NEW DISTRIBUTION RESEARCH TOPIC
What structural changes are reshaping China’s FMCG channels?
Analysis of distribution restructuring, channel economics, and the changing roles of brands, distributors, and retail outlets in China.
Related research and analysis
2301 articles · Page 10 of 96
Industry Shakeout Accelerates: Deep Dive into Key Core Issues of Transformation, Functional Changes, and Supermarket Adjustments
This is a grand event that signals the strongest trend in the FMCG industry, a final opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it offers insights into future trends, market opportunities, and solutions to business challenges. Secure your ticket now to bridge the gap to enterprise growth and lock in your industry future.
New DistributionNew Order Forces Dealer Transformation: Where Is the Future Path?
This is a grand event heralding the strongest trend indicator for the FMCG industry! It's the last entry opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands, it offers insights into future trends, market opportunities, and solutions to operational challenges. Secure your ticket now to bridge the gap to enterprise growth and lock in your industry future. The 10th China FMCG Innovation Conference is set for March 17-19, 2025, in Chengdu, China.
New DistributionJapan's Three Distribution Revolutions and China's Three Distribution Revolutions
The concept of "distribution revolution" was first proposed by Japanese scholar Shuji Hayashi in the 1960s. He used it to describe the transformation of the distribution industry through modernization, efficiency improvements, and business model innovations, involving systematic changes in Japan's wholesale and retail sectors. This article systematically reviews Japan's four stages and three revolutions in distribution, and applies the same framework to analyze China's current FMCG market, which is transitioning from a manufacturer-dominated to a retailer-dominated market.
戚特Visiting a Hundred Stores: The 'Cold' and 'Change' in the Milk Market
“Even in the past, the milk market was never this slow!” In the second half of 2024, the author visited over a hundred stores with milk salespeople from various regions. Combined with feedback from distributors, the most profound impression was that over the past year, from front-line sales to back-end operations, the winter of the dairy industry has enveloped every practitioner. From the salesperson's perspective: downstream distribution is becoming increasingly difficult.
葛畅New Trends, New Tracks, New Opportunities in FMCG: Unlock Them All at the Chengdu Event!
This is a grand event that signals the strongest trends in the FMCG industry, offering a final chance to compete at the industry's peak and an excellent opportunity to unlock the latest trends. With over 80 authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it provides insights into future trends, helps seize market opportunities, and solves operational challenges. Get your ticket now to bridge the gap to enterprise growth and secure your industry future.
New DistributionAnnual Review | Wahaha Returns to 70 Billion, Yonghui Overhaul, Snack Chains Hit 10,000 Stores, and More: Top 10 FMCG Industry Events of 2024
2024 was an extraordinary year for the retail industry. Baijiu lost its luster, Wahaha founder Zong Qinghou passed away and his daughter Zong Fuli took over, leading the company back to its peak. Traditional supermarkets faced closures, while new models like snack chains and instant retail surged. This article reviews the top 10 events that shaped the FMCG industry in 2024 and their implications for the future.
刘少德Deep Distribution Enters a Monopoly Mode of Overstocking, a Death Spiral in a Shrinking Market
Deep distribution was highly effective as a distribution tool until Q3 2024, but its very effectiveness has become harmful in an era of shrinking demand. It has led to overstocking at the terminal despite poor sell-through, causing massive near-expiry inventory and channel price collapse, transforming from a positive cycle into a death spiral.
刘春雄Entering the Non-Fried Track, Master Kong Creates a New Growth Engine with 'Q-Bomb Fresh Noodles'
Master Kong launches 'Fresh Q Noodles', a zero-fried instant noodle with patented technology that delivers a fresh, chewy texture like freshly cooked noodles, addressing the key pain point of poor taste in non-fried noodles. The product targets health-conscious young consumers and is supported by integrated online and offline marketing to drive brand growth.
桑榆仁The Distribution Order of FMCG Has Truly Changed
Different perspectives and positions lead to completely different views, which I understand. I don't think low-price competition is good, nor do I agree that everyone should engage in cutthroat competition. I also hope the trend of incremental market growth can continue. However, what we hope for is not the same as what the market actually does. Over the past year, I have been on the front lines of the market as an industry observer and researcher, hoping to understand what is really happening in the industry by communicating with as many people as possible, including brand executives, distributor owners, and retail entrepreneurs.
任文青AndyDistributor Cross-Category Operation: 6 Warehouses, Deep Terminal Coverage, 10+ Finance Staff, Thorough Category Mastery, Annual Sales of 150 Million
In the face of a challenging market, distributor Li Fen of Xuzhou Runzhong Yigou Supply Chain Management Co., Ltd. has achieved annual sales of 150 million yuan by focusing on categories, directly controlling terminals, and leveraging data-driven management. Her strategies include standardizing terminal operations, optimizing logistics through outsourcing, and developing customized products to capture growth in new channels.
何雯2024, Top Ten Keywords in the FMCG Industry
Amidst global economic fluctuations and transformation, the FMCG industry is entering a new era of complexity, opportunities, and challenges. This article reviews the industry's development trajectory through ten key themes, including supermarket reforms, traditional Chinese health drinks, private labels, value-for-money, dealer transformation, emotional consumption, direct sourcing, pet economy, going global, and scenario-based consumption, providing insights for future growth.
杨玉琳Ultra-Low Price = 1 Ticket to the Strongest Trend-Setting Event! Only 5 Hours Left!
