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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 52 of 82
A New Wave of Price Hikes in the Beer Industry: Who Should Take the Blame?
The beer industry is facing a new wave of price increases in 2019, driven by rising costs of imported raw materials such as barley and hops, due to factors like reduced harvests and increased tariffs. This is expected to lead to higher retail prices for beer products.
首席记者 杨孟涵Zong Fuli of Wahaha on 'Brand Competition': From Territory and Category Competition to 'Winning People'
On June 12, 2019, Zong Fuli, President of Hongsheng Group and Director of Brand and Public Relations at Wahaha Group, delivered a speech at the 2019 Zhejiang Business Breakthrough Conference on how traditional enterprises can revitalize brand vitality. She discussed the development and competition in the beverage industry, the relationship between product strength and brand strength for FMCG companies, and how brands can effectively communicate with consumers.
宗馥莉Former Tsingtao Beer Distributor Transforms, Creates Whiskey Brand VETO, Aims to Open Up Dining Scenarios with Deep Distribution!
A former top Tsingtao Beer distributor in southwest China, Gu Lei, founded VETO whiskey in 2018, targeting young consumers with a new category. Instead of following the typical online-first path, VETO leverages deep distribution in offline dining channels, using in-store tasting ambassadors to drive trial and purchase, with plans to replicate the model across cities.
一茜Patching Up Yinlu, Nestlé Seizes the Plant-Based Beverage Opportunity
Yinlu, known for its eight-treasure porridge, has launched its first plant-based beverage, 'Ten趣 Caotang', as Nestlé continues to repair its performance. Industry insiders see plant-based drinks as a trend, but note that dealer interest is currently low.
李洋Coca-Cola Joins Forces with Costa to Battle Nestlé and Starbucks in China's Ready-to-Drink Coffee Market
Coca-Cola has launched its first ready-to-drink coffee product under the Costa brand, acquired for $34.7 billion, featuring three low-sugar variants. The company aims to leverage Costa's expertise and expand in China, where it plans to triple Costa's stores to 1,200, intensifying competition with Starbucks.
New DistributionTwenty Years of Red Bull: A Retrospective
Red Bull, the pioneering energy drink in China, has sold over 8 million tons and generated over 160 billion yuan in sales since its launch. Founder Yan Bin's Huabin Group has diversified into various sectors, and he remains committed to innovation and social responsibility.
无锈钵The Snack 'War': Another Traditional Industry Being Eaten Up by the Internet
The snack industry is undergoing a transformation as internet-based brands like Three Squirrels and Bestore challenge traditional players. With e-commerce driving growth, these new companies focus on branding and digital sales, while facing challenges in offline expansion and market consolidation.
张茹Who Wants to Break the Backbone of China's Red Bull?
This article discusses the legal and commercial battle between Yan Bin, the operator of China Red Bull, and Thailand's TCP Group over trademark and equity disputes, highlighting the impact on the brand's operations and the broader market.
财经无忌Nongfu Spring's Most Abundant Resource? Not Water, but Money!
On June 6, Beijing Wantai Biological Pharmacy Enterprise Co., Ltd. updated its IPO prospectus on the CSRC website, which also disclosed the financials of Nongfu Spring Co., Ltd. (hereinafter "Nongfu Spring"), also under the Yangshengtang umbrella: in 2018, Nongfu Spring had total assets of 20.075 billion yuan, net assets of 14.411 billion yuan, and net profit of 3.616 billion yuan. This net profit is particularly impressive compared to industry peers, as it exceeds the combined net profit of Master Kong, China's top brand, which was 2.463 billion yuan in 2018.
比月皎Moutai, Jiangxiaobai, Yanghe, and Lidu: Reflecting the Height, Width, Speed, and Depth of the Baijiu Industry
Liu Chunxiong comments on four baijiu brands: Moutai raises the industry's height by breaking price ceilings; Jiangxiaobai broadens its width by attracting new drinkers; Yanghe leads in speed through rapid adaptation and channel management; Lidu explores depth via immersive experiences. These cases show that baijiu marketing is essentially a consumption upgrade driven by relationship chains.
牛恩坤Yanjing Beer: From 'Conquering the World in the Hutong' to 'Being Squeezed into the Hutong'
Yanjing Beer, once a dominant player in China's beer market, has seen its performance decline in recent years. The article explores its history, challenges, and potential paths to revival, emphasizing the need for high-end product development and operational efficiency.
金梅Heroes Vie in the 'Big' Era: Master Kong Launches 1L New Packaging Water in June
As summer approaches, the bottled water market heats up with Master Kong launching a new 1L packaging to capture the peak season. The trend towards larger packaging reflects changing consumer habits and the growing demand for healthy hydration.
快消君What Is It Like to Be a Slow Company in the Fast-Moving Consumer Goods Industry?
