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The Brutal Business Model Behind Lao Gan Ma: This Price Range Is Mine, Trespassers Die!
The original 'FMCG Distributor Professional Management Consulting' has been renamed New Distribution. Read the original text to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends gather in Fuzhou to discuss the internet transformation path of the FMCG industry. Change-makers have always been interested in how to monopolize a local market, and Lao Gan Ma is undoubtedly a very good example. Today, Change-makers will discuss how Lao Gan Ma's business model achieves local monopoly, revealing how the warm-hearted old mother rules a market with iron fist.
New DistributionWhy Is Distributor Transformation and Upgrading So Difficult? Because These 5 Key Points Were Missed
Distributor transformation is a hurdle that must be crossed in the new era. Continuing to run a business with old thinking is like a frog in warm water; even if your company still sees 10%-35% growth in the first half of the year, such growth cannot withstand changes in the overall environment. A new business model, the 'platform-based distributor,' is quietly taking root in every city, and once it takes shape, it will be a devastating blow to traditional distributors.
徐永刚The Ultimate Guide to the Fuzhou Autumn Sugar & Wine Fair (with Event Schedule)
The 95th National Sugar and Wine Commodity Fair will be held in Fuzhou in mid-October. This guide provides detailed exhibition and hotel information, event schedules, and practical tips for attendees, including a forum on FMCG+Internet channel transformation.
New Distribution5 Tricks Manufacturers Use to Fool Distributors with New Products
The article discusses common tactics manufacturers use to persuade distributors to stock new products, such as exaggerating product quality, profit margins, and support, and warns distributors to be cautious. It also promotes an upcoming FMCG+Internet summit in Fuzhou.
New DistributionThe Sale of Evergrande Spring Water Signals the End of the Era of Extensive Operations in the FMCG Industry
The sale of Evergrande's FMCG businesses, including its spring water brand, marks the end of the traditional extensive marketing era in the FMCG industry. The article argues that companies must shift to refined marketing strategies, data-driven decision-making, and upgraded management to survive in the new normal.
陆兴元Can't Sell Products? Distributors, Check Whether Your Salespeople Have These Five Misconceptions
The article outlines five common misconceptions in terminal marketing that lead to sales failures, such as prioritizing sales over market development and focusing on large clients while neglecting small ones. It then provides strategies for distributors to correct these issues and improve terminal work.
New DistributionNongfu Promotes Large Distributor System, Jiutouya Suspends Operations... FMCG Impacted by the Internet, Where Should Distributors Transform?
The article discusses the impact of the internet on the FMCG industry, highlighting recent channel events such as JD's New通路, Nongfu Spring's large distributor system, and the closure of Jiutouya. It outlines five transformation directions for distributors in the face of B2B platform disruption, emphasizing the need to adapt to new roles like platform operators, logistics providers, brand service providers, OEM producers, or chain retailers.
食品板Master These Three Moves and Sales Will Be a Breeze
The former 'FMCG Distributor Professional Management Consulting' has been renamed New Distribution. Long press the QR code or click 'Read Original' to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. Salespeople often ask how to sell and if there are any tricks. There are no special tricks, but there are general ones. We often see salespeople talking endlessly about our brand, our company, our philosophy, our capital, our products, and so on, but the customer is not moved. Why? Because we talk too much about ourselves, not what the customer cares about. Sales is not about 'us' but about 'you'. Clarify the following three points, and your deals will not be a problem.
梁胜威Dealers Are Not Obedient and We Don't Know How to Manage Them. What Should We Do?
The former 'FMCG Dealer Professional Management Consulting' has been renamed to New Distribution. Long press the QR code or click 'Read Original' to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. Introduction: More and more clients are giving up their agency rights, saying that the company's pressure to stock up is too heavy and they can no longer bear it. Originally, the company treated clients as partners and imported concepts and systems to help them grow and develop. Now, various disharmonies with clients have emerged. What is wrong with channel construction in the current environment?
谭长春Why Are Old Hands More Likely to Succeed? Insights from B2B Platform 'Wang Kai Wan Wu'
The article discusses the B2B platform 'Wang Kai Wan Wu' (网开万物), which focuses on the stationery sector, and argues that entering the FMCG B2B market through a niche segment may lead to greater success. It highlights the value of industry veterans ('old hands') who deeply understand the industry, and analyzes the importance of choosing the right track for B2B platforms.
赵波How to Tackle the Chronic Problem of Secondary Distributors Privately Cutting Prices?
Some secondary distributors, in order to meet sales targets set by dealers and leverage dealer policies to drive volume for other products, repeatedly cut prices, sometimes even below the factory price, causing headaches for many beverage dealers. This article analyzes the harms, underlying causes, and solutions to this issue.
