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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 41 of 52
International Brand Endorsement, Douyin Influencer Boost: This Product Is Selling Like Hotcakes!
In the diverse world of snack foods, bear-shaped cookies have stood the test of time. Known for their cute design and delicious taste, they are a favorite among young people and children. In 2019, Meiji bear-shaped cookies went viral on Douyin, with the 'shake the cookie into a ball' challenge attracting millions of views, making them a hot commodity for distributors.
New DistributionSocial E-commerce Growing Downward
This article analyzes how social chains and channel sinking have driven the success of social e-commerce, using Pinduoduo and Gome Meidian as primary case studies. It explores the challenges Pinduoduo faces in supply chain and service systems, and contrasts its model with Gome's more established infrastructure and shared retail approach.
我是庄帅We Have Been 'Deceived' by New Retail
The article argues that 'New Retail' is a pseudo-concept that has blinded the industry. It contends that retail's essence remains unchanged, and that consumers prioritize products and transactions over novel concepts, urging businesses to focus on fundamentals rather than chasing trends.
冯丹丹My Month Living in a 'Lower-Tier Market'
The author, an entrepreneur focused on C-end internet and consumer industries, spent a month living in a county-level city to understand the 'lower-tier market'. Through observations and user interviews, he found that price sensitivity, cognitive differences, and local business forms differ significantly from first- and second-tier cities, offering insights for businesses entering such markets.
十一爸爸Community Group Buying Is Cooling Down
Community group buying, once booming, is showing signs of cooling as consumer interest wanes due to loss of novelty, inconsistent product quality, and limited variety. Platforms must improve product selection, operations, and customer engagement to survive an impending industry shakeout.
柳二白2.3 Billion Views on Douyin: This Biscuit Is a Hit!
In the mobile internet era, miracles are never in short supply, and the FMCG industry is no exception. In December 2018, a young man on Douyin discovered that shaking Meiji Panda biscuits for 15 minutes could turn them into a ball, sparking a viral trend. According to Guo Shulin, Marketing Director of Oriental Express, the operator of Meiji Panda biscuits, the product has garnered over 230 million views to date, and online popularity has boosted offline retail sales by 413% in the first half of 2019 compared to the same period in 2018.
New DistributionHas the Turning Point for Community Group Buying Arrived?
As June arrives, Changsha enters its humid 'steamer season,' mirroring the current state of community group buying nationwide. After over 5 billion yuan in capital inflows, the heat has turned from dry to damp, with no new funding announcements and some companies retreating or contracting. Despite mixed news, the author argues that while capital support may have peaked, the community group buying model itself is just beginning, with new players entering across four tiers.
任小东The Past and Future of Private Domain Traffic
Private domain traffic, a concept that has recently gained prominence, refers to traffic owned by a single entity, as opposed to public domain traffic. Its rise is driven by the fragmentation of large private domains into smaller ones, down to the individual level, due to the internet's real-time connectivity, products as carriers, and fickle users. This shift is reshaping marketing strategies, urging businesses to use the internet as a tool for building user connections, retain and operate their own private traffic, and target precise private domains for conversions.
艾永亮Three Squirrels, Bestore, and Be & Cheery: The Online-Offline 'Beachhead Battle'!
The leisure snack market is buzzing with activity as Three Squirrels faces IPO delays, Be & Cheery opens its first physical store, and Bestore pushes forward with its IPO. The competition is intensifying as these giants race to dominate both online and offline channels in a market projected to reach nearly 2 trillion yuan by 2020.
零售商业评论A 100-Billion-Yuan Market Battle Triggered by an Ice Cream
As summer approaches, a new round of cold-chain logistics competition has begun among retail and logistics giants. JD Logistics has partnered with Mengniu Dairy to provide an integrated cold-chain solution for ice cream, while Alibaba's Xunlu Cold Chain has also entered the fray, highlighting the vast market potential and persistent challenges in China's cold-chain industry.
New DistributionAfter Supporting Pinduoduo, Galanz Faces Tragedy on Tmall...
