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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 36 of 52
Coca-Cola Can't Resist Either: Is Social E-commerce Really That Attractive?
On May 20, Coca-Cola's Tmall flagship store launched a new plant-based beverage called 'Zunxuan 28 Sleep Wake Beauty', positioned as a 'sleep aid and beauty' drink. As the new product was officially launched on Tmall, Coca-Cola China also announced that it would be sold nationwide through social e-commerce channels. As a popular subcategory under the health trend, Coca-Cola China's entry into plant-based beverages is not surprising, but notably, this is Coca-Cola China's first foray into social e-commerce.
New DistributionCommunity Group Buying Is a Good Business, but Why Do Most Distributors Fail at It?
Amid the pandemic, community group buying has once again become a focus of attention. While leading platforms like Xingsheng Youxuan, Shihuituan, and Shixianghui are expanding nationwide, this business model, which originated in 2018, is drawing increasing interest from brands, distributors, and retailers. For distributors, community group buying can be a good business, but most struggle due to a lack of fresh food category management, community operations, and supply chain organization capabilities. However, by partnering with platforms or software service providers, distributors can successfully transition.
New DistributionCity Manager on the Frontline: Facing Omnichannel Distribution, We Don't Need to Escape Our 'Comfort Zone'—Just Expand It!
A city manager reflects on how the COVID-19 pandemic has accelerated the shift to omnichannel distribution, urging frontline managers to expand their existing capabilities rather than abandon them. He provides a strategic framework for adapting the 4Ps (channel, price, product, promotion) to new and old retail scenarios, emphasizing precision and hands-on engagement.
许翔 Ryan XuLying Flat: 10 Futures of Livestream E-commerce
The author reflects on the evolution of livestream e-commerce from a mocked format to a mainstream industry, predicting major trends including the rise of professional anchors, virtual anchors, and the integration of live streaming with traditional media and retail.
躺平美滋滋的Nongfu Spring is like Meituan
Nongfu Spring, formerly known as Xin'anjiang Yangshengtang Drinking Water (renamed Zhejiang Qiandao Lake Yangshengtang Drinking Water Co., Ltd. in 1997), was founded in 1996 with a registered capital of 20 million yuan. In 2001, it was restructured and renamed Nongfu Spring Co., Ltd. with a share capital of 147 million. Typically, restructuring into a joint-stock company is a preliminary step for an A-share listing, but it wasn't until 2003 that Nongfu Spring was designated as a 'prospective listed company' by the Zhejiang Securities Regulatory Bureau. It was not until May 2008 that Nongfu Spring signed an A-share listing tutoring agreement with CITIC Securities.
EastlandThe Private Domain Live Streaming You Want Is Here
Live streaming can do more than just have influencers sell products. With this in mind, the product managers at Field 365 developed private domain live streaming, which allows companies to build their own live streaming channels without paying traffic fees to platforms like Taobao or Douyin, and only show content to targeted viewers.
提升企业销售效率This Market, About to Reach 100 Billion Yuan, Is It Collecting 'IQ Tax'?
According to institutional forecasts, China's meal replacement market will reach a scale of 100 billion yuan in the coming years. Meal replacements are foods that can replace regular meals, such as black sesame paste and oatmeal. The market is growing rapidly, but the question remains: can these products actually make money? The reality may surprise you.
一念S2b: Mom-and-Pop Stores vs. Big Chains: From O2O to B2B, What's the Endgame?
For small shops, the most pressing need is to make more money. This article categorizes small businesses into supply-chain-oriented and service-oriented types, analyzes their pain points (customer acquisition, cheaper goods, capital, branding, SaaS), and argues that while O2O failed due to efficiency loss, B2B and S2b models can empower these small businesses by improving supply chain efficiency and providing services, ultimately returning to the fundamentals of business: cost reduction and profitability.
思维浓汤 张帆Heavyweight | 2019-2020 China FMCG Community Group Buying Industry Report (with download)
Affected by the epidemic, community group buying has attracted increasing attention from brand owners and distributors, who are eager to try it. However, as the impact of the epidemic gradually weakens, will community group buying become a regular distribution channel? What value and significance will it bring to brand owners and distributors? How should they cooperate with community group buying platforms? Based on these questions, the New Distribution research and consulting team, together with dozens of community group buying platforms, supply chain enterprises, and software warehousing service providers, has compiled the "2019-2020 China FMCG Distribution Channel Report - Community Group Buying".
新经销咨询团队Market: Online, Offline, or Community? How to Integrate the Three?
The article discusses the integration of offline, community, and online spaces through three paths, emphasizing the importance of three-dimensional connection for marketing. It highlights the need for high-density communication to achieve brand recognition and suggests strategies like rolling and sensational tactics for competitive advantage.
刘春雄Deconstructing Livestream E-Commerce
Livestream e-commerce is booming, attracting everyone from top influencers to CEOs. This article deconstructs why it's popular, its business logic, how participants profit, and its strengths and limitations, emphasizing the importance of building a moat and acting as the user's agent.
刘润Internet: Brand Owners Must Be the Protagonists!
Without community groups, brand owners cannot universally connect with users. Just as e-commerce connects users through platforms, 2B connections also require an intermediary. During the COVID-19 pandemic in 2020, home delivery services, community groups, and live streaming became popular, with traditional businesses surprisingly taking the lead.
