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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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Community Group Buying Mini-Program Live Streaming: Protecting Private Domain Traffic!
How to keep small shops open for business? Launch a community group buying platform to keep small shops open 24/7! 8 steps to start community group buying: 1) Contact Zhongke Shangruan customer service (koudouyouxuan) for community solutions; 2) Open a WeChat Official Account; 3) Open a mini-program; 4) Bind a payment account; 5) Organize the supply chain; 6) Recruit group leaders; 7) List products; 8) Promote the mini-program. As a pioneer in community group buying, Zhongke Shangruan began laying out this field in 2018, and after the frenzy of 2018 and the consolidation of 2019, it has become a necessity in 2020!
小科科After Work Resumes, Re-strategize Marketing to Embrace the New Normal
In the past two days, except for Hubei, the focus has shifted from epidemic supervision to work resumption supervision, and another economic battle has begun. Before the Spring Festival, I outlined three major marketing growth strategies for 2020: product upgrade growth, channel squeeze growth, and three-dimensional connection growth. Now, the original plans and pace have been disrupted, but there are unexpected gains: new marketing tools such as community groups, live streaming, and home delivery services have accelerated the adoption of the three-dimensional connection growth model across industries.
刘春雄Eight Lessons Learned by a City Manager After Returning to Work
Lao Wang, a city manager with over 20 years of experience in the FMCG and daily chemical industry, was caught off guard by the COVID-19 pandemic. After resuming work, he reflects on eight key lessons, emphasizing the importance of O2O, B2B, B2C, CVS, group buying, special channels, lower-tier markets, and risk management, and urges proactive recovery efforts.
许翔Expanding Online, Reducing Costs: JD New Channel's Multiple Measures to Fight the Epidemic Together with Offline Stores
In the battle against the COVID-19 pandemic, millions of small retail stores nationwide are tasked with ensuring residents' daily needs while facing challenges such as supply shortages, reduced foot traffic, declining sales, and cash flow difficulties. JD New Channel is closely monitoring the operational difficulties of small and medium stores in Wuhan and across the country, providing full support to help them overcome these challenges. Measures include actively helping store owners shift their operations online for contactless sales, and introducing multiple support policies to reduce operating costs and safeguard the survival and development of over one million ZhangguiBao users.
New DistributionIs Beer's Foray into Community Group Buying a Good Business?
The COVID-19 pandemic in early 2020 severely impacted China's FMCG market, with many offline stores closing and distributors facing inventory backlogs, while home delivery services saw a surge in demand. In response, beer brands like Tsingtao, Budweiser, and Snow launched community group-buying recruitment plans. This article analyzes whether this move is a viable business strategy, considering factors such as professional teams, differentiated products, distributor support, and pricing stability.
李青林Guide | FMCG Manufacturers Doing Community Home Delivery: Detailed Explanation of the 'Eight Business Steps'
Recently, social media feeds have been flooded with posts recruiting community partners, with major brands like Nongfu Spring, Coca-Cola, Hengda Ice Spring, Yili, Red Bull, and Totole launching online recruitment campaigns. With the epidemic situation still unclear, manufacturers are focusing on community-based home delivery to find a breakthrough in sales.
邢仁宝Online Ordering Surges Amid Pandemic: How Can Companies Accelerate Digital Transformation?
During the pandemic, FMCG manufacturers and distributors are shifting focus to online channels such as community group buying, social communities, and delivery platforms. Dong Yang, from Waiqin 365, emphasizes the need to identify and manage these new channel owners, integrate online and offline operations through digital platforms, and adopt an early and playful approach to digitalization to stay competitive.
365商学院Yijiupi's Strategic Acquisition of Zhangshang Kuaixiao: The Changing B2B Market Behind It
On February 11, Yijiupi announced a strategic merger with Zhangshang Kuaixiao, a leading FMCG B2B company in South China, after which Yijiupi will hold 100% equity in Zhangshang Kuaixiao. The news quickly sparked heated discussions among industry insiders. To this end, New Distribution organized a live discussion on the topic 'During the epidemic, Yijiupi strategically acquires Zhangshang Kuaixiao: Is the spring of FMCG B2B in 2020 coming?' The following is a transcript of a conversation between Zhao Bo, founder of New Distribution, and Zhou Bin, co-founder and COO of Renwoxing Technology, which has been edited and released.
