NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 113 of 125
Liu Qiangdong Supervises New Channel: Anniversary Report Targets 5 Million Small Stores
JD's New Channel business unit, established on December 16 last year, was designated by Liu Qiangdong as the group's top priority project for 2016, with Liu personally overseeing it. Targeting nearly 10 million small and medium stores in lower-tier cities, the unit has now completed its first year, signing cooperation agreements with major brands such as Coca-Cola, Unilever, Qiaqia, Modern Farming, Six Walnuts, Beiersdorf, Dongfang Tianyuan Grain & Oil, Charm Kitchen, Zhi Pu Mo Fang, and Shandong Jingzhi. At the event, it reviewed its annual performance and launched the Huiyan system.
赵波At the 10-Year Mark: A Mid-Career Retailer Discusses the Past, Present, and Future of FMCG Retail
Having entered the industry in 2003, the author has worked in FMCG retail for 13 years, including 5 years in offline supermarkets and 8 years in e-commerce retail (including O2O). Reflecting on the past decade and looking ahead to the next, the author suggests that the current moment may be the starting point of a major transformation, where hypermarkets might become scarce or even disappear in 10 years. The unexpected changes of the future are actually inevitable, and FMCG retailers will have many stories to tell in this transformation.
张陈勇Omnichannel or Die!
The most concerning and challenging part of traditional enterprises' marketing revolution or transformation is how to transform traditional channels. Traditional channel sales have declined severely, with 56% of mall channels experiencing negative growth compared to the previous year, and 38% of malls seeing declines of over 10%. The answer, according to Shen Zhiyong, is omnichannel: integrating physical channels with PC and mobile internet to create a seamless online-offline marketing model.
沈志勇The Transformation and Innovation of Retail Informatization under Internet Thinking
This article reviews the history of informatization in the chain supermarket industry, from the pre-information era to the rise of POS and ERP systems, and then discusses the challenges posed by mobile internet and e-commerce. It explores two main solutions: the adoption of cloud-based middle platforms for large retailers and the complete internet-based transformation of core business systems for small and medium retailers, highlighting examples like 店小伙 and 康铭泰克. The article concludes that the industry is entering a new period of consolidation, where upgrading core systems is crucial for future competitiveness.
郑伟What Does the "New Retail" That Jack Ma Talks About Actually Look Like?
The concept of "new retail" has been making headlines recently, with Jack Ma stating that "in the next decade, there will be no e-commerce; only by combining online, offline, and logistics can true new retail be born." This article selects typical innovative brands under the new retail model to examine their retail and marketing models, and predicts future trends in new retail.
New DistributionWho Says Physical Stores Are Done? — I Don't Buy It!
For physical stores, these are both the worst of times and the best of times. There's no denying that e-commerce is rampant, and the wave of store closures is more intense than ever. But this is also an era of survival of the fittest: the rise of the middle class, consumption upgrades, and more brand choices mean only quality brands that are more attentive to consumer needs and experiences can win the competition where consumers vote with their wallets. So, in what direction are physical stores transforming and upgrading? This article will deeply analyze the topics you care most about, including transformation directions, operational characteristics, and how to excel at experience.
钟晓莹Channel Operations in Three-Character Verses
To help channel supervisors quickly get into work mode and facilitate memorization, Shengchu Consulting has compiled the following key points and methods for various channel operations based on years of experience: County-level supervisors should understand their region, total market capacity, and product volume; gather competitor and industry information; know customer and consumer needs; be familiar with channel structure and core stores; strengthen professionalism and assist in sales; plan comprehensively and control key points; guide and develop market plans; be familiar with all channels and have clear targets.
盛初团队Understanding the Essence of 'New Retail': A Terminal Classification Most People Don't Know
Kotler says the form of the terminal is irrelevant, so what matters most? Understanding the essence of the terminal means understanding the essence of 'New Retail'. Continuing from the previous issue, let's first use Kotler's concept as a banner: the form of the terminal is irrelevant! The original text says: 'It is irrelevant how these goods or services are sold (in person, by mail, by phone, or by vending machine), or where they are sold (in a store, on the street, or in the consumer's home).' So what matters most? The function of the terminal! The terminal has logistics (including transactions), product display, information transmission, and consumer education.
