Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, 800+ manufacturer and distributor friends, gather in Fuzhou to discuss the internet transformation of the FMCG industry. De ●Xing Golden Distributor Name: Liu Bihua Company Name: Wuxi Dadexing Trading Co., Ltd. Main Channels: Distribution, community supermarkets Represented Brands: Taiwan Snow Love Jelly, Korea Binggrae Dairy, Poland Jutrzenka Cookies, Malaysia Ice Yee Jelly, Impression Brand Tapioca Chips Many distributors say the market is tough now. Indeed, due to the economic downturn, overall sales in the candy and snack market have declined. In such difficulties, many merchants complain but are helpless, yet some distributors actively respond and still thrive. For example, Liu Bihua, general manager of Wuxi Dadexing Trading Co., Ltd., located at Jinqiao Trade, Wuxi's largest food distribution hub, is an outstanding representative among distributors. Differentiated Route to Promote Imported Food Liu Bihua entered the snack food industry in 2006 and has been in it for ten years. At that time, she mainly represented domestic brands, but in the Wuxi market, there were many peers in the food business, and competition was fierce. To establish a long-term presence in Wuxi and stand out among distributors was not easy. After two years of laying low, Liu Bihua established Wuxi Dadexing Trading Co., Ltd. in 2008 and vigorously promoted imported food. "I was the first distributor in the entire Wuxi market to do wholesale of imported food. Because the wholesale and distribution market for domestic products was difficult, with many similar products, I considered differentiated operations to avoid homogeneous competition in domestic products. On the other hand, with the improvement of living standards and changes in consumption habits, I felt that imported food might be a future consumption trend," Liu Bihua said. Thanks to her two years of experience representing domestic products, when selecting imported foods, Liu Bihua mainly represented high-end products, with packaging, taste, and quality as primary considerations. Imported foods could effectively differentiate from similar competing products, so within a short time, she formed a consumer base of a certain scale. "When selecting products, I don't blindly order large quantities. Instead, I first list key customers, say 200 or so, for trial consumption, while simultaneously promoting marketing and collecting consumer feedback. Only after two months of exploration, if the product receives a good market response and its positioning meets consumer needs, do I make a major push for market promotion," Liu Bihua stated. Branded Operations to Counter Homogenization Impact When the imported food business reached its second year, due to impressive sales, many distributors began to follow suit. Currently, there are no fewer than thirty distributors representing imported food in the Wuxi market. With so many distributors vying for a piece of the "cake," it inevitably diverts consumers and shrinks the market. "Now we are also changing our business strategy, promoting certain imported foods in the form of brands. We started trying this last year, and the results have been good so far. Now distributors are familiar with representing imported food; the domestic imported food market is very developed, with free trade zones and specialty stores for imported food. Anyone with the right to declare customs and import can operate imported food. But we now directly connect with imported food manufacturers and operate imported food in a branded way, with market distribution, brand promotion, display, advertising, and brand extension going hand in hand. Unlike before, when we just took a batch of goods from an importer and supplied them to wholesalers, now we analyze the product in a targeted manner and conduct brand-oriented operations in market segments," Liu Bihua said. Although the overall environment has slowed the development of the candy and snack market, Wuxi Dadexing Trading Co., Ltd. has seen sales growth in both last year and this year. Targeted Guidance Services to Steadily Expand Market There are many local distributors in Wuxi, and downstream second-tier distributors and retailers face many choices. How to win more customer resources is crucial for distributors. When products become increasingly homogeneous, what additional weight can be added to win customer support and steadily expand the market becomes a thorny issue. "We segment our customers, and products must fit their channels. For example, if some customers have advantages in campus stores, we provide weekend exchange activities; if customers focus on group buying, we provide gift support; if customers take the high-end route, we recommend high-end products that have been tested and are popular in the market. In short, we don't use a one-size-fits-all approach. Instead, we provide targeted market guidance and services based on customer needs. Each of our customers is maintained and tracked by our company's main business, and we create detailed customer lists, conduct data analysis on key and major customers, and adjust our supply and service methods according to market demand. Only in this way can we truly help customers, win their support, and ensure lasting cooperation," Liu Bihua introduced to the author. Looking at the entire Wuxi market, many distributors lament that business is hard, and they either switch industries or struggle, caught in a dilemma. In contrast, Liu Bihua's ability to rise against the trend and handle difficulties with ease is particularly commendable. In the current market downturn, distributors are not powerless or at the mercy of circumstances. How to act is a challenge facing many distributors. Liu Bihua has already carved a path and will continue to go further. New Food Era · New Distribution —— 2016 China "FMCG + Internet" Summit Forum —— This is a grand event focused on how FMCG industry channels should transform under the trend of Internet+ transformation Conference Agenda 09:00-09:30 Registration 09:30-09:35 Host opening 09:35-10:05 2016 China Fast-Moving Consumer Goods Industry Trend Analysis Report——Zhao Bo 10:05-10:25 FMCG Enterprise Transformation Strategy and Path——Liu Chunxiong 10:25-10:45 Opportunities and Challenges Brought by FMCG Channel Transformation——Field 365 CEO Liu Zhao 10:45-11:25 Alibaba Retail Link All-Around Empowerment——Alibaba Retail Link Guo Kunkun 11:25-12:00 Roundtable Forum——Brand Transformation: Improvement vs. Reconstruction? (Guests TBD) 12:00-13:30 Lunch 13:30-14:00 Distributor Transformation: City Distribution Trend Development——Weijie City Distribution CEO Wang Qi 14:00-14:30 Roundtable Forum——Why Should Distributors Do Logistics in Transformation? 14:30-15:00 Detailed Explanation of Zhongshang Huimin's One Machine, Two Wings Strategy——Zhongshang Huimin Vice President Su Xiaoxin 15:00-15:30 Detailed Explanation of Zhanghe Cloud Factory Strategy——Zhanghe Tianxia Yang Lixiang (Speech Content TBD) 15:30-16:00 Supply Chain Finance: Lubricant for B2B Driving Traditional Business——51 Order CEO Chen Xian 16:00-16:30 2B Investment Principles and Approaches——ZhenFund Founder Xu Xiaoping (Guest TBD) 16:30-17:00 Small Retail, Big Business Opportunities: China's Retail Transformation and Upgrade——Yurun Group E-commerce Division General Manager Wang Jianfeng 17:00-17:30 Roundtable Forum——Who is the King in FMCG B2B Models? (Guests TBD) 18:00-20:00 Dinner For manufacturers and distributors who want to transform, this grand event is not to be missed. Interested friends can long press the QR code below or click "Read Original" to register. Registration Method: Long press the QR code below or click "Read Original" ↓↓↓ Click "Read Original" [Register]