In the vibrant month of March, the drums of war resound! A major new star product makes a fresh debut! Coconut juice 1.25L arrives with the spring breeze, refreshingly! Upon its release, it sparked a frenzy of stock grabbing, quickly drawing widespread industry attention and winning the hearts of many distributors. Zhibaishuo successfully fired the "first shot" of its launch communication with the product slogan "For refreshing good coconut juice, choose the first press." This new coconut juice launch further highlights the healthy and fresh attributes of "first press and imported ingredients", ensuring quality from the source and making an immediate splash upon release. This fresh coconut breeze is precisely a precise boost behind the insight into consumers' health trends! The coconut breeze rises, freshness arrives; let us unveil the charm behind this new delicious "companion" choice! Strength to Stand Out Sharing the New Vitality of Coconut Juice The popularity of Zhibaishuo coconut juice among consumers is inseparable from its commitment to quality and its hardcore product strength. Creating a high-quality coconut juice is not easy; from the initial raw materials, production technology, and process control, every step requires extreme rigor to ensure high quality in all aspects and uphold high standards. As one of the brands under Coca-Cola China, Zhibaishuo continuously introduces advanced R&D and production technologies. Throughout, it adheres to Coca-Cola Group's regulatory standards, strictly controls quality, carefully selects ingredients, and creates a new "high-appearance" coconut juice star product! Good ingredients from the source ensure good quality. The core raw material of every bottle of coconut juice is sourced from Sumatra Island, Indonesia. With a growth cycle of nearly 300 days, these fresh coconuts thrive in the world's rare pristine tropical rainforests. This allows Zhibaishuo coconut juice to occupy the high ground of quality from the very source. Crafted by hand, with layers of freshness preservation, from opening the coconut to extracting the coconut milk takes no more than 4 hours, and from harvesting to transportation, it is guaranteed to arrive at the factory within 24 hours. The precise ratio of coconut water to coconut milk better restores the refreshing taste of coconut juice. The freshness of the first-press raw coconut milk satisfies consumers' demand for deliciousness. World badminton champion Chen Yufei and Asian flying man Xie Zhenye, as dual spokespersons, endorse the brand, further conveying the health philosophy in sports and life to more consumers. Professional recognition leads to professional choices; the cooperation and interaction between the dual spokespersons and the brand help the product stand out with a more "vibrant" attitude! Fancy Linkages Popular New Products Bloom Everywhere In addition to innovation at the product level, Zhibaishuo is also continuously increasing its efforts in channels. From online to offline, core channels are boosted layer by layer, with comprehensive marketing coverage, helping new products bloom everywhere. It is reported that Zhibaishuo will increase investment in three dimensions to make resources targeted and achieve win-win cooperation in business: 1. Increase distributor investment to make new products "within reach"! For distributors in various prefecture-level cities, stabilize and ensure the maximization of distributor interests, with sufficient profit margins to drive distributor cooperation!
Since the beginning of the new product distributor recruitment, Zhibaishuo has supported super-strong first-order deposit and ordering policies; fully considering distributors' inventory pressure and market sales difficulties, it strives to solve the problem of shipping volume; gradually builds "point-line-area" model markets; and resolves after-sales services such as concerns about aged products;
Distributors' local customer development incentives, learning trips for outstanding distributors... Through various high-quality services and stable policy resources, it prompts the distributor team to accelerate the rapid layout and distribution of local core channels, and also builds sufficient confidence for distributors in their operations! 2. Continuous channel investment brings "double surprises" for taste buds and experience! During the new product launch cycle, with full force nationwide, for key markets, Zhibaishuo will increase local channel investment, not only including the gradual investment of regular materials, hard advertising, new media resources, but also supporting localized customized channels and new product distribution, ordering package plans, to quickly assist terminal customers in stocking; Standardize channel visual merchandising, provide unified standardized materials and implementation guidance and follow-up, so that products are presented in a more standardized way in channels; Through the channel activity of "gifts upon opening boxes," it empowers new products to quickly distribute at channel terminals, bringing more surprise benefits to channel terminals, thereby promoting the rapid opening and shelving of new products in lower-tier markets; channel victory, coupled with channel investment, boosts "product sales." 3. Fancy marketing investment, playing together with delicious "companions"! With the launch of new products, Zhibaishuo creates topic traffic through a diverse matrix. On the product side, the continuous promotional activity "Open the lid for good luck, win prizes endlessly" includes prizes such as "physical grand prizes, WeChat red envelopes, Zhibaishuo mall coupons," and more, with a strong 100% comprehensive winning rate. Drink and play, surprises keep coming, maintaining high interaction stickiness between consumers and the product, thereby driving sales conversion. A year-round marketing combination punch, offline cooperation blooms everywhere, establishing links with target audiences by period, platform, and theme, maintaining deep communication, and occupying consumers' minds for Zhibaishuo coconut juice. Online, leveraging the dual brand spokesperson events, it deepens fan connections and expands influence beyond the circle, deeply cooperating with KOLs that consumers trust and follow, truly entering consumers' life circles. While continuously diverting traffic to channel terminal customers, it helps the brand increase store visit rates, achieving a new situation of win-win cooperation! Multiple Supports Sincerely Inviting Co-creation for New Opportunities Zhibaishuo Company is rapidly developing multiple categories, with a nationwide market layout, focusing on core channels, adhering to the strategy of "focusing on regions, precise marketing," and has quickly taken root in different provinces such as Jiangsu, Shanghai, Anhui, Hubei, Fujian, Henan, Guangdong, and Zhejiang, laying out lower-tier channels, boosting sales through the dual support of "continuous channel activity intervention + brand diversion", bringing different new product experiences to more consumers! At the time of the new product launch, Zhibaishuo integrates comprehensive promotional support and high-quality system services from channel markets and brands. This allows distributor partners not only to ride the industry's fast train but also to increase their gross profit through brand endorsement, with generous agency dividends, to reach new heights in their careers. Zhibaishuo sincerely invites you to visit the site to exchange, taste, and win business opportunities together. 2024 110th National Sugar and Wine Commodity Fair (Hotel Exhibition) Hotel Booth: Chengdu Grand Hotel Crown Plaza, Second Floor, Booth FT07 Exhibition Time: March 15-19, 2024 Distributor friends are welcome to inquire in detail about agency opportunities. National hotline for distributor recruitment: 400-918-7717