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Nestlé Reports 2019 Half-Year Results: Greater China Revenue RMB 23.3 Billion, Ice Cream and Seasonings Stand Out
Nestlé released its 2019 half-year results, with group revenue of CHF 45.5 billion (approximately RMB 309.1 billion) in the first six months. Greater China revenue reached CHF 3.430 billion (approximately RMB 23.3 billion), maintaining its position as Nestlé's second-largest global market after the US. Organic growth accelerated to 3.6%, driven by strong performance in pet care and coffee, while in China, ice cream and seasonings showed notable growth.
New DistributionWahaha's Zong Fuli: Consumers Say They Don't Drink Carbonated Drinks, but Their Actions Speak Louder!
At the recent APEC forum, Zong Fuli, president of Hongsheng Beverage Group and head of Wahaha's brand PR department, shared her views on the new industrial era. She believes that in responding to consumer demands, companies need not only data as raw material but also a framework system to deconstruct data. A framework is similar to strategy but broader and deeper; without it, data can mislead, as seen when consumers claim health is their top priority and dislike carbonated drinks, yet sales of such drinks are rising.
New DistributionWahaha's Zong Qinghou's New Beverage "Plan"!
At the 2019 APEC Business Leaders China Forum, Zong Qinghou, Chairman and General Manager of Wahaha Group, delivered a speech detailing the company's strategy for intelligent beverage manufacturing and outlined three strategic upgrade directions, including a "Big Health" strategy, integration with artificial intelligence, and active development of "Intelligence+".
New DistributionIn Search of the Next 'Three Squirrels': This 'Little Bear' is Leading the Way
After two years and three attempts at an IPO, Three Squirrels finally went public, surging on its first day with a market value approaching 10 billion yuan. From internet celebrity to listed company, Three Squirrels took only seven years. While people marvel at the speed of Three Squirrels, they are also examining the current 'internet celebrity speed.' Before Three Squirrels went public, there was a company that relied on the 'internet celebrity' concept to support almost all its performance: Kedi Xiaobai Milk, now favored by consumers. Founded in 1985 in a small county like Yucheng, Shangqiu, and historically producing agricultural processed products such as glutinous rice balls, instant noodles, and canned food, Kedi never imagined it would one day become an internet celebrity. And this path has widened, with daily sales of 400 tons, from one production line to fourteen, demonstrating the power of internet celebrity.
New DistributionHou Yi of Hema on New Retail: "The Era of One-Size-Fits-All Is Over"
Hou Yi, president of Alibaba's Hema business group, said in an interview that new retail has entered a new phase where a one-size-fits-all approach no longer works, and Hema will focus on localized, refined operations this year. He also revealed plans to expand Hema Fresh stores and explore multiple formats like Hema Market, aiming for 200 stores by the end of September.
New DistributionAfter Monster, Coca-Cola Brings Heavyweight 'Ayataka' to China, Aiming to Disrupt Kangshifu and Uni-President's Tea Drink Dominance?
As consumer demand for healthy beverages grows, the carbonated soft drink market is showing weakness, and even Coca-Cola has seen declining sales. However, Coca-Cola's slump in China may change with the introduction of Ayataka green tea, imported from Japan, which is now available on its e-commerce flagship store.
New DistributionThree Squirrels Lists on Stock Market, Surges at Opening, Market Cap Exceeds 8 Billion Yuan!
On July 12, Three Squirrels listed on the ChiNext board of the Shenzhen Stock Exchange, officially entering the A-share market after many twists and turns, with stock code 300783 and an issue price of 14.68 yuan. By midday close, it surged 44.01%. Interestingly, on the listing day, Three Squirrels handed the bell-ringing ceremony to its brand super IP, with three cute squirrel mascots taking the stage, a departure from the usual practice of founders, partners, and executives ringing the bell. The prospectus shows that Zhang Liaoyuan is the controlling shareholder and actual controller of Three Squirrels, directly holding 44.52% of the company's shares; he also indirectly controls 1.86% through Liaoyuan Investment and 1.96% through Songguo Investment Center, totaling 48.34% of voting shares. This means Zhang Liaoyuan's current net worth exceeds 4 billion yuan.
