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Core Resources Flock to B2B, Total Funding Soars 699%, B2B to Produce BAT-Level Stars
A series of signs indicate that To B is one of the few areas retaining a spring-like atmosphere in the capital winter, and is the most likely to become the biggest internet trend after O2O. Big names have recently spoken out in favor of To B. In early 2016, several notable events in the internet sector showed special trends. One was Zhaogang.com's 1.1 billion yuan financing, the highest since Meituan-Dianping. Another was the well-known host Lang Yongchun resigning from CCTV to join Zhaogang.com. A series of signs indicate that To B (enterprise-oriented internet services) is one of the few areas retaining a spring-like atmosphere in the capital winter, and is the most likely to become the biggest internet trend after O2O.
New DistributionOld Rival Uni-President Strikes Back with Rich Gains, Master Kong Loses on Innovation and Faces Quality Scandals
One company rejoices, another worries. On March 22, Master Kong Holdings (Master Kong) released its 2015 annual results, showing revenue of about $9.1 billion (RMB 59.15 billion), down 11.09% year-on-year, and profit attributable to shareholders of $256 million (RMB 1.664 billion), down 36%. Meanwhile, rival Uni-President China Holdings (Uni-President) reported a 192.3% surge in net profit, highlighting a stark contrast in performance.
New DistributionThree Key Points for Launching New Products?
The complete flow of a product is 'manufacturer-distributor-retail store-consumer', meaning distributors purchase from manufacturers, distribute to retail stores, and finally retail stores sell to consumers. Completing this channel flow means the new product has been launched. In a narrow sense, new product sales are about clearing the flow chain, and how to effectively do so is key. This article offers advice for distributors on effectively launching new products by focusing on three key points: distributors willing to push, retail stores willing to sell, and customers willing to buy.
童苗强After the Boom and Bust, What's Next for Pre-mixed Cocktails?
After explosive growth, pre-mixed cocktails saw a sharp decline in 2015, but for the category as a whole, this may be an opportunity to break down and rebuild. The market appears to have hit a bottleneck.
钱睿荪Who Profits? Who Loses? A Table Reveals Big Data from 50 Listed Food & Beverage Companies in 2015!
As of April 1, 2016, except for a few food companies like Bright Dairy, the 2015 annual reports of listed food companies on the Shanghai and Shenzhen stock exchanges, Hong Kong stock market, and the New Third Board have been basically released. Based on the 2015 performance announcements of listed food companies, the editor summarized their core revenue and net profit data, and arranged them in descending order of annual revenue. Here is the statistical table of 2015 annual report data for 50 listed companies compiled by the editor! It is definitely valuable and worth collecting for food traders!
New DistributionHow to Run Promotions for New Product Launches?
New product launches require promotions to encourage risk-taking purchases, increase incremental profits, and counter competitive threats. However, common pitfalls include substituting promotions for regular sales and disconnecting marketing from sales. Post-promotion, companies should focus on expanding regular shelf space, improving trade relations, increasing store penetration, building the sales team, and leveraging consumer insights.
李鉴金The Midlife Crisis of Retail
The decline in retail has been evident since around 2011, though not initially obvious, but has accelerated in recent years, with some small retailers reaching the end by 2015. Many companies are desperately adding online components like websites, apps, official accounts, and micro-malls, but fail to sustain them. With rapid economic growth over the past 20 years, physical retailers, especially supermarkets and electronics chains, experienced wild growth, becoming regional 'commercial warlords' and going public, but their recent performance has been deteriorating.
New DistributionPerformance Swings Wildly: How Can Uni-President China Break Out of Its Predicament?
My view is clear: after the free trade zone becomes the norm, high-quality FMCG products from abroad, which have already undergone upgrades more than a decade ahead of China, will enrich China's FMCG market. Our consumption habits and concepts will undergo tremendous changes, posing a huge impact on Chinese FMCG companies. At the same time, during the supply-side upgrade, Chinese FMCG companies will inevitably face overcapacity and inventory reduction, leading to a double blow to their performance. However, huge challenges often bring huge opportunities. Here, I analyze Uni-President China, a leading Chinese FMCG company.
New DistributionInstant Noodles Get an Upgrade, but Who Will Buy a 29.9 Yuan Bowl?
To counter the declining market, instant noodle brands are launching premium products. Uni-President is set to release "Man Han Yan," a high-end instant noodle priced at 29.9 yuan, limited to 6,000 bowls per month. The move reflects a broader industry shift towards premiumization, as seen with Uni-President's success with Tang Daren and competitors like Master Kong also introducing higher-priced offerings.
董芷菲Mengniu's First Annual Revenue Decline in 3 Years: Why Did It Fall Out of the 50 Billion Club?
Mengniu's annual revenue declined for the first time in three years in 2015, dropping below 50 billion yuan, while rival Yili is expected to exceed 60 billion. The decline is attributed to external factors like raw milk price fluctuations and competition, as well as internal issues such as channel reform and underperforming奶粉 business.
New DistributionWhy Top Performers Are "Idle" While Underperformers Are "Busy"
The article argues that top-performing salespeople are often less busy than their underperforming counterparts because they manage time effectively, prioritize tasks, learn to say no to clients, and calmly solve problems. In contrast, underperformers lack planning, get overwhelmed by trivial client requests, and become reactive, leading to a cycle of increasing busyness and declining results.
New Distribution10 Key Questions You Care About, Now Answered!