刘春雄A Practitioner's Deep Review: The Essence, Inherent Problems, and Future Possibilities of Community Group Buying
Like other trends, community group buying started in 2018 and gradually faded after a year and a half, leaving only a few leading companies quietly cultivating and merging. However, the outbreak of the pandemic has brought this business model, which combines fresh produce, home delivery, and private domain traffic, back into the spotlight. For players forced into the game, what kind of market is community group buying now? What possibilities and new opportunities lie ahead? Recently, in a sharing session for members of Langchao New Consumption, Xing Yunfei, who entered the community group buying industry in 2017 and held senior positions at several well-known platforms, deeply reviewed the current landscape, models, inherent problems, and future directions of community group buying.
邢云飞Discounts and Price Cuts No Longer Work: How Can Food Promotions Win Hearts?
The pandemic has shifted daily life online, making e-commerce and digital strategies crucial for food brands. However, online promotions require more than just price cuts; they must engage consumers' hearts and minds. This article analyzes innovative online promotion tactics, using Telunsu's QR code campaign as a case study, and discusses how to win and retain customers through personalization, emotional connection, and private traffic.
FBIFKuaishou Live Streaming: A Practical Guide for Merchants to Sell Goods
This article provides a comprehensive guide for merchants on how to sell products via Kuaishou live streaming, covering team setup, operational strategies, finding带货 anchors, and the current state of the Kuaishou e-commerce ecosystem. It emphasizes the importance of live streaming over content creation for sales, and highlights the effectiveness of '打榜' (ranking battles) as a key traffic acquisition method.
Keny伟After 8,000+ Livestreams, 7 Formulas for Explosive Sales
Livestreaming is one of the most controversial tracks today. On one hand, it has become a vital tool for many companies to survive the pandemic, and with Luo Yonghao's entry, the field is booming. On the other hand, some marketers criticize it, saying only incompetent marketing departments rely on livestream selling, and that it doesn't build brand equity. But livestreaming is not just about selling; it's also marketing. Using Luo Yonghao's first livestream on April 1 as an example, the article explores the three key elements of viral products (people, goods, and place), common misconceptions, and provides seven formulas for success.
见实Wahaha Brand Social E-commerce 'Hadodo' Accused of False Advertising and Suspected Pyramid Scheme; Company Responds: 'Dealer Behavior Unrelated to Us'
Wahaha's e-commerce arm has been led astray by its dealers. After publicly criticizing Jack Ma's e-commerce model, Wahaha has nonetheless ventured deep into e-commerce. Its partner, Hadodo, which markets itself as 'Wahaha Brand Social E-commerce,' is now accused of false advertising and suspected pyramid scheme activities. Wahaha claims Hadodo is merely a national distributor with no equity or management ties, while Hadodo denies all allegations, attributing any improper conduct to individual dealers.
左尔Wahaha to Build Four E-commerce Platforms: What Is Zong Qinghou's Big Move?
On the evening of April 17, Wahaha Group Chairman Zong Qinghou announced plans to enter e-commerce by building four platforms, including health products, food and beverages, cross-border, and Habao Amusement Park. He emphasized that he is not against e-commerce but opposes burning money and selling counterfeit goods, and he aims to integrate online and offline channels to drive digital transformation.
周淳淳The Two-Dimensional Model of Community Group Buying
The most important knowledge system I studied in 2018—the business dimension—can explain many innovative retail e-commerce business models, including the currently popular community group buying. Since the second half of 2018, community group buying has attracted over 3 billion yuan in capital, with top-tier institutions like Sequoia, Hillhouse, IDG, GGV, and Today Capital placing bets. To fully understand the impact of community group buying on the future of retail e-commerce, let's first review the main content of the 'business dimension'...
我是庄帅Community Group Buying: A Major Shakeout on One Side, Unconventional Players Entering on the Other
Community group buying is based on trust in the group leader, a trust that carries warmth. As the industry undergoes a major reshuffle, unconventional players such as restaurants and supply chain companies are entering the scene, leveraging their unique advantages.
田巧云After Over a Decade in FMCG Sales, It's Time to Shift from Channels to Scenarios!
When it comes to channels, many practitioners first think of traditional ones like hypermarkets, community supermarkets, and grocery stores, which have dominated the market for years. Recently, online channels such as community group buying, O2O delivery platforms, e-commerce, and livestream selling have emerged, but their sales share is limited, and frontline salespeople often find them hard to reach or influence. However, this doesn't mean frontline business is confined to traditional channels; instead, we should adopt a scenario-based mindset to discover new opportunities. By understanding that behind every channel lies a consumption scenario, salespeople can identify new scenarios, match them with appropriate products, and create incremental growth.
潘利华FMCG Manufacturers, It's Time to Embrace Home Delivery E-commerce!
Home delivery e-commerce has become an unstoppable trend after the pandemic. According to a survey by the China Chain Store & Franchise Association, home delivery business for offline retailers grew 80%-200% during the outbreak, with some seeing online sales triple year-on-year. Walmart reported a 4.4x increase in O2O sales and a 15.2x surge in orders via its mini-program. As consumers shift from forced to habitual online shopping, FMCG brands must seize this opportunity early.
袁来The So-Called 'Revenge Spending' Is Just Another 'Pep Talk' Pie in the Sky
The article argues that the widely discussed 'revenge spending' after the pandemic is largely a myth, as most consumption is either time-sensitive, delayed, simplified, or shifted, and overall consumer confidence and purchasing power will decline. It advises businesses to avoid risky ventures and instead adopt a cautious, 'active pessimist' approach to navigate the changing market.
苗庆显Too Late to Misunderstand Fresh Food Home Delivery
During the COVID-19 pandemic, fresh food home delivery demand surged, prompting retailers like Fresh Legend and Rainbow to rapidly develop their own delivery services. The article analyzes whether this demand will persist, the challenges of supply chain and logistics, and the trend of retailers building self-operated delivery systems over third-party platforms.
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