eye was the RIO x Hero 'ink' co-branded cocktail. RIO, known for its innovative marketing, combined trendy cocktails with nostalgic blue-black ink, launching an 'ink' cocktail that sold out 6,000 bottles in one minute on Tmall, sparking widespread interest.
New DistributionHuang Mingduan Officially Appointed CEO of Gaoxin Retail, Leading RT-Mart, Auchan, and Some Hema Stores
Gaoxin Retail announced that Huang Mingduan has been appointed CEO, effective May 17, 2019. The company reported a 1.0% decline in total sales revenue to 101.315 billion yuan for 2018, and outlined plans for integrating RT-Mart and Auchan, digitalizing stores, and expanding multi-format operations.
New DistributionConvenience Stores Surge: Top 100 Generate 226.4 Billion Yuan in Revenue, Operating 122,000 Stores...
On May 14, the 2019 China Convenience Store Development Report was released, showing that the convenience store sector reached a scale of 200 billion yuan, with over 120,000 stores and average daily sales per store of 5,300 yuan. In this sector, WeChat beats Alipay; the industry growth rate is as high as 19%, and capital has long coveted it. The report, jointly released by the China Chain Store & Franchise Association and KPMG Consulting, indicates that in 2018, China's convenience stores achieved sales of 226.4 billion yuan (based on the 2018 China Convenience Store Top 100 data), with an industry growth rate of 19%.
New DistributionAnalyzing the Business Logic Behind the Success of National Soy Milk 'Dou Ben Dou'
This article analyzes the success of 'Dou Ben Dou' soy milk, a product of Dali Foods Group, which achieved 1 billion yuan in sales in its launch year of 2017. The analysis covers four key reasons: seizing the health trend, redefining category value, building a product structure, and using multi-dimensional marketing.
New DistributionNo Price War! Uni-President Makes More Money in Mainland China
Uni-President Enterprises reported record first-quarter results, with revenue of NT$107.791 billion (approximately RMB 23.768 billion) and net profit after tax of NT$5.276 billion (approximately RMB 1.163 billion), up 99.85% quarter-on-quarter. Its mainland China business, Uni-President China Holdings, saw net profit surge 48% to RMB 380 million, driven by value marketing and healthy channel inventory management.
New DistributionBrand Voting: On China Brand Day 2019, Who Can Represent China to the World?
A weak country cannot produce world-class brands, and a country whose brands cannot go global cannot influence the world. Today, China has gained strength that commands global attention, and Chinese brands have begun to go global in batches, embarking on a journey to influence the world. In April 2017, the State Council officially established May 10 as "China Brand Day," the first national brand festival. On May 10, 2019, the third China Brand Day, it remains a nascent festival, though its presence and influence are still weak, they are growing rapidly.
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