The original "FMCG Distributor Professional Management Consulting" has been renamed to New Distribution Click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, 800+ manufacturer friends, gather in Fuzhou to discuss the path of Internet transformation for the FMCG industry. Nothing is more terrifying than making people feel bored. Brands accelerating their transition to mobile Internet are prone to failure due to iteration. Information technology has affected consumer brands, their channels, and consumers—thus, Moore's Law for consumer goods has quietly formed. Who can escape its influence? Product updates and brand metabolism are accelerating at an unprecedented pace. The market is full of new faces and new tastes. Consumers are easy to please and easy to bore, and they have never faced so many choices. Our Golden Signboard survey has reached its 7th year, with the questionnaire expanding to 93 questions and adding 27 new categories, such as ride-hailing apps, light-flavored water, and fresh food e-commerce. The candidate brands for each option have increased compared to previous years. To prevent the list from becoming infinitely long, we provided an "Other" fill-in option, and we found that the proportion of people choosing it was unprecedentedly high. For example, in the shampoo category, we listed 40 brands at once, but that still wasn't enough to cover all the preferences of corporate workers. Over 100 respondents filled in their most-used brands under "Other," with Lush and Aesop from the UK and Australia appearing most frequently. The era when mass brands could conquer the world with a single hit product is over. "Billion-dollar brands" remain a standard for success for FMCG companies like P&G and Coca-Cola. This means the brand's products are accepted and purchased by diverse consumers across countries, ages, and incomes. But this daily chemical company has not created a new "billion-dollar brand" for a long time, leading to six consecutive quarters of sales decline. This year, CEO A.G. Lafley packaged 43 of the company's smaller brands and sold them to cosmetics company Coty for $12.5 billion, leaving only 65 core brands. But it won't be long before they age among their original user base. When brands like Zhihu, Toutiao, and Bilibili emerge and climb the charts, when "The Voice of China" regains ratings and audience goodwill with Jay Chou, and when Qunar, which eliminates search friction, beats the steady Ctrip, you know where the changes are. Mediocrity has now become the biggest enemy of brands. As mentioned in our cover story "Selling 'Cheeky'" this year, "two-dimensional" video sites represented by Bilibili are sought after by young people. The barrage comments filling the screen and teasing elements like "23333" with a hint of code make Bilibili no longer just a video site, but a gathering place for "cheeky" users. Uber has also gained brand recognition amid Didi's aggressive subsidies. Its nearby dispatch, no need for user confirmation of payment, and the quick "boating" marketing during heavy rain have earned the loyalty of quality-seeking users, and "Uber it" has become their first choice when hailing a ride on the street. Niche, or fragmented, markets are not new, but the rapid development of mobile Internet has made it easier for customers to consume and also made them more picky. The development of cross-border e-commerce has accelerated the influx of brands. "Tmall Global" has become one of Alibaba Group's strategic priorities. During the year, it introduced international retail brands such as U.S. department store Macy's, Korea's Lotte Mart, and Japan's drugstore Matsumoto Kiyoshi. Cross-border e-commerce platforms lower the cost of testing a new market. At the same time, thousands of new brands enter Chinese households through cross-border e-commerce, without the need for overseas purchasing agents. E-commerce platforms make international brands readily accessible. The traditional global supply chain model represented by P&G, where large companies strictly calculate the "production scale-cost-profit" business model for each new product, faces challenges in the new market environment. Globalization is evolving in another direction. A direct example is Okamoto, which crossed the ocean and approached the top spot on our list, just behind Durex, which has spent heavily to maintain its brand image in China. In the toothpaste category we surveyed, Japanese brand Ora2 entered the top five in its first appearance. The brand's rise stems from the increase in outbound tourism to Japan. Ora2 has not entered mass channels like hypermarkets, only selling in Mannings, Watsons, and e-commerce channels. In terms of channel penetration, it cannot yet be called a mass brand, but this year 14.56% of corporate workers chose it as their favorite brand, surpassing well-known brands like Lion and Coldan. Chinese local brands are also rising rapidly. Bain & Company's "2015 China Shopper Report" shows that "local brands have gained market share from international competitors for three consecutive years." In the 26 categories studied in 2014, local brands increased