NEW DISTRIBUTION RESEARCH TOPIC
What structural changes are reshaping China’s FMCG channels?
Analysis of distribution restructuring, channel economics, and the changing roles of brands, distributors, and retail outlets in China.
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2301 articles · Page 55 of 96
Yunmei's "Smart Commerce": The Third Pole Beyond Alibaba Retail Link and JD New Path
At the 3rd China FMCG + Internet Conference (CFIC) held in Chongqing on November 8-9, Yunmei Co., Ltd. attracted high attention with its Xunmao Smart Commerce System and was awarded "2017 China FMCG Supply Chain Quality Service Provider." In April this year, Liu Qiangdong announced plans to build over 1 million JD convenience stores nationwide in five years, and in August, Alibaba Retail Link announced cooperation with distributors to build 2,000 forward warehouses covering 1 million retail stores.
New DistributionAnnual Sales Planning: High-Sounding but Without an Execution System, It's Just Fooling Ghosts!
As the year ends, sales departments are busy making annual sales plans for 2018. However, plans alone, even with assessment and rewards, cannot ensure execution. This article uses new product sales as an example to explain a four-part management system for landing annual plans: solving willingness, capability, know-how, and monitoring progress.
魏庆Zhanghe Cloud Warehouse's Zha Jiulan: Shared Cloud Warehousing, Following the Trend
On November 9, at the 3rd 'FMCG + Internet' Conference, Zha Jiulan, co-founder of Zhanghe Tianxia and CEO of Zhanghe Supply Chain, proposed building localized Zhanghe shared cloud warehouses. Based on the transformation trends of the FMCG industry and the dual upgrades in consumption and technology, the initiative aims to deepen regional supply chain operations, fostering collaborative win-win outcomes across the entire industry chain involving brand owners, distributors, and terminal stores. Shared cloud warehousing is a strategic move aligned with future trends.
New DistributionHow to Accelerate Sell-Through at the Terminal? Finding the Top 50 Stores Is Key
A common problem in the FMCG industry is that products are distributed, displayed, and promoted, but they don't sell through. This article introduces a method called 'New Product Sell-Through Top 50 Stores' to accelerate sell-through speed, based on a course by Teacher Wei Qing.
魏庆Dianchi Founder Qiu Hao: In the Mobile Internet Era, Empower Retailers!
The 3rd 'FMCG + Internet Conference' hosted by New Distribution was grandly held at Chongqing Yuelai International Conference Center on November 8-9, 2017, attracting thousands of distributors, manufacturers, and internet companies from across the country. The following is the speech delivered by Dianchi founder Qiu Hao at the conference, organized by New Distribution for readers.
邱浩Alibaba's Yang Hua: Trees Make a Forest, Streams Merge into the Sea
At the 3rd FMCG + Internet Conference held by New Distribution in Chongqing on November 8-9, 2017, Yang Hua, General Manager of Alibaba Retail Link West Region, shared Alibaba's B2B solutions. He emphasized that traditional vertical distribution will evolve into a networked model driven by data and technology, and that Alibaba aims to coexist and empower distributors rather than replace them.
杨华FMCG B2B Industry Leaders Gather: Bestore Plus Discusses Ecological Win-Win
At the 3rd FMCG + Internet Conference held in Chongqing on November 8-9, 2017, Liu Bo, General Manager of Bestore Plus, discussed supply chain transformation and development to achieve ecological win-win, highlighting the company's achievements and strategies.
New DistributionMust-Read: Salesperson Survival Manual
For an ordinary salesperson, doing the job well is enough; for one seeking rapid advancement, the ability to handle paperwork is indispensable. This article provides practical guidance on writing policy applications, sales plans, summaries, research reports, and sales diaries that win approval and recognition.
