Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, 800+ manufacturer and distributor friends, gather in Fuzhou to jointly explore the path of FMCG industry internet transformation. Standing on the shoulders of giants allows you to see higher; absorbing others' experiences helps you avoid detours. In today's FMCG industry, the winner takes all, but failures can serve as stepping stones. "Successful experiences are often distorted; lessons from failure are truly valuable. From this perspective, others' experiences have certain value and are the most 'valuable' selling point." The following are the 8 most valuable lessons accumulated by a boss who has been a distributor for 8 years, which may help you avoid some detours on the road. 1. Employees: Seek those who are proactive in their work For a company to last, you must seek employees who are proactive in their work, and keep looking for them. Their main characteristic is that they complete or participate in work that exceeds what you require in quantity and scope. They are not easy to find, but they are the true pillars, especially when your enterprise stabilizes; they will maintain normal operations, allowing you to confidently have free time to relax and enjoy life. 2. Utilization: Value good employees and often thank and praise them When you find a good employee, tell him that you think he is an excellent person. Often thank and praise them. If they feel respected, even if both of us know that I cannot pay them what they deserve, they are still willing to stay and work for the company. 3. Management: Unsuitable employees must be fired When you have a bad employee, don't waste your time trying to turn them into good employees; this is usually very difficult to achieve. The best approach is to fire them as early as possible. Bad employees will hold you back; not only do they fail to complete their own work, but they also have a negative impact on other employees. Get rid of them, and focus your energy on my advice, which will bring more returns on your investment. 4. Decision-making: Be good at listening and take others' opinions seriously When people feel they need to express themselves, as a distributor, you must be a listener – you must listen to everything. When you think listening to someone's trivial matters is a waste of your time, you must not let them know. If you ignore what someone tells you, they will no longer talk to you, and that would be one of the worst things that can happen. You need your employees to talk to you. They know more about what others are doing than you do; if they believe you are listening to what they say, they will tell you many things you should know. 5. Capital: Prioritize payments to your cooperative manufacturers For you, manufacturers are like your employees; they can carry your boat or capsize it. Sometimes it's easy to think: because you are buying from them, you are the boss; so you can, like some of your customers, be entitled to do whatever you want, only take, not be grateful. – That's a big mistake! Yes, you are paying these guys, but you should maintain a good working relationship with them; otherwise, they might ruin you. Similarly, they can also save you. When you have temporary cash flow problems, your suppliers, because they have received payments on time in the past and have a good relationship with you, can quickly help when you ask for assistance. This way, your company can survive the crisis. 6. Off-season: Marketing methods should be innovative All distributors have off-seasons in business, and this is exactly the time when you should launch a new marketing offensive. This sounds a bit crazy – spending money on advertising when business is slow. But if you do it right, your efforts will not be in vain. For example: There is a restaurant in Boston. For the restaurant business, February is a terrible month; cold weather keeps people at home. But February has a religious Lenten season. A restaurant developed a pre-Lenten specialty menu and heavily advertised it, attracting many diners. As a result, that month became their restaurant's busiest month. This type of marketing can suit all kinds of businesses, not just the food industry; as long as the promotion is unique and interesting, it can attract customers. 7. Operations: Don't get entangled in trivial matters Every day of doing business, countless problems arise, and you don't have time to solve them all. Many problems seem urgent, but in reality, they are not that serious. If you don't want to operate like a madman for years, you must learn to grasp the big and let go of the small, that is, focus on the main contradictions and prioritize important issues. You must learn to overcome the habit of trying to solve all trivial matters immediately. 8. Results: Persistence will eventually pay off For me, after eight years of hard work, I finally have stable capital to enjoy life and travel the world. Oh, I forgot to remind you: if you can hire the right people and treat them well, you will eventually have the day to enjoy your free time. When you lie on the beach in Saipan, and thousands of miles away your business is making money for you – there is no better feeling than that. It takes time, but it is possible for you. New Era · New Distribution —— 2016 China "FMCG + Internet" Summit Forum —— This is a grand event focused on how the FMCG industry channels will transform under the trend of Internet+ transformation Conference Agenda 09:00-09:30 Registration 09:30-09:35 Host opening 09:35-10:05 2016 China FMCG Industry Trend Analysis Report – Zhao Bo 10:05-10:25 FMCG Enterprise Transformation Strategy and Path – Liu Chunxiong 10:25-10:45 Opportunities and Challenges Brought by FMCG Channel Reform – Liu Zhao, CEO of Field 365 10:45-11:25 Alibaba Retail Link All-round Empowerment – Guo Kunkun, Alibaba Retail Link 11:25-12:00 Roundtable Forum – Brand Transformation: Improvement vs. Reconstruction? (Guests to be confirmed) 12:00-13:30 Lunch 13:30-14:00 Distributor Transformation: City Distribution Trend Development – Wang Qi, CEO of Weijie City Distribution 14:00-14:30 Roundtable Forum – Why Should Distributors Do Logistics in Transformation? 14:30-15:00 Detailed Explanation of Zhongshang Huimin's One Machine, Two Wings Strategy – Su Xiaoxin, Vice President of Zhongshang Huimin 15:00-15:30 Detailed Explanation of Zhanghe Cloud Factory Strategy – Yang Lixiang, Zhanghe Tianxia (speech content to be confirmed) 15:30-16:00 Supply Chain Finance is the Lubricant for B2B to Drive Traditional Business – Chen Xian, CEO of 51 Order 16:00-16:30 2B Investment Principles and Ideas – Xu Xiaoping, Founder of ZhenFund (guest to be confirmed) 16:30-17:00 Small Retail, Big Business Opportunities: China's Retail Transformation and Upgrade – Wang Jianfeng, General Manager of E-commerce Division, Yurun Group 17:00-17:30 Roundtable Forum – Who is the King in FMCG B2B Models? (Guests to be confirmed) 18:00-20:00 Dinner For manufacturer and distributor friends who want to transform, this grand event is not to be missed. Interested friends can long press the QR code below or click "Read Original" to register. Registration: Long press the QR code below or click "Read Original" ↓↓↓ Click "Read Original" [Register] ↓↓↓
8 Lessons Learned After 8 Years as a Distributor
After eight years as a distributor, a boss shares eight valuable lessons, including hiring proactive employees, valuing good staff, firing unsuitable ones, listening to others, prioritizing payments to suppliers, innovating during off-seasons, avoiding trivialities, and persevering for eventual rewards.