market share in 18 categories, with average sales growth of 10%, while foreign brands only grew in 8 categories, with an average growth rate of just 3%. Local brands have gained advantages in categories with lower average transaction values, such as biscuits, candy, and beverages. Chinese companies have demonstrated strong channel development and local R&D capabilities in these categories. In our juice, tea, drinking water, and light-flavored water categories, the most popular brands are all from Chinese companies, which better understand Chinese consumer tastes. In the light-flavored water category, which saw rapid sales growth this year, beverage giants Coca-Cola and PepsiCo lost their positions. Their products "Aquarius" and "V动力" ranked 7th and 12th with only 5.86% and 1.38% of the votes. In contrast, Uni-President's "海之言" ranked first with 15.07% of the votes, thanks to aggressive marketing and distinctive packaging. Online marketing methods have accelerated brand exposure. This has made online brands "Three Squirrels" and "良品铺子" more favored among corporate workers than traditional snack brands like Quaker, Oishi, and Want Want—the former brings a sense of novelty. In the condom category we mentioned, many respondents mentioned Elephant Condoms. Brands that can flexibly use marketing tactics gain more attention. Who is still carefully comparing functionality? Consumer loyalty is being diluted just like their attention. Tide, ranked 3rd last year, fell to 9th this year, while corporate workers' preference for beauty brand Maybelline dropped from 1st last year to 5th this year. These drastic fluctuations confirm this trend. From a marketing perspective, regardless of which city they live in, corporate workers, as a class with similar income and lifestyle, tend to form specific consumption tastes. China's vast middle class is rising. According to McKinsey's forecast, China's middle class will grow from 47 million in 2010 to 472 million in 2020. When the United States experienced this change in the 1960s, it produced mass brands like P&G, Walmart, and McDonald's, but the Chinese version of the story is somewhat different. In the Chinese market under the influence of information technology and fragmentation, the so-called middle class, i.e., corporate workers, have diverse tastes. As this group grows, they need brands to signal their values and differentiate themselves from others. They are no longer interested in mass and mediocre products. Brands that clearly bear the imprint of corporate workers and match their aesthetics mostly have lifestyle characteristics. On our list, they are far ahead of other brands. For example, Starbucks ranks first in "favorite coffee brand" with over 50%. IKEA, representing a simple Nordic lifestyle, also maintains a 60.72% vote rate. The company has also achieved impressive performance. In the fiscal year ending August 31, IKEA's global sales grew 11.2% year-on-year, largely thanks to the Chinese market. Apple has a similar story. In the past, car classification relied on length, professionally known as wheelbase. But now, classifications like small cars, large cars, and bigger cars are outdated. People are starting to buy cars based on purpose. Sedans have become boring. To attract consumers' attention, car companies must offer more segmented products to meet diverse tastes. This is why we see in the list that mainstream non-luxury brands that were once popular are rapidly declining. In the future, categories like nanny vans,郊游用车, and urban commuter cars will become increasingly important. Personality and distinctiveness are also one of the rules to capture this group. In the small car segment, MINI rose from 3rd last year to 1st this year with its distinct brand personality. They also aspire to better brands. In the luxury car segment, Porsche surpassed Mercedes-Benz and BMW to become the top this year. The decline of hypermarkets and the corresponding rise of convenience stores and premium supermarkets indicate this trend. Large-scale procurement makes every brand in a hypermarket indistinguishable, which bores consumers. In contrast, convenience stores offer convenient services, and premium supermarkets offer carefully selected specialty brands, which surprise and delight the new generation of consumers. Walmart and Carrefour cannot reverse their performance decline in China, and Sam's Club, targeting the middle class, has become Walmart's most promising brand in China. Brands should be good at managing fans. Xiaomi's fan effect has been well transmitted to its video boxes and fitness bands. Its success is like James Harkin, author of "Niche: Why the Market No Longer Favours the Mainstream," mentioned: "Make yourself a believer and turn customers into fanatics." At the end of September, Xiaomi launched a phone card, buying surplus traffic from China Telecom and China Unicom and reselling it in packages. In terms of pricing, it wasn't much cheaper, but with its religious-like fan power, it can spread faster. In the rapidly changing O2O app field, building loyalty may not be that easy. The essence of O2O is to use subsidies to