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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 39 of 52
Trends in Short-Video Live-Streaming E-Commerce on Kuaishou and Douyin
2020 is set to be the most important year for private domain traffic and content e-commerce monetization. In 2019, social e-commerce, community group buying, B2B, and new retail all entered a period of consolidation after rapid growth, but short-video content e-commerce continued to surge, with the three major platforms—Taobao Live, Kuaishou, and Douyin—making significant moves to build massive traffic pools.
New DistributionE-cigarette Offline Exodus
A ban issued by regulators on November 1 has effectively ended e-cigarette e-commerce in China, and on November 15, Apple removed 181 e-cigarette apps from its App Store. With online sales blocked, e-cigarette companies are pivoting to offline retail, sparking intense competition for physical store channels.
燃财经工作室They Say Community Group Buying Isn't Profitable, How Did She Achieve Tens of Millions in Revenue Through It?
This article explores whether community group buying is a good business, how small entrepreneurs can avoid pitfalls in the increasingly competitive market, and future opportunities. It tells the story of Ding Mengqi, founder of Xiangtuan, who failed twice before finding success with a self-operated warehouse and drop-shipping model, achieving annual GMV of over 30 million yuan.
新经销刘少德Double 11 | Data from Four Major E-commerce Platforms Released: Which FMCG Brands Are Leading This Year?
The 2019 Double 11 shopping festival concluded with Tmall recording 268.4 billion yuan in total transactions, JD.com reaching 204.4 billion yuan, and Pinduoduo and Suning also performing strongly. This year's event highlighted trends such as new product launches, KOL live streaming, and channel下沉, offering insights for brand growth in 2020.
New DistributionGrowth Path for Traditional Channels: Counterattacking Online
Why counterattack online? Because offline channels are losing too much sales. In 2018, total retail sales of consumer goods reached 38 trillion yuan, with online retail at 9 trillion, accounting for 23.9%. Online sales of physical goods already account for 18% of total sales. If these sales had remained offline, traditional channels would be in a much better position. The growth rate of total retail sales has been declining, from 17% in 2011 to 10% in 2017, and further to 9% in 2018.
刘春雄The Stories of Community Group Buying
Community group buying has evolved through various factions, from B2B and B2C platforms to WeChat-based groups and fruit retailers, each with distinct strengths. The article explores the competitive landscape, key players like Shihuituan and Xingsheng Youxuan, and the emergence of a 2.0 version led by convenience store chains, highlighting the industry's dynamics and future directions.
陈海超Breaking | E-cigarette Industry Faces National Standard, Online Channels Cut Off!
On November 1, the State Tobacco Monopoly Administration and the State Administration for Market Regulation issued a notice to protect minors from e-cigarettes, urging the closure of online sales channels and removal of e-cigarette products and ads. This takes effect immediately, meaning all internet sales sites and e-commerce platforms must remove e-cigarette products and ads within the day.
New DistributionDeep Dive: What's the Difference Between Li Jiaqi and the "Quack Doctors" of TV Shopping?
This article compares the current trend of influencer marketing on platforms like Douyin with the historical phenomenon of TV shopping, arguing that both share the same underlying logic of live-stream selling but differ in transaction efficiency. It warns that without proper governance, influencer marketing may repeat the mistakes of TV shopping, leading to false advertising and low-quality products, while emphasizing the importance of top salespeople and the role of intermediaries.
苗庆显Brand Owners Take Note: 'Private Domain Traffic' Has Arrived—Should You Follow?
Private domain traffic is a new concept that has garnered significant attention in the marketing field this year, both online and offline. There is considerable debate about its value: some see it as a revolutionary marketing innovation that will transform traditional models, while others dismiss it as merely adding friends on social platforms. This article argues that private domain traffic will become the primary marketing model of the future, potentially replacing traditional systems, and offers guidance on how enterprises can build a new marketing system centered on it.
鲍跃忠Community Group Buying Officially Enters the Era of Three Kingdoms: Should Brands Follow or Not?
