NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
Related research and analysis
2996 articles · Page 117 of 125
Do You Also Think: Reducing Intermediate Links Reduces Costs?
In recent years, some business models in the baijiu industry have been based on the idea of reducing intermediate links to cut costs. However, Mr. Zeng Xiangwen argues that this notion is flawed, and that in a competitive market, no existing channel link is redundant. Removing intermediaries often raises, not lowers, channel costs due to loss of specialization and scale.
曾祥文Marketing Strategies: The Guiding Light for Hypermarkets
This article discusses the importance of marketing activities for hypermarkets, using everyday scenarios to illustrate how promotions influence consumer choices. It outlines four key marketing strategies: location market research, customer satisfaction surveys, mystery shopper surveys, and market price tracking, emphasizing the need to combine marketing (what to do) with planning (how to do it) to achieve business goals.
黄静6 Rules from 23 Hit New Drinks This Summer!
With the heat unbearable, you're spoiled for choice at the convenience store: sparkling water vs. cold-brew tea, Hydra vs. Veedo—can't tell them apart? It's time to get you up to speed! Behind the scenes, the new drinks are still pushed by familiar players like Master Kong, Huiyuan, and Nongfu Spring, but they're innovating with new flavors, health claims, and premium positioning to win over young urban white-collar women.
New DistributionThe Internet Destroyed Big FMCG Companies: How to Sell Products and to Whom? | From Tier 1 to Tier 5 Cities, What Happened (Part 1)
Over the past two months, we interviewed 11 industry practitioners related to the FMCG sector, covering various functional roles in big FMCG companies and channel-related positions. This series of reports consists of three articles attempting to answer the question: 'Why has the traditional channel system of big FMCG companies collapsed?' Everything is out of control. Big companies have begun to compromise.
李会娜 徐婧艾Where Have All the Sales Gone?
Sales are declining for major FMCG companies despite modest industry growth. A former executive of a multinational retail giant noted that the evening shopping peak in supermarkets has disappeared. The article explores various explanations, including a shrinking working population, diversion to e-commerce and micro-commerce, substitution by alternatives, a return to normal consumption after past deprivation, and consumption upgrading.
刘春雄Are You Still Facing E-Commerce with Instinct?
Why does an obviously fake article spread widely? Why are many companies facing e-commerce with 'instinct'? Besides its destructive power, what channel dividends does e-commerce bring? This article analyzes these questions and introduces the new consumer purchasing model brought by e-commerce: 'search on demand + buy on search + convenient replenishment', and points out that the rise of niche products is a major channel dividend.
New DistributionFrom Wealth to Debt: The Story of Liu Feng, Founder of Xi'an Youmuyou Convenience Store, Offers a Vivid Lesson for Convenience Store Operators
At 4 a.m. on July 9, Liu Feng, founder of Xi'an Youmuyou Convenience Store, published a 'confession' that was widely shared in the retail circle. It recounts the full journey of the store from glory to failure. Liu Feng was not a novice; his experience at Meiyijia and TODAY Convenience equipped him with management skills and supplier resources. Yet, despite these advantages, he suddenly closed all 78 stores and went from being worth millions to deeply in debt.
张思遥Third B2B E-commerce Study Tour Visits Wanshang Yizhan: The Connector of the B2B Ecosystem - Open Cloud Platform Model
On July 10, under the scorching sun, the Changsha headquarters of Wanshang Yizhan welcomed distributor friends from all over the country interested in B2B e-commerce models, led by Teacher Zhao Bo. In the morning, the distributors visited the warehousing and logistics distribution center of Wanshang Yizhan, where General Manager Wang Weixiong and Manager Yu Gang introduced the Wanshang logistics system platform. General Manager Wang led the group to tour the centralized warehousing and distribution center, which has an investment of 10 million yuan, an area of 13,000 square meters, 9,000 storage slots, and an annual shipping capacity of 1.5 billion yuan.
