NEW DISTRIBUTION RESEARCH TOPIC
What structural changes are reshaping China’s FMCG channels?
Analysis of distribution restructuring, channel economics, and the changing roles of brands, distributors, and retail outlets in China.
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2301 articles · Page 9 of 96
Is Deep Distribution Dead? Who Will Save Millions of FMCG Distributors?
Deep distribution, once the golden strategy of the FMCG industry, is now facing an unprecedented survival crisis as market growth slows and store closures surge. However, an innovative solution called 'Spark of Thought' is leveraging data and AI to help distributors achieve growth and navigate the new market landscape.
墨廷How to Seek Breakthroughs Amidst a Once-in-Thirty-Years Retail Generational Shift?
A once-in-thirty-years retail generational shift has arrived. How can traditional channels transform? How can manufacturers and distributors seize the dividends of category restructuring? At the 10th China FMCG Conference, Zhang Xinzhao, founding partner of Qicheng Capital, systematically dissected the paradigm shift in the retail industry from 'supply-driven' to 'demand-driven' from an investment perspective, and proposed breakthrough paths for the next decade. New Distribution has distilled Mr. Zhang's core viewpoints into this article for our readers (with some deletions).
张鑫钊Digital Empowerment, Reconstructing People-Goods-Places: Rebuilding Deep Distribution
At the 10th China FMCG Innovation Conference, Gao Bo, CFO of C&S Paper, delivered a keynote on how digital tools can rebuild deep distribution. He identified three reasons why deep distribution is struggling in 2024—slowing retail growth, high store closure rates, and product abundance—and proposed solutions: selecting the right stores using AI models, choosing the right product categories, and targeting specific consumer segments.
高波New Distributors Shape a New Order in FMCG Distribution
The theme of this conference is 'New Order, Symbiosis.' In the FMCG distribution chain, brand owners and distributors are the most critical links. Today, they face a severe challenge: in an era of shrinking volumes, can traditional joint business plans still work? In the past, leading brand owners typically set growth targets and guided distributors to build capabilities, but as growth becomes harder, the old order may collapse, requiring a shift from a planned economy to a market economy, with both sides achieving symbiosis through data-driven channel services.
周震NielsenIQ: The Turning Point of Supply-Demand Relations Has Arrived, and the Market Has Shifted to a "Buyer's Market"
At the 10th China FMCG Innovation Conference held in Chengdu, NielsenIQ's head of emerging business, Zeng Yiguang, delivered a keynote speech on channel transformation insights. He highlighted that the market has reached a supply-demand inflection point, with supply exceeding demand, forcing a shift to a buyer's market. He emphasized the need for smarter supply strategies and understanding fragmented channel dynamics to find growth opportunities.
曾一光Lemon Tea 2.0 Era: How Youyi C Stands Out with a Probiotic Lemon Tea?
From 'one sip of lemon tea, refreshing to the max' to 'zero-sugar warrior', the shift in internet buzzwords reflects changing preferences among young consumers regarding beverage ingredients. However, as sugar is essential to 'happy water', merely controlling sugar is no longer sufficient. New Distribution interviewed numerous distributors after the New Year, summarizing star products in 2024, and found that emerging beverage new products focus more on taste, packaging design, and health trends. At the peak of brand launches in March-April this year, the author noticed that Youyi C's new product...
冯瑶XinChao Media Zeng Jian: Forge Brands with Mindshare to Lead the New Order of the Future
Brands are the core of reaching consumers. Only when a brand makes consumers remember and like it can true reach be achieved. In today's fiercely competitive stock era, how to build a brand has become a required course for all enterprises. On March 17, 2025, at the main forum of the 10th China FMCG Innovation Conference held by New Distribution, Zeng Jian, co-founder and general manager of the operation center of XinChao Media Group, delivered a sharing session titled "Forge Brands with Mindshare to Lead the New Order of the Future." XinChao Media is the platform with the largest number of community media in China and the largest number of community smart screens.
曾健Want Want High-Calcium Pure Milk Ignites Spring Sugar Fair: How Golden Ratio and Scenario Coverage Reshape the Children's Dairy Track?