苗庆显Why Is Your Store's Beverage Sales Lagging? Learn to Master the 'Cold' Business in Winter
Ready-to-drink beverages are hot sellers in summer, but what about winter? Most go quiet, except for those with warming properties, like coffee. Imagine holding a warm coffee while walking in the cold wind, taking a sip now and then—it feels more comforting and empowering than an iced drink in summer. However, finding ready-to-drink coffee in terminal warmers is rare; most beverages are still displayed at room temperature, as seen at a Haohaolin convenience store on Jinbao Street.
小镇青年朱迪What Is New Retail?
This article has been authorized. Recently, discussions about new retail have been widespread. Both online and offline retail enterprises, as well as industry leaders, are talking about new retail, with many supporting and some opposing it. In fact, retail is an industry that greatly needs innovation, especially in the current environment. From this perspective, thinking about, practicing, and innovating new retail is meaningful and valuable. It is even more necessary to proceed from reality, innovate in practice across different enterprises, formats, and specialties, and give new retail more substantial, rich, and valuable content.
鲍跃忠You Are No Longer the Brand You Once Were, and I Am No Longer the Store I Used to Be
As the year ends, contract and rebate negotiations begin, and it's time to settle accounts. This period often brings exclusive news of brand-retailer conflicts, such as the Kangshifu-Carrefour price hike incident and the Kraft-Lianhua delisting incident, which have historically highlighted the fragile and tense supplier-retailer relationship. However, despite the ongoing disputes, both parties continue to coexist and seek solutions through negotiation, recognizing that business is about mutual benefit and adaptation.
黄静Physical Retail Faces a 'Wave of Store Closures'? A Math Teacher Would Disagree
Recent reports of a 'store closure wave' in physical retail may seem alarming, but the numbers tell a different story. With annual new commercial property construction at 190 million square meters, the 600,000 square meters of closures in the first half of 2016 represent less than 0.64% of new supply, indicating that the sector is still growing.
小睿Internet+, + Your Head! Why Did These Awesome Internet Companies Die in 2016?
Capital is like an aphrodisiac: too much can kill, too little makes life worse than death. For startups, the most direct way to survive the winter is to secure the next round of funding, but statistics show only about a quarter of projects will get Series B funding this year, and most may die before that. 2015 saw a wave of traditional enterprise closures; 2016 saw a wave of 'Internet+' enterprise closures. As the year ends, capital has gone home, and startups that relied on it are exposed, dying before the new year.
今日毕E-commerce Retail: Online or Offline? Urgent, Waiting Online.
After the Singles' Day shopping frenzy, the retail industry is once again pondering the classic question: should businesses go online or offline? This article argues that the key lies in understanding how consumers complete their purchasing process, breaking it down into five stages—need generation, search, evaluation, purchase, and service—and analyzing the advantages of online versus offline in each stage.
李靖2016 China Shopper Report: The E-commerce Tsunami - The Last Highland for Physical Retail
Amid declining volumes and slow price growth, the overall FMCG sales growth rate has fallen from 11.8% in 2012 to 3.1% in the first half of 2016. However, categories are performing in a 'two-speed' pattern: categories favored by blue-collar workers, such as instant noodles and cheap beer, are growing very slowly or even declining due to a shrinking manufacturing workforce, while products favored by the rising middle class, such as yogurt and pet food, are growing rapidly.
凯度消费者指数Have You Really Seen the Absolute Advantages of Physical Stores?
Physical stores are often criticized for limited product display, high costs, low efficiency, and lack of customer stickiness. However, these criticisms may be one-sided, as physical stores have inherent advantages such as experiential shopping, higher cross-selling rates, and instant gratification. To thrive, physical retailers need to adopt online strategies like personalized service, enticing promotions, and an omnichannel approach.
联商网The Future O2O Business Ecosystem Belongs to Eternal Asia: Zhou Guohui's Business Logic and Products | On-site Report
This may be the opening ceremony of an event that will change the landscape of China's distribution industry! If you are a manufacturer struggling under the influence of e-commerce, or a retailer battered by e-commerce price wars, you might find new confidence and fresh ideas for transformation in this opening ceremony. On January 24, over 1,500 executives, partners, experts, scholars, financial institutions, investors, and media from world-class companies including L'Oréal, Abbott, and Bosch gathered at the InterContinental Shenzhen OCT Hotel to witness the launch of Eternal Asia's new business ecosystem products.
