TOPIC ARCHIVE
Consumer & Categories articles
新消费/品类
Browse 1957 New Distribution articles about Consumer & Categories.
Published articles
1957 articles · Page 51 of 82
Pepsi Enters Energy Drink Market: What Are Its Chances?
Following Coca-Cola's announcement to launch its own energy drink in 2019, PepsiCo CEO Ramon Laguarta revealed plans to introduce a Pepsi-branded energy drink, intensifying competition between the cola giants in the energy drink market. As carbonated soft drink sales decline, both companies see growth potential in energy drinks, but they face the challenge of capturing market share from dominant brands like Red Bull.
李振兴Local Snacks: How to Regain Growth After the Bonus Era?
As demographic and traffic dividends decline, local leisure snacks face the challenge of achieving another decade of high growth. With major players like Three Squirrels going public, the industry must adapt through channel expansion, supply chain innovation, and internationalization.
何天骄FMCG Giant: Nice Group's Glory and Blood and Tears
From a state-owned soap factory ranked second from bottom nationally to a leading Chinese detergent brand with sales exceeding 10 billion yuan, Nice Group successfully overtook strong domestic and international competitors. However, behind its prosperity lie concerns about the controversial blood-stained contract responsibility system and the passing of its legendary leader, Zhuang Qichuan.
金梅Who 'Killed' Chengde Lulu?
Chengde Lulu, once a pioneer in the plant-based protein beverage market, has seen declining sales and profits due to neglect by its major shareholder Wanxiang, a failed expansion into southern China, and intense competition from rival Yangyuan. The article explores the factors behind Lulu's stagnation and its recent attempts to revitalize.
读懂君002Major Move | Yili Enters Ready-to-Drink Coffee Market, Challenging Nestlé, 'Top Five and 100 Billion' Countdown Begins!
Yili, a leading Chinese dairy brand, has officially entered the coffee market with its new ready-to-drink coffee product, Sunrlas, now available on JD.com and Tmall. The product targets young consumers with vibrant packaging and premium ingredients, signaling Yili's accelerated expansion into the broader health food sector.
New DistributionHow Is It to Open a Store and Sell Snacks? 7 Reports Analyze Market Development Prospects
On July 3, the snack brand Three Squirrels, after multiple IPO setbacks over two years, finally reached the final step of its IPO, officially conducting a new share subscription and about to enter the capital market. The public offering of 41 million shares at 14.68 yuan per share values the company at approximately 6 billion yuan. This valuation suggests the snack industry is profitable, with data showing snacks account for nearly 30% of online food sales, and small twists sold 15 tons (2 million pieces) in 4 days, while small crisps sold 10,769 pieces in 4 days. The Chinese people consume 2 trillion yuan worth of snacks annually, but is the industry really that profitable?
New DistributionShi Yuan: People think something tastes good not because it is well-made, but because they feel it tastes good in their hearts.
After five years of entrepreneurship since returning to China, Shi Yuan has weathered hardships with tears and laughter. With 300 consulting cases, he has established a foothold in the consumer sector. Since returning from Japan in 2013 and founding Jishi Consulting in 2014, a brand strategy and marketing consulting firm focused on new consumer enterprises in 'clothing, food, housing, transportation, and entertainment,' Shi Yuan has witnessed and fully integrated into China's consumption upgrade. Jishi has become the strategic marketing consultant for many star enterprises and 'internet-famous brands'.
New DistributionNet Profit 10 Times That of China Resources Beer, 6 Times Tsingtao Beer: How Did Budweiser Become the Beer King?
In 2019, while the market fluctuated, consumer stocks thrived. After Moutai's historic market cap approached 1.3 trillion yuan, Budweiser's Asian business is set to list in Hong Kong. With net profits 10 times that of China Resources Beer and 6 times Tsingtao Beer, Budweiser's valuation appears relatively attractive.
华盛学院Liby: The Glory and Hidden Worries of a Domestic Laundry Giant
This article examines how Liby, a Chinese laundry brand, started with zero assets in Guangzhou, survived the 1997 crisis, and built a marketing network in lower-tier markets. It also explores the problems these past achievements have brought to Liby today.
金梅Beer Enters Consumption Peak Season, Premium Beer Sees Both Volume and Price Rise
As summer heat peaks, beer sales enter their best period of the year. This year's peak season differs from previous years, with premium beer showing notable growth in both volume and price due to consumption upgrades and product structure adjustments.
梁丽群、李俊平Five Years in the Chinese Market, Why Isn't Coconut Water Popular Yet?
As beverage sales enter the peak season, coconut water remains a niche product in China despite five years of market presence. This article analyzes the market status, consumer profile, and challenges hindering its growth, while suggesting strategies for brands to succeed.
李青林Using "Lithium Water" to Win Over Consumers Over 45? Nongfu Spring Isn't Even Trying!
Nongfu Spring has launched a lithium-containing natural mineral water, priced at about 4 yuan, targeting the middle-aged and elderly market. However, compared to its 2015 product launches, this effort appears less thoughtful, with unverified health claims, minimal packaging innovation, and questionable pricing.
澄韵Viral Biscuit Shakes Up a Million People, Shaking Out a Big Hit Product
In the era of consumption upgrade, consumers' demands for leisure food are increasingly diverse, with healthy, good-looking, novel, and high-quality products becoming the top choice for young consumers. For distributors, a product that meets young consumer needs not only brings sales and profits but also new momentum for channel growth. It turns out that good products that satisfy both young consumer groups and ensure distributor profits are rare. Especially in the mobile internet era, hundreds of new products are exposed to consumers daily, overwhelming them...
