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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 42 of 52
Refusing Pinduoduo?!
As Taobao and Pinduoduo become embroiled in a 'choose one' battle, this may be the best opportunity for distributors. Pinduoduo's rapid rise offers FMCG brands and distributors a new channel to reach lower-tier markets, but traditional distributors face a choice between transformation and stagnation.
新经销刘少德Community Group Buying: Group Leaders Will Eventually Revolt
Community group buying platforms with large funding compete fiercely for group leaders on the front end while strengthening supply chains on the back end. Platforms without sufficient funds can only watch helplessly and quietly build their capabilities in their regions. How to win the group leader war? Platforms engage in empowerment battles to enhance their own group leaders' abilities and build defense systems, while also launching aggressive campaigns to poach group leaders from competitors.
任小东The Next Decade of Retail: Earning Money by Lying on 'Data'
In 2016, Jack Ma's concept of 'New Retail' sparked a frenzy among internet platforms, manufacturers, and retailers, with unmanned retail and O2O becoming hot trends. Traditional retail experienced turbulence, and some companies like Meters/bonwe failed in their e-commerce transformation. The key to the future lies in understanding the essence of retail and leveraging data to transform traditional retail.
进击波编辑组Is New Retail Failing, or Is Your New Retail Failing?
As the typhoon passes, pigs that fell and broke their backs are everywhere. Since 2019, the biggest business story has been the failure of various 'New Retail' concepts. Alibaba's Hema is adjusting and filling pits; Sanjiang is divesting Hema, and Hema Xiaoma has fully ceased operations. 7FRESH, which claimed to open 1,000 stores in 3-5 years, has recently had its president reassigned and halted expansion. Meituan's Xiaoxiang Fresh is closing stores, and Yonghui's Super Species losses continue to widen. If even these 'new species' with internet giants as backers are struggling, the 'monsters' without support are left to face the market's 'golden cudgel'.
苗庆显Amidst the Melee of a Thousand Groups, the Matthew Effect Emerges: How Can Second- and Third-Tier Community Group Buying Enterprises Break Through?
Capital is aggressively entering the fray, with various players taking turns on stage, creating a lively scene. As for who will last until the end and finally see the clouds part, perhaps everyone has a different answer in mind! In the capital winter, community group buying is exceptionally hot. Nearly 5 billion yuan in funds, with internet giants like JD.com, Meituan, and Meicai entering the fray, and top-tier capital firms such as Sequoia, GGV, IDG, Hillhouse Capital, and Jinshajiang Venture Capital expressing their enthusiasm for this new retail format with real money. After more than half a year of explosive growth, there is no doubt that the overall competitive landscape has already taken shape...
刘少德Master Kong: One Hand Holding a Sword, the Other a Scripture
After years of decline, the instant noodle industry has made a comeback, with Master Kong reporting a 5.73% year-on-year growth in 2018. The company's success is attributed to its dual strategy of aggressive market expansion and brand building, including partnerships with e-commerce platforms and space-themed educational campaigns.
袁来At the 10-Year Mark: A Middle-Aged Retailer Discusses the Past, Present, and Future of FMCG Retail
Having entered the industry in 2003, the author has worked in FMCG retail for 13 years, including 5 years in offline supermarkets and 8 years in e-commerce retail (including O2O). Reflecting on the past decade and looking ahead to the next, the author suddenly realizes that the present may be the starting point of a major transformation, and that 10 years from now, hypermarkets may be scarce or even extinct. The unexpected changes of the next decade are actually inevitable, and FMCG retailers will have many stories to tell in this transformation.
张陈勇Undercover for 100 Days: No Social Interaction in Community Group Buying Groups
To directly experience community group buying products and services, several editors from Community Group Buying Watch went undercover in various community groups starting late last year, staying for over 100 days. They share their findings, including that community groups lack social interaction, and that group leaders are not loyal to any single company.
一号团长Ten Years of Social E-commerce in China
In May 2014, JD.com listed on NASDAQ, and four months later, Alibaba rang the bell on the NYSE. Everyone believed the e-commerce landscape was settled, but no one foresaw the resilience of the crack opened by social media. This article chronicles the rise of grassroots entrepreneurs, the formation of a 'Revenge Alliance' against Alibaba, and the counterattacks of giants, highlighting the first decade of social e-commerce in China.
星星Boundless Meituan: A Retail Dream That Keeps Hitting Walls
Meituan continues to explore the boundaries of its business, but the closure of Xiaoxiang Fresh proves that Meituan still has capability boundaries in certain areas. Core guide: 1. Why did Meituan close its stores in Changzhou and Wuxi? 2. Besides Xiaoxiang Fresh, what other attempts has Meituan made in new retail? 3. Will Meituan's new retail succeed? Recently, New Distribution learned that Meituan's new retail project Xiaoxiang Fresh has closed its stores in Changzhou and Wuxi, Jiangsu, which, together with recent large-scale closures by Hema Fresh, Super Species, and SF Preferred, makes one sigh at the fate of various new retail experiments.
新经销刘少德Besides Hema and Tmall, Who Else? | Why Community Group Buying Is the Third Pole of Chinese Retail
The following is the speech content of Mr. Ren Xiaodong, partner of New Distribution, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and released for readers. Everyone is certainly curious about community group buying, hearing about various financing news in this sector. According to statistics, about 3-5 billion yuan of capital flowed into this track in 2018. In terms of industry scale, GMV sales are close to 20 billion yuan, and it is estimated that the industry's total sales will reach over 50 billion yuan this year. In the past, we have been focusing on B2B e-commerce, and found that B2B will inevitably drive 2C when it reaches a certain level.
