A weak country cannot produce world-class brands. A country whose brands cannot go global cannot influence the world. Today, China has gained strength that commands global attention, and Chinese brands have begun to go global in batches, embarking on a journey to influence the world. In April 2017, the State Council officially established May 10 as "China Brand Day." This is the first brand festival established at the national level. On May 10, 2019, the third China Brand Day, it remains a nascent festival, though its presence and influence are still weak, they are growing rapidly. This year's theme for China Brand Day is: Chinese Brands, Shared by the World. Chinese brands on the global stage are moving forward unsteadily but firmly, radiating a force that cannot be ignored. As the fastest-growing new media platform in the FMCG field, New Distribution has always been rooted in the FMCG industry chain, deeply engaged in the market, committed to discovering outstanding Chinese brands, spreading the image of Chinese brands, and helping Chinese brands grow. To this end, on the third China Brand Day, New Distribution organized the "China Food Brand" selection, leveraging the power of the internet to highlight the influence of Chinese food brands. In your heart, which brand companies earn your recognition, and which brands can represent China to the world? Your valuable vote will decide! (Note: The following companies are officially announced by China Brand Day as participating brands; some brands and non-participating brands are not yet included in the selection scope. The following ranking is in no particular order.) China Kweichow Moutai Distillery (Group) Co., Ltd. China Kweichow Moutai Distillery (Group) Co., Ltd. (hereinafter referred to as Moutai Group) is a national super-large state-owned enterprise, headquartered in Moutai Town, Zunyi City, Guizhou Province. The group's leading product, Kweichow Moutai liquor, is known as the "national liquor" and is a "national business card" that spreads its fragrance worldwide. Inner Mongolia Mengniu Dairy (Group) Co., Ltd. Inner Mongolia Mengniu Dairy (Group) Co., Ltd. was founded in 1999, with its headquarters in Shengle Economic Park, Horinger County, Inner Mongolia. It was listed in Hong Kong in 2004 and became the first Chinese dairy company to be included in the Hang Seng Index constituents in 2014. In 2016, Mengniu ranked 10th in the global dairy industry. Henan Shuanghui Investment & Development Co., Ltd. Shuanghui is China's largest meat processing base, with a brand value of 61.946 billion yuan, ranking first in China's meat industry for many consecutive years. Shuanghui's controlling parent company, WH Group (formerly Shuanghui International), is the world's largest pork food multinational company. Tsingtao Brewery Co., Ltd. Tsingtao Brewery Co., Ltd. was formerly the state-owned Qingdao Brewery. Its brand value is 80.585 billion yuan, ranking first in China's beer industry, and it is among the World's 500 Most Influential Brands and China's 500 Most Valuable Brands. On July 15, 1993, Tsingtao Brewery's shares were listed on the Hong Kong Stock Exchange, making it the first mainland Chinese enterprise to be listed overseas. China Resources C'estbon Beverage (China) Co., Ltd. C'estbon purified water is a leading brand in China's drinking water market. With 30 years of professional experience, it ensures product safety and purity, using the world's advanced two-stage reverse osmosis technology to ensure every drop of water is pure. Hangzhou Wahaha Group Co., Ltd. Wahaha is a large beverage enterprise group that integrates product R&D, production, and sales, with more than 80 production bases across the country, total assets of nearly 40 billion yuan, and production volume ranking among the top in the world. Luzhou Laojiao Co., Ltd. Luzhou liquor industry began in the Qin and Han dynasties, flourished in the Tang and Song dynasties, prospered in the Ming and Qing dynasties, and developed in the new China. Luzhou Laojiao Group, which is in the same lineage, is a century-old famous liquor enterprise renowned at home and abroad. It is a large state-owned backbone liquor brewing group developed on the basis of 36 ancient brewing workshops from the Ming and Qing dynasties. Jiangsu Yanghe Distillery Co., Ltd. Jiangsu Yanghe Distillery Co., Ltd. (Sujiu Group) has three major brewing production bases in Yanghe, Shuanggou, and Siyang, as well as Sujiu Group Trading Co., Ltd. It is the only enterprise in China's baijiu industry with two "China Famous Liquors" (Yanghe and Shuanggou) and two "China Time-honored Brands," possessing profound historical and cultural heritage. COFCO Fortune Food Marketing Co., Ltd. On October 18, 1993, the first barrel of Fortune cooking oil came off the production line in Tianjin. COFCO people, carrying the dream of revitalizing China's grain and oil industry, began their unswerving mission to benefit the nation. As a strategic brand