罗伟Fifth B-end E-commerce Study Tour Concludes Successfully with Rich Gains!
On November 19, the fifth B-end e-commerce study tour, hosted by New Distribution, kicked off in Tangshan, with over 120 distributors from across the country visiting five B-end e-commerce platforms: Tangshan Huiwangxing, Beiquan, Tianjin Tongying Tianxia, Beijing Quanshihui, and Zhongke Shangruan. The tour explored industry development and future trends in the internet era, and how distributors can embrace internet trends and find suitable "FMCG + Internet" models.
New DistributionQuanshihui's Three Strategic Breakthroughs to Overcome the Development Dilemma of Physical Retail
At the just-concluded 'Quanshihui 2016 Distributor Exchange Conference', over 100 distributors and industry professionals from across the country engaged in in-depth discussions on 'how to open up channels and upgrade business formats'. As a sample of 'internetization of physical retail terminals and opening up the retail supply chain ecosystem', the Quanshihui brand attracted close attention from all attendees.
几二两B2B E-commerce Delegation Visits Tongying Youcai to Discuss Internet B2B Development Prospects
On November 21, 2016, the 5th B2B E-commerce Delegation organized by this official account visited the Tianjin headquarters of Tongying Youcai. Distributor elites from across the country gathered to discuss the current state and development trends of the B2B industry, as well as how traditional distributors can break through and transform to the Internet. That day, Tianjin welcomed its first snow of winter, with temperatures dropping sharply and roads slippery, yet it failed to dampen the enthusiasm of distributor friends for Internet B2B.
New DistributionNew Distribution: What Insights Does the Beiquan Model Offer to the Retail Industry?
On November 20, 2016, the 5th B-end E-commerce Study Tour organized by this official account delved into Beiquan again (in April this year, we led a team of over 100 to study Beiquan's innovative experience), exploring the mystery of Beiquan's national expansion in just over two years and its innovative experience in the retail industry. What insights does the Beiquan model bring to the traditional retail industry? The following is a compilation of Beiquan's innovative experience and viewpoints based on the sharing of Beiquan's founder Wu Shaobin during the tour. With the rapid development of the internet...
New DistributionBattle for the Peak Season Market: Seizing the Terminal is Key!
From September to December each year is a peak season for baijiu sales, and the key to marketing during this period is to quickly seize the terminal. As the saying goes, 'Channels are king, terminals win,' requiring meticulous market cultivation, full channel development and nurturing, creating consumer hotspots, shifting promotional beneficiaries, capturing consumer mindshare, and innovating in product combinations.
New DistributionHow Far Are Chinese Convenience Stores from 'Japan's Level'?
On November 14, the author was invited by UNIQLO to attend its 2017 Spring/Summer New Collection Launch in Tokyo and visit its denim fabric factory in Hiroshima. During this brief visit, the author gained a deeper understanding of Japan's convenience store industry. The first stop was Onomichi City in Hiroshima Prefecture. Compared to China's cities with populations often exceeding one million, this city of just over 100,000 people seemed quite quiet, with few people on the streets at night, and only occasional speeding cars reminding visitors that this is a city in a developed country...
赵向阳Quanshihui: Unity is Business—Using the 'Troika' Model to Empower Traditional Micro Retail
At the recent Fuzhou Autumn Sugar and Wine Fair, a forum themed 'FMCG + Internet' was held, featuring representatives from Alibaba Retail Link, JD New Channel, Zhanghe Tianxia, Yijiupi, Benlai Market, Zhongshang Huimin, and Quanshihui, who shared their views on the current state and trends of the FMCG B2B industry. As the only new player with a traditional retail background, Quanshihui proposed a new cooperation concept of 'Unity is Business' amidst the prevailing rhetoric of 'eliminating second-tier distributors and subverting tradition,' and introduced a 'troika' operational approach: deep integration of micro retail supply chains, light franchise convenience stores, and community-based vertical e-commerce.
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