New DistributionShi Yuan: People think something tastes good not because it is well-made, but because they feel it tastes good in their hearts.
After five years of entrepreneurship since returning to China, Shi Yuan has weathered hardships with tears and laughter. With 300 consulting cases, he has established a foothold in the consumer sector. Since returning from Japan in 2013 and founding Jishi Consulting in 2014, a brand strategy and marketing consulting firm focused on new consumer enterprises in 'clothing, food, housing, transportation, and entertainment,' Shi Yuan has witnessed and fully integrated into China's consumption upgrade. Jishi has become the strategic marketing consultant for many star enterprises and 'internet-famous brands'.
New DistributionMajor Move | Yili Enters Ready-to-Drink Coffee Market, Challenging Nestlé, 'Top Five and 100 Billion' Countdown Begins!
Yili, a leading Chinese dairy brand, has officially entered the coffee market with its new ready-to-drink coffee product, Sunrlas, now available on JD.com and Tmall. The product targets young consumers with vibrant packaging and premium ingredients, signaling Yili's accelerated expansion into the broader health food sector.
New DistributionHow Is It to Open a Store and Sell Snacks? 7 Reports Analyze Market Development Prospects
On July 3, the snack brand Three Squirrels, after multiple IPO setbacks over two years, finally reached the final step of its IPO, officially conducting a new share subscription and about to enter the capital market. The public offering of 41 million shares at 14.68 yuan per share values the company at approximately 6 billion yuan. This valuation suggests the snack industry is profitable, with data showing snacks account for nearly 30% of online food sales, and small twists sold 15 tons (2 million pieces) in 4 days, while small crisps sold 10,769 pieces in 4 days. The Chinese people consume 2 trillion yuan worth of snacks annually, but is the industry really that profitable?
New DistributionInternational Brand Endorsement, Douyin Influencer Boost: This Product Is Selling Like Hotcakes!
In the diverse world of snack foods, bear-shaped cookies have stood the test of time. Known for their cute design and delicious taste, they are a favorite among young people and children. In 2019, Meiji bear-shaped cookies went viral on Douyin, with the 'shake the cookie into a ball' challenge attracting millions of views, making them a hot commodity for distributors.
New DistributionNew Product Distribution Not Meeting Sales Expectations: What's the Core Reason?
In the process of introducing new products to regional markets, the effectiveness of initial distribution is crucial. Many distributors can distribute quickly, but market activation is slow, leading to poor sell-through rates. This article analyzes the reasons for poor sell-through, such as low distribution quality, lack of follow-up management, and weak in-store execution, and offers strategies for improvement.
New DistributionHow Digital Tools Drive New Growth for FMCG Companies?
The entire FMCG industry has accelerated into a stage of stock competition, with high-tier market consumer brands coveting markets beyond the Fifth Ring Road, while low-tier market brands eye first- and second-tier markets. Market positioning among different brands has become blurred, and the era of cross-border warfare has fully arrived. Additionally, high social division of labor has separated production from marketing, and new consumer brands continue to carve up the existing market share. Coupled with rising labor and operational costs compressing profit margins, FMCG companies face a deteriorating survival environment, aptly described as 'internal and external troubles'.
New DistributionWhat Factors Should Distributors Focus on When Considering Viral Products?
This is undoubtedly a success for the Meiji brand and its Meiji Bear Biscuits. From a product perspective, in today's fiercely competitive snack food industry, finding a channel product with strong vitality is the goal of many distributors. The emergence of short videos has increased product exposure to consumers, who are eager to showcase and amplify certain product attributes. As many distributors have noted, in the era of short videos, it is consumers who first discover great products, while distributors often lag behind. This...
New DistributionChina Resources C'estbon 2018 Revenue 13.8 Billion Yuan, Market Share 22%, Closer to 20 Billion Target!
China Resources C'estbon's 2018 revenue grew 8.8% year-on-year to over 13.7 billion yuan, with market share exceeding 22%, ranking second in the national bottled water market. The company continues to expand its product portfolio and strengthen its brand presence.