of COFCO Group in the grain and oil food industry, Fortune relies on national development to usher in a healthy and happy era for the Chinese people. Jing Brand Co., Ltd. In 1953, Jing Brand Co., Ltd. was born in Daye, Hubei, the hometown of bronze. After more than 60 years of steady development, it has become a professional health food enterprise, with products sold to more than 20 countries and regions including South Korea, Japan, and Europe. Jinmailang Noodle Co., Ltd. Jinmailang Noodle Co., Ltd., formerly Hebei Hualong Flour Industry Group, was founded in March 1994 and is a joint-stock enterprise. The company now has five major business divisions: noodles, flour, comprehensive, dried noodles, and noodle marketing. Its products are exported to 36 countries and regions overseas, including the United States, Canada, Australia, South Korea, and Japan. Hebei Chengde Lulu Co., Ltd. Hebei Chengde Lulu Co., Ltd. was founded in 1950 and is the pioneer of plant protein beverages in China. Guided by market demand and relying on local abundant wild apricot kernel resources, the company developed and produced almond milk, a plant protein beverage with independent intellectual property rights. In addition, Lulu led the formulation of the national standard for "Plant Protein Beverage Almond Milk" and has been selected as one of China's 500 Most Valuable Brands. V V Food & Beverage Co., Ltd. V V Food & Beverage Co., Ltd. is a Sino-foreign joint venture established in 1994. Over more than 20 years of development, the company has always followed the corporate spirit of "pursuing health," continuously expanding scale, pursuing efficiency, and building brands. Currently, its total assets exceed 8 billion yuan, and it has developed into a large comprehensive enterprise spanning regions and industries. Blue Moon (China) Co., Ltd. The Blue Moon brand was born in 1992 and is one of the early professional brands in China engaged in household cleaning agent production. To date, Blue Moon has achieved the No. 1 comprehensive market share in China's laundry detergent market for 10 consecutive years; Blue Moon's laundry detergent and hand soap brand power index has ranked first for 9 consecutive years. Qiaqia Food Co., Ltd. Qiaqia Food Co., Ltd. was established on August 9, 2001. Its products are not only sold well in all provinces and cities across the country, but also exported to more than 40 countries and regions in Southeast Asia, Europe, and the Americas. After years of development, "Qiaqia" has grown into a leading brand in China's nut and snack food industry. Heilongjiang Feihe Dairy Co., Ltd. Feihe Dairy was founded in 1962, starting from the beautiful "Crane City" Qiqihar. With a history of more than 50 years of professional dairy manufacturing, it is one of the earliest milk powder production enterprises in China. It is an infant formula enterprise with the most complete whole industry chain and has created a safety production record of more than 50 years. Bright Food (Group) Co., Ltd. On August 8, 2006, Bright Food (Group) Co., Ltd. was established, integrating Shanghai Yimin No.1 Food Factory (Group) Co., Ltd., Shanghai Nonggongshang (Group) Co., Ltd., and Shanghai Sugar, Tobacco and Wine (Group) Co., Ltd. to form the new Bright Food (Group) Co., Ltd. After years of development, Bright Food (Group) Co., Ltd. has become a comprehensive food industry group with a complete food industry chain, integrating modern agriculture, food processing and manufacturing, and food distribution. Dali Foods Group Co., Ltd. Since its establishment in 1989, after more than 20 years of rapid development, Dali Group has grown into a comprehensive modern food enterprise group with revenue exceeding 10 billion yuan, ranking among China's top 500 private enterprises. On November 20, 2015, the group was listed on the Main Board of the Hong Kong Stock Exchange. Fujian Anjoy Foods Co., Ltd. Fujian Anjoy Foods Co., Ltd. was established in December 2001 with a registered capital of 216.04 million yuan. The company is mainly engaged in the R&D, production, and sales of frozen hot pot ingredients (mainly frozen surimi products and frozen meat products), frozen flour and rice products, and frozen prepared dishes. It has 7 major production bases and 9 factories. Guangdong Dongpeng Holdings Co., Ltd. Dongpeng Beverage (Group) Co., Ltd. (hereinafter referred to as Dongpeng Beverage) was founded in 1987 and is a time-honored beverage production enterprise in Shenzhen. In September 2003, it completed the restructuring from a state-owned enterprise to a private joint-stock enterprise. Currently, Dongpeng Beverage Group, with Shenzhen Dongpeng as the parent company, has five production bases. Three Squirrels Co., Ltd. Three Squirrels Co., Ltd. (referred to as Three Squirrels) was registered and established in Wuhu, Anhui in February 2012. It is a new internet enterprise engaged in the R&D, repackaging, and sales of nuts, dried fruits, tea, and leisure