create a consumption scenario and change existing consumption habits. Therefore, in this market competition, once a brand with higher subsidies appears, consumers quickly switch. In the group-buying app category, consumers' preference for Dianping and Meituan, which have been operating for years, is comparable. If a brand cannot quickly capture absolute market share in a short time, it will be overtaken by later entrants. From this year's survey, categories with higher usage replacement frequency face greater challenges. Conversely, rankings for consumer goods like home appliances are hard to see drastic changes. Fortunately? Maybe by next year, they will disappear from our survey options. Sometimes having more competitors is better than having fewer. In short, staying on the Golden Signboard ranking is not easy. The following content is partially excerpted from consumer categories: Toothpaste: Emergence of Segmented Fields Although Colgate has been the most popular toothpaste for two consecutive years, people's preference for this category is becoming more average. The popularity of Darlie and Yunnan Baiyao has doubled, indicating that besides "no cavities," people are also pursuing more functionality. Ora2, a Japanese brand targeting women with fruit flavors, has become a new favorite. Segmentation in the toothpaste field has extended from function to gender. Tissue: Vinda Ends Xinxiangyin's Reign ▲Click to enlarge Xinxiangyin's six-year reign as No.1 has been broken, while the popularity of newcomers like C&S and NEPIA has greatly increased. The secret lies in their packaging becoming either more high-end and elegant or more cute. The special needs of niche groups have also spawned special categories, such as Xinxiangyin's eye-cleaning wipes, NEPIA's rhinitis tissue, and Kleenex's wet toilet paper. Laundry Products: Big Brands Disappointed Omo and Tide have become the disappointed among big brands, with Blue Moon, Chaoneng, Liby, Diao, Walch, and White Cat dividing their share. This reflects the overtaking of foreign brands by domestic brands in this category. In the past two years, the latter have spared no effort in product segmentation, sponsoring TV shows, seizing terminal sales points, and conducting low-price promotions on e-commerce, which is increasingly effective. Shampoo: Rise of Niche Brands The gap between major brands is narrowing, and some niche or newly entered brands in China are diverting consumers' attention, such as Amorepacific's Ryoe, Shiseido's Aquair, as well as MUJI and Kiehl's. Bawang, which re-entered people's sight due to "duang," is rarely used. It seems that hot topics and gimmicks couldn't save it. Condoms: Online Shopping and Niche Brands Rise ▲Click to enlarge Durex, with its strong marketing, has become the first choice, while Okamoto has surpassed Jissbon as its most formidable rival. Technologically, Japanese condoms are thinner. Okamoto's stock price has increased by 37% in the past two years, also thanks to the Chinese market. Corporate workers are increasingly buying condoms through e-commerce channels. Elephant Condoms, mentioned in the "Other" option, is a startup that sells through the Internet and engages in creative marketing. Women's Skincare: Shiseido Wins For years, the champion has alternated between L'Oréal and Estée Lauder. As the two largest skincare brands in the domestic market, they lost to Shiseido this year, albeit by only 0.17%. Shiseido becoming the most commonly used skincare brand for women is surprising, especially when it is preparing to spend three years overhauling its China business. Overseas purchasing agents are a key factor supporting this result. A reality is that overseas purchasing agents for Shiseido products are far more popular among consumers than domestic counters, which is a problem it plans to address in the next three years. Additionally, Innisfree, which was absent last year, became the 5th on the list. As one of Amorepacific's representative brands, this also suggests that Korean cosmetics are vying for a share of the Chinese skincare market. Makeup: High-end Brands Dominate ▲Click to enlarge In this year's most popular makeup ranking, the top three are occupied by European and American high-end makeup brands Dior, Chanel, and Bobbi Brown. Maybelline, under L'Oréal, dropped from 1st last year to 5th this year. This shows that high-end brands have become attractive to female corporate workers, while low-end makeup brands are losing their fleeting market position. In particular, Carslan, a domestic brand that ranked 4th last year, did not appear in the top ten this year, replaced by high-end brands like M.A.C, Benefit, and Shu Uemura. Drinking Water: Gap Narrows, High-end Favored Nongfu Spring and C'estbon remain the two most popular drinking water brands, but the gap between them is narrowing. The packaged drinking water business is essentially a channel business—entering more distribution channels leads to more market share. With China Resources Vanguard merging with Tesco and other regional supermarkets, C'estbon has begun to expand beyond Guangdong, distributing nationwide and gaining