Tonight! The early-bird tickets for the 10th China FMCG Innovation Conference are about to hit a price surge!

  • This is a grand event that signals the strongest trends in the FMCG industry!
  • This is the final entry opportunity to compete at the industry's peak!
  • This is a perfect chance to unlock the latest trends in the FMCG industry! 80+ authoritative keynote speeches, 100+ innovative case studies, 500+ brands coming together! Gain insights into future trends, seize market opportunities, solve business challenges, and find inspiration right now! Just one ticket away from realizing your company's growth! Still hesitating? The early-bird tickets are at their lowest price in history for the last few hours. Every yuan you save is a future you win for growth! Grab your ticket now and secure your industry future >> Get Tickets Now The 10th China FMCG Innovation Conference Conference Name: [New Order · Symbiosis] The 10th China FMCG Innovation Conference & The 4th China FMCG Hard Discount Conference & The 4th China FMCG Distributor Conference Conference Dates: March 17-19, 2025 Location: Chengdu, China Over the past 40 years, based on a market with continuous capacity expansion and growth, the industry has built a strong order system. Brand owners, distributors, retailers—the three largest groups in the FMCG industry and related industries—operate orderly under this strong order, jointly supporting a market worth trillions of yuan and the livelihood of 1.4 billion people. But today, channel conflicts are everywhere online and offline, and channel order is in name only; hard discount is growing wildly, from being banned to being accepted, and product price systems are shaky; overstocking leads to warehouses bursting, cross-regional selling is rampant, growth is gone, businesses are losing money, and traditional manufacturer-distributor relationships are collapsing on a large scale... Today, China's FMCG industry stands at the crossroads of the "collapse of the old order" and the "reconstruction of a new order." In 2024, China Resources Beer proposed the channel strategy of "building a community of shared destiny for manufacturers and distributors"; Yihai Kerry proposed the plan of "creating a joint business entity for manufacturers and distributors"; regional supply chain joint organizations are also spreading across various regions... In the future, the various entities in the FMCG industry are gradually building a "new order" based on a "symbiotic" relationship. This will be a massive historical project for China's FMCG industry, and every role in the FMCG industry chain cannot be absent! Based on this, this conference centers on the core theme of [New Order · Symbiosis], with 3 days, 1 main forum, 1 hard discount conference, 1 distributor conference, 1 guest dinner and awards ceremony gathering over 100 FMCG industry leaders, multiple parallel forums on hot topics, and multiple one-on-one precise matchmaking closed-door meetings. At the same time, around the theme of [New Order · Symbiosis], on the first day, the main venue will bring together brand giants, economists, industry experts, and founders and executives of top consulting platforms to deeply discuss the following six core topics. The 4th China FMCG Hard Discount Conference Up to now, the successful holding of three consecutive hard discount conferences has witnessed a series of evolutions in China's retail discount trend, from the initial emergence of hard discount, to comprehensive deepening, continuous strengthening, and now to the acceleration stage. China's retail discounting has entered a refined stage. Currently, there is a big explosion of full-category discount/wholesale supermarkets, expanding from snacks to full categories. What does this mean for the FMCG industry chain? The 4th China FMCG Hard Discount Conference will analyze from the following two perspectives:

Conflict perspective: The cross-regional supply chain systems built by retailers are strongly impacting the regional distribution networks led by brand owners.

Opportunity perspective: Different roles in the industry chain gain insight into the essence of change and take the lead in establishing their roles and division of labor in the new order, which will win the opportunity dividend for the next 10 years. At the same time, the following five core topics will be presented on site. The 4th China FMCG Distributor Conference With changes in the market environment, upgrades in consumer demand, and the popularization of digital technology, the roles and responsibilities of distributors have undergone profound changes. From the first distributor conference to the fourth, we clearly see the major changes distributors have made in response to environmental changes, including challenges, business models, operational methods, and role positioning. Now, distributors are in a period of major transformation in China's offline retail. In the next 2-3 years, the sales management systems of upstream brand owners and the distributor system will undergo a major upheaval! Behind this retail transformation is the return of dominance in the circulation of goods. Brand owners are adapting to changes, while distributors will show K-type differentiation under the retail transformation. On one side, small distributors are being cleared out; on the other side, larger distributors are getting bigger, adapting to changes and deeply serving retail. Therefore, traditional supermarkets must change! Traditional distributors must transform! The 4th China FMCG Distributor Conference will bring together 600+ benchmark excellent distributor bosses from across the country to comprehensively interpret the business guide for distributors during the retail transformation period, helping distributors redefine their functions and positions under the new industry order. Ticket Purchase Channel Key point! The early-bird tickets for this conference are on sale now at the lowest price in history. Don't miss out! Purchasing a guest ticket gives you 2 copies of the industry's "Market & Channel & Retail & Distributor" insight case collection! Limited-time offer, first come, first served! [New Order · Symbiosis] The 10th China FMCG Innovation Conference Dates: March 17-19, 2025 Location: Chengdu, China