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In-Depth | The Rise of Domestic Brands in the Food Industry!
The rise of domestic brands in China's food industry is driven by a new generation of consumers with cultural confidence, leading to innovation and market success. This trend is not only about emotional support but also about quality and creativity, as seen in brands like Zhong Xue Gao and Three Squirrels.
FBIFExclusive | Hou Xiaohai: The Success Logic of Snow Beer and Its Three-Year Transformation
Snow Beer, a domestic Chinese brand, achieved national reach quickly and became China's No.1 in production and sales by 2005, maintaining its lead in single-brand and single-variety sales. Hou Xiaohai, its current executive director and general manager, shares the brand's success factors, the challenges it faced, and the strategic changes implemented over the past three years.
侯孝海Firing on All Cylinders to Enter the Chinese Market: Why Does This Coffee Win the President's Favor?
China's coffee market is vast, with the ground coffee segment rapidly gaining share. According to the "2019 China Coffee Industry Market Prospect Research Report," the coffee market is expected to exceed 300 billion yuan by 2020, while the ground coffee segment is projected to surpass 100 billion yuan. The rise of ground coffee is driven by consumption upgrades and changing lifestyles, as consumers seek richer flavors and higher quality.
New DistributionChina Resources Beer CEO Reveals Latest Progress in Integrating Heineken China, Comments on AB InBev Asia Pacific's Postponed IPO
China Resources Beer Holdings (00291.HK) announced its first-half 2019 results, its first since completing the acquisition of Heineken China in April. CEO Hou Xiaohai discussed plans for new products and channels, the smooth integration of Heineken China, and expressed hope that Heineken would gain a market share similar to Corona. He also said the company is closely watching AB InBev's potential sale of a minority stake in its Asia business.
小食代Tsingtao Brewery Reports 2019 Interim Results: Beer Sales Volume of 4.73 Million Kiloliters and Revenue of RMB 16.55 Billion
On August 15, Tsingtao Brewery released its 2019 interim report. In the first half of 2019, the company achieved operating revenue of RMB 16.551 billion, up 9.22% year-on-year, and net profit attributable to shareholders of listed company of RMB 1.631 billion, up 25.21% year-on-year. The company sold 4.73 million kiloliters of beer, a year-on-year increase of 3.6%.
New DistributionConfirmed! Yili Responds to Taking Over Huishan Dairy: Will Announce Progress
Yili Group has confirmed its participation in the bidding for the restructuring of Huishan Dairy, with a proposed investment of 1.5 billion yuan for a 67% stake. The project is still under negotiation and subject to uncertainty, with further announcements to be made upon substantive progress.
澎湃新闻New Hope Dairy Acquires 55% Stake in Aoniu Dairy, Targeting South China Market
On August 12, New Hope Dairy held a signing ceremony in Fuzhou to complete the acquisition of a 55% stake in Aoniu Dairy, marking a substantive step in its expansion into the southeastern market and the initial formation of its national 'Fresh Strategy' blueprint.
新乳业Innovation Changes the World: '2019 Moving-Sales China Food & Beverage Innovative New Product List' to Be Released in Shanghai
As the global market flattens and China's internet catches up with and begins to surpass the US, Chinese marketing has entered an era without signposts. The only true standard for testing marketing effectiveness is 'moving sales' (sell-through). To this end, New Distribution, a professional FMCG media platform, has organized the '2019 Moving-Sales China Food & Beverage Innovative New Product' selection, with results to be announced at the China FMCG Conference in Shanghai on August 22, 2019.
New DistributionLatest: Nestlé and Starbucks Global Coffee Alliance Launches in China! We Talked with the Big Bosses of Both Sides
Nestlé has announced the official launch of its global coffee alliance with Starbucks in mainland China, introducing the new 'Starbucks At Home' product range. This means consumers can now buy Starbucks coffee products in more places and make a cup of Starbucks coffee at home just like in stores. Additionally, the two companies will provide the 'We Proudly Serve Starbucks Coffee' solution for out-of-store consumption scenarios, such as office pantries and hotel rooms.
何丹琳This Summer's 'Hit' Beverages Possess Three New Attributes
This summer's beverage market features creatively named drinks like 'Xiao Xiao Huo' and 'Li Zhi' soda, which are essentially just plum juice and lychee soda. These names are designed to attract consumer attention. The market is shifting towards healthier, more functional, and uniquely branded options, with 'hit' products needing to combine health, playfulness, and entertainment to succeed.
李佳Under Trillion-Yuan Growth in FMCG, How Did This Biscuit Win Over 300 Million Fans to Become a Blockbuster Product?
In August 2019, in Guangdong, a convenience store's shelves of Meiji Panda Biscuits quickly emptied, convincing the store owner of the product's profitability. The biscuit's popularity on Douyin, with over 300 million views for the 'shake into a ball' trend, has made it a hit among Gen Z, supported by distributor trust and the strategic efforts of its Chinese general agent, Oriental Express.
New DistributionKedi Dairy: Holding 1.7 Billion in Cash Yet Accused of Owing Milk Payments for 19 Months
Kedi Dairy, once famous for its 'Little White Milk' product, is embroiled in a controversy over unpaid milk payments to farmers, owing about 140 million yuan since 2018. Despite having 1.7 billion yuan in cash and paying dividends, the company faces accusations of fund mismanagement and strategic missteps, reflecting the struggles of regional dairy firms under pressure from industry giants.
