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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 53 of 82
My Product Is First-Rate, So Why Isn't It Selling?
Entrepreneurs across industries often wonder: my product is first-rate, so why isn't it selling? Behind this question lies a massive shift in market competition. Over the past 30 years, China's market has evolved through three eras: the factory era, the channel era, and the mind era. Now, many industries have entered the mind era, where the reason good products fail to sell is simply 'cognitive scarcity.' Money alone can't solve the problem, as seen in cases like Evergrande Spring Water, which spent 4 billion yuan but failed to enter the packaged water market.
包·恩和巴图Review | The First-Quarter Battle in the Food & Beverage Industry: Who Got Off to a Good Start?
As the saying goes, the whole year's work depends on a good start in spring. First-quarter financial reports of listed food and beverage companies have been released one after another. This article reviews the performance of some companies to see who achieved a good start.
New DistributionRed Bull, Still Bullish?
From a fatalistic perspective, Red Bull was destined for this conflict, as its logo depicts two bulls locking horns. Today, Thai Tiansi's energy drink, Anaji, has reappeared in the public eye, not as mere spy shots but with high-definition images of large shipments, confirming that Anaji's market launch is a done deal. According to New Distribution, Huabin Group (China Red Bull) has held emergency meetings nationwide, and a storm is brewing in China's energy drink market.
澄韵Under the Red Ocean of the Beverage Industry, How Can Fruit and Vegetable Drinks Break Through with 'Category Barriers'?
On April 27, Chu Orange NFC fresh juice was quietly launched in Yuxi, Yunnan. Wang Shi, founder of Vanke Group and close friend of Chu Shijian, was appointed as the chief consultant of the producer, Yunnan Shijian Fruit Industry Co., Ltd. As Chu Shijian's final work, Chu Orange NFC carries the mission of breaking into the fruit and vegetable beverage industry, with a retail price of 18.8 yuan per bottle, continuing the high-end premium product line and brand effect of Chu Orange.
能叔叔Carbonated Coffee: Nongfu Spring Defies the Downturn
Nongfu Spring is launching a carbonated coffee drink despite the declining carbonated beverage market, leveraging its strengths in product quality, youth appeal, and distribution channels.
比月皎This Demographic Is Reshaping Chinese Consumption
China's new middle class, with over 300 million people, is driving a consumption upgrade, transforming the country from a manufacturing powerhouse into a global market and service economy. This group's preferences for quality, health, and experience are reshaping both domestic and global markets.
赞赏小侠Survey First: The Leading Benchmark Hotel for Autumn Sugar Fair - Shangri-La Hotel - Beverage and Food Special Session!
In recent years, the Autumn Sugar Fair has been held in southern cities, which is not conducive to enterprises' market development in northern cities. The 101st Autumn Sugar Fair is an opportunity and a new starting point after the 100th session. Judging from the current preparation status, it lives up to expectations: just after the Spring Sugar Fair in March, the layout of the Tianjin Autumn Sugar Fair in April has already taken shape. In April, carrying the fruits of the Spring Sugar Fair and the expectations of the Autumn Sugar Fair, at the beginning of the Autumn Sugar Fair's investment promotion, well-known enterprises at the forefront of the beverage and food categories have already been impressed by the nine charms of the Shangri-La Hotel. Looking back, you realize that your partners and competitors have all settled in the leading benchmark hotel for the beverage and food zone - the Shangri-La Hotel.
九月Oreo Launches Second Localization Drive, Using Spicy Chicken Wing Flavored Cookies to Win Over Young Consumers
For the post-80s and post-90s generations, Oreo has evolved from a chocolate sandwich cookie to a fun snack to share with friends or a gift option. Oreo has completed its youthful transformation during its second localization in the Chinese market, with Tmall playing a significant role.
财天作者Goodbye, Mass Market!
