Click to read the original article for details Top News 1. Major: Anheuser-Busch InBev Plans to Change Chairman! ▲▲▲ In the early morning of March 6 Beijing time, Bloomberg reported that Anheuser-Busch InBev, the world's largest brewer, plans to replace Chairman Olivier Goudet next month due to concerns that his role in acquiring investment group JAB Holdings has become a conflict of interest. It is reported that Goudet, who has served as chairman of Anheuser-Busch InBev since 2015 and is a managing partner of German investment giant JAB, will resign, and the new chairman will be announced at the shareholders' meeting on April 24. 2. Mengniu's WeChat Business Product Slow Burn Upgraded, New Slow Burn PLUS Launched! ▲▲▲ Recently, Mengniu Slow Burn launched an upgraded new product - Slow Burn PLUS Fiber Milkshake Milk. According to Mengniu's official introduction, Slow Burn PLUS Fiber Milkshake Milk is a fully upgraded increment. The product still focuses on "health and fat burning" effects, with each pack containing 1968.75mg of the fast-acting fat-burning factor "glyceride," an increase of about 31.57% compared to before. Although the burning power is upgraded, each pack still has 194 kcal, about one-third of a regular meal's calories. Slow Burn PLUS Fiber Milkshake Milk comes in the classic blueberry flavor and adds the trendy coconut pineapple flavor. In terms of packaging, the "small silver can" design is very eye-catching, with a gradient "fat-burning curve" on a silver background, conveying the product's precise positioning of "sculpting every millimeter." 3. Entering the Instant Food Field, Biscuit Evergreen Jiashili Launches Instant Pasta "Yi Q" ▲▲▲ Recently, Jiashili Group, the "evergreen" in the biscuit industry, has made a new move. Based on meeting the nutritional and quick-food needs of different groups, it launched a 1-minute instant pasta - Yi Q. This Yi Q focuses on convenience and instant eating. It uses high-gluten flour as raw material, with protein content 50% higher than the low-gluten flour used in ordinary dry noodles, providing high nutritional value. In terms of craftsmanship, Yi Q uses steam cooking technology, making the product springy, not easy to break, and chewy. 4. Portable Mushroom Snacks Hit the Market ▲▲▲ South Mill Champs, one of the largest mushroom growers in the United States, launched a new snack brand, Shrooms Snacks, turning ordinary mushrooms into special, delicious mushroom snacks. After multiple developments, Shrooms Snacks released four new products, all made from fresh mushroom slices, without extrusion or refining, preserving the flavor compounds of mushrooms as much as possible. Among them, Shrooms Crispy Mushrooms are made from thick-cut mushrooms and come in five flavors: sea salt, jalapeño, mesquite BBQ, pizza, and original. They are packaged in 2.0-ounce bags and retail for $5.99. 5. Nestlé Nesquik Introduces Paper Packaging! ▲▲▲ Nestlé is launching a pure natural paper packaging for Nesquik All Natural in Europe. This material contains no plastic and is fully recyclable. This move demonstrates Nestlé's global commitment to single-use plastics. Nestlé's latest innovation, Nesquik All Natural, will use a specially developed paper packaging, which is a "world first" for Nestlé. Just two months ago, Nestlé said it would accelerate its actions to address plastic packaging issues, committing to making 100% of its packaging reusable or recyclable by 2025, with a particular emphasis on plastic waste. 6. Latest Global Billionaires List Released, Ma Yun Misses Out ▲▲▲ On March 5, New York time, Forbes released its global billionaires list, with 2,153 billionaires each worth over $1 billion, and a total net worth of $8.7 trillion. Among the top 20 billionaires, only Ma Huateng is from China, while Ma Yun missed out. According to the latest Forbes list, the United States remains the country with the most billionaires, with 607. Jeff Bezos (founder of Amazon) topped the list for the second consecutive year with a fortune of $131 billion, equivalent to nearly 900 billion RMB. 7. NPC Deputy Proposes Enacting a "Baijiu Law" to Fundamentally Address "Liquor Chaos" ▲▲▲ On March 5, Liang Jinhui, NPC deputy and chairman of Gujing Group, pointed out at the Two Sessions that China has always classified baijiu as food for management, but the series of problems in the liquor industry have not been effectively regulated. To this end, he suggested formulating a national law for baijiu and put forward the following five requirements: first, clarify the legislative body; second, set up a competent authority and clarify the division of responsibilities; third, the formulated baijiu law should be comprehensive, specific, and operable; fourth, implement comprehensive licensing management and attach importance to circulation; fifth, reconstruct and improve the credit system of the baijiu industry. 8. Jiajiayue to Manage 7 China Resources Vanguard Stores in Shandong ▲▲▲ On March 6, Jiajiayue announced that it signed an "Asset Management Agreement" with Tianjin China Resources Vanguard Life Supermarket Co., Ltd. and Shandong China Resources Vanguard Life Supermarket Co., Ltd. Tianjin China Resources will entrust the overall management of the seven stores under Shandong China Resources (2 in Jinan, 3 in Qingdao, 1 in Zibo, 1 in Yantai) and the necessary management rights related to supporting the daily operations of these seven stores to the company. During the trusteeship period, the company will enjoy the operating rights, asset management rights, and personnel appointment and dismissal rights for the seven stores under Shandong China Resources, including matters related to supermarket store operations such as equipment and facility management, supply chain management, product management, sales management, and employee management. 9. JD.com and Google Cooperation Begins to Land ▲▲▲ The cooperation between JD.com and Google has begun to land. On March 5, there were reports that JD.com began selling some products in the U.S. market through Google's e-commerce platform. JD.com responded that the two sides are only in early testing and have not officially opened to the public. It is understood that currently, about 500 products under JD.com's own brand Joybuy, such as keyboards, headphones, and kitchen appliances, are being sold through Google Express, and more products may be added in the future. Joybuy is a cross-border online shopping website founded by JD.com. Video What Does 67.5° Beer Taste Like? Beer Research Institute "Risking Life" to Taste the World's Second Strongest Beer New Distribution will hold the 2019 (5th) FMCG + Internet Conference during the Chengdu Spring Sugar and Wine Fair from March 15 to March 18. This conference will focus on the topic of "Breaking the Game" and conduct in-depth discussions with many brand owners, supply chain service providers, distributors, retailers, and others. Compared to previous conferences, this summit will be fully upgraded. In addition to the original topics such as channel innovation, city distribution logistics, and distributor transformation, it will also add multiple parallel forums on new marketing cases, IP + FMCG empowerment, community group buying, and innovative retail. Through three days of ten high-density, high-quality expert sharing and exchanges, we believe that every brand owner and distributor can learn the latest business models, expert opinions, and practical methods, finding new tools and methods for their own breakthrough in 2019 and returning to the track of rapid growth. Review of Previous Conferences -END-
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News | Major: Anheuser-Busch InBev Plans to Change Chairman; Mengniu's Slow Burn Upgraded; Jiashili Launches Instant Pasta "Yi Q"; Portable Mushroom Snacks Hit Market; Nestlé Introduces Paper Packaging...
This article covers major FMCG news including Anheuser-Busch InBev's plan to replace its chairman, Mengniu's upgraded Slow Burn PLUS product, Jiashili's new instant pasta, South Mill Champs' mushroom snacks, Nestlé's paper packaging, the latest Forbes billionaires list, a proposal for a national liquor law, Jiajiayue's management of China Resources Vanguard stores, and JD.com's partnership with Google.
