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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 43 of 52
News | Breaking: NetEase Kaola to Merge with Amazon China Overseas Shopping? 2019 Global 250 Retailers Ranking Released, 14 Chinese Companies Listed...
This article covers major retail and FMCG news, including a rumored merger between NetEase Kaola and Amazon China, Deloitte's 2019 Global Powers of Retailing ranking with 14 Chinese firms, Heineken's China deal, and other industry updates.
New DistributionJD.com and Alibaba Enter the Fray: Community Group Buying Surges—Should Traditional Retail Follow?
In 2019, hot retail topics like new retail, borderless retail, and unmanned retail have quieted down, with attention shifting to community group buying. Traditional retail enterprises are asking whether to adopt this model; the author believes it is feasible and worth pursuing, offering value in category expansion, traffic, talent, and member data.
王军Mondelez CEO Delivers First Full-Year Results: E-commerce in China Up Nearly 80%, Explains New Global Strategy
In 2018, the first full year for CEO Dirk Van de Put, Mondelez reported strong growth, with e-commerce sales in China up nearly 80% and overall sales up mid-single digits. The company's new strategy focuses on consumer-centric marketing, operational excellence, and a cultural shift toward long-term growth.
New DistributionIs Community Group Buying a Reliable Opportunity for Distributors?
In the second half of 2018, community group buying emerged as a hot new trend in China's e-commerce sector, attracting many distributors to consider entering this field. However, the question remains whether this is an opportunity or a trap for distributors, given the low entry barriers but high competitive barriers.
赵波News Flash | Major: ZTO Enters Community Group Buying; Pepsi to Launch World's First Nitrogen Cola; Heqizheng 'Silent' During Spring Festival Sales Season; Xiaomi Youpin Launches New Pet Food...
ZTO Commercial invests in community group-buying platform Sounongfang; Pepsi announces Nitro Pepsi, the world's first nitrogen-infused cola; Heqizheng misses Spring Festival promotions while rivals JDB and Wanglaoji launch gift boxes; coffee brand Saturday (Sandunban) completes Pre-A funding; Tsingtao Beer appears at the Forbidden City event; special medical food company Teyi Food secures A-round funding; Xiaomi Youpin launches pet food brand Xunben.
New DistributionAre Brand Owners and Distributors Suitable for Community E-commerce?
This article discusses whether brand owners and distributors are suitable for community e-commerce, concluding that based on current category composition, it may not be suitable initially, but opportunities exist through the M2C model leveraging private domain traffic. The author introduces the background and logic of the M2C model, contrasting it with public domain marketing challenges.
任小东300 Million Yuan in Financing Ignites Community Group Buying: Who Will Decline and Who Will Surpass in 2019?
Despite the capital winter, community group buying is booming. It is rumored that famous investor Zhu Xiaohu was once turned away from 'Xingsheng Youxuan' because of his 'plain' appearance. This phenomenon of investors chasing entrepreneurs has not been seen for a long time. From former Tencent strategic investment directors to executives of old O2O companies like Aixianfeng; from traditional Walmart and New Yijia executives to former employees of Alibaba, Baidu, and JD.com, many big-name entrepreneurs are rushing into this track. Hot, hot, hot!
New DistributionDistributors: How to Win the Community Group Buying Battle?
In 2018, community group buying became the hottest trend in retail, validated by successful cases and capital. Distributors should seize this opportunity as it can achieve regional, channel, category, and profit breakthroughs. The article provides a detailed guide on how distributors can implement community group buying, covering investment, team structure, operations, procurement, warehousing, and customer service.
王怡栋&胡小印Exclusive | Latest Inventory of National Community Group Buying Platforms in 2019!
Despite the capital winter, community group buying remains red-hot, attracting more entrepreneurs and investors. According to incomplete statistics from New Distribution, 27 companies in this field have received funding totaling nearly 3 billion yuan, with players from offline retail, fresh supply chain, and local services entering the fray.
新经销刘少德Alibaba Enters Community Group Buying: Is the Cainiao Station Strategy Viable?
Alibaba has entered the community group buying space through Cainiao Stations and Taobao, but faces challenges against WeChat's ecosystem. The article questions whether this model can succeed and whether community group buying will become a lasting retail force.
王军In-depth | In the Second Half of the Snack Food Competition, How Can the 'Online + Offline' Model Break Through?
Enterprise growth follows three stages: from rapid growth driven by market dividends, to transformational growth driven by management and leadership, and finally to product and model growth driven by innovation. The snack food competition has undoubtedly entered the third stage. In 2018, snack food brands took more frequent actions than ever before. Bestore fully upgraded its brand image; Be & Cheery upgraded its packaging; Three Squirrels grandly launched 11 new products before Double 11. As internet traffic dividends level off and online and offline merge, we can see brands facing changes in the consumption environment. For snack foods, the second half of the competition is just beginning.
大V酱Community E-commerce: The Third Pole of Chinese Retail
If offline retail is the first pole and PC internet e-commerce is the second, then community e-commerce new retail, represented by social e-commerce and community e-commerce, is the third pole. Changsha is the storm center of community group buying, with over 200 platforms competing fiercely, and it is often said that taking Changsha means taking the high ground. As of December 2018, according to data jointly released by New Distribution Lab and Magic Cube Cloud Marketing Consulting, more than 2 billion yuan in capital has poured in within just a few months, and nearly 50 community e-commerce platforms nationwide have secured financing.
任小东Four Key Points Sparking Heated Debate in the Community E-commerce Circle
This article analyzes the core key points of the community e-commerce model, including the role of group leaders, pickup points, product categories, and operations. It highlights the importance of group leaders in driving sales, the challenges of daily product selection, and the operational difficulties in managing groups and competition.