Tonight! The early-bird tickets for the 10th China FMCG Innovation Conference are about to hit a price surge! This is a grand event that signals the strongest trends in the FMCG industry, a final opportunity to compete at the industry's peak, and a perfect chance to unlock the latest trends. With 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands coming together, you can gain insights into future trends, seize market opportunities, and solve business challenges. Just one ticket away from realizing your company's growth!
New DistributionNew Distribution Zhao Bo: The Curtain Has Risen on China's Third Consumption Era
By examining the evolution of the first two consumption eras, we can discern historical patterns and gain insight into the unique characteristics of the third consumption era. This marks the beginning of a new era and a sign of a mature society, where people's behaviors and needs have undergone profound changes. The narrative aims to be straightforward and simple, drawing on Japanese consumption research perspectives, combining cases and data to paint a comprehensive picture for China's FMCG industry. The first consumption era (1979-1999) was a time of transition from scarcity to basic material satisfaction, beginning in 1979...
赵波Price Increase Tomorrow!
Only 2 days left! Early bird tickets for the 10th China FMCG Innovation Conference are about to hit a price surge. This is a landmark event signaling the strongest trends in the FMCG industry, a final opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands gathering, it's your moment to gain insights, seize market opportunities, and solve business challenges. Don't miss out—secure your ticket now to stay ahead.
New DistributionWorsening Supply-Demand Imbalance: How to Build a Distribution Revolution in the FMCG Industry?
The 10th China FMCG Innovation Conference, themed 'New Order · Symbiosis', will be held from March 17-19, 2025 in Chengdu, China. The conference aims to address the collapse of the old order and the reconstruction of a new symbiotic order among brands, distributors, and retailers in the FMCG industry.
New DistributionSpring Festival Gift Boxes Are No Longer Selling Well
Distributors are adopting a cautious approach to this year's Spring Festival gift box market, with many reducing stock and focusing on stable sales. Some manufacturers have proactively lowered sales targets and introduced more affordable products to adapt to changing consumer preferences.
何雯Deep Distribution No Longer Works in the Era of Shrinking Volume
Deep distribution has become muscle memory for a generation of Chinese FMCG marketers, but as the market shifts from growth to contraction, this once-essential tactic is now counterproductive. The article argues that companies must pivot to scenario-based marketing to tap into niche markets and create new demand.
公方刚Science-Driven, Efficacy First: BOP Leads a New Era in Oral Care
In the wave of oral care industry development, BOP has leveraged keen market insight and bold innovation to enter the efficacy toothpaste track and quickly break the traditional pattern. BOP's Stain-Removing Color-Correction Toothpaste topped multiple Douyin charts as a new product sensation. BOP has partnered with oral microbiome experts and Shandong University to establish a joint oral flora laboratory, driving the overall upgrade and transformation of the oral care industry with a professional stance, leading the industry into a new development stage. Science empowers, building a solid technical foundation. Science is the core driving force of brand development.
马思伯The Darkest Hour of Deep Distribution
Sales are declining, and I accept it. In the past, the response was to rescue sales by any means, even at any cost. Recently, a phenomenon has emerged: sales decline, and I accept it. No more rescue! It's not just small manufacturers, but giants too. More and more industry giants think this way. Now, it's discovered that not rescuing is not a big deal! However, this is the darkest hour of deep distribution, starting from the third quarter of 2024. Many leading companies agree that sales decline is normal and treat it with equanimity...
刘春雄The Discount Supermarket Trend Is Widely Misunderstood
Hard-discount supermarkets are not simply a temporary opportunity. They represent a structural shift toward lower operating costs, unified procurement and distribution, stronger product operations, and clearer consumer value.
New Distribution1-Yuan Water Market Warms Up, Price Cuts Remain the Trend
The 1-yuan bottled water market is heating up again as price wars intensify across online and offline channels. Major brands like Nongfu Spring, C'estbon, and Wahaha are offering products at around 1 yuan per bottle, driven by supply chain optimization, consumer rationality, and channel competition. Industry experts predict that while low-end water will continue to thrive, the future of bottled water will polarize into low-cost and high-end segments.
田静Why Kunlun Mountain Mineral Water Represents High-Quality Drinking Water
Recent field research revealed that many regional top beverage distributors have taken on the agency of Kunlun Mountain mineral water, even those primarily dealing in alcohol. The brand has achieved strong market performance, ranking first in domestic high-end water e-commerce sales during Double 11 for eight consecutive years, with a 120% year-on-year increase in total sales across all channels last year.
张雨薇What Will Drive Future Growth in the Beer Industry?
Currently, the beer industry faces intense competition and consumption upgrade challenges amid steady development, with rising market concentration and saturation. Meanwhile, as people pursue quality of life, more consumers are turning to high-end beer, and personalization and customization are becoming key trends. In this context, how can beer companies expand diversified sales channels and enhance their overall competitiveness? Recently, Northeast Securities released a report on the beer industry, comprehensively presenting the current status, competitive landscape, and development trends of China's beer industry, providing an important reference for the sector.
记者 刘雪霞Retail is in an Era of Major Circulation Transformation; One-Stop Hypermarkets Will Eventually Be Eliminated
This year, retailers continue to face tough times. We are confronting a circulation revolution as Chinese retail has raised the banner of price destruction, which has had a huge impact on the distribution system. The old circulation system is collapsing, while a new one has yet to be established—this is the current state of our industry. The entire Chinese circulation industry is undergoing revolutionary changes. Japanese circulation expert Professor Shuji Hayashi, in his 1962 book "Circulation Revolution," proposed a viewpoint that I strongly agree with: retail revolution inevitably triggers the reorganization of the entire supply chain system, which is the circulation revolution.
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