China's coffee market is vast, and the market share of ground coffee is rising According to the "2019 China Coffee Industry Market Prospect Research Report," the coffee market is expected to exceed 300 billion yuan by 2020. The latest data shows that the ground coffee market in China is growing rapidly, with the scale expected to surpass 100 billion yuan in 2020. (Coffee market data) What is the reason for the sudden rise of ground coffee? With consumption upgrades, lifestyle changes, and improving quality of life, coffee consumers are gradually advancing on their coffee journey. As is well known, the coffee powder in instant coffee is made through an extraction process, which causes the original aroma of the coffee beans to be easily lost, and the taste is not as rich and fragrant as ground coffee. Instant coffee is gradually losing favor among younger consumers. Ground coffee uses a purely physical grinding process, resulting in a fuller, richer taste and flavor, highlighting the original aroma of the coffee beans. It has developed rapidly in the past two years and has become the "new favorite" of the coffee industry. Kapal Api Coffee from Indonesia is a standout among ground coffees. Powerful Kapal Api Expands into China, Launching a Ground Coffee Positioning Battle 2018 Double 11: Indonesian President Recommends Kapal Api Coffee Founded in 1927, the Kapal Api brand has grown over nearly a century to become the largest coffee enterprise in Indonesia. Kapal Api Coffee is deeply loved by Indonesian President Joko Widodo. When the president said, "I love Kapal Api Coffee," it also spoke to the ultimate quality and taste of Kapal Api Coffee. Kapal Api Coffee has always adhered to the principle of "quality first," using new coffee machines imported from Europe, and through high-precision technology and advanced management systems, the brand has become deeply rooted in people's hearts and gained recognition from consumers worldwide. Kapal Api is committed to building the group into a world-class coffee enterprise. The Kapal Api Group produces 100,000 tons of coffee beans annually, holds a 60% market share in Indonesia, and 500 people worldwide are tasting Kapal Api Coffee every minute. In 2017, Kapal Api Coffee ranked third in brand value in Indonesia and received a lifetime achievement award. Its business covers 46 countries and regions globally, and its Excelso specialty coffee shops are spread throughout Indonesia. The Kapal Api Group owns a dedicated coffee plantation covering 1,200 hectares on the famous island of Sulawesi. Kapal Api ground coffee is hand-picked, sun-dried under the equatorial sun, and manually selected for plump, smooth, and aromatic premium coffee beans. Using a century-old roasting technique for deep roasting, and to preserve the aromatic substances in the beans, they employ a traditional physical grinding process to cut and grind the beans into powder, maximizing the retention of their original flavor and aroma. In November 2018, the Kapal Api Group was invited to participate in the first China International Import Expo. In 2019, Kapal Api Coffee will appear at the second China International Import Expo, bringing new ground coffee, and will make a full-force push across e-commerce platforms, offline channels, and new retail channels, with advertising investments in the hundreds of millions... to comprehensively lay out the Chinese market and build the number one ground coffee brand in China. Kapal Api Brand Communication Strategy: • Ignite from a high platform to enhance brand influence: Strong media coverage on CCTV and satellite TV to increase endorsement and boost brand momentum. • Cultivate deeply to strengthen brand loyalty: Integrated content marketing communication to engage consumers, occupy their minds, and deepen brand loyalty. • Connect points to cover the surface to broaden brand awareness: Internet advertising, precise communication + multimedia combinations, for wide coverage. As a new coffee category that has risen with consumption upgrades, ground coffee has broad market prospects and will show explosive growth. Under this market opportunity, Kapal Api Coffee is entering China at the right time, formulating strategic development plans suited to the Chinese market, deeply cultivating the ground coffee industry, and building a leading ground coffee brand in China. From August 20-23, it is invited to participate in the 2019 FMCG Conference, bringing its latest products and the most significant policy support. We welcome elite distributors to visit the booth to jointly share the 100-billion-yuan Chinese coffee market. (Some Kapal Api Coffee products) Kapal Api Brand (China) Investment Hotline: 021-51552600 Tips will be paid 400-2000 yuan once adopted. China FMCG + Internet Professional New Media Dedicated to FMCG manufacturers' transformation and upgrading and channel digital solutions