Chinese children are far from drinking enough milk. According to the "2020 Blue Book on Healthy Diets for Chinese Children," the average dairy intake of children aged 3-6 is only 67.74ml, with an insufficiency rate as high as 97%. This demand gap has driven the children's milk market to grow from 28.4 billion yuan in 2019 to 37.2 billion yuan in 2023, with a projected CAGR of 5.6% over the next five years. Want Want has seized this opportunity with its high-calcium pure milk in a 125ml portable pack, featuring a golden ratio of 4.8g milk protein and 150mg natural calcium, and scenario-based packaging, making it a standout at the 2025 Chengdu Spring Sugar Fair.
何雯重磅 I 首届中国快消“金柏奖·数字化服务商奖”获奖企业名单发布！
On February 13, 2025, New Distribution officially announced the first China FMCG 'Golden Cypress Award' selection. The awards include three major honors: Supply Chain Service Provider, Digital Service Provider, and Distributor. The winners were unveiled at the 10th China FMCG Innovation Conference and the 4th China FMCG Hard Discount Conference & 4th China FMCG Distributor Conference, held from March 17 to 19, 2025. Among them, 12 companies won the 'Golden Cypress Award · Digital Service Provider'.
New DistributionNew Chubang Shines at Spring Sugar Fair, Leading the New Era of the Condiment Industry with Innovation
On March 25, 2025, the 112th National Sugar and Wine Fair opened grandly at Chengdu Century City New International Convention and Exhibition Center and Western China International Expo City. Against this backdrop, Chubang, the core brand of Zhongju Hi-Tech, made a strong appearance with an innovative and transformative stance, heralding the arrival of a 'New Chubang' era driven by innovation and change.
墨廷Hsu Fu Chi's Four-Part Portfolio Innovation Strategy
Hsu Fu Chi used emotional color, savory premiumization, aroma, and nutrition as four innovation platforms, applying manufacturing depth and channel knowledge to extend classic Chinese snack categories.
New Distribution5 Days to Go! Focusing on the New Industry Order, Exploring the New Future of FMCG!
With only 5 days until the conference opens, the 10th China FMCG Innovation Conference and the 4th China FMCG Hard Discount Conference & the 4th China FMCG Distributor Conference, themed 'New Order · Symbiosis', will be held from March 17 to 19. Hosted by New Distribution and co-hosted by Anneng Zhilian, with support from Zhoupu Data, Mingren Soda Water, and others, the event will feature 80+ industry experts, a main forum, and multiple parallel sessions.
New DistributionCountdown: 6 Days! Mondelez, China Resources Snow, Hsu Fu Chi, Yili, Three Squirrels, Lee Kum Kee, Mengniu, Tsingtao, C&S, Sour Plum, Qiaqia and More Gather in Chengdu for a Grand Event!
The 10th China FMCG Innovation Conference, the 4th China FMCG Hard Discount Conference, and the 4th China FMCG Distributor Conference will be held in Chengdu from March 17-19, 2025. With over 130 well-known FMCG brands and 2,000+ industry elites, the event features keynote speeches, industry reports, and multiple forums on topics like instant retail, digitalization and AI, scenario marketing, and supermarket adjustments.
New DistributionThe Corn Chip Market Racing Toward the 10 Billion Mark! A Dark Horse Emerges in This Track
Among the subcategories of China's snack industry, healthy snacks are growing the fastest. According to CIC data, by 2023, China's healthy snack market had reached 70 billion yuan, with a CAGR of 7.2% over the past five years, and is expected to exceed 100 billion yuan by 2028. Recently, national officials stated that a three-year 'Weight Management Year' action will be implemented to promote healthy lifestyles. This policy aligns with the consumption trends of 'low sugar, low calorie' and 'functional snacks', directly activating the growth momentum of the healthy food market.
杨奕Countdown: 8 Days! Mondelez, China Resources Snow, Hsu Fu Chi, Yili, Three Squirrels, Lee Kum Kee, Mengniu, Tsingtao, C&S, Sour Plum, Qiaqia and More Gather in Chengdu for a Grand Event!
The 10th China FMCG Innovation Conference, the 4th China FMCG Hard Discount Conference, and the 4th China FMCG Distributor Conference will be held in Chengdu from March 17-19, 2025. With 8 days to go, the event will feature over 130 well-known FMCG brands, 100+ retail enterprises, and 500+ regional leading distributors, totaling over 2,000 industry elites, to discuss the theme 'New Order · Symbiosis'.
