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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 54 of 82
Why the Complaint Hotline for Coconut Palm Brand Coconut Juice Is a Mobile Number
The complaint hotline for Coconut Palm brand coconut juice has recently been flooded with calls. Consumers who dial the line are spreading the word online with childlike glee: "I called on a whim, and someone actually answered!" "They're available 24/7!" "I dialed and it was a real number, so I hung up quickly." This 30-year-old beverage brand is facing its biggest customer service pressure ever, but not because of quality issues. It all stems from a detail many might never notice: unlike some 400 hotlines that never connect, using a mobile number as the complaint line and having someone answer 24/7 is refreshingly straightforward in a business world often lacking sincerity.
公路商店Is the Company Sick, or Has Marketing Failed?
When marketing becomes mediocre, a company's fate is to muddle along or lose control of its own survival. This does not mean immediate death; rather, for companies that have achieved industry scale, mediocrity in marketing first manifests as declining revenue growth or absolute declines, as seen with Starbucks and Wahaha, whose core issue is the mediocrity of their marketing.
史贤龙Bright Dairy: From 'First Dairy Stock' to 'Falling Out of Top Three' - Market Cap Surpassed by New Hope Dairy
In 2018, Bright Dairy's revenue fell 4.71% and net profit plunged 44.87%, with operating cash flow declining another 11.48% after a 38.66% drop in 2017. Entering its 17th year since listing, the 'first dairy stock in China' delivered a dismal report card, with its market cap now surpassed by New Hope Dairy.
王擎宇New Product Roundup | The 5 Hottest Trends to Watch in 2019: Essential for Strategic Planning in Food, Beverage, and Alcohol Brands!
In 2019, youth takes the lead. They integrate niche consumption, circle economy, and new refinement into their genes, quietly influencing the direction of the business world. The ability to 'see through' consumption data and capture the consumption trends of the young era determines whether enterprises are forgotten or grow wildly in the collision of diversity.
New DistributionBottled Water Returns: Is Robust Reviving?
Robust, once known for its claim that "every drop goes through 27 layers of purification," has re-entered the bottled water market after a three-year hiatus following its divestment by Danone. The company is leveraging its 30th anniversary to relaunch the business, aiming to capitalize on consumer nostalgia, though industry experts note the market is now dominated by established players.
New DistributionBreaking: Yili Launches China's First Milk Mineral Beverage—Why Did the 'Horned Bottle' Take Over Social Media?
Yili has launched Yiran, a new milk mineral beverage, marking China's first product in this category. The uniquely designed 'horned bottle' has gone viral on social media for its aesthetic appeal, and the company aims to target young consumers with a healthy, low-sugar drink.
FBIFMore Than Just Beverages! Wahaha Has Established a New Robotics Company, with Zong Qinghou as Chairman!
When it comes to Wahaha, our impression might still be stuck on its mineral water spokesperson Wang Leehom, who has remained unchanged since 1999. Indeed, Wahaha's classic products have rarely changed their packaging over the years, giving consumers a sense of being old-fashioned. However, Wahaha has always been at the forefront of industrial manufacturing in China. In 2012, Wahaha encountered a development crisis, as its revenue turned negative for the first time that year. This was a significant blow to the rapidly growing company, but the signs of this crisis had already appeared earlier. The soft drink industry is inherently a retail business that relies on high volume and low margins, and in recent years, raw material prices have been rising, increasing the market risks of investing in and developing new products.
New DistributionThe Onlookers Should Disperse: Jiangxiaobai Is Still Jiangxiaobai!
Jiangxiaobai, a popular Chinese baijiu brand, faced a trademark dispute with Jiangjin Distillery. In 2016, the Trademark Review and Adjudication Board declared one of its trademarks invalid, but the company still holds over 100 other registered trademarks and continues to sell its products normally. The recent court ruling only affects one specific graphic trademark, not the brand itself.
New DistributionAbandoning Monster, Coca-Cola's Own Energy Drink to Launch Next Month!
According to foreign media reports, Coca-Cola's first energy drink under the Coca-Cola brand, Coca-Cola Energy, will debut in Spain and Hungary next month. It combines naturally sourced caffeine, guarana extract, and B vitamins, containing 80 mg of caffeine per 250 ml, more than three times that of regular Coca-Cola. Coca-Cola will also offer a zero-calorie, zero-sugar option in 250 ml cans.
New DistributionTsingtao Brewery's 2018 Annual Report Reveals the Secret Behind Its 15-Year Reign as the Most Admired Beer Brand
On the evening of March 28, Tsingtao Brewery released its 2018 annual results. During the reporting period, beer sales volume reached 8.03 million kiloliters, up 0.8% year-on-year; revenue was approximately RMB 26.575 billion, up 1.13% (or 5.15% on a comparable basis due to the adoption of new revenue standards); net profit attributable to shareholders was approximately RMB 1.422 billion, up 12.60%, showing a healthy trend of profit growth outpacing revenue growth, which outpaced sales volume growth.
New DistributionNews Flash | China Resources Beer 2018 Revenue Up 7.2%; Coca-Cola Launches New Flavored Sparkling Water; AB InBev May See First Chinese Female Independent Director; New Easy-Open Can...
Coca-Cola introduces three new flavors of sparkling water under its Smartwater brand. China Resources Beer reports 2018 revenue of 31.867 billion yuan, up 7.2% year-on-year. AB InBev nominates Liu Xiaozhi as independent director, potentially the first Chinese female in that role. Other news includes Toly Bread's earnings growth, Huishan Dairy's restructuring vote delay, and more.
New DistributionReport | Research on the Development of New Marketing Models for Chinese Baijiu Enterprises in 2019
This report analyzes the development of new marketing models for Chinese baijiu enterprises, covering the background, evolution paths, implementation tools, and four typical cases. It emphasizes the shift from traditional to digital marketing, driven by changes in market environment, consumer demand, and technology.