王 军Suning Xiaodian Enters Community Group Buying: Following the Trend or Going All In?
Suning Xiaodian has entered community group buying, planning to recruit 25,000 group leaders within three months. The author believes this is not a blind move but a well-planned strategy, given Suning's capital operation expertise and the necessity to defend its offline retail territory.
王军Where Is the Achilles' Heel of Community Group Buying E-commerce?
After intensive visits with community group buying entrepreneurs, SaaS providers, suppliers, and group leaders, the author shares new insights. The sector has moved from 0 to 0.5, with capital flooding in, but key challenges remain in supply chain, expansion, operations, and profitability.
任小东Is Community Group Buying a Fit for FMCG?
The rise of community group buying may benefit FMCG companies the most. 1. With capital pouring in, will another Meituan emerge from the 'thousand groups war'? 2. Is community group buying really only for first- and second-tier markets? 3. What opportunities does community group buying bring to the FMCG industry? At the end of 2018, community group buying became the most favored business model in the capital market, with over 2 billion yuan invested in 50 days. But looking beyond the surface, does this storm originating in Changsha reflect real consumer demand or is it a rehash under capital's influence?
新经销刘少德High Cost, Low Efficiency? New Approach for 2019: Build a Local Traffic Pool!
As platform traffic dries up, the local traffic pool—rooted in offline strong ties and amplified through the three-dimensional space of offline, community, and online—becomes a goldmine. This article explains how new retail and new marketing leverage local traffic pools through community commerce, IP strategies, and O2O delivery, benefiting stores, distributors, and brands.
刘春雄Over 2 Billion Capital Inflows in 50 Days: What's the Real Value of Community Group Buying?
This is the third in a series of analytical articles on community group buying written at the end of the cold 2018, highlighting the model's popularity despite the capital winter. Based on in-depth interviews with investors and entrepreneurs, the article examines the business model, value chain, and potential opportunities and pitfalls, offering insights for brand owners from the perspectives of new retail, new marketing, and new distribution.
王军The Song Ends, the Figure Vanishes: The Untold Story of China's Retail History
This article traces the evolution of China's retail industry from the early reform era to the present, highlighting key figures and companies such as Ye Guofu, Huang Mingduan, Zhang Wenzhong, and the rise of e-commerce giants. It explores the transition from traditional brick-and-mortar stores to new retail models, culminating in the dominance of internet platforms and the challenges faced by legacy retailers.
猛哥The Sparrow Warfare of Community Group Buying
After the unmanned shelf bubble burst, how long can the community group buying trend last? Dong Qing (pseudonym), a resident of Meixi Qingxiu community in Changsha, becomes a group leader for the platform 'Niwo Nin', receiving hundreds of bags of goods daily and earning 20,000-30,000 yuan per month. The industry, which started in Changsha, has attracted significant capital and competition, but faces challenges such as price wars and the difficulty of expanding to new cities.
王玄璇Heavyweight: Inventory of China's Community Group Buying Platforms in 2018!
2018 was undoubtedly a special year in China's economic development history. Drastic changes in the internal and external environment made capital more cautious towards various business models, and with stricter regulation, the industry entered a reshuffling period faster. As new business forms like unattended shelves, sharing economy, P2P, and blockchain successively cooled down, the window for entrepreneurs to find new trends shortened. However, one business form attracted a large number of investment institutions due to its low entry barrier and short profit cycle, including top-tier capital like IDG, GSR Ventures, and Today Capital. This article by New Distribution reviews 100 community group buying platforms in China, analyzing their distribution and financing to provide insights.
新经销刘少德New Retail in 2018: Leading, Integrating, Bubbles, and Catfish Stirring
As 2018 draws to a close, the new retail industry has experienced significant developments, from the continued rise of fresh food supermarkets to the integration of technology in offline retail, the bubble burst of unmanned shelves, and the surge of social e-commerce. Looking ahead to 2019, the industry is expected to focus on supply chain efficiency and tapping into lower-tier city demand.
New DistributionCommunity Group Buying Raises 4.5 Billion in 4 Months... The Second Half of the 'Hundred Regiments War' Begins! Is It a Dish for the FMCG Industry?
Around 2011, internet group buying emerged, attracting over a thousand group buying websites, historically known as the 'Hundred Regiments War' or 'Thousand Regiments War'. It ended with most platforms exiting or going bankrupt. This year, the 'Hundred Regiments War' seems to have a second spring as community group buying suddenly becomes popular, with countless merchants eager to gain a share through social e-commerce in the terminal living scenario of communities. What is community group buying? The current mainstream model is: based on real residential communities in second- and third-tier cities, establish WeChat groups online, recruit community moms, convenience store managers, and courier station heads as group leaders, and publish product pre-sale and group buying information in the WeChat groups. After users place orders, goods are delivered to the community, and users pick them up at offline pickup points to complete the transaction. Platforms provide brand, technology, supply, logistics, and after-sales support.
New Distribution2019, the Douyin Operation Guide You Need as a Brand
Every day, over 150 million people browse Douyin, with monthly active users exceeding 300 million and daily video views surpassing 10 billion. Douyin users spend an average of over 80 minutes per day on the app, launching it about 6 times daily, making short videos a new communication channel after Weibo and WeChat. Data source: Haima Big Data. Unlike WeChat and Weibo, Douyin feels warmer, allowing us to feel the emotions of performers through lively videos, whether resonating, captivating, or making us laugh.
新经销Jack