▲Zhang Chenyong Introduction Starting today, this official account has invited renowned internet commentator and senior O2O expert Zhang Chenyong to open a column called "Old Zhang's Reading Selections" on our platform, dedicated to curating valuable and in-depth content about the internet, retail, and traditional enterprise digital transformation. Each day's content is concise but carefully selected from the vast online information, aiming to be helpful to all friends. Today's Reading Selections Selection A: There are several prominent profit models on the internet. The first, closest to money, is gaming. Many internet companies derive a large portion of their revenue from games. In just four or five years, a bunch of companies have achieved billions or tens of billions in revenue. The second is advertising, as seen with Sina, Baidu, and others. The third is e-commerce. Selection B: When doing ground promotion, bearing the cost alone is not cost-effective; it's too high. A single ground promotion event costs over a thousand yuan per day, and if you want to do it in 10,000 residential communities, it would require even more money. We came up with a solution: we found three to five companies that also needed ground promotion and did it together. For example, each sun umbrella is 3x3 meters and can hold four small tables. We all do the event together and share the costs. With more people, I set up two sun umbrellas, accommodating eight companies doing ground promotion together. Eventually, we became organizers of ground promotion. This month, we want to do 100 events. Just check the list of communities for me, and you help me do it. I'll send the gifts and materials, and we'll pay. But we are doing joint promotion, which for each company is a process of diminishing marginal costs. Selection C: If a B2B food ingredient platform uses a heavy model, it becomes a purchaser itself. From field purchase to restaurant, there is only a 40% gross margin. After deducting line transportation, labor, packaging, and warehousing (including cold storage), and the cost of the women who break down the goods, the gross margin is less than 10%. But that's not the biggest cost. The biggest cost is the transportation from warehouse to restaurant. One truck can only deliver to ten restaurants, and it can only make one trip in the morning. Whether it's a sub-warehouse or a main warehouse, the driver is paid around 250 yuan, because the driver works from 4 a.m. to noon; that's the driver's daily pay. If you pay less, the driver would lose money. Due to vegetables and transportation time, one truck can only carry 2,500 yuan worth of goods, so transportation costs account for 10% of the total goods value. Column Author's Opening Remarks: Old Zhang's Daily Reading Selections started in March 2015 and has been going on for over a year. Old Zhang selects information and viewpoints from his reading (and some original content) into a database, and sends them daily to the official account "Old Zhang Talks Retail". The content is mainly related to retail or the internet. Old Zhang is an internet retail practitioner and sometimes writes articles on retail e-commerce. He has published a book ("Retail O2O: Mindset, Tactics, and Practice"). The main purpose of persisting in publishing reading selections is to learn and accumulate. People are forgetful animals; articles read are quickly forgotten. Recording important viewpoints and information to form a database and reviewing it frequently can enhance cognitive depth far more than just reading without recording. I have known Zhao Bo, the founder of the official account New Distribution, for a long time and admire his learning ability and speed of advancement. Thanks to Zhao Bo's invitation, I am publishing the Old Zhang's Reading Selections column on the New Distribution official account, giving me the opportunity to communicate and get to know more friends. The Old Zhang's Reading Selections column published on New Distribution will prioritize content that combines traditional and internet transformation. Of course, if you want to see more selected content about O2O and the retail industry, you can also follow the "Old Zhang Talks Retail" official account, or add Old Zhang's personal WeChat (zcyshow). Feel free to communicate at any time. I hope you enjoy the nutrition and viewpoints that Old Zhang has selected for you. Zhang Chenyong's Bio: Retail O2O researcher and practitioner. He has participated in or led retail O2O projects at Suning Commerce, Chongqing New Yijia Supermarket, Shentong E-commerce, and Wanshang Group. He has 5 years of offline supermarket experience and 7 years of online experience. He is a columnist for multiple websites and the author of "Retail O2O: Mindset, Tactics, and Practice", which was recommended by Huang Mingduan, Wang Tian, and Wan Mingzhi in their forewords. -END- The best learning platform for FMCG distributors in China Focuses on providing professional, practical, and actionable tutorials for enterprises and distributors Committed to helping Chinese FMCG distributors grow rapidly The most professional and practical knowledge base in the FMCG industry Reply with the red number below to get the corresponding content Reply with number 1 to view the complete knowledge base | 001 Excellent Article Selections | 002 Distributor Market Operations | 003 Terminal Visit Management | 004 Sales Supervisor Skills | 005 Sales Volume Improvement Tips | 006 Channel Expansion | 007 Managing Distributors | 008 Distributor Development | 009 Distributor Internal Operations Management | 010 Team Management | 011 Efficient Distribution Techniques | 012 Sales Manager's Eighteen Skills | 013 KA Operation Methods and Strategies | 014 First Lesson for New Salespeople | 015 Internet, Brands | 016 Distributor B2B Transformation | [Long press QR code to follow]