more exposure. Additionally, high-end drinking water brands like Evian, Evergrande Spring, and Kunlun Mountain have taken away significant share. Consumption upgrading drives demand and high profit margins. Under these factors, even established brands like Nongfu Spring and Wahaha are gearing up to enter the mid-to-high-end market. Carbonated Drinks: Pepsi's "Reform" Coca-Cola's position is unshakable. Pepsi, which fell out of the top three last year, regained the No.2 spot this year, followed by Sprite and Watson's Soda Water. In recent years, sales growth of carbonated drinks has clearly slowed, and consumers' demand for healthy beverages is increasing. To find a new way out, Pepsi launched a new product, V动力, which combines sports function with carbonated drinks, and reduced the carbonation to a level that doesn't cause burping. So far, this innovative approach has helped Pepsi win back consumers' hearts. Fruit Juice Drinks: Freshness Matters Most Weichuan Daily C's consecutive championship is expected. For the entire beverage market, making products healthy, or at least appear healthy, is a common goal for all companies. This year, Weichuan Daily C's share rose from 20.86% last year to 23.77%. Besides changing some ingredient compositions, the large-scale bottle marketing was eye-catching. As a juice drink brand that has been on the market for years, this marketing campaign helped slow brand aging while also capturing a group of consumers who "fall for it." Tea Drinks: Consumers Are Moving Away ▲Click to enlarge Among consumers who chose "Other," 96% chose "I don't drink it." This is related to the rise of light-flavored water this year—more consumers are choosing this new and healthier subcategory. In this category, Master Kong still holds an advantage. The new kettle-shaped packaging seems to help Ice Black Tea capture consumers' pain points, selling well in convenience stores favored by corporate workers. Functional Drinks: Mizone Retains Top Spot This year is a year of fitness craze. As a new lifestyle, sports functional drinks have become a major winner in the beverage market. In gyms, badminton halls, swimming pools, and other sports venues, Mizone and Pocari Sweat are the most common and best-selling functional drink brands. However, due to channel and marketing limitations, Pocari Sweat's overall market performance is weaker than Mizone, ranking 5th. Functional drink brands are also keen on product placement in various sports-related reality shows. Light-Flavored Water: Following the Hot Spot This is a new item in this year's survey. You may remember our "Beverage War" special feature this summer. Suntory's Citrus Water became a dark horse in the beverage market in the past two summers. Now, Suntory's light-flavored water sales even exceed its two original main businesses—coffee and oolong tea. In fact, the first light-flavored water was Nongfu Spring's Water-soluble C100, but in this survey, Uni-President's product received higher support, indicating that how to quickly follow up when a market hot spot appears is more important. Coffee Brands: More Dispersed Choices ▲Click to enlarge Starbucks, which has always been No.1, has nothing more to say; it continues its store opening pace in China. The "Other" option unexpectedly became second, with many niche coffee brands appearing, such as Seesaw, a specialty coffee brand only in Shanghai. Corporate workers are no longer satisfied with the coffee from Starbucks machines in 30 seconds and are actively leaning toward various niche and unique coffee experiences—but economies of scale mean Starbucks is not in danger for now. Dairy Products: Fresh Chilled Milk Wins Hearts The top three this year are still dominated by Bright, Mengniu, and Yili. In terms of dairy production and geographic coverage, Yili and Mengniu should be higher, but Bright's No.1 position shows that corporate workers are increasingly demanding chilled milk. In addition, Bright's innovative dairy drinks like "One Coconut" and "One Peanut" have helped maintain its position in the minds of corporate workers. Beer: Brands Far from Young People Should Be Careful ▲Click to enlarge Compared with the survey results of the previous two years, the proportion of consumers who prefer niche brands in the beer market has significantly increased, exceeding one-quarter, even higher than the No.1 brand, indicating the growing demand for personalization. Based on actual market share in 2014, the top three beer brands are Snow, Tsingtao, and Budweiser, which is exactly opposite to our survey results. A very important reason may be that the survey respondents are relatively young, but therefore, brands like Tsingtao and Snow should be careful: you may already be moving away from young people. Snack Foods: Online Brands Disrupt Big Companies This is also the first time this item has been included in the list. Three Squirrels gained astonishing recognition, ranking second only to Oreo. As a young brand that relies entirely on online sales and does not do offline distribution, its success at least proves two points: first, category is important; consumers pursue