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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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Distributors: How to Win the Community Group Buying Battle?
In 2018, community group buying became the hottest trend in retail, offering distributors a chance to break through regional, channel, category, and profit limitations. This article provides a detailed guide for distributors on how to succeed in this high-threshold operational business, covering investment, team building, category selection, operations, and supply chain management.
王怡栋&胡小印From Zero to One: How to Launch a Community Group Buying Business?
The following content is from the speech delivered by Mr. Li Bingyuan, founder of Qugou & Youtuan, at the "FMCG2019·China FMCG Conference" hosted by New Distribution, and was compiled and published by Innovation Retail Society. My topic today is "How distributors can start community group buying from scratch," with the key word being "launch." The community group buying track is promising; a company can achieve monthly revenue of 30 million yuan within 3-4 months and earn millions in a year. I started on March 1st this year, and in less than half a year, we were fortunate to be among the Top 20 in the community group buying selection organized by New Distribution, not by scale but by the trust of our group leaders and customers.
李炳元Deep Dive | The Unofficial History of Social E-commerce in China
On May 3, 2019, Yunji went public, becoming the first social e-commerce stock in China. On May 8, 2019, Beidian officially announced a financing of 860 million yuan. Since the beginning of 2019, mainstream capital and media in China have turned their attention back to social e-commerce, focusing on leading players such as Yunji, Beidian, Mia, and Pinduoduo. The question is whether the capital market needs or recognizes a second or third Yunji, and where the future of social e-commerce lies after Yunji's IPO.
满身铜臭的我What is New Retail? From 'Waiting for Customers to Come In' to 'Going Where the Users Are'
New Retail is not simply moving offline to online, but redefining and recombining people, goods, and scenes to enhance user experience with higher efficiency. This article explains the true meaning of New Retail, using examples like Hema Fresh and shared massage in taxis to illustrate the shift from waiting for customers to actively reaching them.
木木新知An Imported Biscuit Brand Enters Social E-commerce, Selling 12 Million in One Day!
On April 12, imported biscuit brand McVitie's achieved over 10 million yuan in single-day sales on Yunji, setting a record for the platform's highest single-day sales for a snack brand. In 2017, McVitie's entered social e-commerce and created miracles without advertising or traditional marketing. The brand's success stems from its historical heritage, product strength, consumer awareness, and brand momentum, as well as its strategic focus on social e-commerce and a well-designed top-level structure.
佘雪 / 袁来A Deep Dive into the Essence and Underlying Operational Logic of Private Domain Traffic
In 2019, private domain traffic became a hot topic as the cost of public domain traffic soared. According to Analysys data, Alibaba's customer acquisition cost rose from under 30 yuan per person before 2014 to over 300 yuan per person by 2018. This article explores the concept, advantages, acquisition methods, and the underlying operational logic of private domain traffic, emphasizing the importance of building relationships, trust, and value.
赵波The Economics of Internet Celebrity
On June 30, 2019, at 8 PM, famous Chinese host Liu Yan did a live stream on Kuaishou, selling products for 3.5 hours. Unlike Huang Bo and others who promoted their works, Liu Yan only sold goods. She invited 13 Kuaishou influencers to help her sell, including names like Gao Di, Ping Rong, Bai Xiaobai, Li Minglin, and Er Ziye, which might confuse those unfamiliar with Kuaishou, but they are the true kings of the Kuaishou world.
楚团长Post-90s Distributor Ventures Online, Leveraging Product Selection to Grow from 0 to 30 Million in a Year
In the mobile internet era, 9 out of 10 people have shopped online. E-commerce channels have grown significantly, with a compound annual growth rate of 35.1% over five years. A young post-90s distributor in Chongqing, Pu Bin, leveraged online platforms and smart product selection to achieve sales of over 30 million yuan in just one and a half years.
李青林Instant Noodle Sales Rebound: Are Master Kong and Uni-President Ushering in a New Spring?
According to a report by an American consulting firm, global instant noodle sales reached 103.6 billion servings in 2018, with China accounting for 38.85% of that total. After years of decline, the Chinese instant noodle market has shown a clear recovery since 2018, driven by product upgrades and changing consumer preferences.
马克The Rise of Social E-commerce: What Does It Mean for the Food Industry?
As traffic dividends wane, social e-commerce has emerged as a new channel for growth in the food and beverage industry. This article explores why social e-commerce has risen, its various models, and how food and beverage companies can leverage it to drive new growth.
FBIFMidway Through the Race: How Can Community Group Buying Platforms Take the Lead?
At the Central Plains Community E-commerce Summit held on July 26, Wang Jun, CEO of Dimiao Youxuan, shared insights on refined operations in community new retail. He emphasized that community group buying is a disruptive model, requiring focus on four core attributes (necessity, high frequency, small amounts, and distinctiveness) and four core values for stakeholders, while also highlighting the importance of strengthening user memory points, standardizing external processes, internal management, and data awareness.
王军Thoughts and Strategies for the Community Group Buying Down-Market
At the Central Plains Community E-commerce Summit held in Zhengzhou on July 26, Li Bingyuan, founder of Youletuan, shared insights on strategies for down-market expansion. He emphasized that township consumer needs are far from met, and community group buying will become a key consumption model in these areas. He also discussed logistics outsourcing, product selection, and团长 recruitment tactics.