snacks. As of now, Three Squirrels firmly occupies the No. 1 position in the nut and snack industry across both online and offline channels. Guangzhou Liby Enterprise Group Co., Ltd. Guangzhou Liby Enterprise Group Co., Ltd. (referred to as "Liby") is a leading domestic daily chemical enterprise, founded in 1994, headquartered in Guangzhou. According to authoritative international AC Nielsen data, Liby laundry powder accounts for 25% of the national market share, and nearly 1/4 of households in China use Liby laundry powder; Liby dishwashing liquid accounts for 41% of the national market share, meaning one out of every 2.5 bottles of dishwashing liquid sold nationwide is Liby. Beijing Huiyuan Food & Beverage Co., Ltd. Huiyuan Group was established in 1992. To date, it has established more than 140 operating entities nationwide, connected to over 10 million mu of high-quality fruit, vegetable, tea, and grain planting bases, established a sales network covering almost the entire country, and built an agricultural industrialization management system spanning east and west, north and south. New Hope Group Co., Ltd. New Hope Group Co., Ltd. was founded in 1982 by renowned private entrepreneur Liu Yonghao. It is a pioneer of private enterprises that has grown and progressed with China's reform and opening up. In more than 30 years of development, New Hope Group has ranked among the top 500 Chinese enterprises for 16 consecutive years, creating significant social and commercial value. Sichuan Yibin Wuliangye Group Co., Ltd. Wuliangye Group Co., Ltd., formerly known as "China Monopoly Company Sichuan Yibin Distillery," was formed in the early 1950s by the joint organization of several ancient brewing workshops. It was officially named "Yibin Wuliangye Distillery" in 1959 and restructured into "Sichuan Yibin Wuliangye Group Co., Ltd." in 1998. Wuliangye Group ranked 208th in the "2016 China's Top 500 Enterprises." Forbes released the 2018 World's Best Employers list, with Wuliangye ranking 66th. Guiyang Nanming Laoganma Flavor Food Co., Ltd. Guiyang Nanming Laoganma Flavor Food Co., Ltd. is located at No. 138 Jianlongdong Road, Longdongbao, Nanming District, Guiyang City. It was established in 1996. Under the leadership of founder Tao Huabi, Laoganma has formed a production capacity of 1.2 million bottles of chili products per day. It mainly produces more than 20 series of products including fermented soya beans, chili oil, minced beef, water-fermented soya beans, and fermented bean curd. It is currently the largest chili product production enterprise in China in terms of production and sales. Jiangsu Hengshun Vinegar Industry Co., Ltd. Jiangsu Hengshun Vinegar Industry Co., Ltd. has developed from a traditional sauce and vinegar manufacturer into China's largest and most modernized vinegar production enterprise. It is mainly engaged in the production and sales of traditional fermented condiments such as vinegar, soy sauce, pickles, and yellow wine, as well as modern compound condiments and vinegar-derived health products. Nice Group Co., Ltd. Nice, formerly the local state-owned "Lishui May 7 Chemical Plant" established in 1968, was restructured into a joint-stock company in 1993 and formed a group in 2001. It has been awarded honors such as "National Excellent Enterprise in Light Industry," "National Advanced Collective in Light Industry System," "National Advanced Enterprise in Light Industry Quality and Efficiency," as well as "National Civilized Unit," "Integrity Demonstration Enterprise," "AAA Credit Enterprise," and "National Ecological Industry Demonstration Site." Sanquan Food Co., Ltd. Zhengzhou Sanquan Food Co., Ltd., with the securities abbreviation Sanquan Food, is one of the earliest, largest, and most widely distributed enterprises in China producing frozen food. Its headquarters is in Zhengzhou, Henan Province. The first frozen tangyuan (glutinous rice balls) and the first frozen zongzi (rice dumplings) in China were made by Sanquan. Sanquan's market share in China exceeds 20%, ranking first in the industry for many consecutive years. If your tip is adopted, you will be paid 400-2000 yuan. China FMCG + Internet Professional New Media Committed to channel transformation and upgrading and channel digital solutions for FMCG manufacturers and distributors
Brand Marketing
Brand Voting: On China Brand Day 2019, Who Can Represent China to the World?
A weak country cannot produce world-class brands, and a country whose brands cannot go global cannot influence the world. Today, China has gained strength that commands global attention, and Chinese brands have begun to go global in batches, embarking on a journey to influence the world. In April 2017, the State Council officially established May 10 as "China Brand Day," the first national brand festival. On May 10, 2019, the third China Brand Day, it remains a nascent festival, though its presence and influence are still weak, they are growing rapidly.