New DistributionCountdown: 9 Days! Mondelēz, China Resources Snow, Hsu Fu Chi, Yili, Three Squirrels, Lee Kum Kee, Mengniu, Tsingtao, C&S, Sour Plum, Qiaqia and More Gather in Chengdu for a Grand Event!
The 10th China FMCG Innovation Conference, along with the 4th China FMCG Hard Discount Conference and the 4th China FMCG Distributor Conference, will be held in Chengdu from March 17-19, 2025. With 9 days to go, the event will feature over 130 leading FMCG brands, 100+ retailers, and 500+ regional distributors, totaling 2000+ industry elites, to discuss the theme 'New Order · Symbiosis' and explore opportunities amid industry transformation.
New DistributionCountdown: 10 Days to Go! Mondelēz, China Resources Snow, Hsu Fu Chi, Yili, Three Squirrels, Lee Kum Kee, Mengniu, Tsingtao Beer, C&S, Sour Plum, Qiaqia and More Gather in Chengdu for a Grand Event!
The 10th China FMCG Innovation Conference, the 4th China FMCG Hard Discount Conference, and the 4th China FMCG Distributor Conference will be held in Chengdu from March 17-19, 2025. With 10 days to go, the event will feature 130+ leading FMCG brands, 100+ retail enterprises, and 500+ regional top distributors, totaling over 2,000 industry elites, for a grand gathering of thought leadership and networking.
New DistributionSeats Running Out! 11 Days Left! Grab Your Discounted Ticket Now!
This is a grand event heralding the strongest trends in the FMCG industry, a final opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it offers insights into future trends, market opportunities, and solutions to operational challenges. Secure your ticket now to bridge the gap to business growth.
New Distribution100 Days to Gaokao! Six Walnut Launches First 'Zhuangyuan Can' to Accompany National Exam Candidates
On February 27, 2025, with 100 days remaining until the Gaokao, Six Walnut launched its limited-edition 'Zhuangyuan Can' to support candidates nationwide. This move combines scenario-based marketing with deep emotional engagement with parents, aiming to stand out in competitive Gaokao marketing.
冯瑶Behind the 60% Growth of Douyin's FMCG Market: How Can Small and Medium Brands Break Through?
The same beauty product sells out instantly in a Douyin livestream but performs poorly on traditional e-commerce platforms. The '2025 Ocean Engine FMCG Industry White Paper' reveals that Douyin's FMCG market is booming with a 60% growth rate, yet nearly 80% of small and medium brands struggle to survive. This reflects deep changes in consumption scenarios, user needs, and marketing models.
专注消费的Last 5 Hours! Seats Running Out...
This is a grand event heralding the strongest trends in the FMCG industry, a final opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it offers insights into future trends, market opportunities, and solutions to operational challenges. Get your ticket now to secure your industry future.
New DistributionJDB's 2024 Performance Exceeds Expectations: Breaking into the Ready-to-Drink Market, Moving Towards High-Quality Development
In 2024, the FMCG industry faced significant challenges, with over half of 121 listed FMCG companies reporting unsatisfactory performance in the first three quarters. Despite this, JDB achieved better-than-expected results, marking six consecutive years of substantial profitability and maintaining high-quality development, with plans for double-digit profit growth in 2025.
何雯Post-Spring Festival Health Drinking Water Market Surges: How Can Distributors Break Through with 'High-Quality Mineral Water'?
After the Spring Festival holiday, irregular eating combined with dry spring weather has increased public focus on daily hydration, making mineral water a top choice for more consumers. According to New Distribution, this trend reflects not only urgent health needs but also a structural upgrade in the beverage market, where high-quality mineral water is rising from a 'second-tier category' to a 'profit engine,' presenting a golden window for distributors to enter this segment.
New DistributionIndustry News | The First China FMCG 'Golden Cypress Award' Selection Officially Launched
Since 2019, the FMCG market's never-stopping growth has stalled. With overcapacity, channel diversification, and full online penetration of offline, the market has shifted from incremental to stock, bringing unprecedented difficulties and challenges. Yet the resilient spirit of FMCG professionals has not faded. In this major cycle, while many brands and distributors suffer decline and adjustment, many others, including service providers, achieve new victories with courage and perseverance. The 'Golden Cypress Award' aims to honor those who rise to challenges and innovate.
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