New DistributionViral Biscuit Shakes Up a Million People, Shaking Out a Big Hit Product
In the era of consumption upgrade, consumers' demands for leisure food are increasingly diverse, with healthy, good-looking, novel, and high-quality products becoming the top choice for young consumers. For distributors, a product that meets young consumer needs not only brings sales and profits but also new momentum for channel growth. It turns out that good products that satisfy both young consumer groups and ensure distributor profits are rare. Especially in the mobile internet era, hundreds of new products are exposed to consumers daily, overwhelming them...
New DistributionOne Extra Yuan per Case to Distributors, 30,000 More Cases Sold in a Month!
Reasonable and effective promotional methods can activate new products' features in the shortest time and rapidly increase market share among similar products; otherwise, they may lead to passive channel stagnation. When launching new products, distributors need to manage various channel links, including sub-distributors, retail terminals, supermarkets, and competing products, designing different promotions for each to achieve optimal market coverage.
New DistributionMajor Shakeup at Uni-President: Dual General Manager System Introduced
On the evening of June 26, Taiwan's food and beverage giant Uni-President announced a leadership change, with incumbent general manager Hou Jung-lung's term ending and being succeeded jointly by current vice general manager Huang Chao-kai and Li Ching-tien, assistant manager of the dairy division, effective immediately. This marks the first time in Uni-President's 52-year history that it has adopted a co-general manager system, with Li overseeing overseas markets and Huang overseeing Taiwan, both reporting to the chairman.
New DistributionMajor | Nongfu Spring Adds New Member, Launches "Lithium-Containing Natural Mineral Water," Targeting the Middle-Aged and Elderly Market!
With rising health awareness, consumers demand higher quality drinking water, leading to the emergence of various segmented water products. Nongfu Spring, a leading company in the drinking water industry, announced the launch of a "lithium-containing natural mineral water" focusing on brain health, targeting the middle-aged and elderly consumer market.
New Distribution2019 China Shopper Report | Three Trends Leading the Future: Premiumization, Small Brands, and New Retail
Despite an economic slowdown, China's FMCG market continues to grow strongly. The 2019 China Shopper Report Series 1, released today by Kantar Worldpanel and Bain & Company, shows that total FMCG spending grew 5.2% in 2018, slightly above 2017's 4.7%, driven by premiumization as average selling prices rose 4.6%.
New Distribution2.3 Billion Views on Douyin: This Biscuit Is a Hit!
In the mobile internet era, miracles are never in short supply, and the FMCG industry is no exception. In December 2018, a young man on Douyin discovered that shaking Meiji Panda biscuits for 15 minutes could turn them into a ball, sparking a viral trend. According to Guo Shulin, Marketing Director of Oriental Express, the operator of Meiji Panda biscuits, the product has garnered over 230 million views to date, and online popularity has boosted offline retail sales by 413% in the first half of 2019 compared to the same period in 2018.
New DistributionUni-President's Lo Chih-hsien: Reveals Business Philosophy, Future Shift from Retail to Services, Expanding Market to Asia!
To drive growth for its second 50 years, Uni-President will continue to deepen product and service diversification while actively expanding overseas, with Asia as the primary focus. At the shareholders' meeting on June 18, Chairman Lo Chih-hsien shared his business philosophy, emphasizing a shift from retail to services and market expansion into Asia. According to financial reports, Uni-President's 2018 annual revenue reached NT$431.445 billion, up 7.9% year-on-year, with a gross margin of 33.67%.
New DistributionHow Does Vitasoy, Nearly 80 Years Old, Continue Its Performance Myth?
On June 20, Vitasoy International announced its annual results for the fiscal year 2018/2019 ended March 31, 2019, showing revenue of HK$7.526 billion, up 16% year-on-year; gross profit of HK$4.042 billion, up 18.19%; and profit attributable to equity holders of HK$696 million, up 19%. The mainland China market, which is of most concern, increased its contribution to Vitasoy's total revenue from 54% to 62%. This article reviews Vitasoy's historical performance, its growth in the mainland market, and the challenges it faces.
New DistributionTmall Alcohol 618 Battle Report Released, Dark Horse Tsingtao Brewery Shines
Tmall released its 2019 alcohol 618 final battle report, showing strong performance with over 200 brands surpassing their 2018 Double 11 sales. In the overall brand ranking, Moutai, Wuliangye, and Tsingtao Brewery took the top three spots, with Tsingtao also ranking first in both beer brand and store lists.
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