New DistributionWhy Have 'Community Groups' Become the Hot Commodity During the Epidemic?
Now 'community groups' and 'property security guards' have become hot commodities. Connecting with users through terminal community groups is the best opportunity for BC integration.
刘春雄Nationwide Rush for Groceries Revives Struggling Fresh E-commerce
During the pandemic, online grocery shopping has surged, with users setting alarms to grab vegetables, giving a lifeline to the fresh e-commerce industry that faced a shakeout last year. However, companies now face challenges in supply chain, delivery, and user retention, while new opportunities like direct community supply and restaurant retailization emerge.
燃财经工作室SARS Gave Birth to Alibaba, Pneumonia Matures Home Delivery
During the COVID-19 pandemic, home delivery services proved indispensable, resolving the conflict between quarantine and essential needs like vegetables. This has reignited interest in new retail and may spark a new wave of investment, with brands likely to allocate more resources to home delivery in 2020.
刘春雄Under the Epidemic, "Home Delivery" Business Is Accelerated, and "Self-Rescue" Should Seize Offline Scenes
The pneumonia epidemic's impact on business focuses on two directions: how businesses can "self-rescue" to minimize losses, and how the epidemic accelerates the maturation of new business models. The contradiction between "self-isolation" and "rigid household demand" makes "home delivery" the best solution, and it is expected to rise to a new level after the epidemic, while offline scenes will become more precious and may see a "revenge rebound".
刘春雄Community Group Buying, Livestream Selling... Top 10 Innovative Channels FMCG Companies Rushed to Explore in 2019!
As channels fragment and consumers gain more say, manufacturers are shifting from managing channels to managing people—where people are, channels follow. Throughout 2019, channels evolved rapidly, with online-offline integration deepening. Social e-commerce, represented by community group buying and livestream selling, grew quickly and became a channel FMCG companies rushed to enter. Additionally, offline channels offered new opportunities, such as selling juice and small-pack baked goods in fruit specialty stores. In summary, channel integration means seizing the market closest to consumers to meet their faster demands.
袁行恕Selling Baby Formula in the Lower-Tier Market
A former Amazon China VP and COO of Mia explores the lower-tier market's baby formula business, revealing how small-town shop owners act as key opinion leaders, using trust and marketing tactics to dominate sales, while highlighting the stark contrast in pricing and quality between urban and rural areas.
燃财经工作室RELX悦刻 Opens Its First Global Flagship Store, Plans to Open 10,000 Stores in 3 Years
On November 1 last year, the State Tobacco Monopoly Administration and the State Administration for Market Regulation jointly issued a document requiring e-cigarette companies not to sell e-cigarettes online, urging e-commerce platforms to close e-cigarette stores and remove e-cigarette products promptly. For practitioners in the e-cigarette industry, with the loss of online channels, offline has become the most important, even the only, scenario to reach users. Offline channels are scarce, and more intense competition has shifted offline. Convenience stores, nightclubs, and shopping malls have become battlegrounds for e-cigarette brands, with fierce competition. Offline is not like online; some e-cigarette companies failed to survive this struggle and left bleakly, while others still rely on burning money, using high entry fees to subsidize offline market grabbing. Some leading brands are expanding their territory, and RELX悦刻, at this moment, has boarded the fast train of new retail, demonstrating the strength of an industry leader.
New DistributionAmbition of 20 Billion: Anmuxi Doesn't Believe in Brand-Effect Integration
In many marketing departments, brand-effect integration should be the most important KPI this year: how much money spent must bring how much revenue. Brand-effect integration has become the most headache-inducing problem for marketers in 2019. This is due to two reasons: first, the poor macroeconomic environment has led brands to tighten budgets; second, the stimulation from new scenarios such as live-streaming sales, private domain traffic, and influencer seeding has excited every marketer. At the end of last year, I wrote that 2019 is the first year of brand-effect integration, but my point was that 'effect' is not just immediate sales, but the consumer's action after seeing marketing content, a broader and long-term brand-effect integration. Now at the end of 2019, let's revisit brand-effect integration.
