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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 37 of 52
After the Pandemic, Where Will Community Group Buying Go?
At the start of 2020, affected by the pandemic, people's activity radius across the country was greatly reduced. Many retail enterprises suffered heavy losses, but the pandemic also forced businesses to adjust and evolve, with more physical retailers and even brands beginning to try community group buying. This model has gained user base and may change consumers' future fresh food purchasing habits.
New DistributionCity Manager in a First-Tier City: Can We Make Up for Sales Lost to the Pandemic in Q2?
From the office balcony, the traffic on the main road below has returned to its usual congestion, but foot traffic in stores remains sluggish. After a conference call, Lao Wang is worried, as the provincial manager insists that headquarters requires making up for lost sales in the next two months. He resolves to fight competitors for sales, no matter how difficult.
许翔 Ryan XuLuo Yonghao Sells 'Nuts' Again in Livestream?! What Does This Have to Do with the Food Industry?
On April 1 at 8 PM, Luo Yonghao made his debut in livestream e-commerce. After announcing his livestream sales, netizens were abuzz: what was Old Luo up to this time? On March 31, he announced his first official product: the Xiaomi Mi 10 phone. But when viewers tuned in expecting to see him sell Xiaomi, they saw... Old Luo selling nuts again! (April Fool's joke, albeit late.) Don't worry, it's not the same 'nuts'—this time it's Qiaqia's Daily Nuts.
FBIFWhen Wahaha Spends 200 Million on E-commerce: Never Go Against the Trend!
The situation is indeed stronger than the individual! A few years ago, Zong Qinghou, who had topped the Hurun Global Rich List (mainland China) three times, was skeptical of Jack Ma's e-commerce model. Now, at 74, he has finally embraced e-commerce by registering Hangzhou Wahaha E-commerce Co., Ltd. with 200 million yuan. From resisting to embracing e-commerce, Zong Qinghou's journey reflects the dramatic changes in China's business ecosystem.
电商君本尊2020, the Battle of "Selling Vegetables"! Hema, Miss Fresh, Meituan, Suning, JD.com...
For online grocery shopping, we need more patience and time. But 2020 is destined to be a fierce competition. In 2020, "selling vegetables" will eventually become a hot topic of continuous discussion. Whether for industry development or market competition, a critical moment may be coming. From an industry perspective, fresh e-commerce is becoming a major trend, but the growth rate remains to be seen. In terms of market competition, competition between current models and between giants will be even more brutal this year. Any company that has not yet reached the shore faces a huge crisis. This...
零售商业评论Distributors' Second Venture into Community Group Buying: Whose Business Are They Really Taking?
Community group buying has become a familiar term to many distributors after the COVID-19 pandemic. While the trend might have fizzled out by 2019 without the pandemic, it was reignited in February 2020 due to the outbreak. This article, from a distributor's perspective, explores the differences between traditional distribution and community group buying, the platform business model, and clarifies that community group buying actually competes with hypermarkets and wholesale markets, not with fellow distributors or community stores.
袁来Essential for City Managers | A Battle Map for Omnichannel Distribution Strategy in Frontline Markets
A city manager, exhausted from late nights, reflects on the changing market landscape with more fragmented channels. He proposes a 'omnichannel growth, sell-through first' strategy, emphasizing precise distribution, price chain management, product differentiation, ROI-focused promotions, and localized brand building, along with organizational upgrades in details, resources, co-creation, and talent.
许翔 Ryan XuWhy Don't Supermarket Giants Make Better Use of Their Own Traffic?
During the pandemic, physical retailers saw a surge in online sales, prompting many to invest in their own digital channels. This article explores how companies like Better Life and Carrefour leveraged their private traffic, the challenges of transitioning from third-party platforms, and the strategic importance of building a sustainable online presence.
AI财经社作者In the Era of Omnichannel Distribution, Will Traditional Business Managers Be Eliminated?
As a veteran city manager, Lao Wang, who has long been relied upon by his company, is feeling frustrated and depressed after missing performance bonuses for three consecutive months. With the rise of new retail and digital channels, he wonders if he is being left behind. The article argues that while the FMCG landscape is fragmenting, traditional channels still account for 80% of sales, and business managers should expand their comfort zones by learning new skills rather than abandoning old ones.
