NEW DISTRIBUTION RESEARCH TOPIC
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4701 articles · Page 31 of 196
A Dark Horse Emerges in the Health Industry: Xunlong Energy Shines at Spring Sugar with 'Mushroom Nutrition'
As a major professional exhibition in the industry, the Sugar and Wine Fair is hailed as the 'barometer' of China's food industry. Many exhibitors engage in idea exchange and resource integration, seeking new development opportunities. Xunlong Energy is no exception. This year, Xunlong Energy unveiled new products at the Chengdu Spring Sugar and Wine Fair, attracting significant attention from distributors and consumers, and once again became one of the most talked-about brands. With mushroom nutrition at its core and a philosophy of natural health, Xunlong Energy, born amid the new consumption wave, is entering the view of distributors and consumers nationwide, becoming a synonym for health and vitality in the beverage industry.
孟云Product Strength Speaks: A-Kuan Food's Multiple Convenience Foods Help You Seize Category Dividends
For all participants in the convenience food sector, the economic order has now been restored, the consumer market is gradually recovering, and offline dining and food delivery have returned to normal. The industry's rigid demand has declined, and taste preferences and product pain points are undergoing new changes. In 2023, most brands in the convenience food track performed poorly, but there were exceptions, such as A-Kuan Food, an advocate of healthy convenience foods. Its products, including Red Oil Noodles, Mashed Potato Noodles, Fen Haoz, and Little Fresh Noodles, performed particularly well. For example, Mashed Potato Noodles sold over 10 million units in the first month after launch.
小满Reviewing Zong Qinghou's Marketing Philosophy: No Theory, Only Practicality
On the day Zong Qinghou passed away, I wrote: 'The best way to remember a person is to inherit his thoughts, as in 'carrying on the lost teachings of past sages.' After failing in the new consumption startup wave, I believe new consumption entrepreneurs should learn from old consumption entrepreneurs. Zong is the most worthy of our study, likely without exception. Today, I want to explore several topics: What is the marketing model behind Wahaha's ability to launch multiple hit products? What is the experience of quickly opening markets with new products?
梁将军Best-selling for Nearly Two Decades: What's the Secret Behind Mingren Soda Water's Long-lasting Success?
The National Sugar and Wine Fair, hailed as the industry's weather vane, recently concluded with 6,600 exhibitors and over 300,000 products on display, presenting significant opportunities for beverage companies. In recent years, besides the popular sparkling water and pure tea drinks, health-oriented products like soda water have gained traction. Among them, Mingren Soda Water, the industry leader, has been particularly successful, continuously innovating in channels, products, and systems, extending its quality chain to suppliers and distributors to drive collective improvement across the industry chain. At this year's fair, Mingren Soda Water showcased its new products, including the Rijiajian and Danyang series, to exhibitors and visitors from across the country.
月河Why Does Qinghua Lang, Priced at 1499 Yuan per Bottle, Still Lack Brand Momentum?
In 2017, Langjiu Group repositioned Qinghua Lang as one of China's two major sauce-flavor baijiu brands, launching its high-end strategy. Despite raising the retail price to 1499 yuan per bottle by September 2020, the brand has faced price inversion and inventory backlogs due to insufficient brand momentum, with actual selling prices falling below the ex-factory price by 2023.
王小博、李相如"Growth is the First Strategy": China Resources Beer's 2023 Net Profit Surges 18.6%
On March 18, China Resources Beer (HK 00291) released its 2023 financial results, with revenue of RMB 38.932 billion, up 10.4% year-on-year, and net profit of RMB 5.153 billion, up 18.6% year-on-year. At the media briefing held that afternoon, Chairman Hou Xiaohai stated that the company's premium beer sales exceeded 2.5 million tons and Heineken® beer surpassed 600,000 tons, strongly answering historical questions about the company's ability to build international brands and succeed in the premium segment.
New DistributionZhibaishuo's Major New Launch | The Coconut Juice "Top Student" Is None Other Than You!
In the vibrant month of March, the drums of war resound! A major new star product makes a fresh debut! Coconut juice 1.25L arrives with the spring breeze, refreshingly! Upon its release, it sparked a frenzy of stock grabbing, quickly drawing widespread industry attention and winning the hearts of many distributors. Zhibaishuo successfully fired the "first shot" of its launch communication with the product slogan "For refreshing good coconut juice, choose the first press." This new coconut juice launch further highlights the healthy and fresh attributes of "first press and imported ingredients," ensuring quality from the source and making an immediate splash upon release. This fresh coconut breeze is precisely a precise boost behind the insight into consumers' health trends!