杨不坏Calling Out FMCG Giants: The Convenient Noodle and Rice Noodle Market You Overlooked Is Generating Hundreds of Millions for Others!
Product innovation is an eternal theme. Nielsen data shows that new products are a key driver of FMCG sales growth in 2019, contributing 46% to growth. While everyone knows innovation is crucial, the direction is often unclear. However, since 2018, a dark horse category—regional specialty snacks—has emerged, with pre-packaged, ready-to-eat versions becoming a new direction in FMCG innovation. The brand 'Hi Eat Home' (嗨吃家) has risen to prominence by transforming local spicy hot rice noodles (酸辣粉) into a packaged product, leveraging social e-commerce and short-video platforms to lead the category.
袁来B2B Platform vs. Community Group Buying: Angel or Disguise?
At the Alibaba Retail Link annual meeting on August 28, 2019, and with Tencent continuing to invest heavily in Yijiupi, the two giants once again demonstrated their ambition and persistence in targeting 6.8 million small retail outlets. This article examines the challenges of FMCG B2B, the rise of community group buying, and whether it serves as an angel or a disguise for B2B platforms.
陈海超Community Group Buying: "Farewell to the Jianghu" or Rebuilding the "Jianghu"?
After a year of turmoil, community group buying has finally encountered the difficulties and predicaments that were bound to appear. While platforms with solid foundations may still sustain themselves, the industry's downturn inevitably brings some pain. For those with weak foundations, the market has issued a death sentence; even seeking acquisition is difficult in the current environment. Especially in lower-tier markets, which served as the original driving force and a story for capital markets, the deeper the descent, the more likely it is to lead to self-destruction.
刘华Li Jiaqi and Viya's Livestreams Are a Hit: Should Brands Follow Suit?
As influencer livestream e-commerce surges, brands face the dilemma of whether to participate. This article explores how to view this trend correctly and offers eight key principles for small and medium-sized FMCG companies to avoid pitfalls when partnering with influencers.
刘少德 刘华Monetizing Traffic? Sorry, You Are the One Being Monetized
The article argues that the current obsession with 'traffic' in business is misguided, as traffic itself is not a reliable path to profit. It warns that companies focusing solely on traffic acquisition often become the product being monetized by platforms, and advocates for a return to value creation and long-term professional marketing strategies.
苗庆显Internet Snacks: Thriving Online, Surviving Offline
The smoke has not yet cleared, and the battle in the internet snack industry is a true reflection of consumption changes and technological transformation. "Everything is ready, waiting for battle!" On November 8, 2019, the eve of Singles' Day, Zhang Liaoyuan, founder of Three Squirrels, sounded the clarion call on his social media. "This may be the most anxious Singles' Day, the busiest in preheating, and the most cognitively profound." Corresponding to Zhang's call, the headquarters of Three Squirrels in Wuhu, Anhui, was adorned with red flags and banners, full of passion and enthusiasm.
里雨曦"No Middleman to Earn the Difference" — Nonsense!
The article argues that middlemen (distributors) in the FMCG industry are not obsolete but essential, providing logistics, capital flow, and information flow that improve efficiency and reduce costs. Despite the rise of e-commerce and B2B platforms, distributors will not disappear but will evolve, becoming more specialized and important in the supply chain.
袁来Six Years Online, Breaking Records Repeatedly: How Tsingtao Beer's E-commerce Has Grown
At 00:15 on November 11, 2019, Tsingtao Beer's Tmall Supermarket sales exceeded its entire 2018 Double 11 sales. After 24 hours, Tsingtao Beer broke records again, with Tmall flagship store sales up 212% year-on-year on Double 11, and ranking first among JD.com POP stores and fastest-growing in JD's liquor category. 2019 marks Tsingtao Beer's sixth year online, during which it has repeatedly broken records. As a leading Chinese beer e-commerce player, how has it achieved continuous growth?
李青林