NEW DISTRIBUTION RESEARCH TOPIC
How can distributors keep growing across fragmented channels?
Front-line analysis of product selection, organization, channel strategy, profit models, and business transformation for FMCG distributors.
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4622 articles · Page 119 of 193
Lao Zhang's Reading Selection 20161010
Selected articles discuss the challenges of convenience store boxed meals in non-first-tier cities like Nanjing, the potential of community supermarkets to convert foot traffic to online orders, and a business idea involving parcel delivery to attract community customers for fresh produce and FMCG sales.
张陈勇Aggressively Attacking Retail Terminals and Rapid Distribution: 9 Methods to Boost Your Terminal Distribution Rate!
This article outlines nine practical methods for FMCG companies to increase product distribution rates at retail terminals, including gift incentives, mixed-case shipments, limited-time rewards, display incentives, box-top exchanges, scratch cards, employee contests, and distributor strategies. It also promotes an upcoming industry summit on FMCG internet transformation.
师顺宽The Space for Innovation in FMCG Channels Is Dead
Recruiting distributors is becoming increasingly difficult as distributors have become more mature and rational. The era of grand marketing is over, and channel construction now requires meticulous, down-to-earth efforts. The best products are those that are marketable, and the best companies are those that are unpretentious and focused on execution.
尚域董事长郭成林2016 Survey on the Survival of Distributors
Since 2015, almost all FMCG manufacturers in China have been struggling. In the first half of 2016, Kangshifu's revenue fell 13.9% year-on-year, and net profit dropped 64.8%. Wahaha's revenue plummeted from 72 billion to 49.4 billion yuan, the lowest in years. Distributors are facing even harsher conditions, with pressure from manufacturers to stock up, leading to despair and abandonment.
赵波In Depth: The Disappearing Mass Market
The article discusses how the mass market for consumer goods is disappearing as brands face fragmentation, the rise of niche and cross-border e-commerce brands, and the growing influence of Chinese local brands. It highlights the need for brands to adapt to changing consumer preferences and the importance of engaging with fans and leveraging digital marketing.
林仲旻Big Distributors Planning to Expand Channels? Hold On! Even with Strong Strength, Take It Easy!
Big distributors are the elite in the distribution sector, with annual sales typically above 10 million yuan, even exceeding 100 million. They have strong financial resources and channel control, but expanding into new channels without adequate preparation can lead to failure. This article uses two cases to illustrate the risks and provides advice on how to expand channels more prudently.
刘雷Column Launch: Old Zhang Shares Interesting Reading Selections with You
Starting today, this official account has invited renowned internet commentator and senior O2O expert Zhang Chenyong to open a column called "Old Zhang's Reading Selections" on our platform, dedicated to curating valuable and in-depth content about the internet, retail, and traditional enterprise digital transformation. Each day's content is concise but carefully selected from the vast online information, aiming to be helpful to all friends.
张陈勇Legends of Hunan in the Internet World
The original 'FMCG Distributor Professional Management Consulting' has been renamed to New Distribution. This article explores the legends of Hunan natives in the internet industry, highlighting the success of figures like Zhang Xiaolong and Yao Jinbo, while lamenting that their companies are not based in Hunan. It then introduces Xingaoqiao, a B2B e-commerce platform founded by Hunan native Tang Guangliang, which aims to become the first notable internet company from Hunan.
任我行The Brutal Business Model Behind Lao Gan Ma: This Price Range Is Mine, Trespassers Die!
The original 'FMCG Distributor Professional Management Consulting' has been renamed New Distribution. Read the original text to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends gather in Fuzhou to discuss the internet transformation path of the FMCG industry. Change-makers have always been interested in how to monopolize a local market, and Lao Gan Ma is undoubtedly a very good example. Today, Change-makers will discuss how Lao Gan Ma's business model achieves local monopoly, revealing how the warm-hearted old mother rules a market with iron fist.
New DistributionWhy Is Distributor Transformation and Upgrading So Difficult? Because These 5 Key Points Were Missed
Distributor transformation is a hurdle that must be crossed in the new era. Continuing to run a business with old thinking is like a frog in warm water; even if your company still sees 10%-35% growth in the first half of the year, such growth cannot withstand changes in the overall environment. A new business model, the 'platform-based distributor,' is quietly taking root in every city, and once it takes shape, it will be a devastating blow to traditional distributors.
徐永刚The Ultimate Guide to the Fuzhou Autumn Sugar & Wine Fair (with Event Schedule)
The 95th National Sugar and Wine Commodity Fair will be held in Fuzhou in mid-October. This guide provides detailed exhibition and hotel information, event schedules, and practical tips for attendees, including a forum on FMCG+Internet channel transformation.
New Distribution5 Tricks Manufacturers Use to Fool Distributors with New Products
The article discusses common tactics manufacturers use to persuade distributors to stock new products, such as exaggerating product quality, profit margins, and support, and warns distributors to be cautious. It also promotes an upcoming FMCG+Internet summit in Fuzhou.