孟云Zhongba Soy Sauce: Pioneer of Mushroom Soy Sauce
Riding the health trend, Zhongba Soy Sauce, the pioneer of mushroom soy sauce, is stepping into a new era of consumption. With a history of nearly 200 years, it leverages its green, natural, and healthy brand genes to lead the market.
孟云6 Days to Go! Mondelez, Hsu Fu Chi, China Resources Snow, Yili, Jiangxiaobai, Feihe, Fulinmen, Tsingtao Beer, C&S, Kimberly-Clark, Haoxiangni and More Gather in Chengdu for a Grand Event!
The annual China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, is now 6 days away. From March 14-16, 2024, the 9th China FMCG Innovation Conference and the 2nd China FMCG Hard Discount Conference & the 2nd China FMCG Distributor Conference, hosted by New Distribution and co-hosted by Anneng Zhilian and Yonyou Digitalization, will be grandly held in Chengdu. The 2nd China FMCG Distributor Conference is hosted by New Distribution and co-hosted by Zhoupu Data; the 2024 Supply Chain Digitalization Innovation Summit is hosted by New Distribution and co-hosted by Yonyou Group.
New DistributionUni-President China's 2023 Record High: Steady Growth of Old Products, Aggressive Push of New Ones
The secret to Uni-President China's record-breaking performance lies in the steady development of both new and existing products. In 2023, the company achieved record revenue of RMB 28.591 billion, with net profit surging 36.4% year-on-year, driven by cost reductions and robust growth in its beverage segment.
高兴The Return of the Big Distributor
Some say my recent articles are pessimistic about distributors, citing the orderly retreat of distributors. I disagree! Those who should grow big will grow big, and those who should disappear will disappear. That is optimism. Those who should grow big but don't, and those who should disappear but don't, that is pessimism. Over the past 20 years, distributors have basically not grown big, but they have lived well, which is not necessarily a good thing. In recent years, distributors as a whole have been struggling, but there are more big distributors than before, which is not necessarily a bad thing. Whether pessimistic or optimistic depends on one's standpoint.
刘春雄7 Days to Go! Mondelez, Hsu Fu Chi, China Resources Snow, Yili, Jiangxiaobai, Feihe, Fulinmen, Tsingtao Beer, C&S, Kimberly-Clark, Haoxiangni and More Gather in Chengdu for a Grand Event!
The 9th China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, will be held in Chengdu from March 14-16, 2024. With the theme 'Supply Chain Revolution', the event will feature over 80 industry experts, release three major reports, and bring together leading FMCG brands and distributors to explore new trends and opportunities.
New DistributionCELSIUS燃力士 is Poised to Become the Next Oriental Leaf
CELSIUS燃力士 launches a new 500ml PET bottled zero-sugar energy drink, aiming to cultivate consumer tastes like Oriental Leaf did. With its unique metabolism-boosting formula and health-focused positioning, the brand is set to capture growth in China's expanding energy drink market.
冯瑶Countdown: 10 Days! Mondelez, Hsu Fu Chi, China Resources Snow, Yili, Jiangxiaobai, Feihe, Fulinmen, Tsingtao, C&S, Kimberly-Clark, Haoxiangni and More Gather in Chengdu for a Grand Event!
The annual China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, enters its 10-day countdown. From March 14-16, 2024, the 9th China FMCG Innovation Conference and the 2nd China FMCG Hard Discount Conference & the 2nd China FMCG Distributor Conference, hosted by New Distribution and co-hosted by Anneng Zhilian and Yonyou Digitalization, will be grandly held in Chengdu. The 2nd China FMCG Distributor Conference is hosted by New Distribution and co-hosted by Zhoupu Data; the 2024 Supply Chain Digital Intelligence Innovation Summit is hosted by New Distribution and co-hosted by Yonyou Group.
New DistributionAfter 6 Years in Trade, Annual Sales of 1 Billion, Covering 15,000 Local Small Stores: The Development History of Jiayun Yunship
A distributor achieved annual sales of 1 billion yuan just six years after starting, which is rare in China's FMCG distribution sector. Founded in March 2017, the company broke 1 million in its first month, and by 2023, monthly sales exceeded 90 million, with projected annual sales of 1 billion. Despite the pandemic, the company maintained rapid growth, covering over 15,000 mom-and-pop stores in Xi'an with 6,000+ SKUs.
袁来Now Is the Right Time to Enter the Hard Discount Brand Space!
Brands are products of their era. In the current hard discount era, characterized by overcapacity and fragmented media and channels, the traditional 'high premium, high advertising, deep distribution' strategy is no longer effective. Instead, small and medium manufacturers have a historic opportunity to build their own brands by focusing on high-quality, low-premium products that align with hard discount retail channels, which can simultaneously build brand awareness and drive sales.