New DistributionThe Making of an Internet-Famous Beverage: A White Paper
As summer approaches, the beverage market heats up with brands launching new products. This article offers practical advice on naming, packaging, flavor development, target audience, advertising, endorsements, distribution, and marketing tactics to help beverage companies stand out.
李乱七Jianlibao's Return to the Mainstream: Will It Be the Next Beibingyang?
Jianlibao and Beibingyang, once iconic Chinese beverage brands, fell from grace after their peak. Beibingyang successfully revived in 2011, while Jianlibao, after a turbulent ownership history, returned in 2016 and is now trying to regain relevance with a new slogan. The article compares their strategies and questions whether Jianlibao can replicate Beibingyang's success in the competitive functional drink market.
丹丹Report | 2019 China FMCG Industry Research and Development Report
In 2018, China's personal care market continued to grow, reaching 261.9 billion yuan. Domestic brands (such as Shanghai Jahwa) showed impressive revenue growth, while some international brands (such as Unilever) experienced negative revenue growth. In China's home care products, fabric care products accounted for 63.3%. Market concentration is relatively high, with the top 10 companies holding over 60% market share, among which Liby and Nice Group occupy the first and second positions with significant advantages. In 2018, the retail sales growth of tobacco and alcohol products slowed, with sales reaching 350.23 billion yuan from January to November.
艾媒报告中心Major Shakeup at Uni-President: Dual General Manager System Introduced
On the evening of June 26, Taiwan's food and beverage giant Uni-President announced a leadership change, with incumbent general manager Hou Jung-lung's term ending and being succeeded jointly by current vice general manager Huang Chao-kai and Li Ching-tien, assistant manager of the dairy division, effective immediately. This marks the first time in Uni-President's 52-year history that it has adopted a co-general manager system, with Li overseeing overseas markets and Huang overseeing Taiwan, both reporting to the chairman.
New DistributionThe Succession Dilemma at Wahaha
At 160 Qingtai Street, Hangzhou, stands the headquarters of Wahaha, a six-story gray building that has witnessed the wealth myth created by a school-run enterprise and the distance between two generations behind it. Zong Qinghou, the former richest man in China, is about to turn 74 and has hinted at stepping down, but the company denies it. His daughter, Zong Fuli, who has been groomed as a potential successor, faces the challenge of bridging the gap between her Western-educated, system-oriented approach and her father's paternalistic management style, as Wahaha's performance declines and the question of succession looms.
有趣有料的COFCO and JDB May Part Ways: What Will Happen to JDB Without COFCO's Support?
On June 24, COFCO Packaging (00906) announced that it had received a share buyback notice from Zhi Shou, one of JDB's shareholders, on June 21, 2019. Zhi Shou applied to the Hong Kong International Arbitration Centre to buy back COFCO Packaging's 30.58% stake in Qingyuan JDB Herbal, offering to return the total cash and in-kind contributions made by COFCO Packaging, plus 10% annual interest. The outcome of this negotiation remains uncertain.
寒丰Why Is It Getting Harder to Sell Food and Beverages?
After entering the food industry, I've felt that selling goods is becoming increasingly difficult, a sentiment shared by many peers. I argue that the food industry is a zero-sum game, where the total stomach capacity of consumers is limited, and the number of sellers, platforms, brands, and service providers has increased, intensifying competition. To succeed, companies must either sell more (brand influence), sell at higher prices (brand pricing power), or sell new products (innovation), all of which require deep consumer insight.
李倩Tmall Alcohol 618 Battle Report Released, Dark Horse Tsingtao Brewery Shines
Tmall released its 2019 alcohol 618 final battle report, showing strong performance with over 200 brands surpassing their 2018 Double 11 sales. In the overall brand ranking, Moutai, Wuliangye, and Tsingtao Brewery took the top three spots, with Tsingtao also ranking first in both beer brand and store lists.
New DistributionInternational Olympic Committee Suspected of 'Double-Dealing', Sponsor Yili's 'Exclusivity' Substantially Damaged
On August 20, 2017, Yili Group signed a sponsorship agreement with the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games, becoming the official dairy partner. On June 20, 2019, Yili publicly accused Mengniu Dairy, a subsidiary of COFCO, of colluding with an American company to undermine the Winter Olympics, leading to a dispute over sponsorship exclusivity.
New DistributionCoca-Cola's New Product Launch: What Lies Ahead in China's Sports Drink Market?
Coca-Cola has reintroduced its sports drink brand POWERADE to the Chinese market after an 11-year absence, aiming to capitalize on the upcoming Winter Olympics. Despite intense competition from established domestic and international brands, the company sees significant growth potential in China's functional beverage market.
子系Impressive 618 Results: JD New Channel is Becoming the 'Central Nervous System' for Partners' Channels!
At 24:00 on June 18, JD.com's 16th 618 Grand Promotion concluded successfully. JD New Channel officially released its fourth 618 results. With its newly upgraded B2B2C full-chain service capabilities and advantages in both online and offline main battlefields, JD New Channel once again set new sales records, with strong growth across super categories and multiple business models. Zheng Hongyan, Vice President of JD Group and President of JD Retail Group's New Channel Business Unit, stated: 'JD New Channel is an open, intelligent, and efficient B2B2C platform. The fourth 618 report card proves that upstream and downstream partners can find more suitable business models on this platform and continue to achieve high growth.'
New Distribution