许翔Changes During the Pandemic: What New Opportunities Will They Bring to the Food Industry?
The COVID-19 pandemic has dramatically changed consumer lives, with many trying and getting used to online grocery shopping and paying more attention to food safety and quality. These changes are likely to influence consumer choices and create new opportunities for the food and e-commerce sectors.
中粮我买网New Retail, Community Group Buying, Livestream Selling... Channels FMCG Companies Must Watch in 2020!
As consumption evolves, the way consumers obtain products has shifted from 'people move, goods don't' to 'people don't move, goods move.' With the development of the internet, consumer spending has transformed from centralized visits to physical supermarkets, community convenience stores, and top e-commerce platforms into diverse, decentralized forms, with new channels emerging constantly. Brand owners can no longer rely solely on traditional channels; they must seek out where consumers are, because wherever there are consumers, there is consumption. 1. Livestream selling becomes normalized...
长袖Unmanned Retail: 'Unmanned' Revived
After more than two months of epidemic control, 'contactless' has become a high-frequency term, signaling a shift in consumer behavior. This has revived interest in unmanned retail, which had failed in its first wave. The article examines whether this 'premature baby' has now grown up, focusing on how the pandemic has created real demand for contactless shopping and how the industry has evolved from a tech-driven concept to a practical retail upgrade.
刘然The Essence of Brand Owners Doing Private Domain Traffic Is Managing KOLs!
The article discusses how brands like 自嗨锅, 王饱饱, and AKOKO have risen rapidly due to changes in media, channels, and consumer behavior, shifting from traditional retail logic to attention-based marketing. It argues that private domain traffic is not just about accumulating followers but about building trust and relationships through KOLs and community, ultimately enabling effective recommendations.
赵波Home Delivery E-commerce is a Good Medicine, But It Can't Save Most FMCG Companies!
1. What are the categories of home delivery e-commerce? 2. What are the differences between different types of home delivery platforms? 3. How to choose the right home delivery platform for cooperation? Affected by the epidemic, many traditional retail and catering stores have closed, and goods cannot be delivered to terminals due to traffic issues, causing the Spring Festival sales season to suffer a setback. Many FMCG companies have launched self-rescue measures, such as Yili...
新经销刘少德Community Commercialization: From Private Domain Traffic to Public Domain Traffic
Previously, any business system related to communities was called private domain traffic. However, during this year's epidemic, when communities were closed and e-commerce had no logistics, it was the 'community groups' of traditional stores that became the main channel connecting residents. Traditional channels have always been regarded as public domain traffic. This is a major step for communities moving from the commercial fringe to the mainstream, from private domain traffic to public domain traffic. In December 2019, I predicted this direction in my article 'The Disappearance of Community Dividends, the Real Beginning of Community Commercialization'. The COVID-19 pandemic only accelerated the pace of communities entering public domain traffic.
刘春雄Alibaba, Tencent, JD.com, Meituan and Other Giants Battle, New Retail Sparks Mid-Game Campaign
As Alibaba, Tencent, JD.com, Meituan and other giants enter the fray, new retail has moved into the mid-game after a period of cost-no-object exploration, with the core of competition becoming who can truly achieve profitability. At this point, a 'mid-game review' is needed: what detours were taken in the past, and where is the future direction? 2020 may become a major node in the transformation of China's retail industry. Since Jack Ma introduced the concept of 'new retail' at the 2016 Yunqi Conference, Tencent, JD.com, Meituan and other giants have followed suit. With capital backing, the traditionally 'hard and low-margin' traditional retail industry...
谢芸子Can Unmanned Retail Seize the Opportunity to 'Turn the Tables' After the Pandemic?