Recently, New Beer, together with seven teachers including Liu Chunxiong, Zhao Dayu, Ding Ding, Niu Enkun, Zhao Bo, Bao Yuezhong, and Chen Fenghua, organized an immersive study tour for over a hundred group members from seven major communities. Before the tour, they participated in Ubrew's 3,000-kilometer heavy-load cycling event to Sanya, which took half a month and covered 11 cities. During the tour, I shared a topic: Goodbye, Mass Market! This topic was something I had been observing and pondering during the Ubrew Sanya ride, and after arriving at Lidu, through immersive experience participation and in-depth exchanges with Commander Tang and Teacher Liu Chunxiong, a thinking framework gradually formed.
方刚What to Learn from Li Du?
Li Du's recent reception work has been heavy. Besides the routine daily experience of hundreds of users, it also receives a large number of learning and visiting groups from the same industry and other industries. On the 23rd and 24th, seven major communities organized a 100-person Li Du study tour, covering communities such as New Marketing (Liu Chunxiong New Marketing), New Retail (Bao Yuezhong New Retail), New Distribution (Zhao Bo New Distribution), New Beer (Fang Gang Teacher New Beer), China Wine Industry Forum (Zhao Yu Teacher), Fan Research Institute (Ding Ding Teacher), and Xuzhou New Youth Planning Club (Chen Fenghua Teacher).
刘春雄Where Is the Road to the Future Revival of China's Beverage Industry?
2013 and 2014 marked a turning point for China's beverage industry, as after over 30 years of rapid growth, most beverage categories began to decline. According to Euromonitor data, among major beverage categories, except for bottled water which has maintained growth, other major categories such as ready-to-drink tea, juice drinks, carbonated drinks, and plant protein drinks have seen consumption decline year by year since 2013 or 2014. As of the end of 2017, the decline in most categories continues with no clear signs of recovery.
Tony ZhangBright Dairy Chairman Pu Shaohua Slams 'Fake Fresh Milk' Chaos in the Market!
At a new product launch event on April 23, Bright Dairy's chairman Pu Shaohua and vice president Luo Hai publicly criticized the 'fake fresh milk' phenomenon, pointing out that some products with long shelf lives and transparent packaging mislead consumers. They emphasized that true fresh milk should be pasteurized at 75°C, stored at 4°C, and consumed within 7 days.
精华食报Monster Beverage's Troubles
Who has been the strongest bull stock in the US stock market since the 21st century? Some might guess streaming giant Netflix or smartphone giant Apple. From January 1, 2000, to April 18, 2019, among the most broadly representative S&P 500 index constituents, Netflix ranked second with a gain of 30,018.81%, while Apple rose 5,451.93%, ranking seventh. Topping the list is Monster Beverage Corp. Since the turn of the century, the stock has...
陈晓刚A Failed Plant-Based Protein Drink Case Study: Doing Business with a "Communication Mindset" Will Kill You!
This article, authorized by the author, originally appeared on Baibu Buru Yijian (ID: bwbryj123). It analyzes the failure of Coca-Cola's Minute Maid "Zhi Chang Xin Ren" plant-based protein drink, attributing it to a narrow positioning, awkward personification, and a pseudo-category, ultimately contrasting a "communication mindset" with a "market mindset" and a "business mindset" for sustainable success.
怡叔A New Wave of Price Hikes Is Coming—Are You Ready?
Entering 2019, starting with baijiu price increases, food and beverages, condiments, paper products, chemicals, building materials, and pork followed suit, triggering a wave of price hikes. The increases have not stopped and continue... Lay's and Luzhou Laojiao will raise prices from May 1st.
New DistributionFunctional Beverage Market Faces New Rival: Nestlé Enters with New Light Replenishment Drinks!
After raking in 47 billion yuan in China, Nestlé's appetite remains unsated. In 2018, Nestlé reported revenues of CHF 91.4 billion (approximately RMB 618.57 billion, equivalent to two and a half Alibabas) and earned CHF 7 billion (about RMB 47 billion) in China, a 6.5% year-on-year increase. As a hidden giant, Nestlé owns brands like Totole, Haoji Chicken Essence, Hsu Fu Chi, Yinlu, and Pure Life in the Chinese market. In 2019, optimistic about the bottled water market, Nestlé's bottled water brand 'Pure Life' recently launched two products: an upgraded 'trophy bottle' purified water and a new sports drink 'Nestlé Pure Life Hydrate+', officially entering the functional beverage market.