New DistributionThe 8 Big Mistakes in Selling Goods
With over 30 industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends gathering in Fuzhou, the article discusses the common pitfalls in the operations of small and medium-sized baijiu trading companies during the industry's deep adjustment period, offering insights from a frontline marketing perspective.
孙中学On the Eve of a Major Shakeout in the Dairy Industry: Hesitation and Waiting
As the implementation of the strictest infant formula registration rules approaches, distributors and manufacturers are in a wait-and-see mode, with many small and OEM brands expected to exit the market. The transition period will reshape the market, leaving a potential 10-15 billion yuan gap in third- and fourth-tier cities, while cross-border e-commerce continues to thrive.
栾立 吕进玉Bosses Are Forged Through Hardship: Building a Business Is Trading Life for Success! Countless Distributors Are Moved to Tears
The original 'FMCG Distributor Professional Management Consulting' has been renamed to New Distribution. Scan the QR code or click 'Read Original' to register. Over 30 industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. Many people dream of becoming bosses, but most bosses are forged through hardship, each with their own tale of tears and sacrifice.
New DistributionDistributors Must Beware of Contract Traps: Beware of Completing Tasks but Not Receiving Rebates!
Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. Understanding potential contract traps can help you see through them and protect your interests.
New DistributionSmall Distributors Can Grow Big, Big Distributors Must Become Strong, Strong Distributors Must Go Beyond! Here's How...
This article discusses strategies for FMCG distributors at different stages: small distributors can grow by choosing suitable products, expanding networks, and investing in delivery and sales; big distributors can become strong by optimizing product mix, improving channel and inventory management, and training staff; strong distributors can go beyond by moving into manufacturing, private labeling, or retail. It also promotes an upcoming industry summit on FMCG and internet transformation.
陈彦华Regional Market Operations Manual! A Must-Read for Regional Heads
This article provides a practical guide for regional market operations, covering four core strategies for regional layout, key points for channel management, and consumer promotion tactics, with a focus on the principle that 'strategy + execution = market effectiveness.' It also promotes an upcoming summit on FMCG internet transformation.
徐涛It's Not That Distributors Won't Cooperate—Here's the Real Truth!
Manufacturer sales staff often complain that distributors won't cooperate, but they should first analyze why. The key is to help distributors make money—this resolves most management issues and fosters cooperation.
New DistributionOne Brand Dead Per Year: What Should Distributors Do?
Since 2013, the economic downturn has crushed traditional FMCG companies, with new products dying quickly and distributors struggling. This article offers three key suggestions for distributors when selecting new brands: assess product lifecycle, profit margins, and strategic logic.
邹文武Marketing Executives Talk (Part 3) - What to Do When Distributors Refuse to Deliver Orders Obtained by Salesmen After Deep Distribution?
This article discusses the common problem in deep distribution where distributors refuse to deliver orders obtained by company salesmen, causing terminal dissatisfaction. It analyzes possible causes from the perspectives of the company, the distributor, and the terminal, and proposes solutions such as adjusting the distribution model, improving communication, and providing support.
谭长春Sales Director: Want to "Cut" a Major Distributor but Fear Market Impact? Here's What to Do
This article discusses how to handle the delicate process of terminating a major distributor's rights without damaging the market. It provides a case study and five key steps, including sales forecasting, terminal market penetration, selecting new distributors, promotional support, and consumer promotions, plus additional strategies like temporary company offices and distributor transformation.
谭长春8 Lessons Learned After 8 Years as a Distributor
After eight years as a distributor, a boss shares eight valuable lessons, including hiring proactive employees, valuing good staff, firing unsuitable ones, listening to others, prioritizing payments to suppliers, innovating during off-seasons, avoiding trivialities, and persevering for eventual rewards.
New DistributionCountdown to Autumn Sugar Fair: What Wealth Opportunities Remain for Distributors? These Categories May Catch Fire—Take Them, No Thanks Needed!
With less than a month to go, the 2016 Autumn Sugar and Wine Fair is set to open in Fuzhou, where grasping future trends and selecting good products has become the focus for many distributors. Especially during the third adjustment period of baijiu, original perceptions of products have been completely disrupted by the internet and the new generation. Distributors face the choice of continuing to focus on high-end liquor or opting for mid-to-low-end, specialty, or customized products. This article summarizes several product categories that may present new wealth opportunities.
杨芊芊How Distributors Can Avoid Being Forced to Stock Up by Manufacturers
Distributors face increasing pressure from powerful manufacturers to stock up, especially during peak seasons. This article analyzes common excuses used by manufacturers to force inventory on distributors and provides practical strategies for distributors to avoid excessive stock while maintaining good relationships and controlling their terminal channels.
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