New DistributionThe Sale of Evergrande Spring Water Signals the End of the Era of Extensive Operations in the FMCG Industry
The sale of Evergrande's FMCG businesses, including its spring water brand, marks the end of the traditional extensive marketing era in the FMCG industry. The article argues that companies must shift to refined marketing strategies, data-driven decision-making, and upgraded management to survive in the new normal.
陆兴元Can't Sell Products? Distributors, Check Whether Your Salespeople Have These Five Misconceptions
The article outlines five common misconceptions in terminal marketing that lead to sales failures, such as prioritizing sales over market development and focusing on large clients while neglecting small ones. It then provides strategies for distributors to correct these issues and improve terminal work.
New DistributionNongfu Promotes Large Distributor System, Jiutouya Suspends Operations... FMCG Impacted by the Internet, Where Should Distributors Transform?
The article discusses the impact of the internet on the FMCG industry, highlighting recent channel events such as JD's New通路, Nongfu Spring's large distributor system, and the closure of Jiutouya. It outlines five transformation directions for distributors in the face of B2B platform disruption, emphasizing the need to adapt to new roles like platform operators, logistics providers, brand service providers, OEM producers, or chain retailers.
食品板Master These Three Moves and Sales Will Be a Breeze
The former 'FMCG Distributor Professional Management Consulting' has been renamed New Distribution. Long press the QR code or click 'Read Original' to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. Salespeople often ask how to sell and if there are any tricks. There are no special tricks, but there are general ones. We often see salespeople talking endlessly about our brand, our company, our philosophy, our capital, our products, and so on, but the customer is not moved. Why? Because we talk too much about ourselves, not what the customer cares about. Sales is not about 'us' but about 'you'. Clarify the following three points, and your deals will not be a problem.
梁胜威Dealers Are Not Obedient and We Don't Know How to Manage Them. What Should We Do?
The former 'FMCG Dealer Professional Management Consulting' has been renamed to New Distribution. Long press the QR code or click 'Read Original' to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. Introduction: More and more clients are giving up their agency rights, saying that the company's pressure to stock up is too heavy and they can no longer bear it. Originally, the company treated clients as partners and imported concepts and systems to help them grow and develop. Now, various disharmonies with clients have emerged. What is wrong with channel construction in the current environment?
谭长春Why Are Old Hands More Likely to Succeed? Insights from B2B Platform 'Wang Kai Wan Wu'
The article discusses the B2B platform 'Wang Kai Wan Wu' (网开万物), which focuses on the stationery sector, and argues that entering the FMCG B2B market through a niche segment may lead to greater success. It highlights the value of industry veterans ('old hands') who deeply understand the industry, and analyzes the importance of choosing the right track for B2B platforms.
赵波How to Tackle the Chronic Problem of Secondary Distributors Privately Cutting Prices?
Some secondary distributors, in order to meet sales targets set by dealers and leverage dealer policies to drive volume for other products, repeatedly cut prices, sometimes even below the factory price, causing headaches for many beverage dealers. This article analyzes the harms, underlying causes, and solutions to this issue.
New DistributionIn Terminal Operations, No Merit Means Failure!
The importance of terminal operations is widely recognized in the industry, but many companies fail to implement them effectively. This article emphasizes that terminal development and management are essential for all enterprises and distributors, outlining key strategies and critical points for success.
丁永证Move Your Meetings to the Frontline Market!
30+ industry experts, 100+ B2B platform founders, and 800+ manufacturers and distributors gathered in Fuzhou to discuss the internet transformation of the FMCG industry. This article shares a tactic: 'meeting at the frontline market'—sales managers hold meetings at the location of market problems to solve them on the spot, improving efficiency, boosting team morale, strengthening customer relations, and motivating salespeople.
New DistributionBasic Ideas, Standards, Strategies, Techniques, and Methods for New Product Launch Distribution: If Your Distribution Isn't Going Well, Memorize These One by One!
30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends gathered in Fuzhou to discuss the internet transformation of the FMCG industry. Distribution is the first step for new products to enter the market, and it is crucial. This article details the basic ideas, standards, and strategies for new product launch distribution, including the four key characteristics, three standards, and seven strategies for effective distribution, along with a practical case study.
New DistributionThe 8 Big Mistakes in Selling Goods
With over 30 industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends gathering in Fuzhou, the article discusses the common pitfalls in the operations of small and medium-sized baijiu trading companies during the industry's deep adjustment period, offering insights from a frontline marketing perspective.
孙中学On the Eve of a Major Shakeout in the Dairy Industry: Hesitation and Waiting
As the implementation of the strictest infant formula registration rules approaches, distributors and manufacturers are in a wait-and-see mode, with many small and OEM brands expected to exit the market. The transition period will reshape the market, leaving a potential 10-15 billion yuan gap in third- and fourth-tier cities, while cross-border e-commerce continues to thrive.
栾立 吕进玉