On November 8-9, 2017, the 3rd FMCG + Internet Conference was grandly held at the Yuelai International Convention Center in Chongqing, bringing together over a thousand domestic B2B platform founders, brand owners, distributors, and service providers to discuss and analyze hot topics such as the current state of the B2B industry, new retail development, and supply chain transformation.
[Image: Conference scene]
Mr. Liu Bo, General Manager of Bestore Plus, started from the most important and fundamental supply chain link in the B2B industry, specifically discussing how the supply chain can transform and develop to achieve ecological win-win.
[Image: Mr. Liu Bo delivering a speech]
The B2B industry is developing rapidly. Bestore Plus has expanded to more than 50 cities nationwide within two years. With JD.com and Alibaba entering the industry, purely doing B2B platforms by just moving original distributors from offline to online has limited development. Improving the supply chain system has a more direct and positive effect on the development of B2B platforms. The inventory fragmentation in the traditional FMCG industry is very serious. Bestore Plus connects brand owners and distributors through the supply chain, using the times to create new driving forces and build a win-win ecosystem.
[Image: Bestore Plus's mature supply chain system]
Based on supply chain development, Bestore Plus has expanded its market from first- and second-tier cities to third- and fourth-tier cities, solving some of the deep distribution problems for brand owners and distributors, while also helping brand owners lay out weak markets and supplement strong markets. Bestore Plus also provides multiple innovative marketing methods to effectively increase brand owners' sales. The "Brand Hall" and "Display Reward" module functions launched by Bestore Plus provide many brand owners with a "fast track" directly to retail terminals, and daily operations continuously launch fun activities to help brand owners achieve both reputation and sales win-win, enhancing brand premium space.
B2B platforms are not simply vertical trading platforms or one-stop procurement e-commerce platforms; they are essentially deep supply chain integration. Currently, the highest cost in all B2B links is logistics. Optimizing supply chain links is key to effectively reducing costs. Bestore Plus has a mature intelligent loading and scheduling system, and self-owned warehousing and transportation information management systems that can meet customized development needs. Full-chain visual tracking of goods, orders, and routes, and a mobile driver APP for monitoring and managing the entire process of order taking, loading, receiving, and settlement, truly achieve technology-driven efficiency improvement and cost reduction.
Bestore Plus aims to build a multi-win cooperation model through the supply chain dimension. Focusing on deep distribution, we serve terminal small stores together with brand owners and distributors. In the cooperation process, we always emphasize stable price, stable goods, and stable promotions, promoting efficient supply chains, flattened market promotions, and optimized multi-level account management. In serving small stores, we continuously optimize user experience, including timely delivery, return and exchange processes, driver service attitude, and other refined management aspects, to create a terminal small store service platform that is multi, fast, good, and economical. Not only do we deeply penetrate brand owners' strategies, but we also enhance small store user experience satisfaction.
[Image: Bestore Plus awarded China FMCG B2B Competitiveness TOP20]
The next battle in B2B: Chain Battle
The B2B market is huge, and the B2B that stands out must be a B2B enterprise with a complete FMCG supply chain model. The key to the chain battle lies in transforming the original push model into a user-end pull model, plus ground networks and cloud data platforms to support the entire supply chain innovation.
Supply chain optimization tools have gone through the process from MRP to ERP to APS, but effectively synchronizing massive orders into the supply chain system remains a huge challenge. Bestore Plus has always been rooted in building a deep supply chain service network. We have a three-network-in-one distribution system, operating in coordination with cloud systems. The key to doing B2B well and refined is to establish Digital Twins. We hope to create a data twin in the entire FMCG supply chain, real-time displaying logistics operations and driver mobile data, based on real-time big data to help brand owners optimize their supply chains. Currently, Bestore Plus's intra-city logistics has achieved full digitalization, and ground promotion and suppliers can process data at the mobile end. After receiving orders, intelligent robots in the warehouse perform category decomposition and scheduling, effectively improving overall supply chain efficiency and reducing labor costs. The purpose of doing supply chain well is to better serve terminal small stores. Bestore Plus will provide diversified value-added services to small stores, help them manage scientifically, and ultimately achieve upgrades and increased profitability.
The development of B2B is different from B2C. 2C is e-commerce, while 2B is the collaborative relationship of the entire supply chain organization. In the coming years, the supply chain transformation of the entire FMCG industry is imperative. Bestore Plus will fully promote supply chain optimization and reform to contribute to accelerating the development of B2B!
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