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2016 Fuzhou Autumn Sugar & Wine Fair Participation Guide
Over 30 industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. The 95th National Sugar and Wine Commodity Fair, a large-scale professional exhibition for the food and alcohol industry, will be held in Fuzhou in mid-October, attracting hundreds of thousands of visitors. This guide provides detailed exhibition information and activity arrangements to help distributors navigate the event efficiently.
New DistributionDong Mingzhu: There Are No Secrets to Sales, Only These Two Words!
At a summit on FMCG internet transformation, Dong Mingzhu, chairwoman of Gree Electric, shared her philosophy that integrity and win-win cooperation are the keys to success. She recounted how Gree narrowly avoided being sold to a foreign company in 2004, and how she transformed the company through strict management and institutional reforms.
New DistributionMarketing Executives Talk (Part 1) - What to Do When Distributors Bypass You and Report Directly to Your Boss?
This article discusses how sales representatives can handle distributors who bypass them and report directly to their supervisors or bosses to gain more favorable terms. It provides two sample dialogues and five basic principles for dealing with such situations, emphasizing understanding the reasons, standing firm, communicating with superiors, proving oneself through market results, and being a valuable member of both teams.
谭长春Beware of Fake Brands! Distributors Should Choose Brands with Caution
Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. As a channel or distributor, you may have large sales on JD.com or rank top on Tmall, but are the brands you operate truly reliable? Are your partner manufacturers trustworthy? Are the best-selling products you sell really problem-free?
New DistributionBloodbath: Distributors Crushed by Major Brand Product Upgrades
A distributor for a major FMCG brand, facing relentless pressure to stock up and declining profits, decides to quit after seeing a fellow distributor's partnership end. The article analyzes how forced stocking and product upgrades erode distributor margins and offers strategies for distributors to protect their profits.
New DistributionAfter 8 Years as a Distributor, These Are the 8 Lessons I've Learned—Let's Encourage Each Other...
After eight years as a distributor, a boss shares the eight most valuable lessons learned, covering employee management, decision-making, financial priorities, and innovation during off-seasons. The article also promotes the 2016 China FMCG + Internet Summit in Fuzhou, featuring industry experts and B2B platform founders.
New DistributionA Wholesaler with Only a 500-Square-Meter Warehouse Achieves 30 Million in Turnover
Lao Qin, a typical shrewd businessman, runs a wholesale business with annual sales exceeding 30 million yuan, operating from a storefront of less than 100 square meters and a warehouse of less than 500 square meters. He achieves this through strict inventory control, focusing on small and new brands, and leveraging his flexibility as a secondary distributor, arguing that such middlemen will persist due to market imperfections and human nature.
黄润霖Forget Disruption! Here Are 10 Advantages for Distributors Transitioning to Internet B2B
Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. Traditional distributors need to recognize and leverage their advantages to transform into localized internet platform companies that can withstand the impact of internet enterprises.
中科商软Five Strategies for Distributors to Secure Resources from Manufacturers
Distributors often find themselves at a disadvantage when dealing with manufacturers, especially when requesting resources. This article outlines five progressive strategies to effectively apply for resources, from aligning with corporate plans to leveraging non-monetary resources.
New DistributionLiu Bihua of Wuxi: A Woman Leader's Path to Branding
Liu Bihua, general manager of Wuxi Dadexing Trading Co., Ltd., has successfully navigated the challenging FMCG market by differentiating with imported foods and adopting a brand-oriented approach. Her targeted customer service and strategic market expansion have driven consistent sales growth despite industry downturns.
New DistributionHow Can Early-Stage FMCG Distributors Stay Steady and Successful?
This article offers practical advice for early-stage FMCG distributors, covering sources of distributors, initial operational strategies, consumer engagement, mental preparation, and family considerations, concluding with five key recommendations for entrepreneurial distributors.
New DistributionFactory Shutdowns, Covert Layoffs, and Executive Turmoil? JDB Responds: 'Pure Nonsense'
During the peak sales season for herbal tea, a report citing former employees claimed that JDB Group's factories in Fujian, Zhejiang, and Beijing had halted production, with output halved at the Fujian plant and severe inventory buildup. JDB denied all allegations, stating that no factories had stopped and that demand still outstripped supply even with full production.
New DistributionAmazing! The Production Line of Red Bull's "Little Gold Can" Is Like This!
Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. What was the best-selling beverage product in China in 2015? Not Coca-Cola or JDB, but Red Bull, with annual sales exceeding 23 billion yuan, surpassing Coca-Cola's 21.1 billion yuan. Data shows that Red Bull's sales in China grew about 15-fold from 2006 to 2015, and the demand for cans increased accordingly, with procurement spending rising from 830 million yuan in 2009 to 4.72 billion yuan in 2015, a 5.6-fold increase with a compound annual growth rate of 33%.
New DistributionDistributors, You're Being Eliminated, But It Has Nothing to Do with You
At recent private board meetings, several distribution and retail companies expressed deep pessimism about the current investment environment and economic situation. A large distributor with annual sales exceeding 1 billion yuan admitted feeling that everyone seems to have stopped playing with him, reflecting a broader shift in the business ecosystem and rules of the game.
孙松廷Six Things You Should Never Believe a Distributor Says
At a summit on FMCG internet transformation, experts warn manufacturers against blindly trusting distributors' claims. The article lists six common statements distributors make, such as 'we're not making money on your products' or 'we'll take exclusive rights and meet any sales target,' and explains the real motives behind them, urging sales reps to see through the rhetoric.
陆和平Collection Techniques: A Salesperson Must Know How to Sell and Collect Payments!
30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. The article emphasizes the importance of payment collection, correct mindsets, and six key principles for effective debt collection.
New DistributionThis Is the Worst of Times for Distributors, and Also the Best of Times!
Over 30 industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends gathered in Fuzhou to discuss the internet transformation of the FMCG industry. The article argues that the worst economic times are actually the best opportunities for those willing to adapt and invest, urging distributors to make strategic changes, improve internal management, use internet tools wisely, and invest long-term.
黄润霖Distributors Want to Do B2B? Don't Joke—First Pass These 6 Tests!
Over 30 industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends gathered in Fuzhou to discuss the internet transformation of the FMCG industry. While the consensus is that FMCG is moving online and channels are shifting to B2B, many distributors have observed but few have taken action.
赵波You Say Mid-Autumn Festival Is a Bust? This County-Level Distributor Fired Up His Terminal Promotions
With the Mid-Autumn Festival approaching, a county-level liquor distributor in Hebei shares his strategies for boosting terminal sales, including focusing on core stores, using an inverted trapezoid probability promotion to protect dealer profits, and employing creative rewards like trips to motivate store owners.
酒说Common Tricks Salespeople Use to Hit Monthly Targets
This article examines the common tactics used by field salespeople to meet monthly targets, highlighting issues such as channel stuffing, cross-region selling, and misuse of promotional funds. It concludes with recommendations for companies to improve compensation design, market monitoring, and personnel competition to foster healthy market development.
冯启Mining B2B | Alibaba Won't Kill Distributors, RT-Mart Will! And It's Already Sharpening Its Knives...
In the trillion-yuan domestic B2B market, especially in FMCG B2B, competitors include internet giants like Alibaba and JD.com, vertical B2B e-commerce companies like Zhanghe Tianxia and Zhongshang Huimin, and a third force: physical retailers with offline store and supply chain advantages. RT-Mart, the leading hypermarket chain, is leveraging its offline stores and supply chain to expand into B2B, aiming to create profit increments, integrate upstream supply chains, and enhance efficiency.
商业观察家The Three Chariots of Peak Season Promotions and Marketing Strategies, and Practical Rules for Salespeople
This article outlines three key strategies for peak season sales: maximizing channel distribution, refining terminal details, and systematizing promotions. It provides practical guidelines for salespeople to manage channels, optimize product displays, and execute effective promotional activities.
本创智业The Market Has Truly Changed: How Do FMCG Executives View Channels and Products?
In recent years, due to macroeconomic conditions, changes in the consumer market, and the impact of e-commerce channels, some categories have seen significant changes in terminal market performance, with some growing and others declining sharply. In response, some brand manufacturers have begun adjusting their channel strategies, choosing between expanding direct supply, developing distributors, or selecting new e-commerce wholesale channels.
联商君Under Channel Flattening, Where Is the Way Out for Wholesalers?
Old Qin, a building materials wholesaler in Shandong, has never seen the internet as a competitor. Through shrewd tactics like strict inventory control and exploiting market loopholes, he maintains a profitable business with over 30 million yuan in annual sales. He believes that as long as the domestic market remains imperfect, there will always be room for middlemen like him.
黄润霖