Summary:

At present, the overall situation of China's economy has not changed much, and as the retail industry enters a period of deep adjustment, the pressure brought by the real economy has presented us with unprecedented challenges. Economic downturn, product surplus, industry changes, and the impact of the Internet have become difficult problems troubling retailers. At the just-concluded "Quanshihui 2016 Distributor Exchange Conference", more than 100 distributors and related industry professionals from across the country conducted in-depth discussions on "how to open up channels and upgrade business formats". As a sample of "internetization of physical retail terminals and opening up the retail supply chain ecosystem", the Quanshihui brand attracted close attention from all attendees. During this forum, Miao Dong, Vice President of Quanshi and General Manager of Beijing Quanshihui Technology Development Co., Ltd., along with core department executives of Quanshihui, shared insights on the future development trends of the retail industry, channel upgrading, information upgrading, financial upgrading, and e-commerce interconnection. Miao Dong, Vice President of Quanshi and General Manager of Quanshihui, who has a forward-looking sense of the industry, conducted a profound analysis of the current development trends of the retail industry. Relying on the strong financial background of Fuhua Group and Quanshi, the largest national-brand convenience store chain in China, Quanshihui will further expand retail development by integrating supply chains and providing comprehensive e-commerce integration services for socialized retail terminals, thereby enhancing the basic service capabilities of overall commercial retail. Channel reform must return to the essence In the capital winter, Quanshihui, with its advantageous resources and decisive entry into the Internet and supply chain fields, has undoubtedly become another successful sample of retail development under the new situation. It is reported that Quanshihui went online in May 2016, and within just half a year, it has reached cooperation with 5,000 community micro-retail terminals in the Beijing area. How did Quanshihui break through the channel dilemma caused by low-price vicious competition in the industry, supply chain distribution, and e-commerce impact, and achieve success? Li Shen, head of Quanshihui's channel department, believes that channels must first break old concepts and achieve self-reform of the channel. Li Shen, head of Quanshihui's channel department, analyzed from his more than 20 years of industry experience, stating that to achieve self-reform of the channel, it is necessary to transform from traditional sitting merchants to traveling merchants, from extensive channel management to intensive channel cultivation, and from channel distributors to channel logistics providers, which resonated with the audience. Quanshihui used e-commerce means to promote the integrated development of traditional models and demands. While achieving channel reform, it did not abandon retail but chose to return to retail, which is the key to Quanshihui's success. Li Shen believes that the retail industry must respond to changes with constancy, by improving store shopping environments, introducing capital support, enhancing service levels, adding value-added services, and changing product structures to increase profits. From the perspective of current social and economic development trends, the impact of e-commerce is a natural law of the economy. What everyone needs to do is to avoid risks in a timely and effective manner, and use e-commerce methods to jointly develop the real economy. Information flow builds industry competitiveness Embracing the Internet and informatization is the only way for the transformation and development of the retail industry, but it also faces huge challenges. How to accurately target user pain points in the informatization process? Wang Jun, head of information and finance at Quanshihui, believes that the core purpose of developing Quanshihui's information system is to meet the needs of current business models, promote sales through online systems, and gather the power of big data from 100,000 chain stores, one million ordering stores, and ten million consumers to build an information-based space fortress. In today's rapidly developing information technology, developing systems must first uphold professionalism. In the process of informatization, Quanshihui, by combining rich industry experience and continuously optimizing and upgrading through research and testing, directly reduced the trial-and-error costs in the informatization process, using information flow to build Quanshihui's core competitiveness. It returns to the essence, unites channels, integrates and innovates new competitive products, integrates information systems with big data, diversifies business expansion, and provides more support to community micro-retail terminals. This not only helps community retail terminals reduce technical costs in the informatization process but also brings them more online traffic, solving operational difficulties. Promote the comprehensive rise of physical e-commerce In today's era of rampant e-commerce, for distributors, how to achieve a balance between their own internetization and regional economic development is an eternal theme. Is full e-commerce necessary? How to break the logistics dilemma of full e-commerce? In this regard, Fu Wei, head of strategic planning at Quanshihui, holds a different view. In the final analysis, the advantage of traditional physical economy e-commerce lies in the timely and efficient logistics distribution system. Taking Double 11 as an example, although major e-commerce platforms have impressive sales, they bring enormous pressure to logistics, with insufficient capacity leading to delayed product distribution and difficult after-sales service. In contrast, during Double 11, Quanshihui saw a significant increase in order volume without the negative effects of e-commerce logistics, achieving a perfect counterattack of traditional logistics. As the only e-commerce platform currently with physical operations as its main body, how did Quanshihui achieve the counterattack of traditional logistics? Fu Wei believes that combining target audiences, hitting pain points directly, and protecting the "last mile" is more important. Quanshihui has reached strategic cooperation with mature frozen product wholesalers in the Beijing area, activating distributors' redundant transportation capacity while using distributors' original business for regional management, perfectly achieving regional distribution and forming a fast, efficient, and complete pre-positioned micro-logistics distribution system. However, only normal-temperature distribution logistics cannot meet Quanshihui's strategic development; it must achieve dual-temperature cold chain distribution. By improving product structure through cold chain and combining multiple temperatures, it can increase distributors' product richness and profitability, bringing more high-margin products to offline cooperative community micro-retail terminals. At the same time, based on B2B integration, it gathers 100,000 offline small stores to provide last-mile distribution and temporary warehousing for micro-communities, building the first community e-commerce platform in China with community physical micro-retail terminals as the core, allowing stores and community influencers to join for free, open online stores, and provide backend infrastructure and basic equipment, creating a new business future for one million small stores. Unity is business Quanshihui continues to explore the e-commerce transformation of the physical economy, striving to become the largest community vertical e-commerce platform in China with physical convenience stores as the core. In the next three years, Quanshihui will invest ten billion yuan, with the cooperation concept of "unity is business", entering more than 100 cities to gather strength for million-level micro-retail terminals. We believe that in the future, Quanshihui will open cooperation with more distributors, unite as one, and create outstanding achievements together. About Quanshihui Quanshihui is invested and controlled by Fuhua Group. In 2010, the group first established Quanshi convenience stores, and now has opened 350 renovated convenience stores in Beijing and Chengdu. Currently, Quanshi convenience stores are the largest renovated convenience store chain among domestic national brands and the biggest competitor of Lawson, 7-Eleven, and FamilyMart in China. Around the development of Quanshi convenience stores, to further expand retail development, the group established Quanshi Life Hall to drive community lifestyle and lead new online and offline development. It quickly expanded Quanshihui, enhancing the basic service capabilities of overall commercial retail through supply chain integration and comprehensive e-commerce integration services for socialized retail terminals. With the strong support of the group's solid strength, Quanshihui's rich retail industry experience, and advanced information technology development, it has ignited a flame of hope for the retail industry in this capital winter. Welcome to follow Quanshihui's WeChat official account. After following, reply "2016" in the backend to get the exciting sharing content from the event. 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