Viral products: distributors are both tempted and fearful Recently, distributor friends have been asking New Distribution the same question: "I want to stock viral products, but I'm afraid they'll die out quickly and my investment will be wasted. What should I do?" Douyin now has over 500 million users, and Chinese people spend hundreds of millions of hours on it daily. Almost no one can completely isolate themselves from Douyin. This is a sea of traffic, and only the sea can create huge waves, even tsunamis. Every time a new hot trend emerges, it quickly forms a traffic tsunami. Such a tsunami can make a person, a song, or even a pet go viral in an extremely short time. Of course, a product can also go viral. But many viral products, regardless of what they are, often die out as soon as they become popular. After the initial burst of fame, they are quickly forgotten, so fast that it seems they never existed. Distributors are most sensitive to business opportunities. They know that a viral product hides huge profits, but products that die out quickly make them hesitate. The root cause of overnight success followed by rapid death is that these viral products only have the creativity to "become popular" but lack the constitution to "stay popular." If we analyze this, it's not hard to find that those viral products that die out quickly are often "four-no" products—no brand history, no quality advantage, no offline foundation, and no professional team operation. It's no wonder they die! But the commercial value behind viral products is too great for distributors to forget, making it hard to let go. So, is there a product that can both "become popular" and "stay popular"? Yes! A viral product with 200 million views in 150 days On December 23, 2018, a young man accidentally discovered that a bag of Meiji bear biscuits could be shaken for 15 minutes to form a biscuit ball, and it was especially delicious. He posted this peculiar video on Douyin, and unexpectedly, this "biscuit shaking" quickly swept across the entire Douyin platform. Look, this unintentional shake created a super viral product. As "biscuit shaking" became increasingly popular, top 20 Douyin influencers joined in, creating various fancy shaking methods. Subsequently, tens of thousands of Douyin influencers joined the "Meiji bear biscuits shake into a ball" activity. According to Douyin data statistics, from January to May 2019, videos of shaking Meiji bear biscuits into balls garnered over 200 million views! At the same time, Meiji biscuits saw a 290% surge in sales across major e-commerce platforms and offline retail systems! It seems that Meiji biscuits, which became popular overnight, are just another viral product. But in fact, Meiji biscuits have a completely different "constitution" from almost all other viral products. Meiji biscuits: this "viral product" has a 113-year brand history First, Meiji has a long brand and product history. The Meiji brand originates from Meiji Seika Kaisha, Ltd., founded in 1906, with a 113-year brand history. Meiji Seika is a leading global snack food brand. Second, Meiji biscuits have an absolutely leading quality and taste advantage. The Meiji biscuits sold in China are original imports, and their quality advantage has long been recognized by major platforms. Having entered the Chinese market for nearly a decade, Meiji biscuits have gained a large base of loyal customers due to their excellent quality and taste. Third, a solid market foundation. The market foundation is very solid, both online and offline. Currently, Meiji biscuits have entered over 5,000 Suning Xiaodian stores, as well as national convenience store chains like Lawson, 7-Eleven, and C-Store, along with major supermarkets, high-speed rail stations, and cinemas. Distributors all know that KA channels build image and set prices, while circulation channels drive volume and profits. With strong offline KA system support and seamless coverage on mainstream e-commerce platforms, plus the boost from 200 million Douyin views, it's hard not to make money. Fourth, Meiji biscuits have a professional market operation team. Meiji biscuits are introduced to the domestic market by China's professional importer and exporter, Oriental Express. Founded in 2008, Oriental Express has over 200 high-quality imported products after more than a decade of professional operation. Among the brands imported by Oriental Express are Meiji, Unilever, and other internationally renowned brands. In addition, Oriental Express has a professional sales team of over 600 people, with market and logistics services covering all regions of the country, providing strong and sustained support for the offline market. "Shake it" is the creativity that made Meiji bear biscuits an overnight sensation, while the strong brand, product, network, and team are the strengths that allow Meiji biscuits to stay popular. Meiji biscuits: letting distributors keep making money As a professional food importer, Oriental Express has a clear self-positioning: to be a company with a rich variety of products and carefully selected brands, allowing 1.3 billion people to enjoy safe and healthy imported food. For customers, Oriental Express aims for win-win cooperation, ensuring distributors make money and continue to do so. Distributors know that imported food has high profit margins, but they worry about two issues: first, many imported brands are not well-known and have poor recognition, making it hard for customers to distinguish them. Second, after building up the market, upstream suppliers either abandon them or add more distributors, which hurts distributors. The first issue has been resolved by Meiji biscuits. Through years of market operation, especially the viral success in 2019, Meiji biscuits have successfully occupied an irreplaceable position in consumers' minds. For the second issue, Oriental Express established a channel model principle from its inception—"Single brand, exclusive distribution; single channel, exclusive supply." This channel principle is essentially a platform model design. Oriental Express allows distributors to operate the market independently, while the manufacturer provides support and empowerment in promotion, products, and resources. Distributors have full control over market operations and distribution networks, which is more reassuring than anything else. "Success is not about solving problems, but about seizing opportunities." Starting today, Meiji biscuits, a phenomenal viral product that can both "become popular" and "stay popular," officially begins its recruitment of distributors for vacant markets nationwide. Distributors who want to seize this opportunity can scan the QR code below to contact Meiji biscuits. Tips will be paid 400-2000 yuan once adopted. China FMCG + Internet Professional New Media Committed to FMCG manufacturers' transformation and upgrading and channel digital solutions