Galanz publicly supported Pinduoduo on May 28, 2019, and subsequently experienced search anomalies on Tmall, severely impacting sales. Galanz accused Tmall of inaction and expressed dissatisfaction, while industry insiders speculate this is retaliation for Galanz's stance in the "choose one of two" battle.
原调戏电商Growth Hacking, Brand-Effect Integration, and Private Traffic: Understanding the Logic Behind Marketing Buzzwords
From growth hacking to private traffic, these are hot terms in the internet industry since last year. Brand-effect integration is a slogan loudly touted by internet and e-commerce companies in recent years. This article helps you understand the logic behind these marketing buzzwords.
空手The Perils and Opportunities of Community Group Buying
Community group buying has entered a deep-water zone, and the window for entrepreneurs is closing fast. As national platforms expand rapidly, issues of pricing, food safety, and scalability have become Damocles' swords hanging over the industry. This article explores whether regional platforms still have a chance, whether startups should follow price wars, and what pitfalls to avoid.
新经销刘少德In China, one in every 69 people might be a WeChat business
This article discusses the rise of private domain e-commerce in China, contrasting it with traditional e-commerce platforms. It highlights the efficiency and low customer acquisition costs of private domain traffic, and explores the role of WeChat businesses (WeChat business) as a subset of this trend.
巴九灵All-in on Douyin, Out-of-Control Douyin Merchants
A food industry professional was scammed by a Douyin ad for grilled shrimp, exposing issues in Douyin's e-commerce such as ad review, order monitoring, and after-sales service. As Douyin rapidly expands its e-commerce, it attracts many merchants, but faces challenges like content homogenization, fraud, and regulatory gaps.
周晓奇The 'Either-Or' Dilemma Returns: Alibaba and Pinduoduo in Direct Confrontation, Where Should Brand Owners Turn?
As the challenger becomes the leader, how should it face new challengers? This is an eternal question. In the struggle between Alibaba and Pinduoduo, their upstream and downstream partners are inevitably drawn into the battlefield. With the approach of the 618 mid-year sales event, the 'either-or' (exclusive dealing) conflict intensifies. Many brands hoped to benefit from Pinduoduo's rise and experience the dividends of channel sinking, but the 'either-or' events have dashed these hopes, especially for top merchants and brands with their own traffic.
新经销刘少德This 618, JD New Channel's B2B2C Strategy in Action: Capability Upgrade!
The annual 618 promotion battle has begun. This festival, originally created by online e-commerce platforms, has evolved from pure online to a promotion festival involving all commercial entities both online and offline. In the past, 618 was mostly a C-end "price cut" promotion, with B-end businesses rarely heard from. But in the past two days, it's evident in the author's social feed that some regional B2B platforms transformed from distributors have joined in, targeting small B-end store owners with waves of promotional campaigns leveraging the 618 momentum. This has drawn the author's attention to FMCG B2B platforms, especially JD's FMCG B2B business, the New Channel division, under the 618 initiator JD.com.
袁来In the Era of Traffic, How to Build Your Private Domain Traffic?
Private domain traffic, a concept originating from Taobao, refers to traffic that is owned by the business, can be reused, is free, and directly reaches users. Each traffic unit is a user, accumulated on platforms like WeChat official accounts, WeChat groups, personal WeChat accounts, Weibo, Xiaohongshu, Toutiao, and Douyin. In contrast, public domain traffic platforms like Baidu, Taobao, and JD.com require payment for traffic, which is becoming increasingly expensive. Building private domain traffic involves strategies such as diverting traffic from public domains, leveraging KOLs, and utilizing platforms like WeChat, Weibo, Douyin, Kuaishou, Xiaohongshu, and Bilibili, with a focus on providing consumer value and fostering trust.
Keny伟Fresh E-commerce in Dire Straits! Whose Fault is Hema's 'Death'?