乔运昌Sixteen Generations of Inheritance in Chinese Sauce-aroma Baijiu Culture: Guiniang Distillery Unleashes New Momentum for High-standard Sauce-aroma Baijiu
In 2018, Guiniang Distillery, a rising star in the sauce-aroma baijiu industry, burst into the public eye as a dark horse, and its meticulously crafted Gui Shiliudai became a hit among the new wealthy and intellectual class, earning widespread acclaim. As the strategic core product in Guiniang's sauce-aroma market, Gui Shiliudai achieved remarkable results in 2018 and was designated as the official liquor for the 2018 Summer Davos · Sina Finance Night, thanks to its high quality. Since entering the sauce-aroma baijiu industry, Guiniang has taken it upon itself to 'create high-standard Chinese sauce-aroma baijiu' and has established a dedicated high-standard value system for its products. With new standards that surpass the industry...
New DistributionThe Little Brother of Plant-Based Protein Drinks: How It Rose to Become the Industry Leader
This article analyzes how Liu Ge He Tao (Six Walnuts) transformed from a minor player into the leading brand in the plant-based protein drink category by reconstructing consumer demand, category value, and consumer perception, achieving annual sales of over 10 billion yuan.
王超2019 Top 10 Consumer Trends: What Can the Beer Industry Learn?
Recent reports from Mintel, Nielsen, and Euromonitor highlight key consumer trends in China for 2019, offering insights for the beer industry. These trends include experiential consumption, personalized products, healthier options, and the importance of social media and environmental sustainability.
主编酒酿丸子“First Share of Leisure Snacks” Lai Yifen in Crisis: High-Level Turmoil, Net Profit Plunges 90%, Said to Have No Online Opportunities Left
Lai Yifen, once hailed as the 'first share of leisure snacks,' is now mired in crises including product quality issues and executive turnover. The company's net profit for 2018 is expected to plummet by over 90%, and analysts suggest that having missed the e-commerce boom, its chances of recovery are slim.
金晓岩Collection | The Most Complete Guide to the 2019 Spring Sugar and Wine Fair!
The 100th National Sugar and Wine Commodity Fair will be held in Chengdu, Sichuan from March 21-23, 2019, with a hotel exhibition from March 15-20. The main venue at the Western China International Expo City covers 210,000 square meters, featuring six major exhibition areas and nine specialty zones, along with upgraded services including transportation, dining, and amenities.
New DistributionJiangxiaobai: How to Create a Fashionable Brand in the Traditional Baijiu World
Jiangxiaobai's CEO Tao Shiquan shares how the brand found a breakthrough in the traditional baijiu market by targeting young consumers with a fashionable image, focusing on casual drinking scenarios, and building a strong brand through user insight, product innovation, and IP marketing.
陶石泉News | Major: Anheuser-Busch InBev Plans to Change Chairman; Mengniu's Slow Burn Upgraded; Jiashili Launches Instant Pasta "Yi Q"; Portable Mushroom Snacks Hit Market; Nestlé Introduces Paper Packaging...
This article covers major FMCG news including Anheuser-Busch InBev's plan to replace its chairman, Mengniu's upgraded Slow Burn PLUS product, Jiashili's new instant pasta, South Mill Champs' mushroom snacks, Nestlé's paper packaging, the latest Forbes billionaires list, a proposal for a national liquor law, Jiajiayue's management of China Resources Vanguard stores, and JD.com's partnership with Google.
New DistributionNews | Wahaha Responds to 'Drinking AD Calcium Milk from A to D' Questioning; Pepsi Launches Raspberry Flavor New Product; Harbin Beer Launches New Product 'Bingcui'; Lai Yifen, Hsu Fu Chi Senior Management Changes...
Wahaha responds to the 'Drinking AD Calcium Milk from A to D' slogan controversy, stating it was not an advertisement and has stopped printing. Other news includes Fonterra's new CEO appointment, Pepsi's new raspberry flavor, Harbin Beer's new product launch, and executive changes at Lai Yifen and Hsu Fu Chi.
New DistributionTop 10 Predictions for New Consumption in 2019: The Rise of Discount Stores and the Era of Low-Desire Consumption
The author releases annual predictions for new consumption trends. For 2019, they foresee the rise of product-oriented brands, the growth of discount stores, the popularity of cash-flow consumer projects, and the emergence of niche brands, among other trends.
龙猫1989Snack Market Engages in a 'Three-Way Battle'
The snack industry is undergoing a quiet reshuffle due to low market concentration, making 2019 an extraordinary year. Three major players—Three Squirrels, Bestore, and Baicaowei—are pivoting strategically: Three Squirrels shifts to supply chain, Bestore focuses on high-end products, and Baicaowei explores the 3.0 era. Their competition is extending from capital markets to consumer markets, signaling an intense market battle.
里雨曦What Can the Development of Japan's Food and Beverage Industry in the 1990s Teach China's FMCG Sector?
This article analyzes consumption trends in Japan before and after the 1990s, especially in the food and beverage industry, to draw lessons for China's current industry trends. It identifies similarities between China's current economy and Japan's around the 1990s, such as slowing growth, high real estate prices, trade tensions, aging population, and changing consumer behavior, and explores how these factors shaped Japan's food and beverage sector.
方振&董广阳Red Bull's 'Dark Web'
On February 20, 2019, the 10 billionth can of Red Bull rolled off the production line at Red Bull's Beijing production base, marking a high point for every Red Bull employee. Despite trademark disputes and competition from domestic functional beverage brands, Red Bull achieved growth in 2018, returning to 20 billion yuan in revenue, according to insiders.
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