Click to read the original text for details. Yesterday, China Resources C'estbon disclosed its "Social Responsibility Report 2018" (hereinafter referred to as the "Report"), reviewing the company's investments and achievements in performance, marketing, and public welfare over the past year. This is the sixth social responsibility report released by China Resources C'estbon. According to the Report, in 2018, China Resources C'estbon achieved a year-on-year growth of 8.8%, with revenue exceeding 13.7 billion yuan, becoming one of the core enterprises contributing to the incremental growth of the beverage industry. Currently, China Resources C'estbon has 8 branches, 9 self-owned factories, and 31 OEM factories. According to Nielsen data, as of the end of 2018, C'estbon packaged water terminal sales increased by more than 10% year-on-year, with a market share exceeding 22% (19% in 2017), firmly ranking second nationwide. In 2017, China Resources C'estbon's sales revenue growth rate was close to 10%, higher than the industry's 8%, with revenue exceeding 12.6 billion yuan. As of the end of 2017, C'estbon packaged water market share exceeded 19%, with over 170,000 market coverage points, rising to second place in the industry. In 2016, China Resources C'estbon achieved revenue of 9.347 billion yuan and net profit of 606 million yuan. In 2016, C'estbon packaged water sales volume increased by 18% year-on-year, higher than major competitors and the overall industry growth rate. From the data of recent years, C'estbon's revenue has grown from 9.347 billion yuan to 13.7 billion yuan, showing strong growth. Not only that, but it has also seen significant increases in market share and the number of outlets. C'estbon's rapid progress is firstly attributed to the stable growth of China's bottled water market, and C'estbon's series of marketing activities and continuous product innovation in the past few years have also been favorable factors driving performance. Compared with strategically expansionary enterprises, China Resources C'estbon is relatively introverted. C'estbon focuses on product quality, cost control, and every aspect of sales, concentrating on the market. This is the deep reason why C'estbon can achieve annual sales of over 10 billion yuan for a bottle of water. As of the end of 2018, China Resources C'estbon had 19 SKUs on sale, including product categories such as purified water, milk tea, coffee, functional drinks, lactic acid drinks, and fruit drinks. It owns proprietary brands such as "C'estbon", "Magic", "Honey Lemon", "Xiaozhujun", and several famous brands authorized by Japanese partners, including "Afternoon Milk Tea" and "Fire Coffee". In 2018, China Resources C'estbon focused on launching three new products: "Honey Lemon", "Xiaozhujun", and "Bottle-Can Cold Brew Black Coffee", while also preparing new flavors for Magic, initially forming a beverage product reserve library. Among them, the high-end near-water beverage brand, Honey Lemon, received widespread praise from customers and consumers as soon as it was launched. By mid-October, it had sold over 600,000 cases in key cities in South China. As of the end of 2018, the overall reorder rate of Honey Lemon in traditional sales channels exceeded 49%. On May 28, 2019, Chnbrand, an authoritative brand rating agency, released the 2019 China Brand Power Index ranking and analysis report. According to the 2019 China Bottled Water Brand Power Index ranking, C'estbon ranked fourth with a brand power of 354.8. Data source: Chnbrand, compiled by China Business Industry Research Institute. According to the ranking, Nongfu Spring topped the list with a brand power of 568.8. Master Kong ranked second with a brand power index of 537.8. Wahaha ranked fifth with a brand power of 386.9. It is worth mentioning that Nongfu Spring has surpassed Master Kong for two consecutive years, winning the industry's first place. On June 6, 2019, Beijing Wantai Biological Pharmacy Enterprise Co., Ltd. updated its "Initial Public Offering Prospectus" on the CSRC website, and the operating conditions of Nongfu Spring Co., Ltd. (hereinafter referred to as "Nongfu Spring"), also under the Yangshengtang umbrella, were disclosed simultaneously. The Wantai prospectus showed that in 2018, Nongfu Spring's unaudited total assets were 20.075 billion yuan, net assets were 14.411 billion yuan, and net profit was 3.616 billion yuan, a year-on-year increase of 7.33%. Nongfu Spring has eight high-quality water source bases: Qiandao Lake in Zhejiang, Changbai Mountain in Jilin, Danjiangkou in Hubei, Wanlv Lake in Guangdong, Taibai Mountain in Shaanxi, Manas in Tianshan, Xinjiang, Emei Mountain in Sichuan, and Wuling Mountain in Guizhou. On May 8, 2019, Nongfu Spring announced its official entry into the coffee industry. In recent years, Nongfu Spring's performance has shown sustained growth. Data shows that from 2013 to 2017, Nongfu Spring's revenue was 9 billion yuan, 9.09 billion yuan, 12.6 billion yuan, 15 billion yuan, and 16.25 billion yuan, respectively. According to the published 2018 annual reports, Master Kong's net profit in 2018 was 2.463 billion yuan, and Uni-President's net profit in 2018 was 1.029 billion yuan. From its own perspective, China Resources C'estbon achieved good results in 2018, taking a step closer to the 20 billion yuan target. However, from the perspective of the bottled water industry, although C'estbon's brand power has entered the top five, there is still some distance compared with Nongfu Spring, Master Kong, and Wahaha.
Capital, Earnings & M&A · Distribution & Channels · Management & Methods
China Resources C'estbon 2018 Revenue 13.8 Billion Yuan, Market Share 22%, Closer to 20 Billion Target!
China Resources C'estbon's 2018 revenue grew 8.8% year-on-year to over 13.7 billion yuan, with market share exceeding 22%, ranking second in the national bottled water market. The company continues to expand its product portfolio and strengthen its brand presence.