At this year's National People's Congress and Chinese People's Political Consultative Conference, officials addressed many pressing economic and livelihood issues, including China's economy, GMOs, personal income tax reform, birth policy, healthcare, delayed retirement, housing prices, school zoning, food safety, and smog control.
New DistributionThe Way to Make Money in China Has Completely Changed
Entering 2016, many people find it harder to make money than before, but in fact, the logic of making money has changed. Now China has entered a higher-level era of "capital economy." What is the era of "capital economy"? In short, it adds a "lever" to the market economy. In physics, a lever uses an "arm" to amplify "force," allowing it to lift heavier objects. With this lever in the economy, its space for activity and flexibility are greatly enhanced, which is also called "capital thinking." In the future, Chinese people must deeply understand and use this tool of "capital thinking."
New DistributionCommunity 001's Comeback with Mengniu Backing Not Viewed Favorably
O2O company Community 001, which faced funding issues and employee protests last year, is reportedly being taken over by Mengniu Group. Industry insiders are skeptical, suggesting it may become a distribution channel rather than an O2O platform.
邵蓝洁China Resources Group's 2015 Full-Year Performance in One Chart!
Facing the dual challenges of a slowing macroeconomy and increased overseas market volatility, China Resources Group implemented a series of proactive measures in 2015 to steadily improve economic efficiency and overall strength, with improvements in cash flow, debt, and other financial indicators. For the full year, net profit increased by 24% year-on-year, with profit attributable to shareholders reaching HK$23.8 billion, making it a main force among central state-owned enterprises in maintaining growth. In 2015, China's economy officially entered the 'new normal': GDP growth shifted from high speed to medium-high speed (6.9%), fixed asset investment growth slowed, and imports and exports declined year-on-year.
华润集团'Monster' Successfully Completes Trial Production in China, Expected to Launch in Q2; Red Bull's Rival Has Truly Arrived!
Monster Beverage, a rival to Red Bull, has made new progress in entering the Chinese market. At a recent analyst meeting on Monster's 2015 results, Chairman and CEO Rodney Sacks discussed the latest developments. Monster is expected to launch in China in the second quarter of this year, with trial production already successful.
New DistributionA Good Attitude Makes Good Sales; Full of Negative Energy, Nothing Will Succeed!
Attitude is paramount, as everyone knows. It is often said that attitude determines behavior, behavior forms habits, habits shape character, and character decides destiny. For ordinary people, a good attitude is essential for success in any endeavor. To achieve outstanding sales performance, one needs many positive attitudes, including confidence, positivity, persistence, tolerance, willingness to give, an empty cup mindset, humility, gratitude, good karma, and self-reflection.
New DistributionFive Fatal Flaws That Hinder New Product Launches
China is a huge market with no shortage of new products. However, among the tens of thousands of new products launched each year, nearly 90% struggle to sell, and most end in failure. Why do products that seem good fail to sell? Although many factors and objective conditions affect a product's successful launch, analyzing the essence reveals five fatal flaws as the real crux.
戚海军Salespeople, Stop Complaining! Dedicated to Yourself in 2016!
Complaining is widespread in the workplace, but it can become a habit that erodes responsibility and happiness. Instead of complaining, take action to change your situation, improve your skills, and adopt a positive attitude to achieve success.
New DistributionMaster Kong May Fall into a Nokia-Style Predicament
Master Kong's performance has suffered another Waterloo. On February 22, Master Kong Holdings Limited (hereinafter referred to as Master Kong) released its 2015 performance forecast, expecting unaudited net profit for the year ending December 31, 2015 to decline by approximately 35% to 40% compared to 2014. This marks the largest annual profit decline for Master Kong in over a decade. The company attributed the decline to three main factors: price increases for upgraded instant noodle products leading to short-term sales drops due to channel观望, beverage business making impairment provisions based on conservative financial principles, and exchange rate fluctuations affecting group profitability.
代秀辉China Resources Beer Acquires SABMiller's 49% Stake in Snow Breweries for $1.6 Billion
China Resources Beer (Holdings) Company Limited (HK, 00291) announced this morning that it will acquire SABMiller Asia's 49% stake in China Resources Snow Breweries for $1.6 billion, giving it full control of China's largest beer company. The deal marks a significant step for China Resources Beer to streamline its business and for SABMiller to resolve competitive conflicts in China.
边长勇Transformation Struggles: Haoxiangni Records Worst Performance in Four Years
After acquiring emerging snack brand Baicaowei for 960 million yuan, Haoxiangni, China's leading jujube brand, reported a 14.4% increase in revenue but a 92.99% decline in net profit for 2015. The company's expansion into supermarket channels raised costs, and the ongoing transformation is causing growing pains.
New DistributionReview of 2015 | Annual Reports of Food and Beverage Companies: Rio, Master Kong, Chacha, Heinong...
This article reviews the 2015 annual performance reports of several major Chinese food and beverage companies, including Sanquan, Master Kong, Rio, Chacha, Jiajia, Huangshi, Shuangta, Kedi, and Heinong, highlighting key financial figures such as revenue, profit, and growth rates.
New DistributionTop 10 Reasons Why New Product Launches Fail!
For FMCG companies, new product development is increasingly important due to diverse consumer demands. Many companies prioritize this, yet most new products fail to achieve expected success. The reasons include: product claims far from consumer needs, insufficient analysis of target consumer behavior, misalignment with company positioning, weak brand awareness, simple imitation, excessive novelty, monotonous promotion methods, unfair channel profit distribution, poor channel service, and lack of persistence.
New Distribution