Due to rapid store expansion, management and human resources have failed to keep pace with the pace of store openings, and the Hema team received the 'Rotten Strawberry Award' at Alibaba's Organizational Department conference last year, which also indicated Alibaba CEO Zhang Yong's dissatisfaction with Hema at this stage. As a sample of new retail, Hema has encountered bottlenecks, reflecting the difficulties of the entire industry. Recently, fresh e-commerce companies have been closing down in droves. The store at Kunshan Wuyue Plaza in Suzhou will close on May 31, and Hema officially confirmed the news. It is reported that this is the first store closure in the three years since Hema Fresh opened. On April 16 this year, Meituan's new retail format Xiaoxiang Fresh announced the closure of stores in Wuxi and Changzhou. Earlier, SF Preferred, a new retail brand under SF Express, also closed stores in Wuhan, Qingdao, Chengdu, and Shanghai. In addition, JD 7FRESH's expansion pace has repeatedly slowed...
New DistributionHow Should Community Group Buying Address Three Fiscal and Tax Challenges?
Recently, New Distribution's internal community organized an online sharing session titled "Coping Strategies for Community Group Buying in a Compliance Environment." We invited Li Xinhao, a partner at New Distribution Consulting and a practical expert in fiscal and tax matters, to share insights in the community group for community e-commerce CEOs, with simultaneous live streaming to other internal groups. In today's changing business environment, especially as corporate compliance and fiscal-tax compliance gain increasing national attention, bosses who lack fiscal and tax knowledge may face significant losses. This article, the third in a series, focuses on how to address three challenges of reasonable tax avoidance in community group buying.
李新浩How Do Regulators View Community Group Buying?
Recently, New Distribution organized an online sharing session titled "Coping Strategies for Community Group Buying in a Compliant Environment." We invited Li Xinhao, a partner at New Distribution Consulting and a practical expert in finance and taxation, to share insights in the community group buying CEO group and broadcast live to other internal groups. In today's changing business environment, especially as the state increasingly emphasizes corporate compliance and tax compliance, bosses who don't understand finance and taxation may suffer significant losses. This is particularly true for individual bosses in the FMCG industry, who have often neglected financial and tax matters in the past. The editor suggests that the following content is worth careful study by all bosses. This is the second article, focusing on how regulators view community group buying.
李新浩Understanding Community Group Leaders: One Article Is Enough
In this capital winter, billions of yuan have unusually poured into community group buying. The track quickly became hot, bringing the group of community group leaders to the surface and making them a hot topic in the industry. Frankly, so far there has been no systematic in-depth analysis of group leaders. Many questions in the industry are urgently seeking answers: Are group leaders WeChat sellers? Are they just a flash in the pan variant of WeChat sellers, or the sprout of a new channel era? Is the core function of group leaders merely connecting communities and collecting orders? Will they have the opportunity to become a powerful tool for brand promotion in the future?
任小东Community Group Buying and Distributors: Tax and Financial Compliance Is No Small Matter!
On the evening of May 15, New Distribution's internal community organized an online sharing session titled 'Coping Strategies for Community Group Buying in a Compliance Environment.' We invited Li Xinhao, a partner of New Distribution Consulting and a tax and financial expert, to share insights in the community e-commerce CEO group, with simultaneous live streaming to other internal groups. The editor believes that in today's changing business environment, especially as the state increasingly emphasizes corporate and tax compliance, bosses who don't understand tax and finance may suffer significant losses. Particularly for individual bosses in the FMCG industry, who have often neglected tax and financial matters in the past, the editor suggests that the following content is worth careful study. As the sharing lasted one hour and the transcript exceeded 10,000 characters, we have organized it into three articles to be pushed this week. This is the first article, focusing on the impact of compliance environment changes on enterprises.
李新浩Winning Over Group Leaders Is Not the Way Forward for Community Group Buying!
Community group buying is essentially a wholesale-plus-retail model, where each group leader acts as a 'small shop owner.' Can group leaders be retained through persuasion? All community group buying platforms try hard to win over group leaders because user assets are in their hands. However, as buyers for community residents, group leaders focus more on providing quality products to their customers. This leads to two issues: if a group leader operates well, they negotiate with the platform; and as competitors enter and poach, loyalty drops. The real competition lies in product, service, and supply chain efficiency.
赵波