healthier snacks, and nuts are a good entry point; second, even without offline channels, with the power of word-of-mouth marketing, reaching consumers is no less effective. This is a good reference case for large companies with declining sales. Edible Oil: Price Sensitivity Weakens Niche brands' market share has basically doubled. Even high-end products can gain a large audience. Besides reduced price sensitivity, corporate workers are also consciously trying different brands. Manufacturers trying to enter this field, as long as they match consumers' health concepts, even small brands have a chance to stand out. Instant Noodles: Market Shrinking Master Kong remains the instant noodle overlord, but the proportion choosing "Other" is close to one-fifth. The brands listed in this survey basically cover all products currently on the market. The most likely situation is that everyone realizes instant noodles are unhealthy and refuses to eat them. This is consistent with the current shrinking instant noodle market. The increase in the share of brands like Nissin and Nongshim also indicates that consumption is moving upmarket, and the traditional price-winning approach is hard to sustain. Chocolate: High-end Products Gain Followers This is also a category surveyed for the first time this year. Dove and Ferrero rank first and second. Third is GODIVA, which is at least five to six times more expensive per unit than Dove. Compared with traditional chocolate brands, GODIVA emphasizes its pursuit of raw materials, quality, and brand story. It has also opened brand stores in shopping malls in nearly 20 cities to create a high-end image. Candy: Nostalgia Trend Returns ▲Click to enlarge Most corporate workers today were born in the 1980s and 1990s. White Rabbit, as the most common candy brand in childhood, still has a profound impact on corporate workers' taste preferences. An interesting phenomenon is that corporate workers who often buy Fei Zai and UHA still rank White Rabbit as their favorite candy brand No.1. Chewing gum also illustrates this effect. Despite the great response to Stride, consumers still recognize Extra and Doublemint, which appeared in the consumer market in the same era as White Rabbit. Chinese Restaurants: Mass Dining Popular ▲Click to enlarge High-end dining continues to be sluggish, but the overall catering industry has stopped declining, mainly thanks to the prosperity of mass dining. Commercial real estate focuses on developing the catering industry, and the maturity of mass dining, especially Chinese chain brands, allows shopping centers to quickly attract traffic and boost sales. Among Chinese restaurant brands, hot pot, Jiangsu-Zhejiang-Shanghai cuisine, Hong Kong-style dishes, and Sichuan-Hunan cuisine are the most popular. Haidilao and Grandma's Home, known for their service and hunger marketing, rank first and second. Convenience Stores: Foreign Brands Dominate The three major foreign convenience stores 7-ELEVEn, FamilyMart, and Lawson have become people's favorite convenience store brands. Although this emerging industry has attracted a large number of local participants who vow to use e-commerce and O2O as competitiveness, the key to convenience store operations lies in selling private brands and fresh food that follow consumer preferences, as well as operational capabilities. This is still where foreign brands leave their local competitors behind. Those who follow the trend into this industry should understand that convenience stores are not just nicely decorated small shops. Hypermarkets/Supermarkets: Rise of Premium Supermarkets ▲Click to enlarge Hypermarkets like Walmart, Carrefour, and RT-Mart are still the mainstream for consumption, but new players have appeared on the list. For example, BHG and Ole' under Hualian and China Resources, City Super focusing on fine food and imported goods, and warehouse membership stores like Metro and Sam's Club. The decline of hypermarkets is not just talk; people are gradually accepting distinctive, segmented, and higher-quality brands, even if it means more spending. Platform E-commerce: Duopoly Established Alibaba and JD.com are getting stronger, becoming a duopoly. Tmall Supermarket is doing big promotions, and JD's general merchandise category has become more complete, making life harder for Yihaodian, which was originally strong in daily necessities. Opening Dangdang's page only makes people want to say "What the heck..." Amazon started focusing on overseas purchasing last year and has improved somewhat. Fresh Fruit E-commerce: No Giant Yet ▲Click to enlarge No fresh food e-commerce company can handle the whole country yet. Even Tiantian Orchard, which is said to have sold 80% of cherries on Tmall, and SF Preferred, backed by SF Express's strong logistics, each have less than 20% market share. Companies that are already well-known in the industry, such as Benlai Life and Womai, are not that well recognized among consumers. Cross-border E-commerce: Pattern Not Yet Set The cross-border e-commerce market is still undecided, with nearly one-third of respondents choosing "Other." Amazon excels at providing