NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
Related research and analysis
2996 articles · Page 98 of 125
Have You Been Counted as Money for 'New Retail'?
This supply chain reshaping is primarily a direct confrontation between brand owners and retail platforms. Ma Yun's concept of 'New Retail' has turned the industry upside down, with the most successful applications in fresh food, while brand owners are warned to be cautious as the new rules favor retail platforms.
苗庆显Social E-commerce Channels Have Become One of the Channels That Cannot Be Ignored, Following Traditional Distribution and Shelf-Based E-commerce!
The classic chain of traditional channels is from brand owners to agents, distributors, retailers, and consumers, delivering value from wholesale to retail. When the economic level of our era has developed to the point where we no longer fear for safety and survival, we are granted freedom. With freedom and tools, we find that organizational walls are opened and boundaries are broken. — Zhuang Jianzhong, Founder of Meinian Changxiao. When discussing channels, there are physical channels and e-commerce channels. When talking about e-commerce, most people refer to Tmall and JD.com, which we can define as shelf-based e-commerce. So far, a new channel is emerging as the third most watched channel after physical and e-commerce channels, which we define as social e-commerce channels.
庄建忠Why Is It Getting Harder to Sell Goods?
Entering the food industry, I have a strong feeling, which I've shared with many peers: why is selling goods getting harder? This question is raised not only by traditional distributors and offline brand friends, but also by those mainly doing e-commerce online. I propose that the food industry, unlike the internet or other high-tech enterprises, is essentially a zero-sum game. In a zero-sum game, if you earn more, others must earn less.
李倩Zheng Yubin, Founder of Palm Quick Sale: FMCG B2B: The Third Wave Winning Channel for FMCG
Zheng Yubin, founder of Palm Quick Sale, discusses the future of FMCG B2B, emphasizing that for categories with low depth of coverage, regional differences are significant, making density more important than sheer city coverage. He predicts that FMCG B2B will become a major channel, transforming from a supplementary to a mainstream channel, and eventually a winning channel that reshapes the industry.
郑毓彬Zhao Bo: Two Levers for Innovation in the FMCG Industry in the Digital Era!
The FDIC2018 China FMCG Digital Innovation Conference, hosted by New Distribution and co-organized by the FMCG Branch of the China Electronic Commerce Association, was held grandly from August 22 to 24 at the Shanghai Baohua Marriott Hotel Conference Center. The event attracted thousands of industry professionals, including distributors, manufacturers, and internet companies from across the country, filling the venue to capacity. On August 23 at 9:00 AM, the main forum commenced, and the following is the speech delivered by Mr. Zhao Bo, founder of New Distribution, which has been compiled for readers.
赵波Jumi Intelligent's Zhu Zhentao: The Fate of "Vending Machine = Beverage Machine" Should Be Changed
The rise of new retail has facilitated talent flow between the tech and retail industries, leading to innovations like unmanned convenience stores, unmanned shelves, and unmanned retail cabinets. Among these, smart vending cabinets stand out with both significant market share and rapid growth, making them the most promising star product at present.
亿欧网Is COFCO's Kamchatka a Good Card in COFCO Coca-Cola's Hand?
On August 15, COFCO Coca-Cola Beverages Co., Ltd. announced the launch of its new premium bottled water 'COFCO Kamchatka' on JD.com, following its offline rollout a month earlier. The product, sourced from Russia's Kamchatka Island, targets the high-end water market, but faces challenges in brand recognition and market competition.
陈兴华 一鸣Rural Counterfeit Investigation: Behind 'Mai Jie', 'Kang Shuai Fu', 'Jin You Yu' Lies a Hidden Counterfeiting and Sales Chain
As rural e-commerce grows, counterfeit goods in rural areas have evolved from fake seeds to fake bags, with internet platforms spawning 'home factories' and 'rental house factories'. Despite legal crackdowns, a gray market persists due to limited purchasing power and lax enforcement, prompting calls for stricter penalties.
毛淑杰To Seize China's Consumption Upgrade, You Must Understand 4 Market Rules | New Thinking
As the consumption upgrade wave sweeps China, internet companies surge ahead while traditional businesses lose direction. However, a rational analysis reveals that consumption upgrades present a major opportunity for traditional entrepreneurs, especially if they grasp the underlying logic—such as localization, personalization, and 'better and cheaper'—as exemplified by Japan's experience 40 years ago.
黄海Why Did This Resurgent New National Brand Team Up with New Retail Sensation Hema?
This summer, Bright Dairy's ice cream nearly disappeared from Shanghai's market, yet it remained available at Hema. The article explores the historical rise and fall of Chinese national brands, the reasons behind Bright's market retreat, and how Hema's new retail model has revitalized the brand.
万德乾Heavyweight | Hema Fresh Skips the Middleman to Make 50% Private-Label Products—Where Does Its Confidence Come From?
Recently, Hou Yi, Vice President of Alibaba Group and CEO of Hema Fresh, shared his vision for the future of supplier-retailer relations at Hema's zero-supply conference. His views sparked heated debate in the retail and FMCG sectors, focusing on two points: abolishing all channel fees such as entry fees, promotion fees, and new product fees to explore new zero-supply relations, and launching 50% private-label products. Many industry insiders dismiss this as unrealistic, arguing that the current zero-supply relationship cannot be changed and that canceling fees merely shifts back-end margins to front-end margins. Is this really the case? Can 50% private-label products truly be achieved?
袁来Countdown: 12 Days! On August 22, Half the FMCG Circle Goes to Learn Here...