李炳元Community Group Buying: Mid-Game or Endgame?
At the Central Plains Community E-commerce Summit held on July 26, Ren Xiaodong, partner of New Distribution, shared insights on whether community group buying has reached its endgame or is still in the mid-game. He analyzed industry changes, challenges, and strategies for regional players, emphasizing the importance of differentiation and supply chain advantages.
任小东Xingsheng Youxuan Secures Nearly $40 Million Investment: Is the Second Half of Community Group Buying Here?
At the Central Plains Community E-commerce Summit held on July 26, retail expert Wang Jun shared insights on 'Community Group Buying 1.5 Observation,' emphasizing that the essence of community group buying is supply chain optimization and restructuring. As the industry enters its second half, significant changes are expected, including the rise of head players and the potential for a duopoly between Alibaba and Tencent.
王军How a Former P&G Employee Helped Afu Sell Hundreds of Thousands of Bottles of Jojoba Oil on Douyin During 618?
Xiao Yi, a former P&G intern, shares how he helped Afu achieve success on Douyin during the 618 shopping festival, selling hundreds of thousands of bottles of jojoba oil. He details the evolution of traffic acquisition, the process of scaling from zero to one in content marketing, and the importance of building a strong team and brand.
孙乙丹The Billion-Dollar Industry Behind Near-Expiry Food: Supermarkets, E-commerce, Charity, and Cross-Border Shopping
Near-expiry food, once a niche market, is emerging as a billion-dollar opportunity globally. From specialized supermarkets in Europe to e-commerce platforms in China, businesses are finding innovative ways to reduce waste and profit from these products, despite challenges in consumer acceptance and standardization.
陈玉清Inventory | Innovative Channels and Characteristics in the New Retail Environment
Click to read the original text for details. User-centricity is a key feature of today's retail. Driven by technology, based on intelligence, collaboration, and plasticity, and relying on supply chains and deep integration of online and offline, the 'people, goods, and places' are reconstructed to meet different user needs. In the new retail environment, based on traditional channels and the development of mobile internet, various innovative channels have emerged. The new retail model of full scenarios, full data, full channels, full time periods, and full categories has also been realized. According to different functions, innovative channels under new retail can be divided into...
李青林Community Group Buying: A False Fire?
Community group buying, once a hot trend leveraging WeChat's ecosystem, is now facing a crossroads due to intense competition, quality issues, and high dependence on group leaders. The article explores the challenges and potential paths forward for this retail format.
刘华Eternal Asia's Retail Ambition: Social E-commerce for C-End Users Questioned for Suspected Pyramid Scheme
Eternal Asia, known for its broad supply chain, is expanding into downstream retail with its first 380 Life Supermarket in Meizhou, integrating smart retail machines and the Xinglian Youdian social e-commerce platform. However, the platform has been accused of resembling a pyramid scheme due to its recruitment and entry fee practices.
陈佳岚Can We Only Rely on Promotions to Make Consumers 'Buy More'?
Digital empowerment at the consumer end (the so-called C-end) is essentially an upgrade of promotional methods, and it cannot yet be regarded as a 'strategy' as public opinion suggests. This article analyzes the limitations of private domain traffic and live-streaming e-commerce, pointing out that they are more about promotional diversification and refined management, and that sustainable competitive advantage requires a comprehensive analysis of the entire business.
张德昭Mengniu, Yili, Wahaha, Nestle Rush into Social E-commerce: Pitfall or Treasure?
Once dismissed as a scam, social e-commerce is now being embraced by major FMCG brands like Mengniu, Wahaha, and Nestle. This article explores the evolution from personal WeChat business to social e-commerce, the underlying forces driving its rise, and how traditional FMCG players can seize the next wave of opportunities.
袁来Heavy Investment in Shihui Tuan! Is Alibaba's Social E-commerce Ambition Still Alive?
Alibaba has reportedly made a significant investment in community group-buying platform Shihui Tuan, marking its latest move in social e-commerce. The deal, which insiders say was finalized around May, reflects Alibaba's strategic push into community-based retail as it seeks to counter Tencent's growing influence in the sector.
新经销刘少德Avoiding Laoganma, How Hubang Overtook in the Chili Sauce Market from the Delivery Scene?
The chili sauce market is worth 40 billion yuan, with Laoganma dominating at around 4.5 billion in annual sales. Hubang, a startup, avoided direct competition by focusing on the delivery scene, developing over 100,000 restaurant terminals and achieving 200% annual growth.
袁来In-Depth Analysis: Beyond 'Counterfeits', What Else Does Pinduoduo Have?
Pinduoduo has created another legend: it went public in the US in just three years, with a market value ranking among the top ten Chinese internet companies, and founder Huang Zheng's personal wealth even surpassed that of JD.com's Liu Qiangdong. While most people are caught up in criticizing its 'counterfeits', perhaps we need to rationally ask another question: besides 'counterfeits', what else does Pinduoduo have? This article is an in-depth case analysis of Pinduoduo by renowned product manager Liang Ning, who will soon teach at Chaos University, offering a penetrating look at the industry, company, products, people, and business value.
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