On February 13, 2025, New Distribution officially announced the first China FMCG 'Golden Cypress Award' selection. The awards include three major honors: 'Golden Cypress Award · Supply Chain Service Provider', 'Golden Cypress Award · Digital Service Provider', and 'Golden Cypress Award · Distributor'. The aim is to recognize outstanding enterprises that rise to challenges and innovate amid cyclical industry challenges. At the [New Order · Symbiosis] 10th China FMCG Innovation Conference and the 4th China FMCG Hard Discount Conference & 4th China FMCG Distributor Conference, held from March 17 to 19, 2025, the winners of the first China FMCG 'Golden Cypress Award' were officially announced. Among them, 12 companies won the 'Golden Cypress Award · Digital Service Provider'. Here is the list of winners and their commendations:

  1. Winner: Zhoupu Data Technology (Nanjing) Co., Ltd. Reason: From distributor management to terminal sales, Zhoupu Data uses a 'full-chain digital ecosystem' to reshape FMCG distribution rules. It provides distributors with industry-leading integrated business solutions covering the entire business process, and offers brand owners precise, efficient channel digital solutions. In the industry's pain point of lengthy distribution chains, Zhoupu uses data intelligence to create the 'shortest path' for FMCG supply chains.

  2. Winner: Ant Blockchain Technology (Shanghai) Co., Ltd. Reason: Ant Digital Technology reshapes the FMCG industry ecosystem with blockchain technology, building a 'Digital Liquor Vault' platform for Luzhou Laojiao to enable credible circulation of aged liquor assets; it also helps China Resources Beer build a benchmark for supply chain finance, promoting secure data interaction and bank customer acquisition transformation. Its 'technology + scenario' integration model has become a model for industry digital upgrading.

  3. Winner: Nanjing Control Network Technology Co., Ltd. (Qince) Reason: Qince solves complex channel expense management problems for brands like Master Kong and Pepsi through its TPM (Trade Promotion Management) system. Its 'online expense planning + seamless data transmission' model improves expense reimbursement efficiency and authenticity, driving transparency and efficiency in FMCG marketing processes through technology.

  4. Winner: Zhejiang Lemon Information Technology Co., Ltd. Reason: Lemon serves over 100,000 users with omni-channel, full-process solutions, focusing on customer needs to build a 'normalized service' system. Its philosophy of 'making service a norm' helps brands like Mingming Henmang and Haoxianglai achieve efficient operations, with customer reputation as its core competitiveness, setting a service benchmark for the industry.

  5. Winner: Chengdu Laiken Information Technology Co., Ltd. Reason: In the wave of digital transformation for small and medium-sized enterprises, Laiken Cloud Business opens an inclusive path for SaaS services with its integrated model of 'inventory ERP + ordering mall'. Based on BI analysis and big data technology, its full-chain platform integrating warehouse picking, driver delivery, and financial management has helped many B2B enterprises cross the digital divide.

  6. Winner: Shenzhen Kemai Technology Co., Ltd. Reason: With 26 years of deep cultivation in retail digitalization, Kemai Technology helps over 400,000 stores achieve growth with full-scenario solutions. From Hami Tianma Supermarket to Shuanghui Cooked Food, its 'warehouse distribution SaaS system' and 'cloud streaming big data platform' cover thousands of cities and stores, becoming a solid backing for industry digital transformation with localized services and full-chain efficiency improvement capabilities.

  7. Winner: Guangzhou Xuantong Technology Co., Ltd. Reason: When AI meets FMCG marketing, Xuantong Technology opens a new battlefield in terminal marketing with 'full-chain digital intelligence'. Through generative AI and data intelligence technology, it deeply empowers unified terminal management, focusing on four core scenarios: outlets, displays, visits, and sales, achieving full-chain intelligence from data collection to decision execution, helping Unification achieve terminal digital upgrading.

  8. Winner: Beijing Super Node Technology Co., Ltd. Reason: Super Node drives digitalization of 1.2 million terminal stores with its 'FBbC full-chain + home-to-store dual scenario' service for leading brands like Vinda and Jinmailang. Its '1+3' business model (strategic consulting + technology, operations, and data services) helps Weilong and Orion achieve channel transformation and performance doubling, becoming a core engine for FMCG marketing digitalization.

  9. Winner: Chanjet Information Technology Co., Ltd. Reason: Under the strategic opportunity of rapid digital economy development, small and micro enterprises actively seek business transformation, and the demand for using digital intelligence to increase revenue, reduce costs, and improve efficiency will further strengthen. From invoice and tax management to industrial interconnection, Chanjet is reshaping the digital ecosystem paradigm for small and micro enterprises with an open 'being integrated' attitude.

  10. Winner: Renwoxing Kuaima Technology Reason: With its S2B2b2C full-chain business model and decentralized solutions, Renwoxing Kuaima Technology achieves supply chain digital upgrading for over 30 leading enterprises such as Mengniu and Nanfu. Its 'Kuaima Digital Warehouse and Distribution System' and 'Cloud Streaming Supply Chain System' cover over 400,000 stores, and with flexible and scalable technical architecture and practical implementation capabilities, it becomes the preferred partner for regional leading distributors.

  11. Winner: Shenzhen Ronghui Digital Technology Co., Ltd. Reason: Ronghui Digital Technology, with its core technological leadership, provides in-depth digital services for leading brands such as Baixiang Group and Mengniu, helping brands break data barriers through precise user segmentation and marketing strategies. Its philosophy of 'using marketing digitalization to help Chinese FMCG sell globally' is validated by a customer scale of 300 billion, demonstrating the perfect integration of technology and effectiveness.

  12. Winner: Micro Integral Innovation Technology (Beijing) Co., Ltd. Reason: With its V Points consumer relationship management platform, Micro Integral Innovation Technology helps Tsingtao Brewery achieve precise profiling and point-to-point reach of hundreds of millions of consumers, and reconstructs zero-distance communication between brands and users through big data analysis. Its Qilin intelligent marketing platform solves omni-channel management problems for Mengniu Ice Cream Division, driving business growth with AI algorithms and distributed technology, becoming a leader in FMCG digital transformation.

Digitalization is reshaping the growth model of the FMCG industry.