Unmanned retail faces challenges in finding suitable locations and meeting appropriate scenarios. Since the outbreak of the pandemic, besides mainstream channels like offline supermarkets and fresh food e-commerce, unmanned retail has become one of the purchasing channels for daily necessities. Recently, after the completion of Huoshenshan Hospital, an unmanned supermarket in the epidemic area was launched, built by Alibaba's Taoxianda and Hubei chain supermarket Zhongbai Warehouse, operating 24 hours a day and serving over 200 customers on its first day. Luckin's unmanned coffee machine 'Ruijigou' has also entered multiple hospitals in Wuhan. During the fight against the epidemic, unmanned supermarkets, unmanned delivery, and unmanned cabinets have become particularly important.
操秀英Community Marketing: Dual-Line Deep Distribution Online and Offline!
Community marketing is defined as exploring consumer characteristics and channel features in residential, work, and entertainment scenarios based on geographic location, against the backdrop of urbanization. With 1.4 billion people and over 400,000 communities expected by 2020, community marketing is seen as a system covering the majority of consumers, with two centers: to-store and to-home, and four keywords: deep differentiation, e-commerce, community, and delivery. The key concept is dual-line deep distribution, where offline and online channels are integrated for comprehensive coverage.
方刚Overnight, Community Group Leaders Were All Snapped Up!
If there was one of the hottest keywords in 2020, it was community group leaders. Major FMCG brands from beer to beverages to food to condiments to daily chemicals suddenly made the position of community group leader the top searched job in the FMCG industry, becoming the apple of every FMCG company's eye. Overnight, community group leaders were all snapped up! The community group buying channel was enthusiastically embraced by manufacturers, who placed their hopes on it as a lifeline during the pandemic. My article 'Ten Questions: The Marketing Model of Recruiting Community Group Leaders in FMCG' also sparked heated discussion among FMCG practitioners and marketing gurus.
1号子弹Distributors Want to Try Community Group Buying? Stay Calm and Prepare for a 'Second Start-Up'!
The pandemic has reignited community group buying, prompting many distributors to enter this business. However, it's far more complex than it seems, requiring a shift from B2B to B2C thinking, daily category planning, and operational expertise. Distributors should approach it cautiously, ideally with a fresh team and a pilot project, while recognizing the broader trend of channel diversification.
袁来Offline: Build One Store Well; Online: Build One County Well
Offline, build one store well—this is the requirement for connection dimension and depth; online, build one county well—this is the requirement for communication density after three-dimensional connection. The operational logic of three-dimensional connection can be summarized in one sentence: offline, build one store well; online, build one county well. Offline, building one store well means the store is the best unit for initiating three-dimensional connection, starting from a single store, expanding to communities, then to networks, thereby connecting three spaces. Online, building one county well means the county is the smallest unit for judging communication and transaction density. In marketing, density is cognition, and density is brand. Achieving high-density communication ignition in a county can be replicated in a city or province.
方刚Tsingtao Beer's Three Axes: Can They Open the Path to Social E-commerce?
In 2020, beer distributor Lao Wang and his brand owner Zhang are anxious due to the pandemic's impact on sales. Tsingtao Beer launches a three-pronged strategy—community group buying, contactless delivery, and a distributor program—to enter social e-commerce, leveraging its early layout and integrated online-offline logistics. This move is seen as a long-term strategic initiative to enhance brand power and consumer engagement, not just a short-term remedy.
李青林Home Delivery Becomes a Hot Trend, Manufacturers Rapidly Increase Investment, but Two Things Must Be Recognized!
In 2020, due to the pandemic, O2O home delivery has become a hot trend that all manufacturers are paying attention to. Recently, in New Distribution's Douyin live stream, many experts also advised manufacturers to pay more attention to the development of the home delivery model.
赵波Home Delivery Is Hot, the First Half Is Over, What About the Second Half?
An important feature of the internet is the separation of transaction and delivery. E-commerce is a typical example. The COVID-19 pandemic has shown us the separation of transaction and delivery in offline and community scenarios. Thanks to the 'home delivery' model, which provided a new solution when traditional delivery was disrupted, it even saved some community e-commerce platforms that were on the verge of closing. So, after the pandemic, will home delivery still have a future? If so, who will benefit? Some have said that home delivery might even replace in-store delivery and become the mainstream delivery model for commerce.
刘春雄