In the first half of 2016, it was difficult for B2B platform field staff to persuade small retail stores to install ordering apps. By the first half of 2017, store owners had five or six, even seven or eight ordering apps on their phones. Now, B2B platforms have increasingly penetrated traditional mom-and-pop stores, becoming a mainstream distribution channel. The FDIC2018 FMCG Digital Innovation Conference, held August 22-24, will gather industry experts to discuss trends and methods for brand owners and distributors.
New DistributionBacked by Xu Xiaoping with 4 Investments, 50,000 WeChat Groups, Monthly Revenue Exceeds 80 Million RMB: Chen Ying of 'You Hao Dong Xi': 'Heavy Model' is the E-commerce Moat in the Social Era
Social e-commerce is gaining recognition and validation from capital, with companies like 'You Hao Dong Xi' achieving rapid growth. The company, targeting mothers and family consumption scenarios, has reached monthly GMV of over 80 million RMB in two years, backed by four rounds of investment from Xu Xiaoping.
新消费第一媒体Three Squirrels Leverages Retail Link for Offline Distribution: Can It Overtake on the Curve with the B2B Expansion Dividend?
Three Squirrels, the internet-famous snack brand, is expanding offline via Alibaba's Retail Link platform, achieving over 4.5 million yuan in sales on its first day. With rapid penetration into hundreds of thousands of small stores, the move aims to address over-reliance on online channels and leverage B2B growth to accelerate its IPO prospects.
袁来Beijing Linjia Convenience Store's Capital Chain Breaks, Stores Close One After Another, the Convenience Store Most Like 7-Eleven Falls in Just 3 Years!
Linjia Convenience, once hailed as the most 7-Eleven-like convenience store, announced on August 1 that it would cease operations due to its sole investor being investigated by Shanghai police, leading to frozen accounts and unpaid debts. The company's failure highlights the challenges of the convenience store industry in China, where high costs and low single-store sales make profitability difficult.
李又寻欢Pinduoduo: A Township Wholesale Market Moved Online
Pinduoduo, a social e-commerce platform, has been criticized for selling counterfeit and shoddy products, including fake brands and low-quality goods. Despite its popularity among price-sensitive consumers, the platform's business model raises questions about its impact on brand integrity and consumer trust.
New DistributionGoodbye, Carrefour!
Carrefour announced a potential investment agreement with Tencent and Yonghui for its China operations, while its French headquarters plans to cut 2,400 jobs and shift focus to e-commerce and organic products. This marks the long-anticipated sale of Carrefour China to Tencent.
New DistributionFrom Traditional Distributor to Fresh Food Convenience Store King of the Northwest: His Personal Experience Proves There Is a Third Path for Distributor Transformation
Zhang Mingyang, founder of Mingzhe Bianli, gave up a million-yuan distribution business to open fresh food convenience stores, achieving over 200 franchised stores in Xi'an and annual GMV exceeding 400 million yuan. His case demonstrates that traditional distributors can transform into convenience store operators, leveraging fresh produce as a key differentiator and community e-commerce to increase store traffic by 20% and monthly revenue by over a million yuan.
新经销刘少德Lift, Cut, Stick, Move, Arrange, Stuff: Standard Actions for Beverage Merchandising in Mom-and-Pop Stores
Every spring, beverage manufacturers launch their annual sales push, and frontline sales reps must master six standard actions—lift, cut, stick, move, arrange, and stuff—to maximize product visibility and sales in small retail outlets. This article details each action, offering practical tips on everything from cutting boxes and posting posters to positioning products and filling coolers.
赵波Walmart Fully Exits Harbin: How Long Can Big Supermarkets Rely on 'Protection Fees'?
Walmart's store closures in China continue, with 16 stores closed in the first half of the year and all four Harbin stores shut in July, marking a complete exit from the city. Despite Walmart's polite remark about potential future re-entry, the closures highlight the decline of modern hypermarkets, which have relied on charging suppliers and consumers extra fees, a model that is no longer sustainable in the face of changing consumer behavior and competition.
纳兰醉天Channels and Channel Thinking Are Dead; Can Traffic and Traffic Thinking Live Forever?
The article discusses the shift from traditional channel-based thinking to traffic-centric thinking in the FMCG industry, emphasizing that traffic is the essence of business, and proposes new marketing principles for the digital age.
赵波8-Year Mengniu Veteran Spends 7 Years Opening 1,000 Convenience Stores, Then Moves to B2B Without Earning Product Margins—What Is He Really Up To?
This article profiles Zhang Peiyan, a former Mengniu employee who founded the Xi'an-based convenience store chain Every Day, growing it to over 1,000 stores in 8 years. It explores his transition into B2B supply chain services through the 'Bangbianli' platform, which deliberately avoids earning product margins to facilitate store conversions, and discusses the strategic logic behind this approach.
新经销刘少德The Scam That Victimized Over 50,000 Stores and Defrauded Over 10 Billion Yuan: A Recap of Yatang Xiaochao's Shocking Fraud!
Chengdu Yatang Group, led by legal representative Yang Dingping, was introduced to Tianfu New District in September 2016 as a key investment attraction. Its core subsidiary, Yatang Finance (formerly Sousuodai), was suspected of self-financing and later orchestrated a massive financial fraud, defrauding investors of over 10 billion yuan and affecting more than 50,000 stores.
New DistributionAlibaba Retail Link and Ele.me Announce Joint Operation of Tmall Xiaodian, Community Stores Officially Integrated with Local Life Services
Ele.me and Alibaba's Retail Link have launched a new online operation model for Tmall Xiaodian, combining supply chain advantages with local life services and minute-level delivery to transform traditional convenience stores. This move addresses key issues such as supply chain costs, online traffic, and delivery efficiency, marking a significant shift in the FMCG industry.
New Distribution