They are slow, rarely seen in the FMCG industry. But interestingly, many things were achieved by them first. Yangshengtang Group is not a household name, but Nongfu Spring is, despite most people not knowing it is a subsidiary. Since 1993, Yangshengtang has built a complex system spanning beverages, pharmaceuticals, food, cosmetics, agriculture, and biomedicine. But interestingly, both Nongfu Spring and the entire Yangshengtang system seem very 'slow'.
New DistributionSeventy Years of Transformation in China's Dairy Industry
Over the past seventy years, China's dairy industry has evolved from a small, underdeveloped sector into a major global player, with production and market size increasing dramatically. From the early days of rationed milk to today's diverse and high-quality products, the industry has undergone significant changes in technology, quality, and internationalization.
刘潇潇2 Trillion Yuan Snack Industry: 8-Year-Old Snack Brand Revenue to Exceed 10 Billion Yuan
China's snack industry has reached an annual output value of 2.21564 trillion yuan, nearly the GDP of Liaoning Province. As snacks become the 'fourth meal' of the day, the industry is booming, with brands like Three Squirrels expected to exceed 10 billion yuan in revenue in 2019.
王峥Is the Beverage Empire Wahaha Going Public? The Sales Model Behind It Is Worth Studying
Wahaha's IPO news is rampant. Founder Zong Qinghou once vowed it would never go public, but his daughter Zong Fuli recently signaled readiness. Despite declining sales, Wahaha remains China's largest beverage company, relying on innovative channel strategies, scarcity marketing, and campus promotions.
阿慕The New Domestic Goods Explosion: How to Go from 'Traffic' to 'Sales'?
At the recent 'China Brand Day' forum, renowned financial writer Wu Xiaobo shared data comparing domestic and international brands in price and sales, surprising many. For instance, Tide sells for 36.8 yuan while domestic brand Liby sells for 42.9 yuan and surpassed Tide in sales in 2017. Other surprises include Anta's 'Marvel' collaboration priced at 898 yuan and Feihe infant formula priced higher than international brand Wyeth.
广告门Feature: Is Chengde Lulu Lost?
Lulu almond milk is the undisputed pioneer of China's plant-based protein beverages, but its market position is now awkward. The company's performance has declined for three consecutive years, and it has lost ground to competitors like Six Walnut, whose net profit exceeds Lulu's total sales.
陈彦华New Beer, New Marketing: Individuality and Density
Jiang Xiaobai has become the target of criticism in the baijiu industry in recent years; it is the rebel of baijiu, and it is the niche. We will find that baijiu has two extreme trends: the big industry gets bigger, and the small industry gets smaller, even dying out. The same applies to beer: originally almost every county had a brewery, but they were eliminated by the big factories, leaving only three domestic giants (Tsingtao, Snow, Yanjing) plus a few others.
刘春雄Which Category Has the Greatest Growth Potential in Packaged Water?
As summer approaches, bottled mineral water has become a popular choice for many. Nielsen's Huang Qiong, Deputy Director of Beverage Market Analysis, spoke at the China Beverage Industry Association's Natural Mineral Water Branch meeting, analyzing macro trends and opportunities in the packaged water market to help buyers seize opportunities.
尼尔森 NielsenThe Red Bull War: Feuds of the Wealthy and Strategies of War
There is no love or hate without reason, and no permanent enemies or allies, only permanent interests. The ongoing saga between Hua Bin Red Bull and Thai Red Bull adds another vivid footnote to these truths, mirroring the earlier herbal tea war between JDB and Wong Lo Kat, where the core conflict is between the brand's 'biological father' and 'adoptive father'.
陈文石Why Are Nongfu Spring and Coca-Cola Entering the Coffee Sector?
Across China, a fierce battle for the coffee market is underway. Although coffee is simple, it can take on many forms. On the weekend, at the Panic Coffee Shop on Xinnan Road in Chongqing, a customer with a strong literary bent, Ms. Liu, said she loves the fresh, forest-style decor and the signature dirty coffee, which the owner specifically advises not to stir, offering a layered taste that is refreshing.
李国Analyzing the Business Logic Behind the Success of National Soy Milk 'Dou Ben Dou'
This article analyzes the success of 'Dou Ben Dou' soy milk, a product of Dali Foods Group, which achieved 1 billion yuan in sales in its launch year of 2017. The analysis covers four key reasons: seizing the health trend, redefining category value, building a product structure, and using multi-dimensional marketing.
New DistributionWhy Can't Chinese Companies Create Long-Lived Carbonated Soft Drink Brands?
This article explores why Chinese carbonated soft drink brands have failed to endure, examining the cases of Tianfu Cola, Future Cola, and Nongfu Spring's attempts. It argues that factors such as trusting foreign capital, brand positioning mistakes, and changing consumer preferences have contributed to their decline, questioning whether it is even necessary for Chinese companies to create such brands.
湾区陈浩南