任小东Giants 'Besiege' the Wet Market
The trivial task of buying groceries has caught the attention of tech giants. In mid-January, Meituan quietly launched an app called 'Meituan Maicai'; on March 28, Alibaba's Hema Fresh opened a 'wet market' in Shanghai named Hema Caishi; on March 30, at Alibaba's local life fresh produce partner conference, Ele.me and popular fresh e-commerce Dingdong Maicai reached a strategic cooperation and announced that their grocery business had expanded to 100 cities nationwide.
黎明As Delivery Fees Rise, Will Instant Noodles Win?
The battle between instant noodles and food delivery is undergoing a major shift. After years of decline, instant noodles are making a comeback, with industry giants like Master Kong and Uni-President reporting strong growth in 2018, while delivery platforms face rising costs and price increases. This analysis explores whether instant noodles are truly poised to win the market.
江瀚视野观察Dealers' New Business Model: Private Domain Traffic E-commerce
Dealers can leverage their existing resources to convert public traffic from three spaces into their own private domain traffic. The three spaces are offline, online, and social, each with distinct characteristics. By aggregating scattered traffic through promotions and building private traffic pools, dealers can enhance user engagement and drive e-commerce sales.
赵波Lian Jie, Founder of Dingdantu: Community Group Buying Model Established, How Should Manufacturers Fit In?
The following is the speech by Mr. Lian Jie of Dingdantu at the 5th FMCG + Internet Conference hosted by New Distribution, organized and released for readers. The conference theme defines community group buying as the 'third pole of retail.' In early 2018, Dingdantu was among the first to propose that community group buying would become the third basic shopping scenario after offline stores and online e-commerce platforms. From the supply side, it is the third pole of retail. Over the past year, the development of community group buying has basically validated our judgment. Today, the model of community group buying has basically been established...
连杰Dong Xu, Brand Director of Shihuituan: Future Development Trends of Community Group Buying
The following is the speech delivered by Mr. Dong Xu, Brand Director of Shihuituan, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and published for readers. The topic of this sharing is the future growth and development trends of community group buying as seen by Shihui. Shihuituan and Youhaodongxi are strategic development partners. Youhaodongxi's CEO, Chen Ying, volunteered in rural areas around the world while studying at a US business school, and after graduation, he remained rooted in rural areas, aspiring to bring fresh ingredients and fruits from origin to more urban families.
董旭Guo Junfeng, Founder of Commander Guo WeChat Business Consulting: Social E-commerce - A New Opportunity for Enterprise Innovation!
The following is the speech delivered by Mr. Guo Junfeng, founder of Commander Guo WeChat Business Consulting, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and published for readers. Every change brings new opportunities. Since entering the WeChat business field in 2013, we have cooperated deeply with many enterprises, including listed companies, and have gained valuable experience. Whether it's WeChat business or social e-commerce, everyone may have their own understanding, but ultimately it's about selling products.
郭俊峰Why Are E-commerce and Traditional Manufacturers Both Calling for the Elimination of Second-Tier Distributors? What Have They Done Wrong?
Each stage has its own focus; as the saying goes, heroes are made by the times. Second-tier distributors have had their past glory and now face their own difficulties, but it is premature to say they are completely unnecessary. This article explores the historical roles of second-tier distributors, the reasons for their current decline, and the challenges they face in the modern market.
唐江华“First Share of Leisure Snacks” Lai Yifen in Crisis: High-Level Turmoil, Net Profit Plunges 90%, Said to Have No Online Opportunities Left
Lai Yifen, once hailed as the 'first share of leisure snacks,' is now mired in crises including product quality issues and executive turnover. The company's net profit for 2018 is expected to plummet by over 90%, and analysts suggest that having missed the e-commerce boom, its chances of recovery are slim.
金晓岩Deep Dive: The Core Competitiveness of Community Group Buying
In 2019, community group buying continued to grow rapidly across China, with strong financing, high growth rates, and expansion into lower-tier markets. This article analyzes the core competitiveness of community group buying platforms, including supply chain models, expansion strategies, category and price competition, and the crucial role of group leaders, using case studies and data from platforms like Kaola Select.
王军iSpell Out a Future!! Have You Joined a Group Buy Today?
The article discusses the rise of group-buying e-commerce models in China, driven by platforms like Pinduoduo, JD's Jingdong PinGou, Suning's PinGou, and community group buying. It highlights the shift from traditional customer acquisition to social-based marketing and supply chain innovations such as front warehouses and pickup points, emphasizing the importance of low-cost traffic and user-driven growth.
王军iCommunity Group Buying: A Brutal Arena
Being pushed to the forefront by capital and catching the dividend period is fortunate, but forming a core competitive advantage and continuously attracting consumers is the key to standing out and surviving long-term in the melee. In the first two months of 2019, the community group buying sector saw intensified actions, including Suning's launch of 'Su Xiaotuan' and the financing of Squirrel Pinduoduo.
千寻雪Exclusive | Monthly GMV 370 Million Yuan: Decoding the Underlying Logic of Xingsheng Youxuan!
This article reveals the underlying logic of Xingsheng Youxuan, a leading community group-buying platform in China, which achieved a monthly GMV of 370 million yuan. Through interviews with its founders and analysis by the author, it explores the company's supply chain efficiency revolution, user experience focus, and simple, pragmatic culture, positioning it as a key player in China's third retail pole.
任小东How Can Distributors Seize Opportunities from the红利 of Community Group Buying?
This article explores three questions: why community group buying has succeeded among various new retail concepts, whether it will squeeze distributors' survival space by enabling direct manufacturer-retailer transactions, and whether distributors should operate their own community group buying businesses. It analyzes the cost advantages of community group buying and its implications for distributors.
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