a massive, long-tail selection of foreign goods; Tmall Global excels at selling bestsellers and fast delivery; several funded startups either specialize in discovering maternal and child products like Miyabaobei or focus on serving buyers. No one has become an all-round player. Home Furnishing Chains: MUJI Continues Expansion There is no true leader in the home furnishing market. IKEA has been slightly aggressive in store expansion in the past two years, but its brand marketing has become saturated, making it more like a mass brand. MUJI's uniqueness in brand and design has led to significant growth. Traditional home furnishing stores, after experiencing crisis and transformation, are also gradually recovering. Express Delivery: Experience Still Needs Improvement ▲Click to enlarge Although "Three Tong and One Da" deliver the majority of our daily orders, their popularity is surprisingly low—this means that, in addition to keeping prices low, if any company can significantly improve delivery time reliability and service attitude, it can capture a larger market. Credit Cards: More People Not Using Them? ▲Click to enlarge The votes for defending champion China Merchants Bank have fallen below half. The rise of Bank of Communications is not surprising; its actual market share is quite high. In "Other," 90% of votes went to "I don't use it." Now, young people who lack credit limits or cannot apply for credit cards can meet their needs through e-commerce credit sales, consumer finance services, and other means. Perhaps one day, mobile payments will completely replace credit cards. Debit Cards: Commercial Banks Embrace "Internet+" The top five have not changed, and their thinking patterns are similar. ICBC's number of branches and tellers slightly decreased last year, but this did not cause substantial harm. On the contrary, this behemoth took the first step toward online transformation: launching an Internet finance brand. CMB consolidated its position in retail through similar means. From this perspective, commercial banks' compliance with the trend has retained people's money, which may also be one of the reasons for the persistently high savings rate. Online Payment: Alipay and WeChat Pay Become Mainstream The two major online payment brands occupy an absolute advantage in the payment brand field, with UnionPay, which has been monopolizing the offline market, ranking third. More and more corporate workers are replacing wallets with mobile phones. Especially, online payment's better user experience, starting from efficiency improvement and scenario construction, has made online payment a trend among the new generation growing up in the online environment. New Food Era · New Distribution —— 2016 China "FMCG + Internet" Summit Forum —— This is a grand event focused on how the FMCG industry channels will transform under the trend of Internet+ transformation Conference Agenda 08:00-09:00 Registration 09:00-09:05 Host opening 09:05-09:35 2016 China FMCG Industry Trend Analysis Report - Zhao Bo 09:35-10:05 FMCG Enterprise Transformation Strategy and Path - Liu Chunxiong 10:05-10:35 Opportunities and Challenges Brought by FMCG Channel Reform - Liu Zhao, CEO of Waiqin365 10:35-11:05 Reconstructing Distribution Channel System, Promoting Urban Retail Upgrade - Tian Yuan, General Manager of Alibaba Retail Link Backend 11:05-11:25 Channel Efficiency in the Internet Era - Fu Xiaoyun, Vice President of Benlai Holding 11:25-12:00 Roundtable Forum - Brand Transformation: Improvement vs. Reconstruction? Guests: Liu Zhao, Liu Chunxiong, Fang Gang, Chen Feng, Shi Zhengchuan, Deng Xia 12:00-13:30 Lunch 13:30-13:50 Distributor Transformation: Urban Distribution Trend - Wang Qi, CEO of Weijie City Distribution 13:50-14:20 Roundtable Forum - Why Distributors Should Do Logistics in Transformation Guests: Zhao Bo, Wang Qi, Liu Zhongmin, Tang Guangliang, Wang Cheng, Sheng Yan 14:20-14:40 How FMCG Enterprises Leverage the Internet to Take Off - Wang Hui, E-commerce Operations Director of Xijiu 14:40-15:00 Detailed Explanation of Zhongshang Huimin's "One Machine, Two Wings" Strategy - Su Xiaoxin, Vice President of Zhongshang Huimin 15:00-15:20 Category Value and B2B E-commerce Development Strategy - Wang Chaocheng, CEO of Yijiupi 15:20-15:40 Supply Chain Finance is the Lubricant for B2B to Drive Traditional Business - Chen Xian, CEO of 51 Order 15:40-16:00 Zhanghe Cloud Factory Helps Upgrade FMCG Supply Chain - Yang Lixiang, CEO of Zhanghe Tianxia 16:00-16:30 Integrating Small and Micro Retail, Reconstructing Business Ecosystem - Miao Dong, Vice President of Quanshi 16:30-16:50 B2B Investment Principles and Ideas - Zhao Mingwei, Vice President of Junlian Capital 17:00-17:30 Roundtable Forum - Who is the King of FMCG B2B Models? Guests: Fu Xiaoyun, Zhuang Jianzhong, Jiang Tao, Zeng Weiqin 17:30-19:30 Dinner For manufacturers and friends who want to transform, this grand event is not to be missed. Interested friends can long-press the QR code below or click "Read Original" to register. Registration Method: Long-press the QR code below or click "Read Original" ↓↓↓ Click "Read Original" [Register]