刘春雄Alibaba Retail Link Partners with Master Kong to Embrace Big Data-Driven New Retail
As November begins, the world enters the Double 11 shopping season, and Retail Link, together with 600,000 small retail stores, ushers in the Double 11 store carnival. Just before Double 11, FMCG giant Master Kong, along with its national distributors, joined Retail Link to embrace new retail. On October 31, Alibaba Retail Link and Master Kong's instant noodle division signed a national cooperation agreement at Alibaba's Binjiang campus, aiming to leverage Retail Link's channel and technology advantages to build a data-driven management system and enhance brand penetration.
New DistributionChen Qinghong: Insights into the Transformation of the New Retail Era
Chen Qinghong, deputy general manager of Heading, seems to have returned to twenty years ago. He still remembers walking into Heading in 1997: "The 15th floor of Lingyun Apartment, a mixed commercial and residential building." From this modest office, Chen embarked on his long journey in the retail industry. Over two decades from traditional ERP to internet-based information platforms, he has witnessed numerous industry changes and experienced Heading's transformation from a laboratory at East China University of Science and Technology to a leading retail information technology enterprise in China.
New DistributionYeePay: Retail B2B Enters Adjustment Period, C-End Becomes Future Trend
Competition in the internet era has entered the second half, an indisputable fact. Since Jack Ma proposed the 'Five New' strategy at the Yunqi Conference in October 2016, 'New Retail' has become the focus of this second half. Internet giants like Alibaba and JD.com are deploying 'New Retail' to integrate supply chains and disrupt traditional distribution models for offline retail stores.
New DistributionTurning Around the Toughest Market in a Week: Sales Up Tenfold!
At the start of this year, I joined a southern food group as an FMCG beverage salesperson, working in townships with second-tier distributors. After six months of hardship, I was transferred back to the city and assigned to District A, where five salespeople had failed in a year. After analyzing the situation, I visited stores dressed as a market supervisor's assistant, listened to complaints, and then returned to offer solutions, boosting sales from 30 to 1800 cases in four days—a tenfold increase.
New Distribution"High-End on One Hand, Diversified on the Other": Master Kong, Uni-President and Others Show Clear Upgrade Trends in Instant Noodles!
The instant noodle industry in China, once dominated by low-cost products, is now shifting towards premium offerings as consumer spending upgrades. Major players like Master Kong and Uni-President are introducing higher-priced products, while foreign brands like Nissin are expanding in the market, indicating a clear trend of upgrading and diversification.
New DistributionFrontline Sales Reps Start by Riding Along: Remember These 8 Key Moves!
Riding along with distributors is a fundamental task for frontline sales reps, serving as an excellent channel for customer service and relationship building. It not only helps better understand the market and find solutions but also strengthens the bond between reps and clients, boosting client enthusiasm and cooperation. However, it is also the most demanding work, enduring scorching summers and freezing winters. Some reps gain valuable insights and strategies to boost sales, while others merely act as movers, exhausting themselves without improving performance. This article breaks down the eight essential actions for effective ride-along work.
姚占伟A Comprehensive Analysis: The Current State and Future Path of Trading Companies
The article analyzes why trading companies are experiencing collective panic, attributing it to a lack of innovation and an inability to adapt to changing market conditions. It argues that the industry's fundamental issues stem from outdated mindsets and operational inefficiencies, and proposes a two-step solution: changing internal management thinking and embracing IT integration for holistic solutions.
何建峰Is the Salesperson Profession Really About to Disappear?
Who is talking down the salesperson profession? Recently, a claim has been circulating among some groups that with the development of e-commerce, the salesperson profession will be replaced by e-commerce, big data, and the internet, and that salespeople will disappear in the near future. There seem to be many who hold this view, mostly representatives of emerging industries, including investment and financing circles and e-commerce circles. We know that China's market economy began with the supply and marketing era of the planned economy, and the supply and marketing department was the starting point for Chinese salespeople. With the intensification of market competition, supply and marketing evolved into marketing, and marketing further evolved into sales and market.
董小全Healthy Beverages Trending: How Heiniao Soy Milk Drives Sales!
