Click to read the original text for details. Today, Zhejiang Business Magazine released the "2019 Zhejiang Business Top 500" list, in which Wahaha ranked 35th with 2018 revenue of 46.89 billion yuan. The 2018 performance was a slight increase of 430 million yuan over the previous year, and Wahaha has ended its years of decline. Data source: Previous Zhejiang Business Top 500 lists Being "talked down" all the way, seeking vitality all the way In 2016, Wahaha's operating income plummeted, pushing it to the forefront of public opinion. That year, Wahaha's revenue was 52.91 billion yuan, a growth rate of -6.5%, a decline of more than 20 billion yuan compared to its peak. Since then, negative voices such as "Wahaha has fallen," "Wahaha has been defeated," and "Wahaha is outdated" have been lingering around Zong Qinghou. However, Zong Qinghou has always been optimistic, saying that although performance has declined, there is no major problem in rebounding again. Since then, Wahaha has started various innovations, trying to do micro-business, trying big health, and even trying to change the packaging of star products... After so many efforts, there is still no improvement. People are talking: Zong Qinghou is old! Zong Fuli is overwhelmed! But the father and daughter are still busy with their own things. Zong Qinghou is trying to make Wahaha return to the health products market, and has thrown out the concept of "social retail," successively launching some probiotics, meal replacement biscuits, health porridge, health tea, and health care products, building up its own big health product landscape. Zong Fuli served as the head of Wahaha's public relations department, committed to brand rejuvenation. Wahaha AD calcium milk mooncakes, colorful nutrition express and makeup palettes, and cross-border launch of Haha zongzi (rice dumplings) are all from Zong Fuli's hands. Now, Wahaha is holding summer new product promotion meetings nationwide, covering popular categories such as sparkling water, lactic acid bacteria, plant protein drinks, quinoa milk porridge, and kombucha. In recent years, Wahaha has focused on young consumer groups in first-, second-, and third-tier cities, and continued to promote the brand rejuvenation strategy. From product function to packaging design, it is close to the preferences of young people. In addition to exhausting efforts to make Wahaha capture the hearts of young people, Zong Fuli is also ruling her own Hongsheng Beverage empire. Currently, Hongsheng provides canning and packaging for most of Wahaha's products. When it comes to listing, Zong Fuli is serious In the Zong Qinghou era, Wahaha was not short of money and repeatedly responded to the public that it would not go public. Times have changed, and Zong Fuli said that the real economy can have more development possibilities in the capital market. The recent "listing" news pushed Wahaha to the focus of public opinion: listing, can you do it? Although Wahaha, with a volume of more than 40 billion yuan, has been repeatedly "talked down" by the media, industry insiders should be clear that there are only a handful of enterprises with a volume of more than 10 billion yuan in the country, and Wahaha is still China's beverage aircraft carrier. When it comes to listing, Wahaha still has confidence. Compared with Huiyuan in the same period, Wahaha obviously has more strength to challenge. 37-year-old Zong Fuli summarized Wahaha's 32 years of market operation experience and consumer cultivation process at the 2019 Zhejiang Business Breaker Conference, revealing her judgment in the FMCG industry: "Excellent enterprises have two legs, the left leg is product, the right leg is brand. The strength of the two legs determines how far the enterprise can go, and the coordination determines how stable it can go. " Wahaha's latest nutritional grains series products Zong Fuli clearly stated that in the future, "consumer and brand orientation" will be the key work of Wahaha. And she hopes to obtain consumer big data through circle marketing and traffic attraction, thereby reversely forcing the innovation and upgrading of the supply chain system, especially the R&D and production ends, to build a value competition barrier for Wahaha. Turning point arrives, Wahaha rushes to tomorrow At Wahaha Group's 2019 sales work conference, Zong Qinghou said: "In 2018, we resumed growth. Although industrial structure adjustment has had a certain impact on economic development, for Wahaha, opportunities outweigh challenges." Today, the growth figures prove how worthwhile these years of "blind tossing" have been. The real economy is experiencing a cold winter, and the beverage aircraft carrier Wahaha cannot escape it. But Zong Qinghou has always believed that Wahaha has only encountered some difficulties, and the prospects will still be very optimistic. Zong Qinghou once told reporters: In his life, he only did one thing, which was to establish Wahaha, and he cannot let the company fall while he is still alive! Zong Qinghou's daughter Zong Fuli also said: "He (Zong Qinghou) is a person who only looks at tomorrow." For tomorrow, Wahaha has seen hope with a growth of 430 million yuan. Rise up, Wahaha, rewrite your pride!