After a year of brutal growth, community group buying has settled into a competitive landscape dominated by a few major players. This article analyzes the current competitive dynamics, whether there are still opportunities for new entrants, and whether brands should partner with these platforms.
新经销刘少德Instant Noodles in China: A Comeback from the Brink
Two years ago, the joke that food delivery had killed instant noodles was popular. Now, instant noodle sales have surged past 40 billion packs, while Meituan suffers huge losses. The revival is not due to premium products but to consumers tightening their belts amid economic uncertainty.
肥肥猫2019 Kuaishou Short Video & Live Streaming E-commerce 'Launch Class' · Yiwu Station: Join Us to Create the Future Together!
In 2018, Yiwu saw the emergence of China's first internet celebrity live-streaming village, rapidly forming an ecological industry chain and incubating numerous mid-tier带货 influencers. By August 2019, Yiwu ranked second nationwide in express delivery volume, with the lowest costs. Meanwhile, Yiwu Commodity City, the world's largest small commodities market, provides strong supply chain support. On the Kuaishou platform, beyond top influencers with sales exceeding 100 million, new accounts can quickly gain followers within a month, and a single short video can drive a product to millions in sales, continuously replicating sales miracles.
美品树Community Group Buying: A Battle Royale
Behind the impressive order numbers lie losses, and once financing fails to keep up, the surviving players in community group buying will face an even more difficult game. A year ago, the wave of community group buying startups surged, and capital gave rise to many entrepreneurial stars, one of which was Songshu Pinpin. Among these startups, Songshu Pinpin launched the latest, officially going online in August 2018. However, thanks to the halo of its founder Yang Jun, a former Meituan veteran, Songshu Pinpin secured $61 million in financing within just one year. Tu Fanfei, a former employee of Songshu Pinpin, still remembers the scene when he joined the company last September, describing it with four words: chaotic and messy.
星莹 晋源 钟微Short Video + Live Streaming: Seven New Weapons for Manufacturers/Distributors to Drive Sales!
In the internet age, wherever users spend their time, business opportunities explode. On one hand, with the spread of mobile internet, user time is more fragmented, and the rise of 'micro' and 'short' new forces is irreversible. On the other hand, history keeps repeating itself: live streaming e-commerce continues TV shopping, show live streaming revives 1930s nightclubs, and 'laotie' economy interprets new master-apprentice fan guilds. Selling products has become the best monetization model for short video + live streaming. Is the grassroots + platform rhythm another opportunity to disrupt tradition, or just a flash in the pan?
王军Setting High Prices Online: A Win-Win or Digging One's Own Grave?
Currently, many companies have significant differences in how to integrate online and offline channels, and how to position the future market landscape for in-store purchases versus home delivery. Some companies, either due to habit, focus on existing offline markets, or the complexity of omnichannel transformation, have adopted strategies that favor offline and neglect online, such as setting high prices on online platforms to drive customers to offline stores. This approach may yield short-term results but is fundamentally flawed and dangerous in the long run. The future lies in omnichannel integration, and companies must adapt to changing consumer purchasing habits, especially the shift toward online and home delivery, to avoid strategic errors.
鲍跃忠It's Not That Community Group Buying Doesn't Work, But That a Large Number of Platforms Got It Wrong from the Start!
Community group buying is in a dilemma: while some platforms secure funding and expand, others face closures and consolidation. The key issue is that relying solely on fresh produce for profitability is unsustainable, and the future lies in evolving into regional community service platforms that offer a broader range of products and services.
新经销刘少德Pinduoduo and Three Squirrels: Who Is Lying?
On the first day of the National Day holiday, Three Squirrels issued a statement accusing Pinduoduo of selling unauthorized products, while Pinduoduo responded by framing the issue as a battle between 'new consumption' and 'new retail,' hinting at forced 'either-or' choices. The dispute highlights the intense competition among e-commerce platforms ahead of the Double 11 shopping festival.
