The entire FMCG industry has accelerated into a stage of stock competition, with high-tier market consumer brands coveting markets beyond the Fifth Ring Road, while low-tier market brands eye first- and second-tier markets. Market positioning among different brands has become blurred, and the era of cross-border warfare has fully arrived. Moreover, high social division of labor has separated production from marketing, and new consumer brands continue to carve up the existing market share. Coupled with rising labor and operational costs compressing profit margins, FMCG companies face a deteriorating survival environment. It is no exaggeration to describe the survival situation of FMCG companies in recent years as 'internal and external troubles.' Against this industry backdrop, how can FMCG companies maintain their competitive advantages? How can technological advancements help brand owners recover a second growth curve? Best Inc.'s Cloud Chain System may provide the answer. Best Inc. Releases Cloud Chain System On July 2, the Smart Supply Chain Summit Forum hosted by Best Inc. was held in Hangzhou. At the forum, Best officially released its cloud intelligence system—the Best Cloud Chain System—which aggregates supply chain big data into a system map, providing decision-making basis for applications in different scenarios and serving integrated smart supply chain solutions across the entire chain. It is understood that based on full-chain data visualization, big data is imported into the system to form an intelligent algorithm system. Unlike traditional comparative analysis methods, the Best Cloud Chain System leverages big data analysis and prediction functions in areas such as intelligent warehouse allocation, intelligent order splitting, intelligent wave picking, intelligent simulation, intelligent scheduling, and intelligent customer service, improving the accuracy and timeliness of the supply chain. He Ming, senior expert at Best Cloud, stated, "Currently, big data, as one of the foundations supporting system operations, is driving business-side evolution and development by collecting information, making decisions, and conducting simulations. With the growth of large-scale customization demand on the market side, big data profiles user attributes and behaviors, gains insights into user characteristics, identifies differences in user behavior and needs, and precisely reaches customers through targeted strategies, thereby providing customized products and services that are both low-cost and personalized." With the further upgrading of new retail, social e-commerce, and cross-border e-commerce, maintaining smooth information and logistics flows between online and offline has become key. Brand owners have increasingly high requirements for inventory turnover, logistics information integration, and sales channel management. How to plan front-end products, how to lay out factories and warehouses, and how to get orders to consumers faster are particularly important. For Best Supply Chain, the Best Cloud Chain System, as a new big data engine, is transforming big data from different channels into a core driving force for supply chain planning and implementation applications, especially in the application of consumer big data. Currently, Best has partnered with numerous well-known brand owners to create omni-channel integrated supply chain solutions, namely O2O services where consumers order online (e-commerce websites, store mini-programs, etc.) and offline warehouses or stores ship to customers, fully activating online warehouses, offline warehouses, and store inventory to achieve channel inventory integration. On the online side, Best provides brand owners with customized services such as lean operations of multiple e-commerce warehouses, inter-warehouse transfers, and goods distribution platforms for each e-commerce warehouse; on the offline side, Best provides integrated solutions for the entire chain's line-haul transportation and multiple national RDC warehouse-distribution integration, including forward, reverse, inter-warehouse transfers, and store transfers. Best Intelligence Helps Brand Owners Achieve Omni-Channel Single Inventory Technological development places higher demands on FMCG companies' response speed, as only then can they meet consumers' increasingly diverse and personalized needs. Against this backdrop, Best Inc. also launched the Best Intelligence (Baizhihui) information output system. Best Intelligence is a membership ecosystem built by Best Inc. based on supply chain informatization. Leveraging the new retail trend, it productizes Best's technological accumulation and provides customers with high-quality system services. Best Intelligence currently offers three major product categories: WMS (Warehouse Management System), TNET (Intelligent Logistics Transportation Management Platform), and Youying (One-Stop New Retail Management Platform), among other stable and reliable platform systems, helping enterprises achieve intelligent management in business processes, warehousing, and transportation, reduce costs and increase efficiency, and enhance both individual and synergistic effects of the supply chain. Take P&G as an example. As one of the world's largest daily consumer goods companies, its offline business in China is mostly completed through first-tier distributors. P&G cannot grasp supply chain data between distributors and retail stores, making consumer demand insights inaccurate and lagging. Facing this tough supply chain management challenge, at the end of 2017, Best Intelligence became a strategic partner in P&G China's digital transformation. After nearly one year of supply chain management system innovation and practice, P&G distributors successively adopted Best Intelligence WMS and TMS systems, seamlessly integrating with front-end ERP to achieve full-chain data interoperability, thereby sorting out and reshaping the supply chain system. Taking Yuncai, a P&G distributor in Yunnan, as an example, before using the digital system, operations from order creation, scheduling, warehouse picking, loading, and shipping were all manual, often out of sync with system data, severely affecting inventory accuracy and operational efficiency. Improper inventory management led to product accumulation or expiration, and manual scheduling resulted in low vehicle loading rates and turnover rates. After adopting Best Intelligence's customized warehouse management and transportation systems, its inbound efficiency increased by 33%, picking efficiency by 35%, vehicle loading rate by 25%, and vehicle turnover rate doubled. Bai Yibing, supply chain director of Shandong Huachuang Industry and Trade, a P&G distributor in Shandong, once stated publicly that Best Intelligence greatly improved the warehouse and distribution operation and management efficiency of P&G distributors, and enabled distributors to possess B2B2C online-offline integrated operational capabilities, laying an information foundation for undertaking P&G's omni-channel single inventory strategy. As of April 2019, nearly 40 first-tier distributors of P&G China had signed contracts with Best Intelligence. For P&G China, Best Intelligence provides information technology support for its new retail omni-channel integration construction. Through the Best Intelligence SaaS system, P&G China has opened up data links at the distributor end and improved distributor collaboration efficiency. As a participant and manager of the project, Chen Xiuping, deputy director of distributor channel logistics at P&G Greater China, stated that P&G can now obtain real-time distributor inventory data and transportation in-transit data, thereby obtaining true and reliable logistics data, providing data support for marketing strategy formulation. How to Help FMCG Companies Achieve New Growth? As the demographic dividend disappears, more and more FMCG companies are facing challenges from mobile internet e-commerce, consumption upgrades, and new retail restructuring. Deep distribution is becoming ineffective, and traditional channel structures and distribution methods can no longer adapt to consumer demand in the new era. Digital innovation in the FMCG industry is imminent. In this situation, brand owners can only develop omni-channel and conduct full-domain marketing, using 'informatization' and 'digitalization' to arm all aspects of their operations and connect various operational processes. Only then can they truly identify cost black holes and efficiency black holes in their operations, prescribe the right remedies, and truly improve their competitiveness in the market. As more and more companies begin to awaken, the degree of digitalization has become an important indicator of a company's competitiveness, and digitalization of the supply chain can help companies quickly reach consumers with their products, truly helping them reduce costs and increase efficiency. Best Inc., based on its big data, cloud computing capabilities, and accumulation in the supply chain, has gradually become an important force in helping FMCG companies upgrade digitally. We have reason to believe that with the continuous advancement and improvement of Best Inc.'s technology, the circulation of goods in the entire FMCG industry will inevitably become more efficient and smooth, and consumer shopping will inevitably become more convenient! Tips will be paid 400-2000 yuan once adopted. China FMCG + Internet Professional New Media Committed to FMCG manufacturer transformation and upgrading and channel digital solutions