Soy milk, the hottest beverage category in 2017, has seen new brands aggressively enter, old brands actively respond, and top-tier brands participate cross-industry, making the 'soy milk positioning battle' with a hundred-billion-yuan opportunity increasingly fierce. Heiniao Food, with 21 years of focus on soy milk R&D and production, launched its new Heiniao soy milk in June 2017, making a major impact. As of September 2017, the new product had gained over 3,000 intended clients in three months, with over 800 dealers having paid, and county-level markets seeing monthly sales exceeding 20,000 boxes.
New DistributionHow to Implement Deep Distribution in the Internet Era?
Deep distribution is a tactical system, not a strategic one. It serves as a sales accelerator and an offensive weapon for both traditional FMCG companies and internet firms (ground promotion). However, once it falls into a prolonged war or is used for defense, with excessive coverage and long battle lines, management difficulty increases and it will inevitably decline. The controversy over deep distribution has never ceased since its inception, with various voices of support and doubt. In recent years, with the advent of the internet era, there have been many voices predicting its decline, especially as many traditional companies skilled in deep distribution have seen performance decline, further fueling the debate.
方刚Jiangxiaobai's Entry into Sichuan: An Alternative Approach to Deep Distribution
Despite the adage 'Don't enter Sichuan in the west, don't enter Anhui in the east,' Jiangxiaobai created an industry legend in Sichuan. Many attribute this to its marketing communications, but its traditional marketing prowess, especially in channel distribution and promotion, is equally strong. Even if your IP is hugely popular, if your product cannot reach consumers through channels, everything is zero. Therefore, before Jiangxiaobai's IP, content, and self-media marketing took off, its marketing team worked with platform partners to adopt a combined online-offline human-wave tactic to deeply cultivate channels. This article details Jiangxiaobai's deep distribution model using the Chengdu campaign as an example.
杨叶护Eternal Asia's New Distribution Strategy Takes Off: 'Sanhao Festival' Achieves 'Three-izations' for Brands and Retail Outlets
As internet e-commerce impacts offline distribution, traditional retail models struggle to meet higher consumer experience demands and face global competition. In 2016, JD proposed New Channels and Alibaba proposed New Retail. China's distribution industry urgently needs transformation, and Eternal Asia, a supply chain service provider, introduced the concept of New Distribution in its 20th year. With an open, cooperative mindset, it embraces the internet to achieve resource, information, and capital sharing from upstream to downstream, liberating partners from old constraints.
New DistributionEight Trends in China's Packaged Water Industry in 2017
At the 2017 Packaged Water Industry Innovation Forum (PWIF2017) held in September, 22 industry experts provided in-depth analysis of trends in China's packaged water industry. Foodbev Daily, based on its observations over the past year, exclusively released eight major trends for 2017, including segmentation, premiumization, and one-time use of barreled water.
PWIF2017JD New Distribution Launches Its First Offline "Double 11" Today, Benefiting Hundreds of Millions of Consumers with Many Highlights
On October 16, JD New Distribution fired the first shot in the 11.11 "goods-grabbing battle." Unlike previous Double 11 events, this is not just an online e-commerce festival but a nationwide shopping carnival co-created with hundreds of thousands of offline retail stores. JD New Distribution, together with ten best-selling brands and hundreds of thousands of stores, is launching a consumption spree across the country under the theme "JD 11.11, Enter Stores to Pick Good Products," marking the official start of its first offline Double 11.
New DistributionMastering the "6, 6, 8" Rules: How Nongfu Creates Dynamic Displays!
Terminal merchandising refers to attracting consumers' attention and stimulating their purchase desire through excellent display locations, positions, and eye-catching display materials. In short, it makes products "self-sell." When implementing terminal merchandising, focus on six key elements: the right product, the right place, the right time, the right quantity, the right price, and the right display format.
New Distribution2017 China Online Snack Consumption Trends Report! Unveiling 7 Truths Behind Alibaba's Big Data!
On September 26, CBNData released the '2017 China Online Snack Consumption Trends Report', based on Alibaba's big data, providing a comprehensive insight into the development trends and consumption characteristics of China's online snack industry. From it, we can glean many highlights.
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