栾立 陈琼Beverage Peak Season: 5 Rights + 1 Action – How to Manage Your Own Freezer!
As summer approaches, the beverage battleground shifts from shelves to freezers, where thousands of SKUs compete for limited space. This article outlines four common tactics manufacturers use (investing in, buying, swapping, and stuffing ice), then details five correct practices and one hands-on action for managing your own freezer units effectively, including placement, execution, tracking, and team leadership.
海游No Platforms, No Chains: 3 Rounds of Funding in 3 Years, Innovative Snack Brand 'Egg Full' Breaks Through with a 30,000-Person Community!
Leisure snacks represent a trillion-yuan market, yet the overall market structure is fragmented, small, and weak. After the store era led by Lai Yifen, Baicaowei, and Bestore, and the online rise of Three Squirrels, the brand 'Egg Full' has carved out a niche by leveraging content and a community of 30,000 food enthusiasts, achieving three rounds of funding in two and a half years and a repurchase rate of 40%.
佘雪 / 袁来As Tea and Coffee Shops Multiply, Dairy Companies May Be the Biggest Winners
As tea and coffee shops proliferate, dairy companies are finding new business opportunities by supplying fresh milk and customized dairy products to these outlets, with brands like Meiji, Wei Chuan, and New Hope prominently displayed in stores.
郭苏妍Will Food Internet Celebrities Be a Flash in the Pan?
In 2019, a salted egg yolk ice cream broke traditional flavors in the ice cream industry and became a new 'internet celebrity' product, with sales exceeding 40 million yuan within six months of launch. This article analyzes the rise of internet-famous food brands from perspectives of product innovation, user demographics, communication channels, and market environment, exploring the driving forces behind their development.
刘小鱼991The Bustling Coffee Market, the Ruthless Reality
The coffee market in China is experiencing rapid growth, with various segments such as instant, ready-to-drink, and freshly ground coffee competing for market share. Brands must focus on expanding the overall market and educating consumers to shift from tea and soft drinks to coffee, rather than fighting for existing market share.
刘小鱼991Turning Crisis into Opportunity in 2 Years: What Did Nestlé Do Right?
Nestlé's organic growth accelerated to 3.6% in the first half of 2019, up from 3% in 2018, driven by internal growth and pricing. The company overcame its 2017 growth crisis through accelerated innovation, new growth points, and supply chain reforms, launching 170 new products in 2019.
LenaChan、AnnaHUNestlé Reports 2019 Half-Year Results: Greater China Revenue RMB 23.3 Billion, Ice Cream and Seasonings Stand Out
Nestlé released its 2019 half-year results, with group revenue of CHF 45.5 billion (approximately RMB 309.1 billion) in the first six months. Greater China revenue reached CHF 3.430 billion (approximately RMB 23.3 billion), maintaining its position as Nestlé's second-largest global market after the US. Organic growth accelerated to 3.6%, driven by strong performance in pet care and coffee, while in China, ice cream and seasonings showed notable growth.
New DistributionWahaha's Zong Fuli: Consumers Say They Don't Drink Carbonated Drinks, but Their Actions Speak Louder!
At the recent APEC forum, Zong Fuli, president of Hongsheng Beverage Group and head of Wahaha's brand PR department, shared her views on the new industrial era. She believes that in responding to consumer demands, companies need not only data as raw material but also a framework system to deconstruct data. A framework is similar to strategy but broader and deeper; without it, data can mislead, as seen when consumers claim health is their top priority and dislike carbonated drinks, yet sales of such drinks are rising.
New DistributionWahaha's Zong Qinghou's New Beverage "Plan"!
At the 2019 APEC Business Leaders China Forum, Zong Qinghou, Chairman and General Manager of Wahaha Group, delivered a speech detailing the company's strategy for intelligent beverage manufacturing and outlined three strategic upgrade directions, including a "Big Health" strategy, integration with artificial intelligence, and active development of "Intelligence+".
New DistributionHuiyuan Juice's Troubled Love Life: Missed Coca-Cola at Its 2008 Peak, Then a Failed 'Marriage' with Tiandi No.1
Huiyuan Juice, once a household name in China, has faced repeated setbacks in its strategic partnerships: missing a takeover by Coca-Cola in 2008 and, in April 2019, seeing its proposed joint venture with Tiandi No.1 collapse within months. With over 10 billion yuan in debt and a possible delisting looming, the company's next move remains uncertain.
李静Red Bull's Serial Crises
If China Red Bull were to disappear, what would the energy drink market look like? This hypothesis is not far-fetched, given the intensifying competition. In late May, Huabin Group's Warhorse gained a health food label, and half a month later, Thailand's TCP Group confirmed that Red Bull Anji would enter China. Since August 2016, the trademark dispute between TCP and Huabin has seen over 20 rounds of legal battles.
有趣有料的After Monster, Coca-Cola Brings Heavyweight 'Ayataka' to China, Aiming to Disrupt Kangshifu and Uni-President's Tea Drink Dominance?
As consumer demand for healthy beverages grows, the carbonated soft drink market is showing weakness, and even Coca-Cola has seen declining sales. However, Coca-Cola's slump in China may change with the introduction of Ayataka green tea, imported from Japan, which is now available on its e-commerce flagship store.
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