New DistributionFMCG Workers Have No 996!
The 996 work schedule, originating from a protest by internet workers, has sparked widespread debate. In the FMCG industry, however, workers like shop owner Zhang Jie, salesperson Li Qiang, and distributor Wang Lei operate without such a schedule, facing their own unique pressures and realities.
新经销刘少德Heavyweight: 2018-2019 China FMCG Brand Owners' B2B Cooperation Research Report
After several years of development, brand owners' attitudes towards B2B have generally shifted from rejection to acceptance, and then to proactive embrace. So, what is the actual state of cooperation between brand owners and B2B? What problems have arisen during the cooperation? To address these issues, New Distribution, together with 52 well-known FMCG brand owners nationwide, conducted an in-depth survey on their cooperation with B2B platforms. The surveyed brands cover 10 categories including water and beverages, snacks, hygiene products, alcohol, convenience foods, daily chemicals, dairy products, grain and oil, frozen foods, and seasonings.
新经销刘少德Xiaoming Classmate and Tea π Get New Looks: Ready-to-Drink Tea Kicks Off Summer Beverage Battle! Who Will Stand Out?
As health awareness rises and young consumers gain influence, major brands are revamping their tea drink packaging to capture attention and gain market share. On April 15, Beijing Business Today reporters found that Uni-President's Xiaoming Classmate launched a co-branded packaging with the British Museum, following Nongfu Spring's recent upgrade of Tea π. Industry insiders believe the slowing growth of the ready-to-drink tea market is pushing companies to innovate and seize the peak season's benefits.
李振Trend: Become a Category Operator, Not a Product Portfolio Distributor!
The transformation of distributors involves not only changes in business models but also in product portfolio strategies. Traditional product portfolios fall into three types: all well-known brands, well-known brands plus second- and third-tier brands, and mainly non-well-known brands. However, these classic approaches are now being challenged by new factors such as the difficulties of major brands, price transparency, bottom-line safety, category integration, and increased product innovation.
刘春雄The 40-Year Rise and Fall of China's Beverage Industry
After 40 years of development, China's beverage industry has evolved from simple sodas to a diverse market, but is now being disrupted by internet-driven startups and changing consumer preferences, leading to a battle for market share through diversification and capital.
晓碟碟Wahaha Beverage Company General Manager Retires, Successor Is Not Zong Fuli
Zhang Honghui, general manager of Hangzhou Wahaha Beverage Co., Ltd., has retired, with Cai Lei, a second-generation manager, taking over. This move signals a generational shift in Wahaha's management, while Zong Fuli, the founder's daughter, is expected to eventually take over as chairman.
New DistributionAfter Three Years, Uni-President Again Launches New Drinks Priced Near 20 Yuan, Including Coffee and Tea
After a three-year hiatus, Uni-President has launched several new beverages priced close to 20 yuan, debuting at 7-Eleven convenience stores in Shanghai and Hangzhou. The new products, including Manya coffee, Chuanqi tea, and allègre milk tea, are part of a high-end screw-cap aluminum can series, with coffee and tea priced at 19.8 yuan per bottle.
New DistributionNew Trends in Baijiu Marketing: Middle-Aged Consumers Go Left, Young Consumers Go Right
Brand is a private attribute of an enterprise, while category is a public attribute of a group of customers. Category is not a market segment or industry name, but a cognitive resource that reduces decision-making costs through memory. Therefore, the value of category innovation can lead the value of brand building. FMCG is the largest advertising spender in China, and baijiu, with annual sales of 600 billion yuan, is one of the largest single-product markets. Facing the reality that the total sales volume of Chinese baijiu has stagnated, how can performance growth be achieved? Let's look at two strategic growth paths.
曹升