New DistributionSmall Stores Can Also Make a Big Difference
Developing community-based retail outlets such as tobacco, alcohol, grocery, and small department stores as dairy sales terminals has been adopted by many dairy companies. This approach is based on four main reasons: convenience for consumers, the current state of commodity circulation, the special nature of dairy products, and the constraints of enterprise resources. These channels offer advantages such as good cash flow, easy expansion, brand communication, and quick response to market changes. To fully leverage these terminals, companies must focus on terminal development, management, service, and maintenance, including building dedicated teams, selecting optimal locations, designing product mixes, establishing cold chains, and fostering good relationships with terminal operators.
New DistributionNot by Advertising but by Word of Mouth, Sales Reach $12.9 Billion: How This Supermarket Became the World's Most Profitable Grocer
This article discusses Whole Foods Market, a unique supermarket known as the 'last model of retail innovation.' Despite charging 40%-175% more than ordinary supermarkets, it attracts customers due to its focus on health, transparency, and quality. The company's success stems from its brand image, customer trust, local sourcing, and employee empowerment, leading to $12.9 billion in sales by 2013.
陈宗泽Cola is Out, These New Hit Drinks Are Taking Over Convenience Stores!
With the heat unbearable, you're spoiled for choice at the convenience store: sparkling water vs. cold-brewed tea, Hydro Power vs. Veyongle... When did so many new stars emerge in the beverage world? DT君 is here to enlighten you! The new drinks are actually backed by familiar players like Master Kong, Huiyuan, and Nongfu Spring, who are innovating with new flavors, health positioning, and marketing to capture the young urban female demographic.
New DistributionIf You Want Products to Sell Fast, Your Hands Must Be Quicker Than Your Feet!
In today's rapidly changing market economy, distributors have transitioned from 'sitting merchants' to 'traveling merchants,' and those who failed to adapt have declined. With China's economic growth slowing and supply exceeding demand, competition among brands has intensified, making market performance—especially shelf space battles—crucial. This article emphasizes the importance of product display (merchandising) in boosting sales and turnover, and argues that salespeople must be diligent in both physical and mental efforts, as laziness in display and thinking will lead to failure.
New DistributionYang Wuyong: I Am Bullish on the Four Core Values of 'Dida'!
On June 27, this public account published an article titled 'Why I Am Not Bullish on Wu Xiangdong's 'Dida' E-commerce,' which sparked widespread discussion in the liquor industry. Yang Wuyong, the project leader of the liquor alliance 'Dida,' wrote this article in response to that piece, elaborating on the core commercial values of 'Dida.' He believes that truth becomes clearer through discussion and hopes that Mr. Wu's 'Dida' can truly realize its envisioned business blueprint. This year, the 'Liquor Industry Heroes Alliance,' led by Wu Xiangdong, chairman of Huaze Group and founder of Jindong Capital, has undoubtedly become the focus of the liquor industry.
杨武勇The O2O Failure Caused by 'Fake Demand'
In the era of mass entrepreneurship, the low entry barrier of O2O created a paradise of hope for entrepreneurs. However, many O2O companies died because they mistook 'needs' for 'demand', leading to unsustainable business models and eventual capital chain rupture.
陈崖枫A Practical Guide to Ground Promotion and Exhibition Sales (With Visuals and Actions)
This article provides a comprehensive guide to conducting ground promotion and exhibition sales (地推展销) for FMCG brands during the off-season, covering pre-event preparation, six promotional formats, and post-event follow-up steps, based on the author's market visits.
赵海永Blue Moon Again Leads the Industry, Launches China Family Concentrated Upgrade Plan
Recently, Blue Moon announced the launch of the China Family Concentrated Upgrade Plan to accelerate the concentration process of laundry detergent in China. As the global era of concentrated laundry detergent arrives, other brands are still competing with lower quality and low prices, while Blue Moon, the pioneer of the laundry liquid era, innovatively introduces concentrated+ laundry detergent, leading the industry into the concentration era.
