Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, 800+ manufacturer and distributor friends, gather in Fuzhou to jointly discuss the Internet transformation path of the FMCG industry. Standing on the shoulders of giants allows you to see higher; absorbing others' experiences helps you avoid detours. In today's FMCG industry, the winner takes all, but failure can serve as a stepping stone. "Successful experiences are often distorted; lessons from failure are truly valuable. From this perspective, others' experiences have certain value and are the most 'valuable' selling point." The following are the 8 most valuable lessons accumulated by a boss after 8 years as a distributor. Perhaps they can help you avoid some detours on the road.
Employees: Seek those who are proactive in their work For a company to last long, you must seek employees who are proactive in their work, and continuously look for them. Their main characteristic: the work they complete or participate in always exceeds the quantity and scope you require. They are not easy to find, but they are the true pillars of the company, especially when your business stabilizes; they will maintain normal operations, allowing you to confidently take free time to relax and enjoy life.
Personnel: Value good employees and often thank and praise them When you find a good employee, tell him he is an excellent person. Often thank and praise them. If they feel respected, even if both sides know I cannot pay them what they deserve, they are still willing to stay with the company.
Management: Unsuitable employees must be fired When you have a bad employee, don't waste your time trying to turn them into good employees; this is usually very difficult to achieve. The best approach is to fire them as early as possible. Bad employees will hold you back; not only do they fail to complete their own work, but they also have a negative impact on other employees. Get rid of them, and focus your energy on my advice, which will bring more returns on your investment.
Decision-making: Be good at listening and take others' opinions seriously When people feel they need to express themselves, as a distributor, you must be a listener—must listen to everything. When you think listening to someone's trivial matters is a waste of your time, you must not let them know. If you ignore what someone tells you, they will no longer talk to you, and that would be one of the worst things that can happen. You need your employees to talk to you. They know more about what others are doing than you do. If they believe you are listening to what they say, they will tell you many things you should know.
Finances: Prioritize paying your partner manufacturers For you, manufacturers are like your employees; they can carry you or capsize you. Sometimes it's easy to think: because you are buying from them, you are the boss; so you can act like some of your customers, entitled to do as you please, only taking without gratitude. — Big mistake! Yes, you are paying these guys, but you should maintain a good working relationship with them; otherwise, they might ruin you. Similarly, they can save you. When you have temporary cash flow problems, your suppliers, because they have received payments on time in the past and have a good relationship with you, can quickly help when you ask for assistance. This way, your company can weather the crisis.
Off-season: Marketing methods must be innovative All distributors have business off-seasons, and that's when you should launch a new marketing offensive. This sounds a bit crazy—spending money on advertising when business is slow. But if you do it right, your efforts won't be in vain. For example: There is a restaurant in Boston where February is a terrible month for business; the cold weather keeps people at home. But February has a religious Lenten season. One restaurant developed a pre-Lenten specialty menu and heavily advertised it, attracting many diners. As a result, that month became their busiest month. This type of marketing can suit all kinds of businesses, not just the restaurant industry. As long as the promotion is unique and interesting, it can attract customers.
Operations: Don't get bogged down by trivial matters Every day in business, countless problems arise, and you don't have time to solve them all. Many problems seem urgent but are not that serious. If you don't want to end up running like a madman for years, you must learn to prioritize, that is, grasp the main contradiction and handle important issues first. You must overcome the habit of trying to solve all trivial matters immediately.
Results: Persistence will eventually pay off For me, after eight years of hard work, I finally have stable capital to enjoy life and travel the world. Oh, I forgot to remind you: if you hire the right people and treat them well, you will eventually have time to enjoy your freedom. When you lie on the beach in Saipan, and thousands of miles away your business is making money for you—there's no better feeling than that. It takes time, but it's possible for you.
New Food Era · New Distribution —— 2016 China "FMCG + Internet" Summit —— This is a grand event focused on how the FMCG industry's channels should transform under the trend of Internet+ transformation
Conference Agenda 09:00-09:30 Registration 09:30-09:35 Host opening 09:35-10:05 2016 China FMCG Industry Trend Analysis Report——Zhao Bo 10:05-10:25 FMCG Enterprise Transformation Strategy and Path——Liu Chunxiong 10:25-10:45 Opportunities and Challenges Brought by FMCG Channel Reform——Field 365 CEO Liu Zhao 10:45-11:25 Alibaba Retail Link All-round Empowerment——Alibaba Retail Link Guo Kunkun 11:25-12:00 Roundtable Forum——Brand Transformation: Improvement vs. Reconstruction? (Guests TBD) 12:00-13:30 Lunch 13:30-14:00 Distributor Transformation: City Distribution Trend Development——Weijie City Distribution CEO Wang Qi 14:00-14:30 Roundtable Forum——Why Should Distributors Do Logistics in Transformation? 14:30-15:00 Detailed Explanation of Zhongshang Huimin's "One Machine, Two Wings" Strategy——Zhongshang Huimin Vice President Su Xiaoxin 15:00-15:30 Detailed Explanation of Zhanghe Cloud Factory Strategy——Zhanghe Tianxia Yang Lixiang (Speech content TBD) 15:30-16:00 Supply Chain Finance: The Lubricant for B2B to Drive Traditional Business——51 Order CEO Chen Xian 16:00-16:30 2B Investment Principles and Approaches——ZhenFund Founder Xu Xiaoping (Guest TBD) 16:30-17:00 Small Retail, Big Business Opportunities: China's Retail Transformation and Upgrade——Yurun Group E-commerce General Manager Wang Jianfeng 17:00-17:30 Roundtable Forum——Who is the King of FMCG B2B Models? (Guests TBD) 18:00-20:00 Dinner For manufacturers and distributors who want to transform, this grand event is not to be missed. Interested friends can long press the QR code below or click "Read Original" to register. Registration: Long press the QR code below or click "Read Original" ↓↓↓ Click "Read Original" [Register]