连杰、上官易易After Hard Discounts in Snack Foods, White-Label Hard Discounts Could Be the New Highlight of 2024
Hard discounts in snack foods have made a strong start to the supply chain revolution, but the climax awaits large-scale breakthroughs in private labels by mainstream retailers. In 2024, emerging retailers leveraging white-label hard discounts may become the next highlight.
刘春雄Pre-made dishes take over young people's New Year's Eve dinner
Once criticized, pre-made dishes have become a popular choice for young people's New Year's Eve dinner this year. Topics about the New Year's Eve dinner have trended on social media, with many opting for pre-made dishes due to time constraints and convenience. According to reports, 70% of pre-made dish consumers for the New Year's Eve dinner are young people, and sales have surged in supermarkets and online platforms.
唐飞Li Tuchun of Prince Milk Returns to the Fray
In 2023, Li Tuchun, who has been in business for over 30 years, began to reflect on his past successes and failures. In Changsha, he founded the Zero Start Entrepreneurship Camp with a group of post-2000s youths, aiming to help entrepreneurs avoid detours and pitfalls. His passion for the Zicheng Milk project is equally intense, as he seeks to rebuild his career from scratch.
陈晓京Genuine Emotion as the Foundation, Festive Flavors as the Material: Achieving New Heights in CNY Marketing
Marketing is the breakthrough, but quality remains the cornerstone. How to solve the problem of CNY marketing falling into mediocrity? For the Chinese market, the Spring Festival peak season is the most important sales season of the year, making CNY marketing a key focus for brands. However, an awkward situation has arisen: despite annual CNY campaigns, consumers are increasingly hard to move. How to break through this dilemma? As the Year of the Dragon approaches, the author noticed a recent emotional film about festive flavors, "The Best Flavor of the Year," going viral on social media. Within just a few days of its release, it garnered 4 million views on WeChat and 20 million on Douyin, with total interactions exceeding 500,000.
陈文石3-Yuan Beer Hasn't Disappeared, Why Is Beer Hard to 'Replace'?
The lack of obvious 'replacement' in beer is a reflection of its own industry operating rules and characteristics. In the long run, the trend of premiumization in the beer industry remains unchanged. As the Spring Festival approaches, consumer Zhang Bin is paying close attention to beer prices for gift-giving. In January, he found that during the 'New Year Shopping Festival' on platforms like JD.com, he could still buy brand beers at discounted prices below 3 yuan per can.
云酒Acting as an Agent for Brands like Vinda, Kotex, and Saky, How Did He Make His Own Paper & Hygiene Brand the No.1 in Local Supermarkets?
Creating one's own brand is almost every distributor's dream, but few succeed. This article discusses a practical case: Hongdi Trading in Taizhou, Zhejiang, which represents brands like Vinda, Kotex, and Saky, and has made its own brand Lvya tissue the top-selling paper & hygiene brand in local supermarkets. In a recent in-depth interview with New Distribution, General Manager Lu Zhengfu shared his journey from wholesale to leading local daily chemical trading and his strategies for building a successful private label.
张雨薇Review | Top 10 Events in the Snack Discount Sector in 2023
If 2023 saw a general cooling of consumption, the snack track was a different story. Over the past year, snack discount chains represented by Snacks Busy, Zhao Yiming Snacks, and Snacks Youming rapidly rose, becoming hot commodities. They further squeezed the living space of snack specialty brands that had dominated the track for years, forcing brands like Bestore and Three Squirrels to proactively transform and enter the snack discount track. In addition to these two major competitive forces, fresh-made snack categories represented by Panda Momo and Xueji Roasted Nuts also caught the attention of capital. Driven by these three major business formats, the all-round competition in the snack track has become impossible to ignore. Based on this, the author has specially reviewed the important events in the snack category in 2023. We note that the current snack track has entered a period of intense horizontal competition, mainly reflected in store scale, layout density, and supply chain. In the future, major brands will enter 'face-to-face competition,' making close-range competition inevitable. Mergers, acquisitions, integration, and upgrades may become new development trends.
零售圈No Slotting Fees, No Listing Fees, No Marketing—The Rise of Factory-Owned Brands!
A factory owner said, 'The brand we OEM for sells at 10 yuan, but we can sell the identical product at 6 yuan.' With the rapid growth of discount snack stores in 2023, many factories that previously only did OEM are now seizing the opportunity to launch their own brands, offering high quality at lower prices.
任文青Andy