New DistributionNo Middlemen to Take a Cut: A Good Deal or Not? — The Hidden Logic of Lies and Truths
In recent years, the Baijiu industry has seen business models claiming to reduce costs by cutting out middlemen. Zeng Xiangwen argues this is false; existing channel members are not redundant, and removing them often raises costs. The real way to lower channel costs is through reducing transaction and management costs, using methods like frictionless channels, Industry 4.0, and cross-channel performance management.
曾祥文To Eliminate Global Waste, He Invented an Edible Spoon—and 15 Million Foodies Can't Get Enough
After finishing a meal, you toss the takeout container in the trash as usual, but then you see a man eating his disposable spoon. This spoon, which has taken the world by storm, is the brainchild of Narayana Peesapati, a former agricultural researcher from India. He spent six years developing an edible spoon made from sorghum, rice, and wheat flour to combat plastic pollution. His Kickstarter campaign raised $280,000, and over 15 million people worldwide are now using his edible cutlery.
有束光Why I'm Skeptical of Wu Xiangdong's 'Dida' E-commerce Platform?
A recent hot topic in the liquor industry is the 'Liquor Industry Heroes Alliance' led by Wu Xiangdong, chairman of Huaze Group and founder of Jindong Capital. The alliance's offline seminars have been held 17 times with over 6,000 participants, and its business is carried on an e-commerce platform called 'Dida'. The model is decentralized B2B and O2O, uniting distributors to transform traditional industries with internet, with the slogan 'No competition, only alliance!' and profit through big data, supply chain finance, and logistics.
赵波Yihaodian's Tmall Flagship Store Closed: Why Is JD.com Integrating So Quickly?
According to Lianshang.com, just three days after JD.com acquired Yihaodian, the integration has already led to major changes. On June 24, the Tmall flagship store of Yihaodian disappeared, indicating the rapid pace of the deal. Analyst Yun Yangzi believes the key is the supply chain cooperation between JD.com and Walmart, with Walmart's physical stores integrating with JD Daojia and using the Dada logistics platform, which may also involve restrictions on Walmart China's e-commerce operations.
云阳子Where Is B2B E-commerce Headed in 2016?
After last year's market groundwork and trials, B2B e-commerce companies have sprung up in 2016, with at least 2,000 platforms nationwide and growing. This article analyzes popular FMCG B2B models, including heavy logistics, light logistics, and pure platform models, and discusses the pros and cons of distribution and self-operated models, as well as entry points through distribution channels and catering channels.
消费日曝In-Depth | The P&G Alumni Who Left, the E-commerce Players Who Advanced: The 'P&G Clan' in E-commerce
This article explores the phenomenon of P&G alumni transitioning into the e-commerce industry, examining their motivations, challenges, and the value they bring. It categorizes them into three generations and discusses the cultural and operational shifts they face, while also highlighting their strengths and the future trends of e-commerce.
麦青MandyMa Yun's Hidden Move: Hema Fresh to Reshape Retail Ecosystem, Follow Now or Be Left Behind
Hema Fresh, invested by Alibaba, has seen online orders surpass offline ones, with 4,000 daily online orders and an average order value of 70 yuan. The author argues that if this model is replicable, it will reshape the retail ecosystem, threatening traditional supermarkets, and urges retailers to follow suit quickly.
紫藤院张陈勇Liu Qiangdong: It's Time to Acknowledge That E-commerce Cannot Do Without the B2C Logistics Model
According to the National Development and Reform Commission, China's total social logistics costs in 2015 reached 10.8 trillion yuan, accounting for 16% of GDP, compared to 5-6% in Japan and 6-7% in Europe and the US. Despite the rapid growth of the express delivery industry, most companies are barely profitable or even loss-making. Liu Qiangdong argues that the B2C logistics model, which JD.com has pioneered, is essential for e-commerce and can reduce social costs.
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