郭晓康Carrefour China's Past: Suppliers Pay 10,000 Yuan to Enter, E-commerce Impact Causes 1.5 Billion Yuan Loss in Two Years
This article is authorized to be republished from Finance World Weekly (ID: cjtxzk); author: Wang Can, editor: Hua Ji. As a veteran retail giant, Carrefour China, after enjoying the initial consumption growth dividend, failed to complete its business transformation in time and eventually sold its business, which is indeed regrettable. On September 27, Suning.com announced that its wholly-owned subsidiary Suning International had completed the acquisition of Carrefour China's equity. It is understood that Suning International acquired 80% of Carrefour China's shares for 4.8 billion yuan in cash equivalent to euros, and paid on September 26...
财天作者The "Half-Hour" Retail War!
The topic of new retail has been around for three years. During this time, innovative models and capital have driven progress, with some companies leading the race while others have exited. The process aligns with initial expectations, focusing on efficiency upgrades and online-offline integration. This article explores the rise of new consumption trends and the half-hour retail model, supported by case studies like Hema and Luckin Coffee.
零售商业评论Managing Warehousing and Logistics: How Can Cross-Border E-Commerce Be Efficient?
Cross-border e-commerce has become increasingly popular among consumers. For platforms and related enterprises, cross-border e-commerce logistics involves multiple links, long lead times, and high costs, making supply chain management a bottleneck that must be overcome. How can cross-border e-commerce enterprises efficiently manage warehousing and logistics? As a pilot city for cross-border e-commerce, Pingtan in Fujian has successively launched bonded import and direct purchase import businesses in recent years, attracting a large number of upstream and downstream enterprises in the industry chain. As of now, Pingtan has over 90 e-commerce enterprises, with an increasingly prominent industrial clustering effect. In the first half of 2019, the value of goods entering the bonded import zone for cross-border e-commerce in Pingtan Comprehensive Experimental Area exceeded 300 million yuan, a year-on-year increase of 64%, while the value of goods leaving the zone exceeded 420 million yuan; international express parcels totaled 1.67 million items, up 90.6% year-on-year, with a value of approximately 450 million yuan, up 154% year-on-year.
New DistributionCan 6 Million Small Stores Become 'Pinduoduo'?
A friend named Wang Hua has opened seven 'Pinduoduo-style' stores in Y province, following the model of Hunan-based supermarket Leerle and snack chain 'Snacks Busy', which use low prices to attract customers and achieve rapid growth. This article analyzes the common logic behind these successful low-price retail models and questions whether China's 6 million small stores can be transformed with new supply chain systems.
任小东Community Group Buying Heads Consolidate: Who's Most Anxious?
As of September, with the merger of 'Ni Wo Nin' into 'Shihui Tuan' to form the new Shihui Tuan, and Squirrel Pinduoduo entering a strategic adjustment period, the community group buying track is forming a duopoly with only Xingsheng Youxuan and the new Shihui Tuan. This has put pressure on small and medium players and group leaders, prompting excellent leaders to start their own operations using SAAS tools and social infrastructure, evolving from KOC to KOL and KOT. The article suggests that for small players, focusing on high customer unit prices and niche marketing is key, and introduces the JD Community Group Buying Alliance as a solution to provide infrastructure and support.
任小东Revamping County Town Shopping Malls with Private Domain Traffic
During the Mid-Autumn Festival, I visited a county town mall owner to discuss opportunities in lower-tier markets. Instead, he complained about the tough business environment, but we eventually explored how to use private domain traffic to revitalize his mall. By building a private traffic pool of 30,000-50,000 WeChat contacts and creating viral products, the mall can become a local consumption landmark.
杨不坏Three Squirrels: Behind the Scenes
As school starts, the author, away from home, decides to send snacks to their kids and becomes intrigued by the brand Three Squirrels. After seven years, the company has evolved from an online-only brand into a digital supply chain platform enterprise, with impressive financials and a strategy focused on product diversification and offline expansion.
郭之富